1. Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce
Automotive MarketingAutomotive Marketing
Professional ServicesProfessional Services
BDS Marketing
10 Holland
Irvine, CA 92618
phone: 949-472-6700
2. Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce
BDS connects car companies, dealers and customers to
products and technology that make a difference!
Purchasing a new car is far more complex today than it's
ever been. Given that, manufacturers, dealers and
suppliers must evolve their go-to-market strategies in order
to address changing consumer expectations. Those who do
will have a significant edge over the competition.
bds mktg is uniquely positioned to deliver marketing
solutions that drive results at the last three feet of retail.
The outcomes: enhanced sales, market growth and a
better consumer experience.
drive change.drive change.
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Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce
Circle of Services
Automotive
Marketing
Professional
Services
Internet Lead ManagementInternet Lead Management
Business Process OutsourcingBusiness Process Outsourcing
BDS UniversityBDS University
Human Resource DevelopmentHuman Resource Development
Unsold & Sold Follow-upUnsold & Sold Follow-up
Business Process OutsourcingBusiness Process Outsourcing
Retail MerchandisingRetail Merchandising
& Floor planning Setups& Floor planning Setups
Performance MetricsPerformance Metrics
Collection & AnalyticsCollection & Analytics
National Program DevelopmentNational Program Development
Dealer Network Roll-outDealer Network Roll-out
Direct Assisted SellingDirect Assisted Selling
In-DealershipIn-Dealership
People & ProcessPeople & Process
4. Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce
Direct Assisted Selling Services
from
BDS Marketing
Automotive Division
5. 08/03/17 5
Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce
Direct Assisted Selling
produces measurable lift,
while training dealership personnel
• Services designed to get your dealer network
“up and running” on new systems and processes
from start to finish. Includes onsite retail process development
and implementation, as well as all associated Training and
Consulting Services.
• In-Dealership programs feature direct selling of vehicles and
accessories to dealer prospects as part of our Learn-To-Earn
approach in training automotive retail sales people.
6. 08/03/17 6
Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce
• BDS Field Implementation Teams
• Remote Services – BDS Assistance Center
• On-Site Services – BDS Field Marketing
Professionals
• BDS University – Certified Classroom Trainers
and Automotive Retail Consultants
Direct Assisted Selling
7. 08/03/17 7
Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce
Direct Assisted Selling Services
8. 08/03/17 8
Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce
• The Implementation Process – Dealership Site Survey
•Performed by highly trained retail marketing professionals
•Performed prior to shipment of Point Of Sale (POS) materials
•Dealer Action Plan prepared during site survey
•Allows dealers time to perform preparation requirements
•Review time table and key milestones by dates and requirements
Direct Assisted Selling Services
9. 08/03/17 9
Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce
What Does This Mean For You?
BDS Provides:
• Successful Ramp-Up – field and educational resources ensure
successful installation
• Minimal Disruption – dealer personnel gain valuable hands-on
experience and minimize their downtime by learning while doing
• Manufacturer Compliance – BDS field staff understand how to
assure compliance with new or upgraded selling systems
• On-Going Support and Training – through award-winning
support teams and Certified Field Trainers
• Accountability – one call does it all… we will be there for you
Direct Assisted Selling Services
10. 08/03/17 10
Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce
Targeted Market Segments
OEM Programs
& Endorsements
OEM Suppliers
of Accessories
Enterprise Level
Dealer Groups
Individual Dealers &
Regional Groups
• Car Companies and adjacent market
manufacturers have a need for in-dealership
deployment of assisted selling programs
• Certified and OEM branded marketing
programs result in multi-level enrollment of
dealers and open up potential co-funding
• Inability to place feet in the street at dealer
network level curtails accessory manufacturers
from getting traction at dealership retail level
• Enterprises such as UAG, AutoNation, etc. are
consistently looking for project assistance with
national roll-outs and process implementation
11. 08/03/17 11
Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce
Business Development
Automotive Division
• Use established contacts and networking
to create awareness of BDS and collect survey
results on where greatest needs are positioned
within each channel
• Develop Retail Process Outsourcing capabilities
within BDS organizational structure, then build to
spec with first OEM or Enterprise by leveraging
unique HR development capabilities
• Target West Coast OEM’s based on need, then
leverage contacts to get proof of concept funding
• Build multiple funding models that provide
revenue participation from both OEM and
dealership levels based on enrollment and
performance… Use BDS field for enrollments
Identify Greatest
Opportunities
Develop OEM
Endorsements
Proof of Concept
by Brand & Channel
Drive Multi-Channel
Revenue Streams
12. 08/03/17 12
Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce
Portfolio of Services
• Business Development Center, CSI Team,
Internet Sales, etc. Recruiting, Hiring and Staffing
• Retail Marketing Best Practices Consulting
delivered at OEM, dealer and classroom venues
• PerformanceTARGETTM
Diagnostic Assessment prepared
by BDS Marketing Professionals onsite at dealerships
• ProfitSOURCETM
: Retail marketing and CRM profit center
implementation of Call Centers, BDC’s and Internet Sales
• Direct Assisted Selling (DAS) for immediate action from
showroom sales, CSI and profit results
• Business Process Outsourcing that utilizes highly trained
BDC staff to fill in the gaps while dealers develop in-house
13. 08/03/17 13
Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce
Factory
Third
Party
Dealership
Extract Target Segment Market Measure
M
A
K
E
M
O
D
E
L
Y
E
A
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S
V
C
D
U
E
DEFECTOR
AT RISK
ACTIVE
LOYAL
Consumer
M
E
S
S
A
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E
O
F
FE
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A
N
N
EL
Automotive Marketing Services
Vehicle
14. 08/03/17 14
Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce
Marketing Management Services
• Retention
Programs
Reactivation
Programs
Satisfaction
Assurance
• Sales-to-Service
Transition Programs
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BDS Marketing Customer Support Services – Industry Recognized, Customer Focused
As noted in this slide, we have certified people and processes in place to help you minimize the disruptions to your retail operations. For instance, our Technical Assistance Center and On-Site Services are two BDS Marketing resources that are available to our customers to assist them with product related issues. In addition, we have an On-Line Support site that is available 24x7x365 for after hours support or for customers that prefer the self-service option.
The Technical Assistance Center is fully staffed to take your most critical supports calls – they can analyze, diagnose, resolve, and dispatch your issues to the field if your support case requires on-site assistance.
450 associates averaging 7 years of experience
75% of first calls resolved – 7 minute average, most calls resolved in 60 seconds or less
Approximately 100,000 calls per month, 1.2 million calls per year (2002 SCP Report)
STAR Award – 4 Consecutive Years – 1999, 2000, 2001, 2002
3rd Year Certified -- Support Center Practices Certification (SCP)
Help Desk Institute 2001 Team Excellence Award
Consistently meets or exceeds service level targets in the areas of Knowledge/Expertise, Professionalism, Ability to Resolve, and Overall Satisfaction
When our mobile engineers become involved they will assess the situation and either fix or replace the associated hardware or peripheral. If your issue requires product replacement, we have a North American distribution network that covers approximately 50 cities and contains about 25 million in product inventory. Your product can be replaced same-day if need be.
300 Field Engineers averaging 7 years experience
Field Engineers properly equipped to diagnose and resolve BDS Marketing and Non-BDS Marketing hardware issues – 90% resolved on first call
50% of critical field repairs responded to within 4 hours
Parts Repair and Distribution Center enabled for 24x7 hardware delivery via UPS Logistics
Extensive certification and training programs, including Dell, HP, Cisco, Microsoft, and others
97% of maintenance customers are very satisfied or better (based on customer event surveys)
Our service levels around these support areas have been tremendous and are unmatched throughout the industry. In recently conducted customer event surveys our support center and field support associates have consistently met or exceeded service level targets in the areas of Knowledge/Expertise, Professionalism, Ability to Resolve, and Overall Satisfaction.
With our “One Call Does It All” philosophy we provide the closed loop support model that you require to maintain operations.
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08/03/17 09:54 AM