The document outlines the importance of having a clear strategic framework for M4P (Market for the Poor) programs. The strategic framework should link the overall goal of reducing poverty through sustainable changes to market systems that benefit the poor. It provides direction for interventions and establishes objectives and indicators to monitor impact and sustainability. The framework follows a logical flow from the final poverty reduction goal, to intermediate objectives of improved access and growth, to the direct objective of stimulating market system change through facilitative interventions. It should define the key objectives and approach at a strategic level without operational details, and allow refinement as understanding develops.