Storytelling of Biblical Proportions, by Mitch Canter
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Mitch Canter Y'all Connect Presented by Alabama Power July 23, 2013 Birmingham, Alabama Jesus was one of the most influential storytellers in history. What can we learn from Him in order to better tell and share our own stories? • Storytelling Methodology as practiced and perfected by Jesus • How small teams can make a big difference (and allow you to pour into a group who will evangelize you till the end) • The Golden Rules of Customer Engagement
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• The Power of Data: How to use analytics to drive your content and social strategies.
• Tactics for identifying your most effective corporate assets and strategies for using them.
• How to utilize your internal resources to help create effective content.
• Learn how to give your content legs (and make your team feel like they’re a bunch of superstars).
• Tracking and Measurement. Data is a critical component of the social and content marketing efforts. Learn how to create monthly reports that will help you monitor and track the effectiveness of your efforts and use this data to guide your strategy moving forward.
Don’t Be Scared, Be Prepared, by James Spann
James Spann
Y'all Connect Presented by Alabama Power
July 23, 2013
Birmingham, Alabama
“Don’t be scared, be prepared” is an old saying in the weather business when tornado warnings are flying and storms are life threatening. For most people in the communications and public relations business, the storm is an intense change in how people are reached. What worked 20, 10 and even 5 years ago just doesn’t get it done today. No need for fear: Change is actually your friend if you are willing to embrace it and have a vision.
James now reaches far more people on social media than television; the power of social media is unprecedented, powerful and growing at an exponential rate. He will unveil all his secrets: what works, what doesn’t work and other tricks learned along the way.
Takeaways:
• James will help you tell your story to more people than you might imagine across multiple platforms and wide demographics.
Your 30-Day Plan for Conflict Management Online, by Andrea Weckerle
Andrea Weckerle
Y'all Connect Presented by Alabama Power
July 23, 2013
Birmingham, Alabama
More and more people are talking about you and your organization online. They can also easily find out what others are saying about your business, whether it’s good or bad. Sometimes, they’re unable to tell the difference between what’s true or what’s simply an opinion or even a lie.
With millions of active users online, it’s no surprise that online misunderstandings, reputational harm and public relations disasters are commonplace. Knowing how to actively mitigate against these problems is vital in today’s global environment.
Takeaways:
• Execute your conflict inventory and assessment.
• Clearly identify your specific online conflict management goals.
• Determine whether you need to bury negative information about your organization.
• Create your unique social media conflict resolution response flow chart.
• Draft a robust employee social media policy.
Humanizing Your Brand One Conversation at a Time, by Ramon De Leon
Ramon De Leon
Y'all Connect Presented by Alabama Power
June 13, 2014
Birmingham, Alabama
Ask 100 people to define social media and you’d likely get 100 different answers. The ways in which consumers engage with these platforms can vary drastically. This makes it more critical than ever for brands to understand the right way to engage audiences and humanize their brand.
Although most brands have adopted social media to help promote their offerings, many push their content in a mechanical way that just doesn’t feel authentic to consumers. Brands need to add a human element to their social media efforts to really connect with the modern-day consumer. By humanizing these interactions and maintaining a consumer-focused approach, brands can evoke genuine emotions with their customers and create brand loyalty.
Better digital branding three live case studies by jen barnett
The document summarizes three case studies of organizations facing branding challenges:
1) Culverhouse College of Commerce had low brand recognition and multiple stakeholders with differing goals. A survey was conducted and the logo was combined with University of Alabama until it could stand alone.
2) APCI serves independent pharmacies, a declining industry. They developed solutions for pharmacies to stay relevant through delivery services and content to build local relationships on social media.
3) Space Camp had fewer campers as the space shuttle program ended and their main advertising vehicle ended. One solution was marketing to adults with nostalgia, and another was changing the focus to rocket science training and using a Minecraft contest to attract kids.
The Future of Search in a Social World, by Alison Groves
Alison Groves
Y'all Connect Presented by Alabama Power
June 13, 2014
Birmingham, Alabama
Search, social, PR and all of Internet marketing are converging together in ways we never expected, and quickly. She will examine the effect they have on each other, and what it means for the future of digital marketing.
Corporate Storytelling, by Ike Pigott
The document discusses the results of a study on the effects of exercise on memory and thinking abilities in older adults. The study found that regular exercise can help reduce the decline in thinking abilities that often occurs with age. Older adults who exercised regularly performed better on cognitive tests and brain scans showed they had greater activity in important areas for memory and learning compared to less active peers.
Think Like A Rockstar
1. The document discusses how companies focus on acquiring new customers, while rockstars focus on connecting with fans. It costs 6-7 times more to acquire a new customer than retain an existing one.
2. Rockstars are fans themselves, look for ways to shift control to fans, find the 'bigger idea' beyond just themselves, and embrace their fans. Their most engaged fans spend more and bring in additional business.
3. Companies are encouraged to follow the example of rockstars by cultivating advocates for their brand through quality content and community, rather than just focusing on new customer acquisition. Engaged customers and fans can help grow a business through positive word-of-mouth.
How to Make the Unsexy, Sexy, by Ike Pigott
Ike Pigott
Y'all Connect Presented by Alabama Power
July 23, 2013
Birmingham, Alabama
Not every company has flashy products or services. But many of these brands still need to be engaged on social media, and stand out in their engagements. Discover how 10 simple rules can help specialists and marketers liven up their outreach while remaining true to their personalities and roots.
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Content Marketing: What, Why and How to Kick Butt at It, by Shelly Kramer
Content Marketing: What, Why and How to Kick Butt at It, by Shelly Kramer
Millennials: Creating Stories that Reach and Resonate with this Generation
Millennials: Creating Stories that Reach and Resonate with this Generation
Understanding Your Audience’s Content Need, by Laura Creekmore
Understanding Your Audience’s Content Need, by Laura Creekmore
How to Focus on Inbound Marketing Using Content + Social Media, by Shelly Kramer
How to Focus on Inbound Marketing Using Content + Social Media, by Shelly Kramer
Your 30-Day Plan for Conflict Management Online, by Andrea Weckerle
Your 30-Day Plan for Conflict Management Online, by Andrea Weckerle
Humanizing Your Brand One Conversation at a Time, by Ramon De Leon
Humanizing Your Brand One Conversation at a Time, by Ramon De Leon
Better digital branding three live case studies by jen barnett
Better digital branding three live case studies by jen barnett
The Future of Search in a Social World, by Alison Groves
The Future of Search in a Social World, by Alison Groves
Similar to Storytelling of Biblical Proportions, by Mitch Canter
What is social media?
This document provides humorous and satirical advice about using various forms of social media, including Facebook, Twitter, YouTube, and online profiles in general. It suggests strategies such as posting excessive amounts, using other people's accounts without permission, harassing celebrities for attention, and using hyperbolic or misleading advertising tactics. The tone is comedic and exaggerated throughout to parody how some may inappropriately or excessively use social media.
How To Generate Animal Magnetism
The document discusses how to become a compelling speaker through developing "response potential" and using strong storytelling structures. It explains that while people are drawn to interesting content, stories told with compelling structures can engage listeners even without great content. Specifically, it recommends pausing in unexpected places in sentences, breaking up stories to build intrigue, and maintaining a strong confident frame about the story and interaction to draw others in and override their own perspectives. Mastering these storytelling techniques through practice can make even mundane stories captivating.
Get More Out Of Your Social Media @Home @Work @Large
Stop toying with social media and start making it work for you. Get more out of the time you spend on Facebook, Twitter and LinkedIn (or any other social media site).
Grow beyond your close-knit collection of old friends, and discover thousands of like-minded people who are waiting to engage with you in conversations about the things you are most passionate about. Leverage these relationships to stay on the cutting-edge of insight and know-how.
Learn how to develop your personal media empire (and your army of followers) to pursue the things that matter most to you—personally, professionally, or even on a humanitarian scale.
Unlock the secrets to building an authoritative presence across a wide range of sites with minimal effort.
If you are going to spend time online anyway, why not convert that energy into Star Power? It’s easy when you know how, and it requires no special computer skills.
Understanding the Art of Storytelling.pdf
The document discusses the power and importance of storytelling. It notes that stories have the ability to influence people's thinking and change their behaviors. When we hear impactful stories, our brains can take on the thoughts and ideas presented in the story. Stories are how many historical events and cultural traditions have been passed down. The document also discusses how storytelling can be used as a marketing tool, with examples of how well-crafted stories can dramatically increase sales and engagement. It provides tips on how to craft stories effectively, including defining the core message, deciding on the type of story, establishing a call to action, and knowing the target audience.
10 tips you can use to give engaging presentations
At our latest monthly "brown bag" presentation, Ming, CEO of The1stMovement, gives his "10 tips you can use to give engaging presentation" for the team from his years of experience delivering over 100 presentations every year.
How To Become A More Interesting Person
More free content: https://www.lovelifesolved.com/
Becoming a more interesting person is a wish that many of us share but don’t know how to achieve. In this ultimate-guide type presentation, Julian lays out the process of going from average joe to true original. You can’t miss out on this one!
Longstride—Storytelling for Nonprofits
A presentation for nonprofits on how their stories and "why" are so valuable, but not being told with engaging fashion. And, how to remedy that.
Modern Etiquette: Cut the toxic gossip out of your life
Mon Apr 4, 2011 3:36pm IST(Mary Mitchell features created several textbooks around the topic of etiq...
It's All About Trust
Networking exercise from the October 28, 2011 BACN meeting. Terry Gault leads the group in an exercise based on Annette Simmons' book *The Story Factor*.
Neil Vidyarthi Presentation
The document discusses strategies for writing clickable headlines and engaging social media content. It emphasizes using mystery, questions, and promises to entice readers. Specific techniques recommended include asking questions the reader doesn't know the answer to, using lists and guides to establish expertise, and stimulating discussion with bold claims or questions. Proper titles are described as important promises of the content to follow.
mag final.pdf
The article profiles 23-year-old Lizzie Butcher who started her own digital marketing business during the COVID-19 pandemic after graduating from university with a business degree. She created social media pages to share tips and showcase her skills, which helped her land her first full-time marketing job. As a freelancer, Lizzie now wakes up to respond to emails and works on content for her pages, appreciating the flexibility. While she has yet to work with influencers, she is aware of their celebrity status and how mistakes can affect their careers in the digital world.
What Not To Do (In Freelancing)
The document discusses lessons learned over the author's career involving mistakes made saying "yes" too often, working for too little pay, being indecisive, being afraid to tell customers the truth, and making unfounded assumptions. The author advocates for saying "no" sometimes, valuing your work, making decisions and sticking to them, being honest with customers, and not assuming expertise without basis.
Art of Story-Telling: Social Stories
This document discusses the art of storytelling and social media. It begins by talking about how stories bring people together and shape our world. It then discusses how the author got involved in social media and technology, becoming a "social media expert." It also explores concepts like social capital, social proof, and how social engagement online can build communities. The document discusses using social media for social good. It then provides an overview of different types of social media and tools. Throughout, it emphasizes the power of stories and building connections between people.
Once Upon A Time At The Office: 10 Storytelling Tips To Help You Be More Pers...
Once upon a time, in a faraway kingdom, there was a salesman who traveled the countryside, peddling his wares. Everyone loved his product except the evil king, who wanted to do away with it. One day the king said, “This product is ruining my kingdom and I want to destroy it.
The Journey of Belief - Storytelling for Sales
This document discusses the importance of storytelling in influencing beliefs and selling products or services. It argues that the goal should be to help people believe in something rather than to directly sell them something. Some key points discussed are:
- Focus on having "conversations that matter" by discussing interest, relevance, credibility and confirmation.
- Listen to customers' stories to understand them and look for ways to reshape their story to close the "belief gap".
- Use stories and metaphors rather than facts to make ideas memorable and influence beliefs.
- Ask open-ended questions to draw out customers' perspectives rather than closed questions that can steer thoughts.
- Presentations should design and aim to change cultural
Adore First Edition
The document provides an overview of the April 2022 issue of a magazine called Adore. It includes an editor's letter welcoming readers to the first issue and highlighting some of the stories that will be featured, such as stories of success, sustainability, and survival from extraordinary individuals. It also provides brief descriptions of some of the articles in the issue, including interviews with a Made in Chelsea star and Love Island contestant about fashion and sustainability, as well as articles on social media and body shaming, self-care, and mental health topics like anxiety. The document lists the magazine staff and provides contact information.
The Sound Guide to Storytelling
This document provides a guide to storytelling. It discusses the importance of crafting powerful stories and outlines the process for developing an effective narrative. Some key points include:
- Stories are an engaging way to get people to remember your message. Effective storytelling is important for branding and persuasion.
- The storytelling process involves forming hypotheses, analyzing insights from research, and organizing the narrative into chapters before developing visual slides.
- Slides should enhance but not replace the story. Developers are advised to fully outline their narrative before beginning slide creation.
- The guide emphasizes crafting a solid substantive story over purely stylistic elements. It stresses developing a coherent narrative flow and using parallel structures, language cadence
How to Be a Great StoryTeller
We've all seen the great presentations that left us mesmerized. And we all know the great presenters that we seek out at conferences to fight for a seat to attend. In both cases, what we are really seeking out - are great storytellers to engage and keep us captivated. Want to get your next great idea across? Become a Great Storyteller.
Business Story Generator Canvas
Gone are the days of one message fits all. Improve your marketing and sales efforts by crafting powerful, compelling narratives that will effectively connect with your target markets across multiple marketing channels. In a little more than a half a day, you and your business will start the transformation from one that feels 'stuck' to one that clearly can articulate how and why it stands far above the competition.
We'll focus on helping you to build powerful business narratives that will maximize audience appeal and articulate the best you have to offer in tight, targeted ways. We'll explore what it is you're really selling, why you're selling it and most importantly, why you're the one to do it. You'll explore those critical pivot points in your business journey on the Business Story Generator Canvas and we'll work together to start to find your 'secret sauce.'
010 Best Essays Essay Example College Outline Te
This document discusses examples of modern racism in the United States. It argues that while the country has made progress in abolishing slavery and adopting former slaves into society, racism still persists today through police brutality against black people, hate crimes, and racial slurs. The legal system has also lost control and disproportionately targets black individuals, as seen by the frequent cases of unarmed black people being shot by white police with little justification. While not all of these examples may be intentional, they still promote discomfort and discrimination based on race.
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Get More Out Of Your Social Media @Home @Work @Large
Get More Out Of Your Social Media @Home @Work @Large
10 tips you can use to give engaging presentations
10 tips you can use to give engaging presentations
Modern Etiquette: Cut the toxic gossip out of your life
Modern Etiquette: Cut the toxic gossip out of your life
Once Upon A Time At The Office: 10 Storytelling Tips To Help You Be More Pers...
Once Upon A Time At The Office: 10 Storytelling Tips To Help You Be More Pers...
More from Y'all Connect
Social Media and Generational Difference, by Kristin T. Scroggin
Kristin T. Scroggin
Y'all Connect
August 11, 2017
Birmingham, Alabama
For more: http://yallconnect.com/videos/kristin-t-scroggin-social-media-and-generational-difference/
With five generations actively using social media, marketers must understand how each one uses the technology. Great-grandma uses Facebook to talk to her favorite 10-year-old kid, while Dad Snapchats his teens.
Learn what each generation uses, their preferences for contact and how social media has shaped them today. Not only will you learn, but also laugh along the way! 😎
Dominate Social Media in Your Industry, by James Spann
James Spann is a chief meteorologist who has over 1 million total followers across various social media platforms like Facebook, Twitter, Instagram, YouTube, and Snapchat. He emphasizes the importance of understanding the people and culture you serve, being available on weekends, answering questions from followers, posting early and often with some personality, and following people on social media. He provides best practices for using different platforms like including audio on Facebook Live, making content interactive, and posting Instagram and Snapchat stories daily.
Hacking the Conversation: Discover Insights Through Social Data and Grow Your...
Jason Falls
Y'all Connect
August 11, 2017
Birmingham, Alabama
For more: http://yallconnect.com/videos/jason-falls-hacking-the-conversation-discover-insights-through-social-data-and-grow-your-business/
Most marketing campaigns are developed around guesswork. The brand or agency in question makes broad assumptions about audiences and their behaviors because qualitative market research is often cost prohibitive. But thanks to social technologies, every marketer now has access to cost-effective consumer research – that of online conversations – that can uncover the important insights that drive your customers to engage and even purchase.
In this exploration of social listening and monitoring techniques, Jason Falls will explain the difference in monitoring versus listening, show examples of insights gained by analyzing online conversations and illustrate how you, too, can take the guesswork out of digital and even broad scale marketing campaigns.
Telling Good Stories Is Simple … But It’s Not Easy, by Taylor Robinson
Taylor Robinson
Y'all Connect Presented by Alabama Power
June 12, 2015
Birmingham, Alabama
For more: http://yallconnect.com/videos/taylor-robinson-telling-good-stories-is-simple-but-its-not-easy/
Taylor Robinson: In a digital world where everything is connected to everything, it’s the connections that are rooted in a relatable narrative that actually “stick.” Want to entice people to give money to your charity? Tell them a good story. Want to get them to buy your thing-a-ma-gig? Tell them a good story. Want to get them to tell other people about your charity that is making thing-a-ma-gigs? Tell them a good story.
No matter what you want people to do, or say, or think, or try, or eat, or download, storytelling is the most powerful tool that you can use to tell anyone about anything.
In this session, learn practical tools for finding those relatable narratives connected to your business. If you’ve got something worth talking about, you will learn to see the stories that already surround your “something.” And, you will understand what your audience wants out of your stories and how to tell them well.
Plan to Blow Up! Creating a Digital Strategy for a Successful Media Brand, by...
This document outlines the branding and evolution of the Blogalicious conference from 2009 to 2011. It discusses establishing the brand identity, goals and online presence in 2009. In 2010, the brand expanded its community and offerings. However, in 2011 it reassessed its goals, objectives and ROI to refine its brand positioning and focus on consistent messaging across platforms under the new name "Be Blogalicious". The key lessons emphasized knowing your target audience and competitors.
Meerkat and Periscope: Is Live-Streaming Video Legal? by Kerry O’Shea Gorgone
The document discusses the legal issues surrounding live streaming apps like Meerkat and Periscope. It notes that while the apps allow users to instantly share video, live streaming without proper planning and consent can pose legal risks if it captures people's private conversations, copyrighted content, or events without permission. The document provides tips for planning live streams, such as controlling your location, storyboarding shots, obtaining release forms, and having a contingency plan to address any issues that may arise.
Innovation and Change in Social Media, by Kary Delaria
Kary Delaria
Y'all Connect Presented by Alabama Power
June 12, 2015
Birmingham, Alabama
For more: http://yallconnect.com/videos/kary-delaria-innovation-and-change-in-social-media/
Kary Delaria: If social media has one constant, it’s change. What works one day is never guaranteed to work the next.
This presentation will take a look at how some organizations are embracing innovation in the space and demonstrate ways that evolving tools and technology continue to change how we manage, plan and execute social media strategy.
How to Keep Your Contest From Becoming a Trial, by Kerry O’Shea Gorgone
This document provides guidance on how to properly structure contests and giveaways to avoid legal issues. It explains that contests require an element of skill while giveaways are random drawings that must allow entry without purchase. Several examples are given to illustrate the difference and potential penalties for illegal lotteries are highlighted, including a $152,000 fine for CVS and a $2.8 million fine. Key steps for running legal contests are outlined such as limiting eligibility, explaining rules clearly, choosing qualified judges, and planning for tie-breakers. It emphasizes working with a lawyer to ensure all regulations are followed.
How to Create Clickable Content Without Selling Your Soul, by David Griner
David Griner
Y'all Connect Presented by Alabama Power
June 12, 2015
Birmingham, Alabama
For more: http://yallconnect.com/videos/david-griner-how-to-create-clickable-content-without-selling-your-soul/
David Griner: Effective, attention-grabbing headlines don’t have to be clickbait nonsense or inscrutable SEO garbage. We’re living in a golden age of shareable content. Strong storytelling and intelligent writing are more appreciated (and vital) than ever.
David Griner, digital managing editor of Adweek.com, will share some tips that have helped his site’s readership and social media engagement explode in recent years. The veteran presenter and digital strategist will walk attendees through tangible, practical tips that can help any publisher, personality or marketer better connect with the right audience.
How Social Serves Strategy When Disaster Strikes, by Ike Pigott
Ike Pigott
Y'all Connect Presented by Alabama Power
June 12, 2015
Birmingham, Alabama
For more: http://yallconnect.com/videos/ike-pigott-how-social-serves-strategy-when-disaster-strikes/
Ike Pigott: Alabama’s deadly tornado outbreak of 2011 impacted most of the state, with more than 60 confirmed twisters touching down. More than a half-million customers were affected, and Alabama Power’s grid suffered unprecedented damage. Find out how social media tools blended into existing crisis communications strategy to inform the public during a time of need — and how you can graft social tools into your own strategies.
Best Practices for Building Relationships with Bloggers, by Stacey Ferguson
Stacey Ferguson
Y'all Connect Presented by Alabama Power
June 12, 2015
Birmingham, Alabama
For more: http://yallconnect.com/videos/stacey-ferguson-best-practices-for-building-relationships-with-bloggers/
Stacey Ferguson: The end game for both brands and bloggers is to develop a trusted, long-term and fruitful relationship with one another. What does that mean for each party? What are the secrets for achieving those goals?
This session with veteran blogger and influencer marketing network leader Stacey Ferguson will cover best practices.
Takeaways:
• effective strategies for outreach and contract negotiation;
• how to collaborate on campaigns to ensure maximum ROI;
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• the differences between editorial coverage and advertising coverage;
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Psychology of Online Antagonists, by Andrea Weckerle
Andrea Weckerle
Y'all Connect Presented by Alabama Power
July 23, 2013
Birmingham, Alabama
Online troublemakers come in many different variations. Some are simply disgruntled individuals who have a complaint and want to be heard. Others wreak havoc online because they enjoy getting a strong and emotional reactions out of you. Still others are intent on intentionally doing damage to your company or brand.
Knowing how to deal effectively with each type of online antagonist is paramount in today’s online business climate.
Takeaways:
• Learn how to identify each different type of online antagonist.
• Find out what makes each of the different types of antagonists tick.
• Learn how to best manage each of the different type of antagonist.
• Develop the emotional management skills that allow you to stay in control when the attackers come after you.
How to Use Social Media to Tell Your Brand Story, by Kim Garst
The document discusses how marketing has shifted from traditional methods like TV, radio, and print ads to social media storytelling. It notes that visual content performs much better on social media than text. The key is for marketers to learn how to tell stories and showcase their brand's authentic human side on each social platform. Stories should provide value to customers and lead them toward a purchase. Those who refuse to adapt their marketing for social media will fall behind as many major businesses have already made this shift.
Empower the Advocates of Your Brand: Your Employees, by Ramon De Leon
Ramon De Leon
Y'all Connect Presented by Alabama Power
June 13, 2014
Birmingham, Alabama
Empower your employees, because they are your brand! Every company can benefit enormously by recognizing the fact that social connection is an integral part of all of our lives now. Employees, interns, associates, friends and family members are an incredibly important asset for advocacy, market intelligence and ideas/input.
Remember that in today’s social world, every person has an extended circle of personal influence and an opportunity to build their own personal “brand.”
By helping your employees, and everyone you know, build their brand rather than squelching individuality, you could build an army of very powerful advocates. Most people, when given the opportunity, will advocate for their brands when they feel good about them.
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Don’t Worry, Honey – Your Story Hasn’t Changed! by Whitney Breaux
Whitney Breaux
Y'all Connect Presented by Alabama Power
June 13, 2014
Birmingham, Alabama
How we communicate has certainly evolved over time. From cavemen writing on a wall to the invention of the printing press, we all have a story to tell, and we can only hope an audience cares to listen. A little sweet tea with a hint of Southern comfort will help you explore your story and how to deliver it to internal and external stakeholders.
The Accidental Jerk: How Brands Kill the Social Conversation, by Kary Delaria
Kary Delaria
Y'all Connect Presented by Alabama Power
June 13, 2014
Birmingham, Alabama
Brands don’t mean to be like this, they just want to “find efficiencies” and move people “into the sales funnel as quickly as possible.” They don’t mean to make people feel rushed or pressured, yet every single day, brands in the social sphere keep talking “at” customers instead of having conversations “with” them.
This subtle difference is the key to building the best relationships that engage the customer from first-interaction to post-purchase wonderlands.
Less Is More, and More is Better: Size Matters, by Ike Pigott
Ike Pigott
Y'all Connect Presented by Alabama Power
June 13, 2014
Birmingham, Alabama
This session on writing for blogs covers the process of turning content into narrative. Learn the steps that ensure you have what you need, and no more.
It’s not about fitting a template, or blogging for the sake of blogging, but content that engages from beginning of post to the last word. In as few words as possible.
Emerging Social Trends, Technologies and Tools, by Jenny Schmitt
Jenny Schmitt
Y'all Connect Presented by Alabama Power
June 13, 2014
Birmingham, Alabama
An exciting, fast-pace session focused on the top trends and the leading technologies and tools impacting the shifts in the social sphere. Based on newly released customer research and national industry reviews, you’ll gain insights into the three T’s to the benefit of your brand and your bottom line.
Prove It: How to Design Social to Deliver Business Outcomes, by Jason Falls
Jason Falls
Y'all Connect Presented by Alabama Power
June 13, 2014
Birmingham, Alabama
Telling your story and serving the branding and awareness function of marketing only gets you so far. At some point, someone will ask what your company is getting from social.
Award-winning strategist Jason Falls will bring his candid, no-b.s. style to the task, illustrating how you can drive and measure business outcomes with strong social marketing efforts.
How to be really, really attractive
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The document discusses how to attract the right audience on social media by focusing on brand, goals, media channels, and content. It recommends defining your brand values and goals for specific audiences. The goals should have measurable objectives like increasing sales. The document also suggests identifying where your target audiences spend time online and creating engaging content that interests them, like recipes, product information or personal stories. The overall message is to understand your brand, goals and audience in order to develop a successful social media strategy.
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Best Practices for Building Relationships with Bloggers, by Stacey Ferguson
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Psychology of Online Antagonists, by Andrea Weckerle
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How to Use Social Media to Tell Your Brand Story, by Kim Garst
How to Use Social Media to Tell Your Brand Story, by Kim Garst
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Empower the Advocates of Your Brand: Your Employees, by Ramon De Leon
Don’t Worry, Honey – Your Story Hasn’t Changed! by Whitney Breaux
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Less Is More, and More is Better: Size Matters, by Ike Pigott
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Emerging Social Trends, Technologies and Tools, by Jenny Schmitt
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Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameEfficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Embark on style journeys Indian clothing store denver guide.pptx
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Spotify: Revolutionizing the Music Streaming Industry
Spotify's unique blend of technology, user-centric design, and industry influence has
cemented its position as a leader in music streaming. By continuously evolving and adapting,
Spotify remains a dominant force, shaping the future of music consumption. As it continues
to innovate and expand, Spotify is likely to maintain its position as the go.
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionGokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
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4. Best combo offers on website Hosting,design along with digital marketing services
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6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Recently uploaded (20)
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
Spotify: Revolutionizing the Music Streaming Industry
Spotify: Revolutionizing the Music Streaming Industry
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
Storytelling of Biblical Proportions, by Mitch Canter
- 1. S Storytelling of Biblical Proportions Mitch Canter @studionashvegas
- 2. Who Am I? Mitch Canter @studionashvegas http://www.studionashvegas.com
- 4. What is a Parable? S A story that uses imagery or story to illustrate a truth. S Can also be a comparison or a figure of speech. S Usually works on a literal level and a deeper level.
- 6. S People Relate To People …not facts and figures.
- 7. S The Parts of a Parable
- 8. The Beginning S Starts with a person and a problem. S Sets the stage as quickly as possible. “Meet Jim. He’s Got a Problem.”
- 9. The Story S The story gets resolved or the imagery gets explained S Don't focus on the minute details. “Suddenly, a wild X appears and saves the day!”
- 10. The Nugget of Truth! S That "Aha" Moment when it all comes together S Without this, the story is just entertaining. S This is the call to action moment
- 12. S People Relate To People …not facts and figures.
- 13. A Great Story… S Makes you memorable. S Allows people to empathize with your brand. S Turns customers into raving fans.
- 14. S The Commandments of customer engagement
- 15. The First Commandment “Do Unto Others As You’d Have Them Do Unto You” S Don’t feed the trolls. S Treat people with respect. S Meet people where they are.
- 16. The Second Commandment “Thou Shalt Not Make It All About You” S Share other people’s content / videos / articles. S “Content Curation” S For every 10 shares, 1 is yours (Chris Brogan)
- 17. The Third Commandment “Thou Shall Not Be an Ostrich” S Face your problems head-on – Don’t duck out. S Inaction is the worst action. S Don’t delete comments (unless they’re offensive).
- 18. The Fourth Commandment “Thou Shalt Be Real / Transparent” S People don’t like to be “hoodwinked”. S Be up front and honest (identity, affiliations, etc) S Be up front about not being real if necessary.
- 19. The Fifth Commandment “Thou Shall Not Be Scattered” S Pick a network and own it. S Be a laser, not a shot-gun. S Don’t have “abandoned social properties”.
Editor's Notes
- Modern retelling of the parable of the good Samaritan (Man