This document discusses how the ego's fear of rejection can hamper salespeople's effectiveness. It provides advice to salespeople to overcome this fear by being willing to turn down potential clients and by speaking more authentically about their unique value rather than using vague, bland language. A client of the author is used as an example of someone who was initially afraid to reject prospects out of fear of upsetting them, but was able to overcome this fear with practice. Facing fears of rejection and being misunderstood can be invigorating and allow one's true self to shine through in a way that attracts others.