Empower Your Brand Advocates: Engage Team Members to Power Your Brand
Ramon De Leon Y'all Connect Presented by Alabama Power June 13, 2014 Birmingham, Alabama Empower your employees, because they are your brand! Every company can benefit enormously by recognizing the fact that social connection is an integral part of all of our lives now. Employees, interns, associates, friends and family members are an incredibly important asset for advocacy, market intelligence and ideas/input. Remember that in today’s social world, every person has an extended circle of personal influence and an opportunity to build their own personal “brand.” By helping your employees, and everyone you know, build their brand rather than squelching individuality, you could build an army of very powerful advocates. Most people, when given the opportunity, will advocate for their brands when they feel good about them. Ramon will share his passion, personal experience and methods to help you unlock this incredible asset.
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Empower Your Brand Advocates: Engage Team Members to Power Your Brand
- 1. Empower the Advocates of Your Brand: Your Team Members @Ramon_DeLeon
- 6. 19 year old wanted to deliver pizza. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . @Ramon_DeLeon
- 8. Career Highlights • Pioneered Domino’s E-Commerce with a 3rd party vendor in ’98 • Sales Growth of $3.5MM in ‘00 to $7MM in 2012 • In 2013 nearly 70% of sales were digital • ICQ/AOL Instant Messenger was my micro-blog before Twitter was invented • College Students started Facebook Groups ‘05 @Ramon_DeLeon
- 10. Goal: To inspire you to make a difference in the lives of your customers. @Ramon_DeLeon
- 11. Mindset “Care more about your customers than your competitors do”
- 12. Want More from Social? Empower Your Employees and they will Power your brand @Ramon_DeLeon
- 13. Change Your Framework—Change Your Future @Ramon_DeLeon
- 14. Is It Harder To Sell To Your Boss Than It Is To Sell To Your Customers or Team Members? @Ramon_DeLeon
- 15. CFO asks CEO: "What happens if we invest in developing our people & then they leave us?" CEO: 'What happens if we don't, and they stay?"
- 16. The Digital Intelligence Framework Building the Right Infrastructure @Ramon_DeLeon
- 17. Got a New Task – We Make a List @Ramon_DeLeon
- 18. Forgot to check the refrigerator first….. @Ramon_DeLeon
- 19. Same thing happens at work @Ramon_DeLeon
- 20. Start with a Plan…. Don’t think: Friends, Followers, Post or Likes. Think about the RELATIONSHIPS you intend to create. @Ramon_DeLeon
- 21. Friendship First then Customers October 2005 @Ramon_DeLeon
- 22. Train – Inspire - Educate @Ramon_DeLeon
- 23. If you want to deliver great customer experiences you need to engage your team members. @Ramon_DeLeon
- 24. Identify the behaviors of your team that fuel your desired customer experience - Motivate it! @Ramon_DeLeon
- 25. You Can’t Create Enough Content Even If You Had To! @Ramon_DeLeon
- 26. Empowered Team Members are More Customer Focused @Ramon_DeLeon
- 27. Customers are Real People @Ramon_DeLeon
- 28. Team Members… just workers or Your Best Brand Advocates? @Ramon_DeLeon
- 29. In today’s market, REAL trumps PERFECT because real is what creates…
- 30. If you are only focused on the Money You risk completely overlooking the People @Ramon_DeLeon
- 31. Welcome to the Age of Influence! @Ramon_DeLeon
- 32. Where anyone can build an audience and effect change, advocate brands, build relationships, and make a difference! @Ted_Rubin
- 33. Manage the Micro Interactions @Ramon_DeLeon
- 34. Importance of Brand Advocates @MValleyGirl @Ramon_DeLeon
- 35. @Ramon_DeLeon
- 37. Show your customers some Love! @Ramon_DeLeon
- 38. @CathMerritt
- 41. @sioksiok
- 42. Be Important To Your Customers!
- 43. @NicksPizza in Elgin, IL
- 44. Define the Mission and Plan Accordingly
- 46. @Ramon_DeLeon
- 47. “If You can’t add, You can’t multiply” #RamonWOW @Ramon_DeLeon
Editor's Notes
- Collective Bias… Nike Fuel Band & PATH as company intranet
- The HOW: the infrastructure and architecture (the pillars) Infra-org, people, partners, core vision where change management comes in Org struc-change management. People stuck in their ways, frozen.