Ike Pigott Y'all Connect Presented by Alabama Power June 12, 2015 Birmingham, Alabama For more: http://yallconnect.com/videos/ike-pigott-how-social-serves-strategy-when-disaster-strikes/ Ike Pigott: Alabama’s deadly tornado outbreak of 2011 impacted most of the state, with more than 60 confirmed twisters touching down. More than a half-million customers were affected, and Alabama Power’s grid suffered unprecedented damage. Find out how social media tools blended into existing crisis communications strategy to inform the public during a time of need — and how you can graft social tools into your own strategies.

1. Tweeting up a Storm
Ike Pigott
Alabama Power

2. April 27
• 62 twisters
• 248 deaths
• Over 1,000 injuries
• 8,000 homes gone;
6,000 damaged

4. Who are you talking with?

6. The Key to Persuasion

7. The Key to Persuasion

10. Expectations Management

11. Expectations Management

14. Reinforce Recovery

15. Reinforce Recovery

17. Engage Your Audience

23. Show, Don’t Tell

26. Expectations Change!
Customer behavior
changes!