Don’t Be Scared, Be Prepared, by James Spann

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James Spann
Y'all Connect Presented by Alabama Power
July 23, 2013
Birmingham, Alabama

“Don’t be scared, be prepared” is an old saying in the weather business when tornado warnings are flying and storms are life threatening. For most people in the communications and public relations business, the storm is an intense change in how people are reached. What worked 20, 10 and even 5 years ago just doesn’t get it done today. No need for fear: Change is actually your friend if you are willing to embrace it and have a vision.

James now reaches far more people on social media than television; the power of social media is unprecedented, powerful and growing at an exponential rate. He will unveil all his secrets: what works, what doesn’t work and other tricks learned along the way.

Takeaways:
• James will help you tell your story to more people than you might imagine across multiple platforms and wide demographics.

Published in: Social Media
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Don’t Be Scared, Be Prepared, by James Spann

  1. 1. Don’t Be Scared, Be Prepared James Spann, CBM! @spann! +James Spann
  2. 2. =
  3. 3. First On Radio...1973
  4. 4. Still On Radio... 2013 WZZK, WZNN, WBHK, WBEI, WTUG, WTSK, WFFN, WDGM, WWWH, WRVL, KWRB, KVMV, KGCB, WAKW, WVFG, WGMZ, WAAX, WFZX
  5. 5. First On TV...1978
  6. 6. Still On TV... 2013
  7. 7. Twitter 101,037 followers
  8. 8. Facebook 5,123 friends! 108,221 followers! 122,835 likes
  9. 9. Instagram 12,562 followers
  10. 10. Google Plus 9,482 have me circled
  11. 11. My Business... Operational meteorology! Public weather forecasts! Severe weather warnings! “Evangelist” for a local TV station! Communications! Public Relations
  12. 12. My Problem Old media models are dying! Fewer people watch traditional newscasts! Crap apps! People still expect high end severe weather coverage! So many platforms, too few people! No social science training
  13. 13. My Place Of Research
  14. 14. To Be Successful... You must provide content at the convenience of your audience, not yours.! You must respond timely to questions. Even the stupid ones.! You need to reach all people groups.! Your organization must be on the same page and tell a consistent story.! Admit mistakes and learn from them.
  15. 15. Case Study April 27, 2011
  16. 16. April 22
  17. 17. April 25
  18. 18. April 26
  19. 19. April 27
  20. 20. Morning Surprise
  21. 21. Social Media Automated warnings to FB page and @ewarn Twitter account via Weather Message software.
  22. 22. Social Media Warnings on @spann and +James Spann are typed manually.
  23. 23. Social Media Facebook is not a reliable platform for severe weather warning dissemination.
  24. 24. Social Media
  25. 25. Your Social Media! Followers Have Your Back.
  26. 26. January 23, 2012
  27. 27. “World News Tonight”

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