The Power of Storytelling, by Erika Napoletano
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Erika Napoletano Y'all Connect Presented by Alabama Power July 23, 2013 Birmingham, Alabama You lean in. Stop what you’re doing. You watch the video when you’re supposed to be writing a proposal that’s already 2 days overdue. Why? The power of storytelling has sucked you in, leaving what you were supposed to be doing behind. What if you were able to tell stories that made people forget what they’re supposed to be doing? You can — and there’s a formula to getting it done. If you’re ready to transform the way you connect with your audience (and maybe the other most important people in your life), this workshop will get you on your way. Create bold results for your brand by embracing brutal honesty. Takeaways: • Your Story: What makes it (and you) special • Why Some Stories Don’t Work: discover the Meat Suit and if you’re wearing one • The Storytelling Formula: What every story has to have in order to work • What Scares You: How every fear you have is fodder for your next loved story • Case Studies: Powerful stories, their similarities while being vastly different • Your Homework: An assignment to carry with you from beyond this workshop into every facet of life and business, designed to help you continuously craft stories that people want to hear.
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For more: http://yallconnect.com/videos/kristin-t-scroggin-social-media-and-generational-difference/
With five generations actively using social media, marketers must understand how each one uses the technology. Great-grandma uses Facebook to talk to her favorite 10-year-old kid, while Dad Snapchats his teens.
Learn what each generation uses, their preferences for contact and how social media has shaped them today. Not only will you learn, but also laugh along the way! 😎
Dominate Social Media in Your Industry, by James Spann
James Spann is a chief meteorologist who has over 1 million total followers across various social media platforms like Facebook, Twitter, Instagram, YouTube, and Snapchat. He emphasizes the importance of understanding the people and culture you serve, being available on weekends, answering questions from followers, posting early and often with some personality, and following people on social media. He provides best practices for using different platforms like including audio on Facebook Live, making content interactive, and posting Instagram and Snapchat stories daily.
Hacking the Conversation: Discover Insights Through Social Data and Grow Your...
Jason Falls
Y'all Connect
August 11, 2017
Birmingham, Alabama
For more: http://yallconnect.com/videos/jason-falls-hacking-the-conversation-discover-insights-through-social-data-and-grow-your-business/
Most marketing campaigns are developed around guesswork. The brand or agency in question makes broad assumptions about audiences and their behaviors because qualitative market research is often cost prohibitive. But thanks to social technologies, every marketer now has access to cost-effective consumer research – that of online conversations – that can uncover the important insights that drive your customers to engage and even purchase.
In this exploration of social listening and monitoring techniques, Jason Falls will explain the difference in monitoring versus listening, show examples of insights gained by analyzing online conversations and illustrate how you, too, can take the guesswork out of digital and even broad scale marketing campaigns.
Telling Good Stories Is Simple … But It’s Not Easy, by Taylor Robinson
Taylor Robinson
Y'all Connect Presented by Alabama Power
June 12, 2015
Birmingham, Alabama
For more: http://yallconnect.com/videos/taylor-robinson-telling-good-stories-is-simple-but-its-not-easy/
Taylor Robinson: In a digital world where everything is connected to everything, it’s the connections that are rooted in a relatable narrative that actually “stick.” Want to entice people to give money to your charity? Tell them a good story. Want to get them to buy your thing-a-ma-gig? Tell them a good story. Want to get them to tell other people about your charity that is making thing-a-ma-gigs? Tell them a good story.
No matter what you want people to do, or say, or think, or try, or eat, or download, storytelling is the most powerful tool that you can use to tell anyone about anything.
In this session, learn practical tools for finding those relatable narratives connected to your business. If you’ve got something worth talking about, you will learn to see the stories that already surround your “something.” And, you will understand what your audience wants out of your stories and how to tell them well.
Plan to Blow Up! Creating a Digital Strategy for a Successful Media Brand, by...
This document outlines the branding and evolution of the Blogalicious conference from 2009 to 2011. It discusses establishing the brand identity, goals and online presence in 2009. In 2010, the brand expanded its community and offerings. However, in 2011 it reassessed its goals, objectives and ROI to refine its brand positioning and focus on consistent messaging across platforms under the new name "Be Blogalicious". The key lessons emphasized knowing your target audience and competitors.
Understanding Your Audience’s Content Need, by Laura Creekmore
Laura Creekmore
Y'all Connect Presented by Alabama Power
June 12, 2015
Birmingham, Alabama
For more: http://yallconnect.com/videos/laura-creekmore-understanding-your-audiences-content-need/
Laura Creekmore: We often say that content strategy starts with the business need, but we should say that your content strategy really starts with your audience. Without an audience, you don’t have a business goal.
This workshop helps you understand your audience’s demand for content — and how to meet that need. If that’s starting to sound a little like UX (user experience), you’re not far off. Learn about the content-focused tools you can use to better understand what your audience needs from you.
Takeaways:
• Find your audiences;
• Read the signals they’re already sending you;
• Design content that meets your audience needs;
• Train a team to create content according to your plan;
• Sell the strategy to your C-suite.
Meerkat and Periscope: Is Live-Streaming Video Legal? by Kerry O’Shea Gorgone
The document discusses the legal issues surrounding live streaming apps like Meerkat and Periscope. It notes that while the apps allow users to instantly share video, live streaming without proper planning and consent can pose legal risks if it captures people's private conversations, copyrighted content, or events without permission. The document provides tips for planning live streams, such as controlling your location, storyboarding shots, obtaining release forms, and having a contingency plan to address any issues that may arise.
Innovation and Change in Social Media, by Kary Delaria
Kary Delaria
Y'all Connect Presented by Alabama Power
June 12, 2015
Birmingham, Alabama
For more: http://yallconnect.com/videos/kary-delaria-innovation-and-change-in-social-media/
Kary Delaria: If social media has one constant, it’s change. What works one day is never guaranteed to work the next.
This presentation will take a look at how some organizations are embracing innovation in the space and demonstrate ways that evolving tools and technology continue to change how we manage, plan and execute social media strategy.
How to Keep Your Contest From Becoming a Trial, by Kerry O’Shea Gorgone
This document provides guidance on how to properly structure contests and giveaways to avoid legal issues. It explains that contests require an element of skill while giveaways are random drawings that must allow entry without purchase. Several examples are given to illustrate the difference and potential penalties for illegal lotteries are highlighted, including a $152,000 fine for CVS and a $2.8 million fine. Key steps for running legal contests are outlined such as limiting eligibility, explaining rules clearly, choosing qualified judges, and planning for tie-breakers. It emphasizes working with a lawyer to ensure all regulations are followed.
How to Create Clickable Content Without Selling Your Soul, by David Griner
David Griner
Y'all Connect Presented by Alabama Power
June 12, 2015
Birmingham, Alabama
For more: http://yallconnect.com/videos/david-griner-how-to-create-clickable-content-without-selling-your-soul/
David Griner: Effective, attention-grabbing headlines don’t have to be clickbait nonsense or inscrutable SEO garbage. We’re living in a golden age of shareable content. Strong storytelling and intelligent writing are more appreciated (and vital) than ever.
David Griner, digital managing editor of Adweek.com, will share some tips that have helped his site’s readership and social media engagement explode in recent years. The veteran presenter and digital strategist will walk attendees through tangible, practical tips that can help any publisher, personality or marketer better connect with the right audience.
How Social Serves Strategy When Disaster Strikes, by Ike Pigott
Ike Pigott
Y'all Connect Presented by Alabama Power
June 12, 2015
Birmingham, Alabama
For more: http://yallconnect.com/videos/ike-pigott-how-social-serves-strategy-when-disaster-strikes/
Ike Pigott: Alabama’s deadly tornado outbreak of 2011 impacted most of the state, with more than 60 confirmed twisters touching down. More than a half-million customers were affected, and Alabama Power’s grid suffered unprecedented damage. Find out how social media tools blended into existing crisis communications strategy to inform the public during a time of need — and how you can graft social tools into your own strategies.
Best Practices for Building Relationships with Bloggers, by Stacey Ferguson
Stacey Ferguson
Y'all Connect Presented by Alabama Power
June 12, 2015
Birmingham, Alabama
For more: http://yallconnect.com/videos/stacey-ferguson-best-practices-for-building-relationships-with-bloggers/
Stacey Ferguson: The end game for both brands and bloggers is to develop a trusted, long-term and fruitful relationship with one another. What does that mean for each party? What are the secrets for achieving those goals?
This session with veteran blogger and influencer marketing network leader Stacey Ferguson will cover best practices.
Takeaways:
• effective strategies for outreach and contract negotiation;
• how to collaborate on campaigns to ensure maximum ROI;
• the Top 3 Don’ts when working with bloggers;
• the differences between editorial coverage and advertising coverage;
• and examples of mutually successful campaigns.
Psychology of Online Antagonists, by Andrea Weckerle
Andrea Weckerle
Y'all Connect Presented by Alabama Power
July 23, 2013
Birmingham, Alabama
Online troublemakers come in many different variations. Some are simply disgruntled individuals who have a complaint and want to be heard. Others wreak havoc online because they enjoy getting a strong and emotional reactions out of you. Still others are intent on intentionally doing damage to your company or brand.
Knowing how to deal effectively with each type of online antagonist is paramount in today’s online business climate.
Takeaways:
• Learn how to identify each different type of online antagonist.
• Find out what makes each of the different types of antagonists tick.
• Learn how to best manage each of the different type of antagonist.
• Develop the emotional management skills that allow you to stay in control when the attackers come after you.
How to Make the Unsexy, Sexy, by Ike Pigott
Ike Pigott
Y'all Connect Presented by Alabama Power
July 23, 2013
Birmingham, Alabama
Not every company has flashy products or services. But many of these brands still need to be engaged on social media, and stand out in their engagements. Discover how 10 simple rules can help specialists and marketers liven up their outreach while remaining true to their personalities and roots.
Better digital branding three live case studies by jen barnett
The document summarizes three case studies of organizations facing branding challenges:
1) Culverhouse College of Commerce had low brand recognition and multiple stakeholders with differing goals. A survey was conducted and the logo was combined with University of Alabama until it could stand alone.
2) APCI serves independent pharmacies, a declining industry. They developed solutions for pharmacies to stay relevant through delivery services and content to build local relationships on social media.
3) Space Camp had fewer campers as the space shuttle program ended and their main advertising vehicle ended. One solution was marketing to adults with nostalgia, and another was changing the focus to rocket science training and using a Minecraft contest to attract kids.
How to Use Social Media to Tell Your Brand Story, by Kim Garst
The document discusses how marketing has shifted from traditional methods like TV, radio, and print ads to social media storytelling. It notes that visual content performs much better on social media than text. The key is for marketers to learn how to tell stories and showcase their brand's authentic human side on each social platform. Stories should provide value to customers and lead them toward a purchase. Those who refuse to adapt their marketing for social media will fall behind as many major businesses have already made this shift.
Humanizing Your Brand One Conversation at a Time, by Ramon De Leon
Ramon De Leon
Y'all Connect Presented by Alabama Power
June 13, 2014
Birmingham, Alabama
Ask 100 people to define social media and you’d likely get 100 different answers. The ways in which consumers engage with these platforms can vary drastically. This makes it more critical than ever for brands to understand the right way to engage audiences and humanize their brand.
Although most brands have adopted social media to help promote their offerings, many push their content in a mechanical way that just doesn’t feel authentic to consumers. Brands need to add a human element to their social media efforts to really connect with the modern-day consumer. By humanizing these interactions and maintaining a consumer-focused approach, brands can evoke genuine emotions with their customers and create brand loyalty.
Empower the Advocates of Your Brand: Your Employees, by Ramon De Leon
Ramon De Leon
Y'all Connect Presented by Alabama Power
June 13, 2014
Birmingham, Alabama
Empower your employees, because they are your brand! Every company can benefit enormously by recognizing the fact that social connection is an integral part of all of our lives now. Employees, interns, associates, friends and family members are an incredibly important asset for advocacy, market intelligence and ideas/input.
Remember that in today’s social world, every person has an extended circle of personal influence and an opportunity to build their own personal “brand.”
By helping your employees, and everyone you know, build their brand rather than squelching individuality, you could build an army of very powerful advocates. Most people, when given the opportunity, will advocate for their brands when they feel good about them.
Ramon will share his passion, personal experience and methods to help you unlock this incredible asset.
Don’t Worry, Honey – Your Story Hasn’t Changed! by Whitney Breaux
Whitney Breaux
Y'all Connect Presented by Alabama Power
June 13, 2014
Birmingham, Alabama
How we communicate has certainly evolved over time. From cavemen writing on a wall to the invention of the printing press, we all have a story to tell, and we can only hope an audience cares to listen. A little sweet tea with a hint of Southern comfort will help you explore your story and how to deliver it to internal and external stakeholders.
The Accidental Jerk: How Brands Kill the Social Conversation, by Kary Delaria
Kary Delaria
Y'all Connect Presented by Alabama Power
June 13, 2014
Birmingham, Alabama
Brands don’t mean to be like this, they just want to “find efficiencies” and move people “into the sales funnel as quickly as possible.” They don’t mean to make people feel rushed or pressured, yet every single day, brands in the social sphere keep talking “at” customers instead of having conversations “with” them.
This subtle difference is the key to building the best relationships that engage the customer from first-interaction to post-purchase wonderlands.
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Understanding Your Audience’s Content Need, by Laura Creekmore
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Innovation and Change in Social Media, by Kary Delaria
Innovation and Change in Social Media, by Kary Delaria
How to Keep Your Contest From Becoming a Trial, by Kerry O’Shea Gorgone
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How to Create Clickable Content Without Selling Your Soul, by David Griner
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Best Practices for Building Relationships with Bloggers, by Stacey Ferguson
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Psychology of Online Antagonists, by Andrea Weckerle
Psychology of Online Antagonists, by Andrea Weckerle
Better digital branding three live case studies by jen barnett
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How to Use Social Media to Tell Your Brand Story, by Kim Garst
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Humanizing Your Brand One Conversation at a Time, by Ramon De Leon
Humanizing Your Brand One Conversation at a Time, by Ramon De Leon
Empower the Advocates of Your Brand: Your Employees, by Ramon De Leon
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Don’t Worry, Honey – Your Story Hasn’t Changed! by Whitney Breaux
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Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
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Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
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• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
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Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
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The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
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Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
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Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
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