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Less is More
More is Better
Size Matters
Ike Pigott
The Perfect Blog Post
The Perfect Blog Post
Write a lot.
The Perfect Blog Post
My best post ever
10 Things you didn’t know
10 Things you didn’t know
Actors did stunts
---
10 Things you didn’t know
Actors did stunts
---
10 Things you didn’t know
Actors did stunts
---
10 Things you didn’t know
Actors did stunts
People were funny
---
10 Things you didn’t know
Actors did stunts
People were funny
---
10 Things you didn’t know
Actors did stunts
People were funny
---
10 Things you didn’t know
Actors did stunts
People were funny
Whoopi = Buttercup?
---
10 Things you didn’t know
Actors did stunts
People were funny
Whoopi = Buttercup?
---
10 Things you didn’t know
Actors did stunts
People were funny
Whoopi = Buttercup?
---
10 Things you didn’t know
Actors did stunts
People were funny
Whoopi = Buttercup?
It was a book
---
10 Things you didn’t know
Actors did stunts
People were funny
Whoopi = Buttercup?
It was a book
---
10 Things you didn’t know
Actors did stunts
People were funny
Whoopi = Buttercup?
It was a book
---
10 Things you didn’t know
Actors did stunts
People were funny
Whoopi = Buttercup?
It was a book
No Iocaine powder
---
10 Things you didn’t know
Actors did stunts
People were funny
Whoopi = Buttercup?
It was a book
No Iocaine powder
---
10 Things you didn’t know
Actors did stunts
People were funny
Whoopi = Buttercup?
It was a book
No Iocaine powder
---
10 Things you didn’t know
Actors did stunts
People were funny
Whoopi = Buttercup?
It was a book
No Iocaine powder
---
10 Things you didn’t know
Actors did stunts
People were funny
Whoopi = Buttercup?
It was a book
No Iocaine powder
---
10 Things you didn’t know
Actors did stunts
People were funny
Whoopi = Buttercup?
It was a book
No Iocaine powder
---
10 Things you didn’t know
Actors did stunts
People were funny
Whoopi = Buttercup?
It was a book
No Iocaine powder
---
10 Things you didn’t know
Actors did stunts
People were funny
Whoopi = Buttercup?
It was a book
No Iocaine powder
---
10 Things you didn’t know
Actors did stunts
People were funny
Whoopi = Buttercup?
It was a book
No Iocaine powder
---
10 Things you didn’t know
Actors did stunts
People were funny
Whoopi = Buttercup?
It was a book
No Iocaine powder
---
10 Things you didn’t know
Actors did stunts
People were funny
Whoopi = Buttercup?
It was a book
No Iocaine powder
Real Dread Pirate
---
10 Things you didn’t know
Actors did stunts
People were funny
Whoopi = Buttercup?
It was a book
No Iocaine powder
Real Dread Pirate
---
10 Things you didn’t know
Actors did stunts
People were funny
Whoopi = Buttercup?
It was a book
No Iocaine powder
Real Dread Pirate
---
10 Things you didn’t know
Actors did stunts
People were funny
Whoopi = Buttercup?
It was a book
No Iocaine powder
Real Dread Pirate
---
10 Things you didn’t know
Actors did stunts
People were funny
Whoopi = Buttercup?
It was a book
No Iocaine powder
Real Dread Pirate
---
10 Things you didn’t know
Actors did stunts
People were funny
Whoopi = Buttercup?
It was a book
No Iocaine powder
Real Dread Pirate
Cary Elwes Gets Hurt
---
10 Things you didn’t know
Actors did stunts
People were funny
Whoopi = Buttercup?
It was a book
No Iocaine powder
Real Dread Pirate
Cary Elwes Gets Hurt
---
_______________________
10 Things you didn’t know
Actors did stunts
People were funny
Whoopi = Buttercup?
It was a book
No Iocaine powder
Real Dread Pirate
Cary Elwes Gets Hurt
---
_______________________
__________________
10 Things you didn’t know
Actors did stunts
People were funny
Whoopi = Buttercup?
It was a book
No Iocaine powder
Real Dread Pirate
Cary Elwes Gets Hurt
---
_______________________
__________________
10 Things you didn’t know
Actors did stunts
People were funny
Whoopi = Buttercup?
It was a book
No Iocaine powder
Real Dread Pirate
Cary Elwes Gets Hurt
Andre gets slapped
---
_______________________
__________________
10 Things you didn’t know
Actors did stunts
People were funny
Whoopi = Buttercup?
It was a book
No Iocaine powder
Real Dread Pirate
Cary Elwes Gets Hurt
Andre gets slapped
---
_______________________
__________________
10 Things you didn’t know
Actors did stunts
People were funny
Whoopi = Buttercup?
It was a book
No Iocaine powder
Real Dread Pirate
Cary Elwes Gets Hurt
Andre gets slapped
---
_______________________
__________________
10 Things you didn’t know
Actors did stunts
People were funny
Whoopi = Buttercup?
It was a book
No Iocaine powder
Real Dread Pirate
Cary Elwes Gets Hurt
Mandy is an asshole
---
_______________________
__________________
10 Things you didn’t know
Actors did stunts
People were funny
Whoopi = Buttercup?
It was a book
No Iocaine powder
Real Dread Pirate
Cary Elwes Gets Hurt
Mandy is an asshole
---
_______________________
__________________
10 Things you didn’t know
Actors did stunts
People were funny
Whoopi = Buttercup?
It was a book
No Iocaine powder
Real Dread Pirate
Cary Elwes Gets Hurt
Mandy is an asshole
Fencing school
---
_______________________
__________________
10 Things you didn’t know
Actors did stunts
People were funny
Whoopi = Buttercup?
It was a book
No Iocaine powder
Real Dread Pirate
Cary Elwes Gets Hurt
Mandy is an asshole
Fencing school
---
_______________________
__________________
10 Things you didn’t know
Actors did stunts
People were funny
Whoopi = Buttercup?
It was a book
No Iocaine powder
Real Dread Pirate
Cary Elwes Gets Hurt
Mandy is an asshole
Fencing school
---
_______________________
__________________
10 Things you didn’t know
Actors did stunts
People were funny
Whoopi = Buttercup?
It was a book
No Iocaine powder
Real Dread Pirate
Cary Elwes Gets Hurt
Mandy is an asshole
Fencing school
---
_______________________
__________________
10 Things you didn’t know
Actors did stunts
People were funny
Whoopi = Buttercup?
It was a book
No Iocaine powder
Real Dread Pirate
Cary Elwes Gets Hurt
Mandy is an asshole
Fencing school
---
_______________________
__________________
10 Things you didn’t know
Actors did stunts
People were funny
Whoopi = Buttercup?
It was a book
No Iocaine powder
Real Dread Pirate
Cary Elwes Gets Hurt
Mandy is an asshole
Fencing school
That smile is creepy
---
_______________________
__________________
10 Things you didn’t know
Actors did stunts
People were funny
Whoopi = Buttercup?
It was a book
No Iocaine powder
Real Dread Pirate
Cary Elwes Gets Hurt
Mandy is an asshole
Fencing school
That smile is creepy
---
_______________________
__________________
10 Things you didn’t know
Actors did stunts
People were funny
Whoopi = Buttercup?
It was a book
No Iocaine powder
Real Dread Pirate
Cary Elwes Gets Hurt
Mandy is an asshole
Fencing school
That smile is creepy
---
_______________________
__________________
10 Things you didn’t know
Actors did stunts
People were funny
Whoopi = Buttercup?
It was a book
No Iocaine powder
Real Dread Pirate
Cary Elwes Gets Hurt
Mandy is an asshole
Fencing school
That smile is creepy
---
_______________________
__________________ 1
2
3
4
5
6
7
8
9
10 Things you didn’t know
Actors did stunts
People were funny
Whoopi = Buttercup?
It was a book
No Iocaine powder
Real Dread Pirate
Cary Elwes Gets Hurt
Mandy is an asshole
Fencing school
That smile is creepy
---
_______________________
__________________ 1
2
3
4
5
6
7
8
9
Size Matters
Size Matters
Size Matters
Size Matters
Retsyn
Your post about YC ‘14
Your goal:
What do you want people to know?
How do you want them to feel?
What are they going to do with the information?
Your post about YC ‘14
So what goes in there?
What elements cannot be replaced?
moments?
photos?
videos?
Your post about YC ‘14
So what goes in there?
What elements cannot be replaced?
What order do they need to be in?
chronology?
priority?
slow reveal?
Your post about YC ‘14
So what goes in there?
What elements cannot be replaced?
What order do they need to be in?
What do you need to do to be the glue?
transitions?
breaks?
Your post about YC ‘14
So what goes in there?
What elements cannot be replaced?
What order do they need to be in?
What do you need to do to be the glue?
Does this need to be more than one post?
Writing for the Screen(s)
Writing for the Screen(s)
Writing for the Screen(s)
Writing for the Screen(s)
Writing for the Screen(s)
Writing for the Screen(s)
Writing for the Screen(s)
Writing for the Screen(s)
Editing Steps
Lay the Egg
Fit the Nest to the Egg
Paint the Egg
Hatch the Egg
Tidy the Shell Fragments
START WITH THE END IN MIND
EDIT WITH THE END IN MIND
One Thing?
Mandy Patinkin is a sphincter
because he slapped Andre the Giant
for being a less-talented actor
Ike Pigott
@ikepigott

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Less Is More, and More is Better: Size Matters, by Ike Pigott

  • 1. Less is More More is Better Size Matters Ike Pigott
  • 3. The Perfect Blog Post Write a lot.
  • 6. 10 Things you didn’t know
  • 7. 10 Things you didn’t know Actors did stunts ---
  • 8. 10 Things you didn’t know Actors did stunts ---
  • 9. 10 Things you didn’t know Actors did stunts ---
  • 10. 10 Things you didn’t know Actors did stunts People were funny ---
  • 11. 10 Things you didn’t know Actors did stunts People were funny ---
  • 12. 10 Things you didn’t know Actors did stunts People were funny ---
  • 13. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? ---
  • 14. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? ---
  • 15. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? ---
  • 16. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book ---
  • 17. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book ---
  • 18. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book ---
  • 19. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder ---
  • 20. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder ---
  • 21. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder ---
  • 22. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder ---
  • 23. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder ---
  • 24. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder ---
  • 25. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder ---
  • 26. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder ---
  • 27. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder ---
  • 28. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder ---
  • 29. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder Real Dread Pirate ---
  • 30. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder Real Dread Pirate ---
  • 31. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder Real Dread Pirate ---
  • 32. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder Real Dread Pirate ---
  • 33. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder Real Dread Pirate ---
  • 34. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder Real Dread Pirate Cary Elwes Gets Hurt ---
  • 35. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder Real Dread Pirate Cary Elwes Gets Hurt --- _______________________
  • 36. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder Real Dread Pirate Cary Elwes Gets Hurt --- _______________________ __________________
  • 37. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder Real Dread Pirate Cary Elwes Gets Hurt --- _______________________ __________________
  • 38. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder Real Dread Pirate Cary Elwes Gets Hurt Andre gets slapped --- _______________________ __________________
  • 39. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder Real Dread Pirate Cary Elwes Gets Hurt Andre gets slapped --- _______________________ __________________
  • 40. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder Real Dread Pirate Cary Elwes Gets Hurt Andre gets slapped --- _______________________ __________________
  • 41. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder Real Dread Pirate Cary Elwes Gets Hurt Mandy is an asshole --- _______________________ __________________
  • 42. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder Real Dread Pirate Cary Elwes Gets Hurt Mandy is an asshole --- _______________________ __________________
  • 43. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder Real Dread Pirate Cary Elwes Gets Hurt Mandy is an asshole Fencing school --- _______________________ __________________
  • 44. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder Real Dread Pirate Cary Elwes Gets Hurt Mandy is an asshole Fencing school --- _______________________ __________________
  • 45. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder Real Dread Pirate Cary Elwes Gets Hurt Mandy is an asshole Fencing school --- _______________________ __________________
  • 46. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder Real Dread Pirate Cary Elwes Gets Hurt Mandy is an asshole Fencing school --- _______________________ __________________
  • 47. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder Real Dread Pirate Cary Elwes Gets Hurt Mandy is an asshole Fencing school --- _______________________ __________________
  • 48. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder Real Dread Pirate Cary Elwes Gets Hurt Mandy is an asshole Fencing school That smile is creepy --- _______________________ __________________
  • 49. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder Real Dread Pirate Cary Elwes Gets Hurt Mandy is an asshole Fencing school That smile is creepy --- _______________________ __________________
  • 50. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder Real Dread Pirate Cary Elwes Gets Hurt Mandy is an asshole Fencing school That smile is creepy --- _______________________ __________________
  • 51. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder Real Dread Pirate Cary Elwes Gets Hurt Mandy is an asshole Fencing school That smile is creepy --- _______________________ __________________ 1 2 3 4 5 6 7 8 9
  • 52. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder Real Dread Pirate Cary Elwes Gets Hurt Mandy is an asshole Fencing school That smile is creepy --- _______________________ __________________ 1 2 3 4 5 6 7 8 9
  • 58. Your post about YC ‘14 Your goal: What do you want people to know? How do you want them to feel? What are they going to do with the information?
  • 59. Your post about YC ‘14 So what goes in there? What elements cannot be replaced? moments? photos? videos?
  • 60. Your post about YC ‘14 So what goes in there? What elements cannot be replaced? What order do they need to be in? chronology? priority? slow reveal?
  • 61. Your post about YC ‘14 So what goes in there? What elements cannot be replaced? What order do they need to be in? What do you need to do to be the glue? transitions? breaks?
  • 62. Your post about YC ‘14 So what goes in there? What elements cannot be replaced? What order do they need to be in? What do you need to do to be the glue? Does this need to be more than one post?
  • 63. Writing for the Screen(s)
  • 64. Writing for the Screen(s)
  • 65. Writing for the Screen(s)
  • 66. Writing for the Screen(s)
  • 67. Writing for the Screen(s)
  • 68. Writing for the Screen(s)
  • 69. Writing for the Screen(s)
  • 70. Writing for the Screen(s) Editing Steps Lay the Egg Fit the Nest to the Egg Paint the Egg Hatch the Egg Tidy the Shell Fragments START WITH THE END IN MIND EDIT WITH THE END IN MIND
  • 71. One Thing? Mandy Patinkin is a sphincter because he slapped Andre the Giant for being a less-talented actor