Understanding Your Audience’s Content Need, by Laura Creekmore
Laura Creekmore Y'all Connect Presented by Alabama Power June 12, 2015 Birmingham, Alabama For more: http://yallconnect.com/videos/laura-creekmore-understanding-your-audiences-content-need/ Laura Creekmore: We often say that content strategy starts with the business need, but we should say that your content strategy really starts with your audience. Without an audience, you don’t have a business goal. This workshop helps you understand your audience’s demand for content — and how to meet that need. If that’s starting to sound a little like UX (user experience), you’re not far off. Learn about the content-focused tools you can use to better understand what your audience needs from you. Takeaways: • Find your audiences; • Read the signals they’re already sending you; • Design content that meets your audience needs; • Train a team to create content according to your plan; • Sell the strategy to your C-suite.
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Understanding Your Audience’s Content Need, by Laura Creekmore
- 1. Your Audience Laura Creekmore @lauracreekmore http://slideshare.net/lauracreekmore Designed for Content
- 11. 0
- 17. I want to know if people like me liked this product. I want to find out what my shipping options are. I need directions to the restaurant.
- 18. http://www.flickr.com/photos/deizans/With thanks to Daniel Eizans
- 30. With thanks to Daniel Eizans
- 31. Audience Needs + Business Goals CONTENT
- 32. Channels Messages Edit Calendar Content Templates CMS Decisions
- 34. How Will I Know? http://www.flickr.com/photos/tm_10001/
- 36. I am going to the store today. Store the going today I am to.
- 37. When you feel chest pains, you need urgent medical attention. Please don't wait to see if you feel better, or postpone going to the physician because you don't want to be a bother. Your physician would much rather check you out and send you home with a diagnosis of heartburn than have you sit at home and die of a heart attack.
- 38. What to do if you feel chest pains: Get urgent medical attention. Don't wait to see if you feel better, or put off going to the doctor. Your health is important to your doctor. Your doctor is the best person to see what is wrong. Your life could be at stake!
- 39. What to do if you feel chest pains: Get urgent medical attention. Don't wait to see if you feel better, or put off going to the hospital.Your health is important to your physician.Your physician is the best person to see what is wrong.Your life could be at stake!
- 42. A Fisherman’s Paradise Flaming Gorge National Recreation Area is the perfect getaway for all types of vacationers— especially fishermen Enclosed by bright red __________ walls and situated amidst __________ rolling hills of Ashley __________ Forest lies Flaming Gorge __________ —one of the best __________ fishing destinations in the __________ . canyon the National Lake trout country
- 47. Personas are part of the team
- 49. WWMGD?