Emerging Social Trends, Technologies and Tools, by Jenny Schmitt

•Download as PPTX, PDF•

0 likes•1,060 views

Jenny Schmitt Y'all Connect Presented by Alabama Power June 13, 2014 Birmingham, Alabama An exciting, fast-pace session focused on the top trends and the leading technologies and tools impacting the shifts in the social sphere. Based on newly released customer research and national industry reviews, you’ll gain insights into the three T’s to the benefit of your brand and your bottom line.

real-time
visual
mobile
integrated
personalized
LIVING IT

people don’t think in
silos.
@cloudspark
#yallconnect

tools and tech
enable
people and behavior
create
@cloudspark
#yallconnect

3
time
trust
connectivity
@cloudspark
#yallconnect

PUSH, FUND, PROMOTE, SHARE
@cloudspark
#yallconnect

presumers
clean slate
guilt-free consumption
sympathy pricing
more smart, less phone
nanny me
one-touch
internet of caring things
data as currency
the makers

IT’S A UNIVERSAL REMOTE
http://youtu.be/SU8PDySrKok
@cloudspark
#yallconnect

IT’S A HUB OF PERSONAL HEALTH DATA
@cloudspark
#yallconnect

A PORTABLE COMPUTER - EXTENDED
@cloudspark
#yallconnect

NOT THE INTERNET OF THINGS
@cloudspark
#yallconnect

WHAT DO CONSUMERS CARE ABOUT?
Physical health
Mental wellbeing
Safety and security
Connection to loved ones
@cloudspark
#yallconnect

thank you.
jenny schmitt
@cloudspark
jschmitt(at)cloudspark(dot)com
linkedin.com/in/jennyrebeccaschmit
t

This document is a slide presentation about smartphone and tablet apps from Appstublieft, an organization that provides information about apps. It discusses the growth of smartphone usage in Flanders, how apps and the cloud work, tips for finding and choosing apps, and ways people can stay updated on the latest apps through Appstublieft's newsletter and website. The presentation aims to help people understand and make the most of apps.

The future of your strategy lies in the past.

Online Influence

Thriving in a Mobile World

Gina Schreck

Prove It: How to Design Social to Deliver Business Outcomes, by Jason Falls

Y'all Connect

Jason Falls Y'all Connect Presented by Alabama Power June 13, 2014 Birmingham, Alabama Telling your story and serving the branding and awareness function of marketing only gets you so far. At some point, someone will ask what your company is getting from social. Award-winning strategist Jason Falls will bring his candid, no-b.s. style to the task, illustrating how you can drive and measure business outcomes with strong social marketing efforts.

There Is No Fresh Broccoli

Elasticity

The document outlines a six-point blueprint for digital marketing success presented by Jason Falls, including knowing your audience, prioritizing search, using social media and PR to elevate search, creating valuable content, measuring for future goals, and acknowledging that success requires sustained effort over time rather than a simple solution. The blueprint advises understanding customers, focusing on search engine optimization, leveraging other channels to support SEO, developing high-quality content, setting performance metrics oriented towards future objectives, and accepting that marketing success requires diligent work.

Less Is More, and More is Better: Size Matters, by Ike Pigott

Y'all Connect

Ike Pigott Y'all Connect Presented by Alabama Power June 13, 2014 Birmingham, Alabama This session on writing for blogs covers the process of turning content into narrative. Learn the steps that ensure you have what you need, and no more. It’s not about fitting a template, or blogging for the sake of blogging, but content that engages from beginning of post to the last word. In as few words as possible.

No BS Social Media Marketing, Revisited

Ignite Social Media

The social media marketing ecosystem has changed significantly over the past 18 months, which means new opportunity—and new bulls#*t—for marketers to sift through. Explore which trends you should follow and which trends your should ignore in this presentation featuring renowned (and hilarious) social media author and savant Jason Falls (VP Digital Strategy, CafePress.com) and Ignite Social Media President Jim Tobin.

Jason Falls - iStrategy Chicago 2012

iStrategy

The document discusses brands' presence on social media and engagement levels. It notes that while over half of social media users follow brands, most do so to get deals and coupons, not to engage. Brands have very low engagement levels on Facebook, with only 0.45% of fans interacting. The document suggests brands push marketing elsewhere like TV, radio and newspapers which see much higher usage. It advises brands to be useful, relevant and stop faking their presence on social media.

The document discusses characteristics and behaviors of millennials (born between 1980-2000). It notes that millennials are the most diverse, educated, and medicated generation. They are heavily connected through technology and social media, with over 90% using the internet and over half having Twitter accounts. However, technology also brings challenges like blurred work-life boundaries and fear of missing out. Millennials exhibit slashitude by having multiple jobs and careers over time. They seek structure, guidance and opportunity in the workplace. The document also provides examples of new companies and technologies embraced by millennials.

The Internet of Things: Designing for a new dimension in user experience

Megan Ellis

The document discusses the need for user experience design to evolve for the Internet of Things (IoT). The IoT involves connecting physical objects and devices to the internet and collecting data. To design for the IoT, the document recommends considering how to design experiences that span physical and digital interfaces, evolve over time, fit into users' lives, and use data in a focused way. It also suggests designing innovative smart products that maintain intuitive experiences and foster new relationships between users and connected objects.

Codemotion Milan 2018 - AI with a devops mindset: experimentation, sharing an...

Thiago de Faria

AI is the buzzword while ML is the underlying component... but when do we use ML? To solve problems that machines can find patterns without explicitly programming them to do so. But do you have a team building an ML model? How far are they from the IT team? Do they know how to deploy and serve that? Testing? And sharing what they have done? That's where a devops mindset comes in: reduce the batch size, continuous-everything and a culture of failure/experimentation are vital for your data team! In the end, I will show how the workflow of a data scientist can be in real life with a live demo!

Thiago de Faria - AI with a devops mindset - experimentation, sharing and eas...

Codemotion

Three things that will change the world and five things you can do about it.

Erik Arvedson

Customer Experience driven services and products

Cathy Wang

There are many KPIs to determine the success of a product, and customer experience plays a pivotal part in that. Understanding the customer journey allows companies todevelop new services. Customer experience can be the main driving force in shaping the product and innovating services. In this session, we take a look at what customer experience means and why focus on it. Understanding the shift in customer behaviour in order to adopt to it. What are the ways and steps to use customer insight in driving better products / services?

K1ND 6-Smarts No.5

Be OneKind

This document highlights 6 news items from the week to improve knowledge: 1) Some hearing aids can detect Wi-Fi signals, allowing users to "hear" the internet. 2) A German cloud company stores excess server heat in homes and offices to provide free heating. 3) A chair uses motion sensors to incorporate movement into seated work to promote health. 4) Monkeys were able to control a wheelchair with their brain signals, advancing prosthetics. 5) A wearable sensor monitors air pollution to empower individuals with data for health decisions. 6) A startup lights LEDs through a simple saltwater battery, bringing light to off-grid homes.

frog POV: Now That Data is Everything

frog

Data is the fuel of the connected world, and aspects like value, trust, transparency and ultimately ownership have been a continuous source for debate. As our technical capabilities and our comfort with and within the connected world evolves, so does the conversation about our habits and practices around customer data. As a product strategy and design company that has been leading the industry for more than four decades, I believe that frog is in a good position to reflect forward.

CES 2016 Europe - digitalni trendovi

caratzagreb

The document discusses several emerging technology trends seen at CES 2016, including the growing popularity of smart home devices and voice assistants like Amazon Echo, advances in self-driving cars and drones, new social robots, and diagnostic wearables for health monitoring of babies. Many of these technologies will allow brands to engage with consumers in new ways in both familiar and newly accessible environments in the connected home and vehicle.

5 Predictions for CES 2015 by O&M Chief Digital Officer, WW, @BrandonBerger #...

Ogilvy

Brandon Berger predicts 5 trends for CES 2015: 1. The cloud will overtake platforms in importance as content becomes device-agnostic and accessible from any device through personal clouds. 2. All devices will be connected to the internet and tap into personal clouds, with more wearables and household appliances becoming connected. 3. Technology will become more context-aware and personalized through understanding locations, moods, behaviors and environments. 4. Smart watches will proliferate but their defining features and expected behaviors are still emerging, with payments and secondary identification prominent. 5. Content will continue expanding into all areas and being available anywhere through over-the-top services, while tools to help

The Next Web 2014

Kathy Kavan

ITNOW WiFi Enabled Babies

Gareth Baxendale

The document discusses the rise of disposable technology and how it raises data security issues. As devices become smaller, cheaper, and more single-use, they may contain sensitive personal data but be thrown away without destroying that data. Examples mentioned include smart nappies that alert parents to a baby's needs via radio signals and glucose-monitoring contact lenses. There are concerns about how to safely dispose of small disposable devices and destroy any data on them once their useful life is over. As more Internet-of-Things devices proliferate, developing good practices for data protection from disposable technology will be important.

5 Interactive Marketing + Technology Trends

Craig Pladson

More than ever before, brands possess the opportunity to build brand-to-one relationships with people by enabling technology to foster relevant, personal, helpful, fun and trustworthy interactions. This presentation outlines five interactive marketing and technology trends with supporting examples that demonstrate brands are using technology as the primary driver to connect people to something meaningful.

Codemotion Berlin 2018 - AI with a devops mindset: experimentation, sharing a...

Thiago de Faria

Thiago de Faria - AI with a devops mindset - experimentation, sharing and eas...

Codemotion

The document discusses applying a DevOps mindset to machine learning. It notes traditional problems in ML like data scientists not being engineers, lack of versioning and scaling issues. Applying continuous integration/deployment practices from DevOps can help address these by facilitating collaboration, versioning of code and data, continuous evaluation, packaging, deployment and model serving. This requires culture change and bridging the gap between data scientists and engineers. DevOps practices may help achieve the collaboration, automation and monitoring needed between ML development and operations.

Ubiquitous Computing and the In-Store Shopping Experience

Rosetta Marketing

What We Learned at CES and What Brands Have to Know – Day 2 Recap

Ogilvy

The 2013 International CES topped 150,000 attendees, covered 1.92 million square feet of exhibit space, unveiled 20,000 new products and showcased hundreds of speakers discussing the state of the technology industry in just four days. But with all the hype, commotion and can-not-miss content flowing throughout the 4 day event, we wanted to find the answers to the one thing on the top of all of our minds, “What does all of this mean for my brand?” Ogilvy & Mather broke down the 2013 International CES into bite size chunks of the most important brand takeaways and trends that you’ll find compiled within “What We Learned at CES and What Brands Have to Know – Day 2 Recap" Co-authored by: Brandon Berger, Worldwide Chief Digital Officer and Matt Doherty, Associate Director, Global Digital Creative & Strategy

Web3summit - Ondachain or Offdachain?

Gendry Morales

Workshop at the Web3 Summit, Berlin 2018, analysing UX design considerations for on-chain vs off-chain data. How quickly can you find out which Dapp data is On-the-chain vs. Off-the-chain? You might already understand why this is important to know, but can you easily find out exactly which data is stored on the chain? And do you care - maybe you do if it is sensitive information like your date of birth or maybe it's information you’re happy to be public forever like your tetris high score? These are some of the many questions users ask themselves when making a decision about whether to use a Dapp. And the design peeps have been creating a number of ways to make ondachain data more apparent to users.

Mobile Monday Brussels: SoLoMo - TCS Digital World

Mobile Monday Brussels

If At First You Don't Succeed... The Mobile Learning Journey At Qualcomm

Barbara Ludwig

The document discusses Qualcomm's journey with mobile learning from 2007-2011. It began by creating a mobile app about negotiation skills. It later expanded to create learning resources for onboarding sales teams and customer service reps. By 2009, its strategy was to leverage low-cost solutions, partner with IT, and create a mobile learning portal. However, by 2011 its strategy shifted to focus on social and productivity tools to meet emerging user needs by connecting people. The top challenges of mobile learning included a scattered approach, lack of mobile content, mistrust of social tools, personal vs company phones, IP security fears, and defining the role of learning versus just information.

Social Media and Generational Difference, by Kristin T. Scroggin

Y'all Connect

Kristin T. Scroggin Y'all Connect August 11, 2017 Birmingham, Alabama For more: http://yallconnect.com/videos/kristin-t-scroggin-social-media-and-generational-difference/ With five generations actively using social media, marketers must understand how each one uses the technology. Great-grandma uses Facebook to talk to her favorite 10-year-old kid, while Dad Snapchats his teens. Learn what each generation uses, their preferences for contact and how social media has shaped them today. Not only will you learn, but also laugh along the way! 😎

Dominate Social Media in Your Industry, by James Spann

Y'all Connect

James Spann is a chief meteorologist who has over 1 million total followers across various social media platforms like Facebook, Twitter, Instagram, YouTube, and Snapchat. He emphasizes the importance of understanding the people and culture you serve, being available on weekends, answering questions from followers, posting early and often with some personality, and following people on social media. He provides best practices for using different platforms like including audio on Facebook Live, making content interactive, and posting Instagram and Snapchat stories daily.

Similar to Emerging Social Trends, Technologies and Tools, by Jenny Schmitt

Millennials: Creating Stories that Reach and Resonate with this Generation

Jenny-Rebecca Schmitt

The Internet of Things: Designing for a new dimension in user experience

Megan Ellis

Codemotion Milan 2018 - AI with a devops mindset: experimentation, sharing an...

Thiago de Faria

Thiago de Faria - AI with a devops mindset - experimentation, sharing and eas...

Codemotion

Three things that will change the world and five things you can do about it.

Erik Arvedson

Customer Experience driven services and products

Cathy Wang

K1ND 6-Smarts No.5

Be OneKind

frog POV: Now That Data is Everything

frog

CES 2016 Europe - digitalni trendovi

caratzagreb

5 Predictions for CES 2015 by O&M Chief Digital Officer, WW, @BrandonBerger #...

Ogilvy

The Next Web 2014

Kathy Kavan

ITNOW WiFi Enabled Babies

Gareth Baxendale

5 Interactive Marketing + Technology Trends

Craig Pladson

Codemotion Berlin 2018 - AI with a devops mindset: experimentation, sharing a...

Thiago de Faria

Thiago de Faria - AI with a devops mindset - experimentation, sharing and eas...

Codemotion

Ubiquitous Computing and the In-Store Shopping Experience

Rosetta Marketing

What We Learned at CES and What Brands Have to Know – Day 2 Recap

Ogilvy

Web3summit - Ondachain or Offdachain?

Gendry Morales

Mobile Monday Brussels: SoLoMo - TCS Digital World

Mobile Monday Brussels

If At First You Don't Succeed... The Mobile Learning Journey At Qualcomm

Barbara Ludwig

Similar to Emerging Social Trends, Technologies and Tools, by Jenny Schmitt (20)

Millennials: Creating Stories that Reach and Resonate with this Generation

The Internet of Things: Designing for a new dimension in user experience

Codemotion Milan 2018 - AI with a devops mindset: experimentation, sharing an...

Thiago de Faria - AI with a devops mindset - experimentation, sharing and eas...

Three things that will change the world and five things you can do about it.

Customer Experience driven services and products

K1ND 6-Smarts No.5

frog POV: Now That Data is Everything

CES 2016 Europe - digitalni trendovi

5 Predictions for CES 2015 by O&M Chief Digital Officer, WW, @BrandonBerger #...

The Next Web 2014

ITNOW WiFi Enabled Babies

5 Interactive Marketing + Technology Trends

Codemotion Berlin 2018 - AI with a devops mindset: experimentation, sharing a...

Thiago de Faria - AI with a devops mindset - experimentation, sharing and eas...

Ubiquitous Computing and the In-Store Shopping Experience

What We Learned at CES and What Brands Have to Know – Day 2 Recap

Web3summit - Ondachain or Offdachain?

Mobile Monday Brussels: SoLoMo - TCS Digital World

If At First You Don't Succeed... The Mobile Learning Journey At Qualcomm

More from Y'all Connect

Social Media and Generational Difference, by Kristin T. Scroggin

Y'all Connect

Dominate Social Media in Your Industry, by James Spann

Y'all Connect

Hacking the Conversation: Discover Insights Through Social Data and Grow Your...

Y'all Connect

Jason Falls Y'all Connect August 11, 2017 Birmingham, Alabama For more: http://yallconnect.com/videos/jason-falls-hacking-the-conversation-discover-insights-through-social-data-and-grow-your-business/ Most marketing campaigns are developed around guesswork. The brand or agency in question makes broad assumptions about audiences and their behaviors because qualitative market research is often cost prohibitive. But thanks to social technologies, every marketer now has access to cost-effective consumer research – that of online conversations – that can uncover the important insights that drive your customers to engage and even purchase. In this exploration of social listening and monitoring techniques, Jason Falls will explain the difference in monitoring versus listening, show examples of insights gained by analyzing online conversations and illustrate how you, too, can take the guesswork out of digital and even broad scale marketing campaigns.

Telling Good Stories Is Simple … But It’s Not Easy, by Taylor Robinson

Y'all Connect

Taylor Robinson Y'all Connect Presented by Alabama Power June 12, 2015 Birmingham, Alabama For more: http://yallconnect.com/videos/taylor-robinson-telling-good-stories-is-simple-but-its-not-easy/ Taylor Robinson: In a digital world where everything is connected to everything, it’s the connections that are rooted in a relatable narrative that actually “stick.” Want to entice people to give money to your charity? Tell them a good story. Want to get them to buy your thing-a-ma-gig? Tell them a good story. Want to get them to tell other people about your charity that is making thing-a-ma-gigs? Tell them a good story. No matter what you want people to do, or say, or think, or try, or eat, or download, storytelling is the most powerful tool that you can use to tell anyone about anything. In this session, learn practical tools for finding those relatable narratives connected to your business. If you’ve got something worth talking about, you will learn to see the stories that already surround your “something.” And, you will understand what your audience wants out of your stories and how to tell them well.

Plan to Blow Up! Creating a Digital Strategy for a Successful Media Brand, by...

Y'all Connect

This document outlines the branding and evolution of the Blogalicious conference from 2009 to 2011. It discusses establishing the brand identity, goals and online presence in 2009. In 2010, the brand expanded its community and offerings. However, in 2011 it reassessed its goals, objectives and ROI to refine its brand positioning and focus on consistent messaging across platforms under the new name "Be Blogalicious". The key lessons emphasized knowing your target audience and competitors.

Understanding Your Audience’s Content Need, by Laura Creekmore

Y'all Connect

Laura Creekmore Y'all Connect Presented by Alabama Power June 12, 2015 Birmingham, Alabama For more: http://yallconnect.com/videos/laura-creekmore-understanding-your-audiences-content-need/ Laura Creekmore: We often say that content strategy starts with the business need, but we should say that your content strategy really starts with your audience. Without an audience, you don’t have a business goal. This workshop helps you understand your audience’s demand for content — and how to meet that need. If that’s starting to sound a little like UX (user experience), you’re not far off. Learn about the content-focused tools you can use to better understand what your audience needs from you. Takeaways: • Find your audiences; • Read the signals they’re already sending you; • Design content that meets your audience needs; • Train a team to create content according to your plan; • Sell the strategy to your C-suite.

Meerkat and Periscope: Is Live-Streaming Video Legal? by Kerry O’Shea Gorgone

Y'all Connect

The document discusses the legal issues surrounding live streaming apps like Meerkat and Periscope. It notes that while the apps allow users to instantly share video, live streaming without proper planning and consent can pose legal risks if it captures people's private conversations, copyrighted content, or events without permission. The document provides tips for planning live streams, such as controlling your location, storyboarding shots, obtaining release forms, and having a contingency plan to address any issues that may arise.

Innovation and Change in Social Media, by Kary Delaria

Y'all Connect

Kary Delaria Y'all Connect Presented by Alabama Power June 12, 2015 Birmingham, Alabama For more: http://yallconnect.com/videos/kary-delaria-innovation-and-change-in-social-media/ Kary Delaria: If social media has one constant, it’s change. What works one day is never guaranteed to work the next. This presentation will take a look at how some organizations are embracing innovation in the space and demonstrate ways that evolving tools and technology continue to change how we manage, plan and execute social media strategy.

How to Keep Your Contest From Becoming a Trial, by Kerry O’Shea Gorgone

Y'all Connect

This document provides guidance on how to properly structure contests and giveaways to avoid legal issues. It explains that contests require an element of skill while giveaways are random drawings that must allow entry without purchase. Several examples are given to illustrate the difference and potential penalties for illegal lotteries are highlighted, including a $152,000 fine for CVS and a $2.8 million fine. Key steps for running legal contests are outlined such as limiting eligibility, explaining rules clearly, choosing qualified judges, and planning for tie-breakers. It emphasizes working with a lawyer to ensure all regulations are followed.

How to Create Clickable Content Without Selling Your Soul, by David Griner

Y'all Connect

David Griner Y'all Connect Presented by Alabama Power June 12, 2015 Birmingham, Alabama For more: http://yallconnect.com/videos/david-griner-how-to-create-clickable-content-without-selling-your-soul/ David Griner: Effective, attention-grabbing headlines don’t have to be clickbait nonsense or inscrutable SEO garbage. We’re living in a golden age of shareable content. Strong storytelling and intelligent writing are more appreciated (and vital) than ever. David Griner, digital managing editor of Adweek.com, will share some tips that have helped his site’s readership and social media engagement explode in recent years. The veteran presenter and digital strategist will walk attendees through tangible, practical tips that can help any publisher, personality or marketer better connect with the right audience.

How Social Serves Strategy When Disaster Strikes, by Ike Pigott

Y'all Connect

Ike Pigott Y'all Connect Presented by Alabama Power June 12, 2015 Birmingham, Alabama For more: http://yallconnect.com/videos/ike-pigott-how-social-serves-strategy-when-disaster-strikes/ Ike Pigott: Alabama’s deadly tornado outbreak of 2011 impacted most of the state, with more than 60 confirmed twisters touching down. More than a half-million customers were affected, and Alabama Power’s grid suffered unprecedented damage. Find out how social media tools blended into existing crisis communications strategy to inform the public during a time of need — and how you can graft social tools into your own strategies.

Best Practices for Building Relationships with Bloggers, by Stacey Ferguson

Y'all Connect

Stacey Ferguson Y'all Connect Presented by Alabama Power June 12, 2015 Birmingham, Alabama For more: http://yallconnect.com/videos/stacey-ferguson-best-practices-for-building-relationships-with-bloggers/ Stacey Ferguson: The end game for both brands and bloggers is to develop a trusted, long-term and fruitful relationship with one another. What does that mean for each party? What are the secrets for achieving those goals? This session with veteran blogger and influencer marketing network leader Stacey Ferguson will cover best practices. Takeaways: • effective strategies for outreach and contract negotiation; • how to collaborate on campaigns to ensure maximum ROI; • the Top 3 Don’ts when working with bloggers; • the differences between editorial coverage and advertising coverage; • and examples of mutually successful campaigns.

How to Focus on Inbound Marketing Using Content + Social Media, by Shelly Kramer

Y'all Connect

Shelly Kramer Y'all Connect Presented by Alabama Power July 23, 2013 Birmingham, Alabama Content marketing and social media are the cornerstones of any inbound marketing (and integrated marketing) strategy. As brands and agencies rush to create branded content, they are often realizing that great content alone isn’t enough. Some 76 percent of marketers who have strategic SEO campaigns in place also invest in the development of branded content as part of an inbound marketing strategy. Inbound marketing has been predicted to eclipse any other kind of marketing efforts by 2015 (and we think that sooner is probably a safe bet). So if you want to know more about using content marketing and a solid content strategy paired with the power of social media channels to get eyeballs to your content, this is the session for you. Takeaways: • Learn how high growth companies (large and small) are using inbound marketing to drive leads and sales in both B2B and B2C markets. • The Power of Data: How to use analytics to drive your content and social strategies. • Tactics for identifying your most effective corporate assets and strategies for using them. • How to utilize your internal resources to help create effective content. • Learn how to give your content legs (and make your team feel like they’re a bunch of superstars). • Tracking and Measurement. Data is a critical component of the social and content marketing efforts. Learn how to create monthly reports that will help you monitor and track the effectiveness of your efforts and use this data to guide your strategy moving forward.

Corporate Storytelling, by Ike Pigott

Y'all Connect

The document discusses the results of a study on the effects of exercise on memory and thinking abilities in older adults. The study found that regular exercise can help reduce the decline in thinking abilities that often occurs with age. Older adults who exercised regularly performed better on cognitive tests and brain scans showed they had greater activity in important areas for memory and learning compared to less active peers.

Don’t Be Scared, Be Prepared, by James Spann

Y'all Connect

James Spann Y'all Connect Presented by Alabama Power July 23, 2013 Birmingham, Alabama “Don’t be scared, be prepared” is an old saying in the weather business when tornado warnings are flying and storms are life threatening. For most people in the communications and public relations business, the storm is an intense change in how people are reached. What worked 20, 10 and even 5 years ago just doesn’t get it done today. No need for fear: Change is actually your friend if you are willing to embrace it and have a vision. James now reaches far more people on social media than television; the power of social media is unprecedented, powerful and growing at an exponential rate. He will unveil all his secrets: what works, what doesn’t work and other tricks learned along the way. Takeaways: • James will help you tell your story to more people than you might imagine across multiple platforms and wide demographics.

Content Marketing: What, Why and How to Kick Butt at It, by Shelly Kramer

Y'all Connect

This document provides an overview of content marketing and inbound marketing strategies. It discusses how traditional marketing uses interruptive tactics like ads while inbound marketing focuses on creating helpful content over time. It emphasizes using data to inform strategy and creating content like blogs, videos and social media posts to attract potential customers. The document also covers best practices for writing content, optimizing it for search engines, and distributing it across channels to generate leads and traffic.

Storytelling of Biblical Proportions, by Mitch Canter

Y'all Connect

Mitch Canter Y'all Connect Presented by Alabama Power July 23, 2013 Birmingham, Alabama Jesus was one of the most influential storytellers in history. What can we learn from Him in order to better tell and share our own stories? • Storytelling Methodology as practiced and perfected by Jesus • How small teams can make a big difference (and allow you to pour into a group who will evangelize you till the end) • The Golden Rules of Customer Engagement

Your 30-Day Plan for Conflict Management Online, by Andrea Weckerle

Y'all Connect

Andrea Weckerle Y'all Connect Presented by Alabama Power July 23, 2013 Birmingham, Alabama More and more people are talking about you and your organization online. They can also easily find out what others are saying about your business, whether it’s good or bad. Sometimes, they’re unable to tell the difference between what’s true or what’s simply an opinion or even a lie. With millions of active users online, it’s no surprise that online misunderstandings, reputational harm and public relations disasters are commonplace. Knowing how to actively mitigate against these problems is vital in today’s global environment. Takeaways: • Execute your conflict inventory and assessment. • Clearly identify your specific online conflict management goals. • Determine whether you need to bury negative information about your organization. • Create your unique social media conflict resolution response flow chart. • Draft a robust employee social media policy.

Psychology of Online Antagonists, by Andrea Weckerle

Y'all Connect

Andrea Weckerle Y'all Connect Presented by Alabama Power July 23, 2013 Birmingham, Alabama Online troublemakers come in many different variations. Some are simply disgruntled individuals who have a complaint and want to be heard. Others wreak havoc online because they enjoy getting a strong and emotional reactions out of you. Still others are intent on intentionally doing damage to your company or brand. Knowing how to deal effectively with each type of online antagonist is paramount in today’s online business climate. Takeaways: • Learn how to identify each different type of online antagonist. • Find out what makes each of the different types of antagonists tick. • Learn how to best manage each of the different type of antagonist. • Develop the emotional management skills that allow you to stay in control when the attackers come after you.

How to Make the Unsexy, Sexy, by Ike Pigott

Y'all Connect

More from Y'all Connect (20)

Social Media and Generational Difference, by Kristin T. Scroggin

Dominate Social Media in Your Industry, by James Spann

Hacking the Conversation: Discover Insights Through Social Data and Grow Your...

Telling Good Stories Is Simple … But It’s Not Easy, by Taylor Robinson

Plan to Blow Up! Creating a Digital Strategy for a Successful Media Brand, by...

Understanding Your Audience’s Content Need, by Laura Creekmore

Meerkat and Periscope: Is Live-Streaming Video Legal? by Kerry O’Shea Gorgone

Innovation and Change in Social Media, by Kary Delaria

How to Keep Your Contest From Becoming a Trial, by Kerry O’Shea Gorgone

How to Create Clickable Content Without Selling Your Soul, by David Griner

How Social Serves Strategy When Disaster Strikes, by Ike Pigott

Best Practices for Building Relationships with Bloggers, by Stacey Ferguson

How to Focus on Inbound Marketing Using Content + Social Media, by Shelly Kramer

Corporate Storytelling, by Ike Pigott

Don’t Be Scared, Be Prepared, by James Spann

Content Marketing: What, Why and How to Kick Butt at It, by Shelly Kramer

Storytelling of Biblical Proportions, by Mitch Canter

Your 30-Day Plan for Conflict Management Online, by Andrea Weckerle

Psychology of Online Antagonists, by Andrea Weckerle

How to Make the Unsexy, Sexy, by Ike Pigott

Recently uploaded

Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success. Key Takeaways: • Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot. • Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers. • Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions. • Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.

How American Bath Group Leveraged Kontent

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.

Top digital marketing institutein noida

aditisingh6607

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering The Best Restaurant Advertising Campaigns Detailed Guide

Kopa Global Technologies

Mastering SEO for Google in the AI Era - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives. Key Takeaways: Understand how search engines work Be able to find out where your users search Know what is required for each discipline of SEO Feel confident creating an SEO Plan Confidently measure SEO performance

Mastering Your Online Visibility - Fernando Angulo

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement. Key Takeaways: 1. Effective techniques to increase your brand's visibility across various online platforms. 2. Strategies for optimizing social media profiles and content to maximize reach and engagement. 3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.

AI Driven Emotional Recognition in Digital Ads - Tarun Gupta

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.

How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.

Growth Marketing in 2024 - Randy Rayess, Outgrow

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment. Key Takeaways: Learn how to use specific GPTs to help you Learn how to build your own marketing tools Generate marketing ideas for your business How to think through and use AI in marketing How AI changes the marketing game

Etsy Marketing Guide - Tips For Selling Digital Products

kcblog21

Pillar-Based Marketing - Ryan Brock, DemandJump

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually. In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with: • Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes • A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success • Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast

Email Marketing Master Class - Chris Ferris

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Forgotten Secret Weapon of Digital Marketing: Email Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email. Key Takeaways: Email has the best ROI of any digital tactic It can be used at any stage of the customer journey It is increasingly important as the cookie-less future gets closer and closer

De-risk Your Digital Evolution - Hannah Grap

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.

Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf

KiranRai75

Capstone Project: Luxury Handloom Saree Brand As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included: - *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities. - *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively. - *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal. - *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values. - *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes. - *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints. This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.

What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...

Demandbase

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025. And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos. So is there science behind what makes people absolutely irresistible on camera? The answer: definitely yes. In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.

Digital Marketing Trends - Experts Insights on How

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Podcast, The New Marketing Currency - Ozeal Debastos

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Recently uploaded (20)

Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

How American Bath Group Leveraged Kontent

Top digital marketing institutein noida

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

Mastering The Best Restaurant Advertising Campaigns Detailed Guide

Mastering SEO for Google in the AI Era - Dennis Yu

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

Mastering Your Online Visibility - Fernando Angulo

AI Driven Emotional Recognition in Digital Ads - Tarun Gupta

How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...

Growth Marketing in 2024 - Randy Rayess, Outgrow

Etsy Marketing Guide - Tips For Selling Digital Products

Pillar-Based Marketing - Ryan Brock, DemandJump

Email Marketing Master Class - Chris Ferris

De-risk Your Digital Evolution - Hannah Grap

Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf

What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

Digital Marketing Trends - Experts Insights on How

Podcast, The New Marketing Currency - Ozeal Debastos