Innovation and Change in Social Media, by Kary Delaria
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Kary Delaria Y'all Connect Presented by Alabama Power June 12, 2015 Birmingham, Alabama For more: http://yallconnect.com/videos/kary-delaria-innovation-and-change-in-social-media/ Kary Delaria: If social media has one constant, it’s change. What works one day is never guaranteed to work the next. This presentation will take a look at how some organizations are embracing innovation in the space and demonstrate ways that evolving tools and technology continue to change how we manage, plan and execute social media strategy.
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Birmingham, Alabama
For more: http://yallconnect.com/videos/david-griner-how-to-create-clickable-content-without-selling-your-soul/
David Griner: Effective, attention-grabbing headlines don’t have to be clickbait nonsense or inscrutable SEO garbage. We’re living in a golden age of shareable content. Strong storytelling and intelligent writing are more appreciated (and vital) than ever.
David Griner, digital managing editor of Adweek.com, will share some tips that have helped his site’s readership and social media engagement explode in recent years. The veteran presenter and digital strategist will walk attendees through tangible, practical tips that can help any publisher, personality or marketer better connect with the right audience.
How Social Serves Strategy When Disaster Strikes, by Ike Pigott
Ike Pigott
Y'all Connect Presented by Alabama Power
June 12, 2015
Birmingham, Alabama
For more: http://yallconnect.com/videos/ike-pigott-how-social-serves-strategy-when-disaster-strikes/
Ike Pigott: Alabama’s deadly tornado outbreak of 2011 impacted most of the state, with more than 60 confirmed twisters touching down. More than a half-million customers were affected, and Alabama Power’s grid suffered unprecedented damage. Find out how social media tools blended into existing crisis communications strategy to inform the public during a time of need — and how you can graft social tools into your own strategies.
Best Practices for Building Relationships with Bloggers, by Stacey Ferguson
Stacey Ferguson
Y'all Connect Presented by Alabama Power
June 12, 2015
Birmingham, Alabama
For more: http://yallconnect.com/videos/stacey-ferguson-best-practices-for-building-relationships-with-bloggers/
Stacey Ferguson: The end game for both brands and bloggers is to develop a trusted, long-term and fruitful relationship with one another. What does that mean for each party? What are the secrets for achieving those goals?
This session with veteran blogger and influencer marketing network leader Stacey Ferguson will cover best practices.
Takeaways:
• effective strategies for outreach and contract negotiation;
• how to collaborate on campaigns to ensure maximum ROI;
• the Top 3 Don’ts when working with bloggers;
• the differences between editorial coverage and advertising coverage;
• and examples of mutually successful campaigns.
How to Focus on Inbound Marketing Using Content + Social Media, by Shelly Kramer
Shelly Kramer
Y'all Connect Presented by Alabama Power
July 23, 2013
Birmingham, Alabama
Content marketing and social media are the cornerstones of any inbound marketing (and integrated marketing) strategy. As brands and agencies rush to create branded content, they are often realizing that great content alone isn’t enough.
Some 76 percent of marketers who have strategic SEO campaigns in place also invest in the development of branded content as part of an inbound marketing strategy. Inbound marketing has been predicted to eclipse any other kind of marketing efforts by 2015 (and we think that sooner is probably a safe bet). So if you want to know more about using content marketing and a solid content strategy paired with the power of social media channels to get eyeballs to your content, this is the session for you.
Takeaways:
• Learn how high growth companies (large and small) are using inbound marketing to drive leads and sales in both B2B and B2C markets.
• The Power of Data: How to use analytics to drive your content and social strategies.
• Tactics for identifying your most effective corporate assets and strategies for using them.
• How to utilize your internal resources to help create effective content.
• Learn how to give your content legs (and make your team feel like they’re a bunch of superstars).
• Tracking and Measurement. Data is a critical component of the social and content marketing efforts. Learn how to create monthly reports that will help you monitor and track the effectiveness of your efforts and use this data to guide your strategy moving forward.
Corporate Storytelling, by Ike Pigott
The document discusses the results of a study on the effects of exercise on memory and thinking abilities in older adults. The study found that regular exercise can help reduce the decline in thinking abilities that often occurs with age. Older adults who exercised regularly performed better on cognitive tests and brain scans showed they had greater activity in important areas for memory and learning compared to less active peers.
Don’t Be Scared, Be Prepared, by James Spann
James Spann
Y'all Connect Presented by Alabama Power
July 23, 2013
Birmingham, Alabama
“Don’t be scared, be prepared” is an old saying in the weather business when tornado warnings are flying and storms are life threatening. For most people in the communications and public relations business, the storm is an intense change in how people are reached. What worked 20, 10 and even 5 years ago just doesn’t get it done today. No need for fear: Change is actually your friend if you are willing to embrace it and have a vision.
James now reaches far more people on social media than television; the power of social media is unprecedented, powerful and growing at an exponential rate. He will unveil all his secrets: what works, what doesn’t work and other tricks learned along the way.
Takeaways:
• James will help you tell your story to more people than you might imagine across multiple platforms and wide demographics.
Content Marketing: What, Why and How to Kick Butt at It, by Shelly Kramer
This document provides an overview of content marketing and inbound marketing strategies. It discusses how traditional marketing uses interruptive tactics like ads while inbound marketing focuses on creating helpful content over time. It emphasizes using data to inform strategy and creating content like blogs, videos and social media posts to attract potential customers. The document also covers best practices for writing content, optimizing it for search engines, and distributing it across channels to generate leads and traffic.
Storytelling of Biblical Proportions, by Mitch Canter
Mitch Canter
Y'all Connect Presented by Alabama Power
July 23, 2013
Birmingham, Alabama
Jesus was one of the most influential storytellers in history. What can we learn from Him in order to better tell and share our own stories?
• Storytelling Methodology as practiced and perfected by Jesus
• How small teams can make a big difference (and allow you to pour into a group who will evangelize you till the end)
• The Golden Rules of Customer Engagement
Your 30-Day Plan for Conflict Management Online, by Andrea Weckerle
Andrea Weckerle
Y'all Connect Presented by Alabama Power
July 23, 2013
Birmingham, Alabama
More and more people are talking about you and your organization online. They can also easily find out what others are saying about your business, whether it’s good or bad. Sometimes, they’re unable to tell the difference between what’s true or what’s simply an opinion or even a lie.
With millions of active users online, it’s no surprise that online misunderstandings, reputational harm and public relations disasters are commonplace. Knowing how to actively mitigate against these problems is vital in today’s global environment.
Takeaways:
• Execute your conflict inventory and assessment.
• Clearly identify your specific online conflict management goals.
• Determine whether you need to bury negative information about your organization.
• Create your unique social media conflict resolution response flow chart.
• Draft a robust employee social media policy.
Psychology of Online Antagonists, by Andrea Weckerle
Andrea Weckerle
Y'all Connect Presented by Alabama Power
July 23, 2013
Birmingham, Alabama
Online troublemakers come in many different variations. Some are simply disgruntled individuals who have a complaint and want to be heard. Others wreak havoc online because they enjoy getting a strong and emotional reactions out of you. Still others are intent on intentionally doing damage to your company or brand.
Knowing how to deal effectively with each type of online antagonist is paramount in today’s online business climate.
Takeaways:
• Learn how to identify each different type of online antagonist.
• Find out what makes each of the different types of antagonists tick.
• Learn how to best manage each of the different type of antagonist.
• Develop the emotional management skills that allow you to stay in control when the attackers come after you.
How to Make the Unsexy, Sexy, by Ike Pigott
Ike Pigott
Y'all Connect Presented by Alabama Power
July 23, 2013
Birmingham, Alabama
Not every company has flashy products or services. But many of these brands still need to be engaged on social media, and stand out in their engagements. Discover how 10 simple rules can help specialists and marketers liven up their outreach while remaining true to their personalities and roots.
The Power of Storytelling, by Erika Napoletano
Erika Napoletano
Y'all Connect Presented by Alabama Power
July 23, 2013
Birmingham, Alabama
You lean in. Stop what you’re doing. You watch the video when you’re supposed to be writing a proposal that’s already 2 days overdue. Why?
The power of storytelling has sucked you in, leaving what you were supposed to be doing behind. What if you were able to tell stories that made people forget what they’re supposed to be doing?
You can — and there’s a formula to getting it done. If you’re ready to transform the way you connect with your audience (and maybe the other most important people in your life), this workshop will get you on your way. Create bold results for your brand by embracing brutal honesty.
Takeaways:
• Your Story: What makes it (and you) special
• Why Some Stories Don’t Work: discover the Meat Suit and if you’re wearing one
• The Storytelling Formula: What every story has to have in order to work
• What Scares You: How every fear you have is fodder for your next loved story
• Case Studies: Powerful stories, their similarities while being vastly different
• Your Homework: An assignment to carry with you from beyond this workshop into every facet of life and business, designed to help you continuously craft stories that people want to hear.
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- 1. Innovation & Change in Social Media Y’all Connect June 12, 2015 Kary Delaria @KaryD
- 4. A process of continuous change from a lower, simpler or worse to a higher, more complex, better state. The act or process of introducing new ideas, devices, or methods. @KaryD #yallconnect
- 6. When it comes to innovation, think small. @KaryD #yallconnect 1
- 8. Video: the darling du jour @KaryD #yallconnect
- 10. https://vine.co/v/OJFEaOLQxWJ Reynolds Wrap & Bat Dad @KaryD
- 11. Jameson: Long Live The Shot @KaryD #yallconnect
- 13. Visual matters, resonates, and increases reach and engagement. @KaryD #yallconnect 2
- 16. Cross-Platform Storytelling Image via Stuart Weitzman @KaryD #yallconnect
- 17. Old School Meets New @KaryD #yallconnect
- 18. How can you use pay-to-play to reach and engage? @KaryD #yallconnect 3
- 20. My product, my way. @KaryD #yallconnect
- 22. Socializing your point of purchase makes it easy for customers to talk about their purchase.@KaryD #yallconnect 4
- 24. Social Publishing & Monitoring @KaryD #yallconnect
- 25. Social Listening via Geolocation @KaryD #yallconnect
- 26. Social Listening via Geolocation @KaryD #yallconnect
- 28. The right tools provide information & opportunity for more purposeful engagement.@KaryD #yallconnect 5
- 30. 1. Think small. 2. Be visual with video. 3. Use p2p to your advantage. 4. Socialize the point of purchase. 5. Use the right tools for the job. @KaryD #yallconnect
Editor's Notes
- <read slide> Now that I’ve set set the landscape, let’s take a look at this in practice.
- You know that saying, “you get what you pay for” ? Well, when you pay the platforms to deliver content, and they are then-in turn able to invest in the continued evolution of the platform, then those who gave them money get nice things. It’s that evolution, innovation thing again. Facebook evolved, gave marketers more room to innovate. Not just what you see on the page…let’s look at some innovation behind the curtian. For instnace… Loomer experiment; 10 steps, published and even asked people to ignore. (talk about custom lists/targeting we’ve done at Allianz and the results?) Matched 920 from CRM list of 1,400 provided Reach: 700 Impressions: 4,695 Video Views: 939 Total spend? 1/10 of the budget allocated.