Like falling in love, stories release a cocktail of happy hormones in our brain. Use storytelling in marketing to create successful online/offline content marketing campaigns. Learn the 7 steps to telling splendid stories that even Spiderman likes!

1. STORYTELLING IN
MARKETING
7 STEPS TO TELLING SPLENDID STORIES THAT
EVEN SPIDERMAN LIKES

2. Understand your
audience
STEP 01.

3. Who'll receive the highest
value through this?
Who are you writing for?
What are their needs?

4. Establish The
Emotions To be
Evoked
STEP 02.

5. Want them to laugh?
Incite change?
Or simply educate?

6. Find Your Story
Essence
STEP 03.

7. Your story in
10 or fewer
words.
That's the essence.
Find that.

8. Define Audience
Action
STEP 04.

9. Establish Your
Call To Action.
What do you want
your audience to do?

10. Pick Your
Channel
STEP 05.

11. Read
There are stories that
you can...
Hear
Read & Hear

12. Draft Your Story
STEP 06.

13. Use your
imagination to
add colors to
your details.

14. Revise, Edit, and
Finalize
STEP 07.

15. Bring your
story to life.
Add vividity &

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