Discover how to write a powerful press release for your small business.

1. How to Write a
Powerful Press
Release

2. Brought to you by

3. Do you have
exciting news
to share about
your small
business?

4. HOW
C A N Y O U G E T T H E W O R D O U T ?

5. You can write a press release

6. UMM…WHY
WOULD
I WANT TO
WRITE
A PRESS
RELEASE?

7. ☑ bring you extra exposure
☑ generate new prospects
☑ be a powerful marketing strategy
PRESS RELEASES CAN

8. HMMM. I DID NOT KNOW THAT.

9. SO…
WHAT EXACTLY IS A
PRESS RELEASE?

10. “
Quotations are commonly printed as a means
of inspiration and to invoke philosophical
thoughts from the reader.
A press release is a statement
that is prepared and
distributed to the press.
“

11. Press releases alert
the media about a
newsworthy event.

12. BUT, DID YOU KNOW…
press releases can also
connect you directly with
prospects and customers?

13. NOPE. I DIDN’T KNOW THAT EITHER.

14. SO…
HOW DO YOU WRITE
A PRESS RELEASE?

15. WELL?
I’M
WAITING.

16. ☑ boring and generic
☑ a blatant advertisement
☑ filled with the latest buzzwords
YOUR PRESS RELEASE
SHOULD NOT BE

17. ☑ readable
☑ relatable
☑ relevant
YOUR PRESS
RELEASE SHOULD BE

18. OK.
GOT IT.

19. TIPS FOR
CREATING A
PRESS RELEASE

20. Write News-Worthy,
Interesting Stories
1.

21. Your press release must be something people
want to read. Something literally smashing!

22. Write Like a Journalist
2.

23. Be objective,
straight-forward
& write using
the third person

24. Make Your Headline
Shine Like a Diamond
3.

26. Tell Them Why
They Should Care
4.

27. Cover the
who, what,
where, why,
and how

28. Use an Interesting
Quote or Two
5.

29. Bring your story to life with an interesting quote
Let’s spice
things up with
a fabulous
quote!

30. Provide Your Small
Business Information
6.

31. Let your
readers know
why your
small business
is the perfect
solution.

32. Focus on Just a Few
Online Distribution Sites
7.

33. 7.
Don’t get too crazy. You only need to
distribute your release to 1-3 sites.

34. Target Individual
Journalists
8.

35. Send a few journalists a personal message as to why
your release connects with what they write about.

36. Publish the Release
on Your Own Website
9.

37. Bring the media and
prospects over to your
website so they can
find out more about
your small business.

38. Don’t Publish at the
Top of the Hour
10.

39. Publish at a unique time like 11:07 – that way you
won’t get lost in the “top-of-the-hour” shuffle

40. AT THE END
OF THE
DAY…

41. Your press release should
tell an interesting and
news-worthy story in order
to help journalists and
potential customers get
familiar with your brand.

42. I GUESS THAT MAKES SENSE.

43. ü Write a newsworthy and interesting story
ü Remain objective and straight-forward
ü Make your headline shine
ü Cover the who, what, where, when, and why
ü Use an interesting quote
ü Provide your company information
ü Focus on just 1-3 online distribution sites
ü Target individual journalists
ü Publish the release on your website
ü Don’t publish on the hour
TAKE ACTION

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Free Shoestring
Marketing Kit?
D O W N L O A D N O W !
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without spending a lot of money

45. Thanks!
Stop by and say hello at
www.shoestring.marketing