Steve Jobs, Tony Robbins, Mary Barra and Ken Chenault- when it comes to contemporary speakers, these names go a step beyond celebrity speakers. They broke the mold, and have been studied endless times in terms of how to motivate and influence an audience. What are some of the key lessons professional speakers can learn from watching them? While there can be books (and there are) written about each of these iconic speakers particular style, we want to get down to the wick as to why they were (and are) such effective speakers. Inc.com, an American blog and which focused on growing companies, posted an article, “What 4 Iconic Speakers Can Teach You About Delivering a Killer Presentation”, exploring some of the key lessons speakers can take away from watching Steve Jobs, Tony Robbins, Mary Barra and Ken Chenault. We’ve summarized the article visually, giving you three techniques to consider using in your next talk.

1. PRESENTED BY SPEAKERHUB
4 ICONIC SPEAKERS
3 Tips from
WRITEN BY MARLA TABAKA

2. - J A M E S O N T R A ,
F O U N D E R A N D C E O O F S H U F F L R R .
"It's not enough to be well-prepared
and put together to deliver a good
presentation or pitch.
You've got to be a storyteller and
capture your audience's imagination."

3. THESE 4
ICONIC
SPEAKERS
DO JUST
THAT.
Studying them as they
captivate a crowd is a
perfect way to learn.
STEVE JOBS TONY ROBBINS
MARY BARRA KEN CHENAULT

4. STEVE JOBS
To give your presentations a
story-driven Jobs-like impulse,
use compelling anecdotes
about your product or offer
that tell the story of how it will
be a game-changer.

5. STEVE JOBS
Keep the focus of your story
on you and your product.
Jobs's minimalist style helped
keep the focus on the
experience users could have
from Apple products.

6. STEVE JOBS
Think about what you want
people to feel when they
experience your talk. Feelings
move people to act, and the
right story will help your
audience connect feelings to
your product.

7. TONY ROBBINS
Robbins has a unique ability
to connect individually with
his audience members. When
he speaks, everyone in the
room feels like he's speaking
directly to them.

8. TONY ROBBINS
To adopt this strategy,
find a way to connect on
an individual level with
your audience.

9. TONY ROBBINS
You might personalize and address
an experience that's common in
your industry, or tell a story that
shows you understand your
audience's specific needs,
offering them something that fills
those needs.

10. MARY BARRA
Follow Barra’s lead by creating
forums that allow you to be
approachable by team members
or audiences: Ask questions of
them, or invite their questions,
so that your presentations
involve people.

11. MARY BARRA
By turning a presentation into
a group effort, you can also
share your success with your
team or audience: They will
feel the pride of success or
the pain of failure along with
you.

12. MARY BARRA
Be yourself. Barra is
candid and honest, and
people love that
authenticity. She's not
afraid to ask when she
needs feedback.

13. KEN CHENAULT
Don't make empty promises--
always follow through and deliver
on what you say. Chenault's
presentations are powerful
because his actions reinforce the
values that he communicates.

14. KEN CHENAULT
Speak from a place of
values: let your
presentations be
fueled by the things
that you think are
important.

15. KEN CHENAULT
Make your presentations effective
by giving the audience a clear
destination-Having a clear story
that audiences can follow helps
foster connection and
understanding.

16. MARLA
TABAKA
ESTHER
SNIPPE
SPEAKERHUB
WRITTEN
BY
DESIGNED
BY
PRESENTED
BY
ORIGINAL ARTICLE PUBLISHED BY
INC.COM, ON OCT 26, 2015
"What 4 Iconic Speakers Can Teach
You About Delivering a Killer Presentation"