The working deck for the workshop I ran at UXPH2018 to inspire and encourage UX designers to use story and story telling techniques to deliver more empathetic products or services.
Esta palestra um case de utilização de indicadores de eficiência e eficácia no board de Delivery. Mostramos também dicas do processo de passagem dos artefatos de produto para desenvolvimento.
"How to write better User Stories" por @jrhuertawebcat
Presentación realizada en el #webcat Barcelona de Abril 2013
Autor: José E. Rodríguez (@jrhuerta)
------------------------------------------------
RECURSOS:
- Agile Barcelona
http://agile-barcelona.org/
- "User Stories Applied: For Agile Software Development", Mike Cohn, 2004, Addison-Wesley Professional
http://www.amazon.com/User-Stories-Applied-Software-Development/dp/0321205685
- "Lean UX", Jeff Gothelf & Josh Seiden, 2012, O'Reilly Media
http://www.leanuxbook.com/
Become familiar with the User Story approach to formulating Product Backlog Items and how it can be implemented to improve the value and quality of the product by facilitating a user-centric approach to development
Presented at EuroIA17, September 2017; World IA Day NYC, February 2017; Interact, October 2016 (London, UK); earlier versions in 2014 at UXPA Boston (Boston, MA, USA); in 2013 at Interaction S.A. (Recife, Brasil), Intuit (Mountain View, CA, USA), Designers + Geeks (New York, USA); in 2012 at UX Russia (Moscow, Russia), UX Hong Kong (Hong Kong, China), WebVisions NYC (New York, NY, USA); in 2011 at the IA Summit (Denver, CO, USA), UX-LX (Lisbon, Portugal), Love at First Website (Portland, OR, USA).
This is something of a successor to my talk "Marrying Web Analytics and User Experience" (http://is.gd/vK34zS)
Esta palestra um case de utilização de indicadores de eficiência e eficácia no board de Delivery. Mostramos também dicas do processo de passagem dos artefatos de produto para desenvolvimento.
"How to write better User Stories" por @jrhuertawebcat
Presentación realizada en el #webcat Barcelona de Abril 2013
Autor: José E. Rodríguez (@jrhuerta)
------------------------------------------------
RECURSOS:
- Agile Barcelona
http://agile-barcelona.org/
- "User Stories Applied: For Agile Software Development", Mike Cohn, 2004, Addison-Wesley Professional
http://www.amazon.com/User-Stories-Applied-Software-Development/dp/0321205685
- "Lean UX", Jeff Gothelf & Josh Seiden, 2012, O'Reilly Media
http://www.leanuxbook.com/
Become familiar with the User Story approach to formulating Product Backlog Items and how it can be implemented to improve the value and quality of the product by facilitating a user-centric approach to development
Presented at EuroIA17, September 2017; World IA Day NYC, February 2017; Interact, October 2016 (London, UK); earlier versions in 2014 at UXPA Boston (Boston, MA, USA); in 2013 at Interaction S.A. (Recife, Brasil), Intuit (Mountain View, CA, USA), Designers + Geeks (New York, USA); in 2012 at UX Russia (Moscow, Russia), UX Hong Kong (Hong Kong, China), WebVisions NYC (New York, NY, USA); in 2011 at the IA Summit (Denver, CO, USA), UX-LX (Lisbon, Portugal), Love at First Website (Portland, OR, USA).
This is something of a successor to my talk "Marrying Web Analytics and User Experience" (http://is.gd/vK34zS)
Business Model Innovation - Key Note Speech Emad Saif
This is my keynote speech for anyone interested on "Business Model Innovation" at the Arabic Innovation Academy organized by the European Innovation Academy and Qatar Science & Technology Park in Qatar on Jan 7 2018
UXPA 2023: Experience Maps - A designer's framework for working in Agile team...UXPA International
Agile Methodology refers to software design and development methodologies centered around the idea of iterative design and development, where requirements and concepts evolve through collaboration between self-organizing cross-functional teams. Thus, Agile enables teams to deliver value faster, with greater quality and predictability, and greater aptitude to respond to change. With evolving product features every design sprint, designers & researchers find it difficult to follow the design process. This sometimes leads to designs delivered in haste or sub-par design artifacts which result in UX debt. UX debt is accumulated when design teams take actions or shortcuts to expedite the delivery of a piece of functionality or a project which later needs to be refactored. It is the result of prioritizing speedy delivery of design to the development team over a perfect experience journey. Experience Maps is a great tool to practice UX in Agile as well as manage UX Debt.
2018.03.19 판도라큐브 세미나
제작자: 기획 파트 한서현
코멘트: 없음
비고: 없음
판도라큐브는 세종대학교 소프트웨어융합대학 소속의 게임 제작 동아리입니다.
매주 회의마다 게임 제작과 관련된 주제로 세미나를 개최합니다.
모든 자료는 세미나 자료 제작자의 동의 하에 업로드됩니다.
세미나의 소유 및 책임은 제작자가 지닙니다.
O Time recebe as USs para desenvolver, mas será que sabem por que existem? O que pode conter? E que a melhor forma de uma US é a que o Time definir junto ao papel de PO/ PM! Este papel não precisa trabalhar de maneira solitária e entregando USs ao Time, deve parear com pessoas técnicas, assim as pessoas desenvolvem a visão técnica x negócio, apoiando ter um Time full stack. Além disso o papel PO/ PM pode focar mais nas descobertas do produto e o time pode apoiar na escrita de histórias do usuário. Junto a qualidade deve estar em todo processo de desenvolvimento e é responsabilidade de todo Time, o QA review pode auxiliar promovendo o alinhamento e a análise do que tem de ser desenvolvido. USs e QA review promovem a conversa para que visões diferentes sejam complementares para entrega de um produto com valor e qualidade, com foco na pessoa usuária. Este workshop tem o objetivo de promover time autônomos.
Dúvidas, sugestões e feedback:
Mayra Souza
mayra.souza@zapcorp.com.br
https://br.linkedin.com/in/mayrarodriguesdesouza
@paola_mayra
Eluza Pinheiro
eluzapinheiro@gmail.com
https://www.linkedin.com/in/eluzapinheiro/
@usinadeux
Referências:
https://xp123.com/articles/invest-in-good-stories-and-smart-tasks/
http://www.knowledge21.com.br/sobreagilidade/user-stories/o-que-e-user-story/
https://www.agilealliance.org/glossary/invest/
https://www.slideshare.net/tdc-globalcode/tdc2016poa-trilha-analise-de-negocios-como-fatiar-seu-produto-em-estrias-que-faam-sentido
https://www.slideshare.net/augustoruckert/historias-de-usuarios-declarao-de-valor
Design Thinking & Agile Innovation Workshop combining elements from Design Thinking, Customer Development, Christensen's Jobs to be Done, Osterwalder's Value Proposition Canvas, Javelin Experiment Board, Lean Startup and Paper Prototyping.
This is the slide-deck used during the introduction to Customer Journey Mapping.
This 90 minutes session is part of a series of short and focused masterclasses. The series is meant for people who have little or no experience applying design thinking methods, tools and frameworks.
This is a Masterclass by Arne van Oosterom
Talk | Full Stack Service Designers: Why Designers Don’t Equal a User Centered Organisation
Everyone of us designs on a daily basis. Our everyday micro decisions add up to the overall experience our users have. Whether it’s how you finance the products, what your outcome measurements are to what your staff deliver on the ground, we all impact the user experience.
It’s easy to believe that the size of your team and design system is a measure of how much your organisation has invested in design. But when you look beyond the invisible boundaries of your team and platforms, does everyone in the business really have a literacy of what good products and services look like?
User story can be described as functional increment and it is a key element in agile environment. This presentation introduces fundamentals about user stories that can be used to educate teams or simply to review the basics.
How to build a great user experience design portfolio and tell stories that get you hired. By Troy Parke and Patrick Neeman, presented at the Seattle Information Architecture & User Experience Meetup. Thanks Misty Melissa Weaver!
Why Product Management and UX Design are Key to SuccessNikkel Blaase
The core relationship between Product Management and UX Design & why it’s key to product & business success.
Watch the video here: https://youtu.be/vj6ykho6nc0
Business Model Innovation - Key Note Speech Emad Saif
This is my keynote speech for anyone interested on "Business Model Innovation" at the Arabic Innovation Academy organized by the European Innovation Academy and Qatar Science & Technology Park in Qatar on Jan 7 2018
UXPA 2023: Experience Maps - A designer's framework for working in Agile team...UXPA International
Agile Methodology refers to software design and development methodologies centered around the idea of iterative design and development, where requirements and concepts evolve through collaboration between self-organizing cross-functional teams. Thus, Agile enables teams to deliver value faster, with greater quality and predictability, and greater aptitude to respond to change. With evolving product features every design sprint, designers & researchers find it difficult to follow the design process. This sometimes leads to designs delivered in haste or sub-par design artifacts which result in UX debt. UX debt is accumulated when design teams take actions or shortcuts to expedite the delivery of a piece of functionality or a project which later needs to be refactored. It is the result of prioritizing speedy delivery of design to the development team over a perfect experience journey. Experience Maps is a great tool to practice UX in Agile as well as manage UX Debt.
2018.03.19 판도라큐브 세미나
제작자: 기획 파트 한서현
코멘트: 없음
비고: 없음
판도라큐브는 세종대학교 소프트웨어융합대학 소속의 게임 제작 동아리입니다.
매주 회의마다 게임 제작과 관련된 주제로 세미나를 개최합니다.
모든 자료는 세미나 자료 제작자의 동의 하에 업로드됩니다.
세미나의 소유 및 책임은 제작자가 지닙니다.
O Time recebe as USs para desenvolver, mas será que sabem por que existem? O que pode conter? E que a melhor forma de uma US é a que o Time definir junto ao papel de PO/ PM! Este papel não precisa trabalhar de maneira solitária e entregando USs ao Time, deve parear com pessoas técnicas, assim as pessoas desenvolvem a visão técnica x negócio, apoiando ter um Time full stack. Além disso o papel PO/ PM pode focar mais nas descobertas do produto e o time pode apoiar na escrita de histórias do usuário. Junto a qualidade deve estar em todo processo de desenvolvimento e é responsabilidade de todo Time, o QA review pode auxiliar promovendo o alinhamento e a análise do que tem de ser desenvolvido. USs e QA review promovem a conversa para que visões diferentes sejam complementares para entrega de um produto com valor e qualidade, com foco na pessoa usuária. Este workshop tem o objetivo de promover time autônomos.
Dúvidas, sugestões e feedback:
Mayra Souza
mayra.souza@zapcorp.com.br
https://br.linkedin.com/in/mayrarodriguesdesouza
@paola_mayra
Eluza Pinheiro
eluzapinheiro@gmail.com
https://www.linkedin.com/in/eluzapinheiro/
@usinadeux
Referências:
https://xp123.com/articles/invest-in-good-stories-and-smart-tasks/
http://www.knowledge21.com.br/sobreagilidade/user-stories/o-que-e-user-story/
https://www.agilealliance.org/glossary/invest/
https://www.slideshare.net/tdc-globalcode/tdc2016poa-trilha-analise-de-negocios-como-fatiar-seu-produto-em-estrias-que-faam-sentido
https://www.slideshare.net/augustoruckert/historias-de-usuarios-declarao-de-valor
Design Thinking & Agile Innovation Workshop combining elements from Design Thinking, Customer Development, Christensen's Jobs to be Done, Osterwalder's Value Proposition Canvas, Javelin Experiment Board, Lean Startup and Paper Prototyping.
This is the slide-deck used during the introduction to Customer Journey Mapping.
This 90 minutes session is part of a series of short and focused masterclasses. The series is meant for people who have little or no experience applying design thinking methods, tools and frameworks.
This is a Masterclass by Arne van Oosterom
Talk | Full Stack Service Designers: Why Designers Don’t Equal a User Centered Organisation
Everyone of us designs on a daily basis. Our everyday micro decisions add up to the overall experience our users have. Whether it’s how you finance the products, what your outcome measurements are to what your staff deliver on the ground, we all impact the user experience.
It’s easy to believe that the size of your team and design system is a measure of how much your organisation has invested in design. But when you look beyond the invisible boundaries of your team and platforms, does everyone in the business really have a literacy of what good products and services look like?
User story can be described as functional increment and it is a key element in agile environment. This presentation introduces fundamentals about user stories that can be used to educate teams or simply to review the basics.
How to build a great user experience design portfolio and tell stories that get you hired. By Troy Parke and Patrick Neeman, presented at the Seattle Information Architecture & User Experience Meetup. Thanks Misty Melissa Weaver!
Why Product Management and UX Design are Key to SuccessNikkel Blaase
The core relationship between Product Management and UX Design & why it’s key to product & business success.
Watch the video here: https://youtu.be/vj6ykho6nc0
Building a Successful Social Media Strategy for Home Services ContractorsSurefire Local
Social media is a large part of our world today — it’s important to know how to use social media as a local business in the home services industry, everything from the basics to winning loyal customers for your company. This training will help you discover ways to use social media to your advantage. You'll get an overview of social media platforms such as Facebook, Instagram, Nextdoor, Houzz, Twitter, LinkedIn, YouTube, and more and how to incorporate them best into your strategy.
In this workshop, you'll walk through how to create a focused strategy and build a sense of community in your local area. Plus, you'll get the tools necessary to manage social media and the know-how to create effective content to engage homeowners.
Some of the things you'll learn are:
- What social channels should home services contractors focus on to get results from social media
- The types of content you should be posting and sharing
- The Do's and Don'ts of interacting with your community on social media
- Expert tips for going from likes to leads
Design 101 : Beyond ideation - Transforming Ideas to Software RequirementsHawkman Academy
Most people with an idea ‘know’ they’ve got a market for a product but they usually have limited UX/design capabilities and will not probably develop something that users don’t really want. They also need to move fast as they probably have a limited (or zero) budget. This presentation will give you some insights on how you can achieve this in a light weight way.
UX Antwerp April 2018 - Anticipating the ConversationUX Antwerp Meetup
"Anticipating the Conversation"
The digital age has given UX designers, not marketeers, the responsibility to design the conversations that brands are having with their customers. In this talk, Jasper will discuss how brands can create impactful conversations using anticipatory design techniques.
JASPER VERPLANKEN
UX Strategist, Wijs
https://www.linkedin.com/in/jverplanken/
Jasper is UX Strategist at Wijs, a digital agency, where he tries to support brands that support users. He loves music, food and design-thinking minds.
Agile Network India | Effective User story writing and story mapping approachAgileNetwork
Session Title: Effective User story writing and story mapping approach
Abstract:Get a high-level view is story mapping, how to create features and epics, release planning and key concepts to understand how stories work and how they come to life in Agile a story’s lifecycle. Example of effective Agile scrum User story.
Key Takeaways:
1. Learn how to convert this to working software.
2. User story vs Use Case
3. Flat backlog vs story map
4. Technical vs functional stories
5. Creating stories collaboratively.
Product Designer Manager Owner V2 Web Expo PraguePeter Otto
In large organisations product managers fulfil pivotal strategic roles, deciding which products and features to launch into the right market at the right time. In small and medium sized businesses, the role of the product manager is often not that well defined, or sometimes does not exist at all. User Experience professionals often seem to be a logical choice to fill that gap. But are they?
In this session at Web Expo Prague in September 2014, I talked about his experience of being an accidental product manager, the challenge of managing product vision, strategy and roadmap, what makes product management different from UX design, and how to succeed in your first months of having to fill this role.
The Butterfly Principle for Product Management by GameBench CEOProduct School
Startups have changed the way technology companies perceive product management. Experimentation and application of lean principles are no longer just for startups. Large enterprises want to cultivate a startup mindset and mimic such an environment.
So what’s the startup product mindset? How does obsession with a customer problem help startups succeed? And what makes them fail?
Sri shared his experiences and real examples around customer-centric and pragmatic product management that gives enterprises an edge over their competitors. He discussed the butterfly principle in product creation and how it helps create products customer love.
How to Use Data to Build Products by Tradesy Product AdvisorProduct School
Main takeaways:
- Product Management is probably the most exciting function in technology organizations - it's an art and science that's well-suited for certain personalities
- The goal of a good Product Manager is NOT to launch a product - rather, it's to move a planned metric in the right direction by the right amount
- A good Product Manager can answer the question, "How did your product do yesterday?" We can't answer that without a well-defined analytics strategy and data requirements built into our products
“Teamwork is the ability to work together towards a common vision. The ability to direct individual accomplishments towards organizational objectives. It is the fuel that allows common people to attain uncommon results.” – Andrew Carnegie
Research has proven that a key ingredient of any successful team is a shared vision. When each team member knows that they are doing something of value and that their individual contribution is essential for the success of the team, they are more committed to the result.
Join us for an interactive session where you will learn how to create and communicate a company, product or project vision using the following tools and techniques (and more):
Elevator Statement: communicate the vision in less than 30 seconds (the average time span of an elevator ride)
Product Vision Board : Validate your ideas and assumptions about the target group, user needs, key product features and value the product should deliver
Vision Box: If your product or initiative were marketed in a box, what would it look like?
These tools and techniques are suitable for teams in both an Agile and Waterfall environment and will encourage participation from even the most challenging stakeholder!
Main takeaways
Get practical hands-on experience using all of the above techniques
Discover the OMG (Object Management Group) Business Motivation Model and learn the difference between “Mission” and “Vision” and how “Courses of Action” help to attain “Desired Results”.
Defining the business need and vision is a key task of the BABOK Enterprise Analysis knowledge area and a critical part of any business analysis effort. Use these techniques as an alternative to the options available in the BABOK.
The presentation outlines various scenarios for bringing product displays to live on different channels. From web to mobile to shoppable videos on Apple TVs to leveraging digital storytelling to create shoppable brands. Underlined by customer case studies.
Includes a short demo video about how CoreMedia DAM can make managing product imagery for omni-channel stores.
Presented in May 2016 at IBM Amplify, Tampa.
How to Increase Your Product Sense by ServiceNow Senior PMProduct School
Main takeaways:
- Framework of learning and improving your product sense
- Learn how to do your skill gap analysis and ideas to level up
- How to build it as a muscle and create successful products
Similar to Storytelling for product design workshop @UXPH2018 (20)
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Technoblade The Legacy of a Minecraft Legend.Techno Merch
Technoblade, born Alex on June 1, 1999, was a legendary Minecraft YouTuber known for his sharp wit and exceptional PvP skills. Starting his channel in 2013, he gained nearly 11 million subscribers. His private battle with metastatic sarcoma ended in June 2022, but his enduring legacy continues to inspire millions.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
3. in the next few hours…
the problem
the practice
the mindset
UXPH 2018 • Storytelling for Better Product Design @MarioVDMeulen
4. you, at the end
of this workshop
story
UXPH 2018 • Storytelling for Better Product Design
(promise!)
@MarioVDMeulen
5. I work
at an experience design agency
awesome
UXPH 2018 • Storytelling for Better Product Design
foolproof.co.uk
foolproof.com.sg
@Foolproof_UX
@MarioVDMeulen
6. if anything,
we are storytellers
UXPH 2018 • Storytelling for Better Product Design @MarioVDMeulen
7. it’s the secret
to designing empathetic products
UXPH 2018 • Storytelling for Better Product Design @MarioVDMeulen
8. I like stories so much,
can someone share one?
thank you!
UXPH 2018 • Storytelling for Better Product Design @MarioVDMeulen
9. repeat the story you just heard
UXPH 2018 • Storytelling for Better Product Design @MarioVDMeulen
10. the key metric of success in
storytelling, is your audience’s
ability to repeat it
UXPH 2018 • Storytelling for Better Product Design
key learning -
@MarioVDMeulen
11. how and when
do we use story in UX?
UXPH 2018 • Storytelling for Better Product Design @MarioVDMeulen
13. “At its core,
a user story describes something
that the user wants to accomplish
by using the software product”
UXbooth.com -
UXPH 2018 • Storytelling for Better Product Design @MarioVDMeulen
14. “A user scenario is the fictitious
story of a user, accomplishing an
action or goal via a product”
interaction-design.org -
UXPH 2018 • Storytelling for Better Product Design @MarioVDMeulen
15. “As a (role) I want (something) so
that (benefit)”
persona
task, action
goal, objective
both use this as a framework -
UXPH 2018 • Storytelling for Better Product Design @MarioVDMeulen
16. per team, in 10 minutes, please make a few of these UX stories -
As a…
I want…
so that…
…[persona]
…[task]
…[goal]
exercise -
UXPH 2018 • Storytelling for Better Product Design @MarioVDMeulen
17. For example -
As a…
I want…
so that…
…user
…to select what folders to backup
…I don’t clutter my hard disc
UXPH 2018 • Storytelling for Better Product Design
As a…
I want…
so that…
…teacher
…to screen my students quickly
…I know their skill profile
@MarioVDMeulen
19. most of the time, user stories are
easy to repeat, and therefor easy
to remember
the advantage -
UXPH 2018 • Storytelling for Better Product Design @MarioVDMeulen
21. too often, a user story
will focus only on the how and
the what of a product
the problem -
UXPH 2018 • Storytelling for Better Product Design @MarioVDMeulen
22. UXPH 2018 • Storytelling for Better Product Design @MarioVDMeulen
user stories are often too specific,
too early in the design process
23. in other words, they are
mostly solutions, and
not enough about possibilities
the problem -
UXPH 2018 • Storytelling for Better Product Design @MarioVDMeulen
24. what are signs that a user story
is not that good?
question -
UXPH 2018 • Storytelling for Better Product Design @MarioVDMeulen
25. symptoms of a not-so-good story in UX
PRODUCT
- Scope creep
- Extended timeline
- Over budget
- Scope reduction
TEAMS
- Feature focussed
- Burn out
- Declining passion
- Growing frustration
USERS
- Confused
- Slow/hard to adopt
- No adoption
- No word of mouth
UXPH 2018 • Storytelling for Better Product Design @MarioVDMeulen
26. the empathy, inspiration, vision –
in other words the why of the
product is missing
UXPH 2018 • Storytelling for Better Product Design @MarioVDMeulen
27. WHY WHAT HOW
story/problem solution
Product Development Timeline
UXPH 2018 • Storytelling for Better Product Design @MarioVDMeulen
28. stories for user experience should
be method of building a shared
understanding and empathy
UXPH 2018 • Storytelling for Better Product Design @MarioVDMeulen
29. how to do this,
and then,
how to do it better
UXPH 2018 • Storytelling for Better Product Design @MarioVDMeulen
30. every empathetic story
has a structure
UXPH 2018 • Storytelling for Better Product Design
insight -
@MarioVDMeulen
31. it uses three components
a character
a context
a conflict
UXPH 2018 • Storytelling for Better Product Design @MarioVDMeulen
32. UXPH 2018 • Storytelling for Better Product Design
intro
increasingly
rising action
conflict
rapidly
defused tension
resolution
climax!
and maps these
on a story arc
@MarioVDMeulen
33. Pixar
Once upon a time there was…
every day, …
one day …
because of that, …
because of that, …
until finally …
rule 4 of Pixar’s 22 rules of story
UXPH 2018 • Storytelling for Better Product Design
for example -
@MarioVDMeulen
34. a structure of a story has many
similarities with a product design’s
process to problem solving
UXPH 2018 • Storytelling for Better Product Design @MarioVDMeulen
35. what if, instead of describing a
user requirement, we apply a
story-centered design process?
UXPH 2018 • Storytelling for Better Product Design @MarioVDMeulen
36. how about we turn our persona
into a character…
UXPH 2018 • Storytelling for Better Product Design
step one -
@MarioVDMeulen
37. how about we understand the
context from the experience of the
character…
UXPH 2018 • Storytelling for Better Product Design
step two -
@MarioVDMeulen
38. how are the uncertainties, or other
issues, felt and experienced
by your character?
UXPH 2018 • Storytelling for Better Product Design
step three -
@MarioVDMeulen
39. a character a context a conflict
UXPH 2018 • Storytelling for Better Product Design @MarioVDMeulen
40. ’in a nutshell’
UXPH 2018 • Storytelling for Better Product Design
per team, in 5 minutes: using maximum two sentences, describe a movie without
mentioning title or actors.
@MarioVDMeulen
41. what movie can we recognise?
one team member, please share your description with us
exercise -
UXPH 2018 • Storytelling for Better Product Design @MarioVDMeulen
42. what was your
neighbour's movie one-liner?
UXPH 2018 • Storytelling for Better Product Design @MarioVDMeulen
43. ODD NUMBER TEAMS:
you will develop now a story for an investor,
so your new initiative gets more funding, and your product
can get developed and launched
EVEN NUMBER TEAMS:
you are now creating a story for a development team,
to clarify goals and inspire them, because you need to
improve on the product
UXPH 2018 • Storytelling for Better Product Design @MarioVDMeulen
44. ‘the big picture’
per team, in 15 minutes: establish the problem statement
exercise -
UXPH 2018 • Storytelling for Better Product Design @MarioVDMeulen
45. We believe that
[doing this/having this feature/creating this experience]
for [these people/character]
will achieve [this outcome].
We will know this is true when we see
[this event/market feedback/quantitive measure/qualitative
insight/new behaviour]
model -
UXPH 2018 • Storytelling for Better Product Design @MarioVDMeulen
46. what is your big picture?
one team member, please share your problem statement with us
exercise -
UXPH 2018 • Storytelling for Better Product Design @MarioVDMeulen
47. “make me believe your tensions,
and I will commit to
your resolution”
key insight -
UXPH 2018 • Storytelling for Better Product Design @MarioVDMeulen
48. the emotional side of a story
UXPH 2018 • Storytelling for Better Product Design @MarioVDMeulen
49. UXPH 2018 • Storytelling for Better Product Design
‘childhood hero’
per team, in 10 minutes: form a short story about a childhood hero, and convince us
why this person mattered, and what values they gave you
exercise -
@MarioVDMeulen
50. tell us about your childhood hero
one team member, please share
exercise -
UXPH 2018 • Storytelling for Better Product Design @MarioVDMeulen
51. user flows - product and user
experience storytelling in one
UXPH 2018 • Storytelling for Better Product Design @MarioVDMeulen
52. let’s go with a flow
UXPH 2018 • Storytelling for Better Product Design
per team, in 20 minutes: using paper and post its, sketch out a prospective user flow,
that visualises the problem statement and how success will look like
exercise -
@MarioVDMeulen
53. UXPH 2018 • Storytelling for Better Product Design @MarioVDMeulen
54. UXPH 2018 • Storytelling for Better Product Design @MarioVDMeulen
55. simulate the user experience
spot problems and questions
clarify design goals
UXPH 2018 • Storytelling for Better Product Design @MarioVDMeulen
56. supplement user stories with a
story arc, so that these can inform
more than just the utility
UXPH 2018 • Storytelling for Better Product Design
key insight -
@MarioVDMeulen
57. UXPH 2018 • Storytelling for Better Product Design
story/problem
solution
Product Development Timeline
WHAT HOWWHY
@MarioVDMeulen
58. principles for designing
experience in a story
- personas are characters- Journey mapping is a plot arc- stakeholder engagement is performance - we are all each other’s audience
UXPH 2018 • Storytelling for Better Product Design
key learning -
@MarioVDMeulen
59. Mario Van der Meulen
thank you!
• Principal Designer
Foolproof Singapore