This presentation will give high level idea of how anyone can incorporate user research in different ways in their project.

1. HOW TO INCORPORATE USER
RESEARCH IN YOUR PROJECT
BY
Chintan Radia & Stavashil Jagtap
iBASH2016

2. Agenda
● What is user research?
● Why user research?
● User research techniques
● How to choose correct technique
● Collecting feedback
● Challenges with user research
● Case study : Sales Systems (TechOps)

3. Research is an integral part of UCD process

4. USER RESEARCH METHODS
4
QUANTITATIVE QUALITATIVE
EVALUATIVE
GENERATIVE
▪ Surveys
▪ Contextual
enquiry
▪ Focus groups
▪ Interviews
▪ Personas
▪ User journey
▪ A/B testing
▪ Analytics
▪ Sentiment analysis
▪ Concept
validation
▪ User testing
User research methods are
applied at different stages
of strategy, design and
delivery to either generate
new ideas or validate
designs with users.

8. WHY
● To know your users.
● Get insights about how user interact with the system.
● Get right requirement from right people at right time.
● Validate your assumptions.
● To backup your design with data points.
● To make user friendly system.
● Lot of development time can be saved if it’s done correctly.
● Changes to product in later stage of development cycle are very expensive

9. USER RESEARCH
TECHNIQUES

10. CONTEXTUAL
ENQUIRY
Go and see, get inspired

11. FOCUS GROUP
Collaborative design challenges

12. COMPETITIVE REVIEW
Get your users test competitive products

13. EXPERT REVIEWS
Evaluation of an existing product

14. PERSONAS
Modeling your target users

15. USER JOURNEY
Mapping customer touchpoints and experiences
across channels

16. PROTOTYPING
Collaborative design challenges

17. USER TESTING
Know your users

18. ● Decide the objectives of user research.
● Define your audience.
● Know the time & budget constraints.
HOW TO CHOOSE CORRECT TECHNIQUE

19. COLLECTING FEEDBACK AND SUMMARIZE
● This is the key aspect of user research.
● Depending on what technique you have used, ways of collecting feedback varies.
● Accurate data analysis will help you find the correct direction for product
development.

20. CHALLENGES
● Mixed feedback from users.
● No clear trend from the results.
● Challenge to find right users at right time.

21. CASE STUDY : SALES SYSTEM TEAM (TECHOPS)
● User research has played a key role in making decisions in product
development.
● Sales system team has build two products :
○ CP Dashboard : Reporting tool for CST’s & CP build on Gofigure platform.
○ SalesFunnel : Internal opportunity management system build on top of
Salesforce CRM.

22. CP Dashboard

23. Questions we were able to answer using user research
● User journey between CP dashboard , GoFigure & SalesFunnel.
● What level of details should be available on tiles.
● Navigation between tiles and different views.
● Necessary changes in UI to make it more user friendly.

24. Change in design based on user feedback
Staffing tile before user testing Staffing tile after user testing

25. Change in design based on user feedback
Pipeline tile before user testing Pipeline tile after user testing

26. Change in design based on user feedback
Navigation before user testing Navigation after user testing

27. SalesFunnel

28. Questions we were able to answer using user research
● User survey helped us decide what information is important for our users
on staffing page.
● Based on user feedback, we made changes to the design and user
interactions.
● Ongoing user feedback and incorporate those changes throughout the
product life cycle.

29. Thank you
USER RESEARCH IS A KEY FOR A SUCCESSFUL PRODUCT