Storytelling for Impact

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Furniture_Bank

Case study presented at the 2016 Social Enterprise Toronto Conference on the art of storytelling for impact.

Presentations & Public Speaking

Quick Roadmap
Agenda
1. Types: kind of
stories to tell
2. Examples: stories
in action
3. Collection: tips to
collect stories with
ease
4. Distribution: get the
most of your stories
(amplify & leverage)
@Furniture_Bank #SETC16

Empty Apartment
Founding Story
Inspires Movement

Stories
to Tell
Backbone of storytelling strategy – answer questions:
1. Why do you exist? - founding story
2. What do you do and how you do it? – educate “strangers”
3. How do you change lives? – show how product/service changes lives
and what’s in it for the customer (unique sales proposition)
Considerations:
• Personas: who is your audience you are writing for and how does
that feed into your content creation
What Kind of

What is a Story?
Storytelling in Action
1. Founding Story
Why we exist
History page, pitch decks,
presentations, social media,
anniversary events, etc.
2. Furniture journey
Show process start to finish
Posted on blog and shared on
social media to validate where
furniture goes (and share
when Q is asked)
3. Client Note
Connect customers back to impact
Distributed in e-newsletter to
furniture donors, on social
media, etc.

Stories
With Ease
Think of ways to automate story collection to churn with ease
Record, track and streamline:
1. Story bank it
2. Opt in option in surveys, reviews, etc.
3. Photo ops on site
How to Collect

How to
Amplify!
Repurpose stories across platforms (share links, visuals, etc.)
• Blog to get inbound traffic
• Website to enhance page content
• Twitter to tag folks
• Facebook to tell long tail stories
• Instagram to enhance imagery
Identify influencers in your space and put content on their radar
• Journalists
• Companies/organizations
• Thought leaders
Tools of the trade that will help!
• Buzz Sumo (identify influencers and best performing content)
• Twitter photo tags (Instagram too!)
• Hashtagify.me
Distribution

How to
Leverage!
Real time marketing Examples
• Syrian refugee crisis
• Goodwill Closures
• Keep on Truckin’
Tools of the trade:
• Google Trends
• Google News
• Twitter
• Trending
• Lists
Tracking performance:
• Visits to website
• Social shares
• Inbound links
• Actions taken
Distribution:

Group Exercise:
Meet
Brian
“When I look at the furniture that I prepare for delivery it makes me feel proud. I think
about the people who come to us with nothing and it’s good to know that we’re working
hard to help get them what they need.”

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1.) Introduction Our Movement is not new; it is the same as it was for Freedom, Justice, and Equality since we were labeled as slaves. However, this movement at its core must entail economics. 2.) Historical Context This is the same movement because none of the previous movements, such as boycotts, were ever completed. For some, maybe, but for the most part, it’s just a place to keep your stable until you’re ready to assimilate them into your system. The rest of the crabs are left in the world’s worst parts, begging for scraps. 3.) Economic Empowerment Our Movement aims to show that it is indeed possible for the less fortunate to establish their economic system. Everyone else – Caucasian, Asian, Mexican, Israeli, Jews, etc. – has their systems, and they all set up and usurp money from the less fortunate. So, the less fortunate buy from every one of them, yet none of them buy from the less fortunate. Moreover, the less fortunate really don’t have anything to sell. 4.) Collaboration with Organizations Our Movement will demonstrate how organizations such as the National Association for the Advancement of Colored People, National Urban League, Black Lives Matter, and others can assist in creating a much more indestructible Black Wall Street. 5.) Vision for the Future Our Movement will not settle for less than those who came before us and stopped before the rights were equal. The economy, jobs, healthcare, education, housing, incarceration – everything is unfair, and what isn’t is rigged for the less fortunate to fail, as evidenced in society. 6.) Call to Action Our movement has started and implemented everything needed for the advancement of the economic system. There are positions for only those who understand the importance of this movement, as failure to address it will continue the degradation of the people deemed less fortunate. No, this isn’t Noah’s Ark, nor am I a Prophet. I’m just a man who wrote a couple of books, created a magnificent website: http://www.thearkproject.llc, and who truly hopes to try and initiate a truly sustainable economic system for deprived people. We may not all have the same beliefs, but if our methods are tried, tested, and proven, we can come together and help others. My website: http://www.thearkproject.llc is very informative and considerably controversial. Please check it out, and if you are afraid, leave immediately; it’s no place for cowards. The last Prophet said: “Whoever among you sees an evil action, then let him change it with his hand [by taking action]; if he cannot, then with his tongue [by speaking out]; and if he cannot, then, with his heart – and that is the weakest of faith.” [Sahih Muslim] If we all, or even some of us, did this, there would be significant change. We are able to witness it on small and grand scales, for example, from climate control to business partnerships. I encourage, invite, and challenge you all to support me by visiting my website.

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原版制作贝德福特大学毕业证（bedfordhire毕业证）硕士文凭原版一模一样

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原版一模一样【微信：741003700 】【贝德福特大学毕业证（bedfordhire毕业证）硕士文凭】【微信：741003700 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma 1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700 留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才

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Storytelling for Impact

1. Quick Roadmap Agenda 1. Types: kind of stories to tell 2. Examples: stories in action 3. Collection: tips to collect stories with ease 4. Distribution: get the most of your stories (amplify & leverage) @Furniture_Bank #SETC16

2. Empty Apartment Founding Story Inspires Movement

3. Stories to Tell Backbone of storytelling strategy – answer questions: 1. Why do you exist? - founding story 2. What do you do and how you do it? – educate “strangers” 3. How do you change lives? – show how product/service changes lives and what’s in it for the customer (unique sales proposition) Considerations: • Personas: who is your audience you are writing for and how does that feed into your content creation What Kind of

4. What is a Story? Storytelling in Action 1. Founding Story Why we exist History page, pitch decks, presentations, social media, anniversary events, etc. 2. Furniture journey Show process start to finish Posted on blog and shared on social media to validate where furniture goes (and share when Q is asked) 3. Client Note Connect customers back to impact Distributed in e-newsletter to furniture donors, on social media, etc.

5. Stories With Ease Think of ways to automate story collection to churn with ease Record, track and streamline: 1. Story bank it 2. Opt in option in surveys, reviews, etc. 3. Photo ops on site How to Collect

6. How to Amplify! Repurpose stories across platforms (share links, visuals, etc.) • Blog to get inbound traffic • Website to enhance page content • Twitter to tag folks • Facebook to tell long tail stories • Instagram to enhance imagery Identify influencers in your space and put content on their radar • Journalists • Companies/organizations • Thought leaders Tools of the trade that will help! • Buzz Sumo (identify influencers and best performing content) • Twitter photo tags (Instagram too!) • Hashtagify.me Distribution

7. How to Leverage! Real time marketing Examples • Syrian refugee crisis • Goodwill Closures • Keep on Truckin’ Tools of the trade: • Google Trends • Google News • Twitter • Trending • Lists Tracking performance: • Visits to website • Social shares • Inbound links • Actions taken Distribution:

8. Group Exercise: Meet Brian “When I look at the furniture that I prepare for delivery it makes me feel proud. I think about the people who come to us with nothing and it’s good to know that we’re working hard to help get them what they need.”

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