The Color Run Ahmedabad

An Invitation
5
On 13th December 2015, RED CARPET
CONCEPTS will host India’s the 1st Edition of
annual The Color Run India 5K Marathon in
Ahmedabad.
 The Color Run India 5K marathon is aimed at
spreading awareness of Cardiac diseases in
Children and raise funds for treating
disadvantaged children suffering from
Cardiac Diseases.
 The Color Run India 5k event celebrates
active lifestyles, helping kids while having
fun and all for a good cause.
 RED CARPET CONCEPTS would like to invite
you partner together with us for this grand
event dedicated towards a noble cause
www.thecolorrunindia.com myevents@thecolorrunindia.com

Red Carpet Concepts – A Brief History
7
Red Carpet Concepts Group Is An Award Winning Integrated
Luxury Event Management Company Known For Delivering
Outstanding Events In India And Across The World.
 Established over a decade ago, the red carpet concepts group has been the driving
force behind some of the greatest corporate, institutional and private events
across India, Asia , Middle east and Europe. It is recognized for producing some of
the largest, most sophisticated, innovative and memorable events for world
leading brands and individuals.
 Today, red carpet concepts - with offices in Mumbai and Ahmedabad- produces
some of the most exclusive, high profile events, weddings, fund raising benefits
and luxury brand experiences in Asia. As part of red carpet concepts, red carpet,
the luxury wedding & special event planning division is a market leader and
designs highly polished, incredibly glamorous and absolutely spell-binding
weddings that add to our repertoire. Producing all our designs and set creations in
house, the set division is one of India's premier set and event design studios.
 A one stop solution for the entire world class best luxury event management
company, world luxury fashion week, best luxury fashion awards, best luxury hotel
awards, best luxury conferences, best luxury branding, best luxury exhibitions,
best luxury seminar & workshops, celebrity promotions and management, world
class best luxury celebrity wedding planner, and film industry in UAE, UK, USA and
India and across the world,

Red Carpet Luxury Services
8
It is our uncomplicated approach to event management that allows Red Carpet to detail your every event.
Our Corporate Events are championed by our team of experienced event organizers and managers who have a clear understanding of
the requirements and what is needed to deliver the best corporate events in the UAE and INDIA.
The Red Carpet Corporate Event Management teams are dedicated to addressing our clients specific needs during the first meeting by
asking the right questions and obtaining clarity on what our client requires.
By following our passion and desire to help our corporate clients, we have in return gained both experience and a quality reputation
for the delivery of extraordinary corporate events and seminars.
SERVICES
• Television Award Shows
• Stadium Concert Design
• Wedding Set Design
• Television and Film Set Design
• Corporate Launch Events
• Exhibition Stand Design
• Festival Design
• Ambient Space Design & Decor
EVENT PRODUCTION
• Private Parties
• Special & Private Events
• Corporate Entertainment
• World Best Luxury Fashion Week
• Weddings / Destination Weddings
• Store & Product Launches
• Award Ceremonies
• Brand Experiences
• Conferences / Live Events
• Press Events
• Charity
IN-HOUSE
• Event Concepts & Management
• Event Design & Technical Production
• Strategic Event Marketing
• Budget Development & Management
• Invitation & Print Collateral Design
• Talent Relations & Coordination
• Sponsorship
• Corporate Hospitality
• Set Design

Matru Bhumi Seva Trust - A Brief History
9
Established in the year 1996, MATRUBHUMI SEVA
TRUST for Children is the first Pediatrics Hospital
Planning in India in Ahmedabad, since then MBST
has been providing quality care to every section
of our society.
MBST is dedicated to empowering the children of
our society who are sick, disadvantaged or who
have special needs to Live, Laugh and Learn.
With its vision to cure the cardiac diseases of
children by means of setting up a dedicated
cardiac unit and to spread awareness about
preventing cardiac diseases,
MBST relies on your generous support to
continue to set up infrastructure and equipment’s
for the cardiac center.

Welcome To The Color Run India™
11
We have developed this event guide to provide you with all the information you could possibly need to make your experience at the
event as FANTASTIC as possible! You and expected 10,000 of your newest friends will be part of the happiest India 5km on the
planet!
The Color Run India™, presented by Your Health First, also known as the Happiest 5k on the Planet, is a unique paint race that
celebrates healthiness, happiness, individuality, and giving back to the community.
Less about your 10-minute-mile and more about having the time of your life, The Color Run India™ 5k is a five-kilometer, un-timed
race in which thousands of participants are doused from head to toe in different colors at each kilometer. The fun continues at the
finish line with a gigantic “Color Festival,” using more colored powder to create happiness and lasting memories, not to mention
millions of vivid color combinations. Trust us, this is the best post-5k party on the planet!
With only two rules, the idea is easy to follow:
 Wear white at the start line
 Finish plastered in color!
Engaging the community to participate in a healthy and fun event while raising much needed funds for Cardiac Disease who
suffer from heart diseases by setting up a cardiac center for them.
An event designed to create awareness on the cause “Cardiac Disease” and help establishment of full-fledged department for
cardiac surgeries for underprivileged children at the Hospital
 Projected as a cause based event for open social participation.
 Focus on children & youth as target audience.
 Presence of mass media to spread awareness about the cause through the event.

The Event – Key Objective
13
Engaging the community to participate in a
healthy and fun event while raising much
needed funds for children who suffer from
heart diseases by setting up a cardiac center
for them.
When
Sunday, 13thth December 2015,
07:00AM - 12:30 PM
Where
Sabarmati River Front to Sabarmati River
Front, Ashram Road, Ahmedabad,
Participation
We are targeting 10,000 attendees over the
day show. This is a projected

The Color Run Ahmedabad 5K Happiest
Marathon Schedule of Event Race Day
14
Dates & Times: 13thth December 2015, 07:00AM - 12:30 PM
Location: Sabarmati River Front, Ashram Road, Ahmedabad – 380 009 Gujarat,
Attendees: We are targeting 10,000 attendees over the day show. This is a projected
Parking : There are 10,000 parking spots at the Sabarmati River Front, Ahmedabad.

The Color Run Ahmedabad 5K
Happiest Marathon Event Details
15
This is where you list the hard information about the event. Be straightforward and completely unemotional. This will not only answer
a lot of questions your target sponsor may have, but it is also your opportunity to show how organized you are.
This is the central area of the event where all our pre and post run entertainment kicks off. The Start Line and Finish Line is closely
located to The Center and therefore it will be the area you usually enter before you start the run and also where you will end up when
you finish the run.
The River front is the place to be and will be filled with our sponsors, food vendors, our merchandise store and stage!! of course the
stage is where our pre-event ZUMBA warm up kicks off and where our TCRI Finish Festival takes place.
This area is open to the general public so spectators are welcome to come along & wait for their beautiful friends and family to
complete the run.
• The Color Run India 5K marathon is aimed at spreading awareness of Cardiac diseases in Children and raise funds for treating
disadvantaged children suffering from Cardiac Diseases.
• The Color Run India 5k event celebrates active lifestyles, helping kids while having fun and all for a good cause.
The Color Run India 5K marathon would like to invite you partner together with us for this grand event dedicated towards a noble
cause

Event Details
This is where you list the hard information about the event. Be straightforward and
completely unemotional. This will not only answer a lot of questions your target
sponsor may have, but it is also your opportunity to show how organized you are.
This is the central area of the event where all our pre and post run entertainment
kicks off. The Start Line and Finish Line is closely located to The Center and therefore
it will be the area you usually enter before you start the run and also where you will
end up when you finish the run.
The River front is the place to be and will be filled with our sponsors, food vendors,
our merchandise store and stage!! of course the stage is where our pre-
event ZUMBA warm up kicks off and where our TCRI Finish Festival takes place.
This area is open to the general public so spectators are welcome to come along &
wait for their beautiful friends and family to complete the run.
 The Color Run India 5K marathon is aimed at spreading awareness of Cardiac
diseases in Children and raise funds for treating disadvantaged children
suffering from Cardiac Diseases.
 The Color Run India 5k event celebrates active lifestyles, helping kids while
having fun and all for a good cause.
The Color Run India 5K marathon would like to invite you partner together with us
for this grand event dedicated towards a noble cause
17

5K Happiest Marathon Race Packs
18
Every runner of 8 years and older will receive Your race packs
have now been dispatched and should be delivered to the
address you provided at registration over the coming days. In
your incredible race pack, you’ll receive, You will also earn a
medal after finishing the race.
 The Color Run India RCC Tour official event t-shirt
 The Color Run India sweat band
 The Color Run India Head band
 The Color Run India race Number
 Packet of Colored Powder At The Finish Line
 Temporary tattoos
 Entry to The Finish Festival
Once you’ve completed the event you’ll receive your pack of
color at the finish line to take part in The Color Festival!!
If you haven’t received your race pack please contact
+91 95585 70809 please e-mail us at
myevents@thecolorrunindia.com

Objectives – The Color Run Ahmedabad 5K Marathon
19
 An event designed to create awareness on
the cause “Cardiac Disease” and help
establishment of full-fledged department
for cardiac surgeries for underprivileged
children at the Hospital
 Projected as a cause based event for open
social participation.
 Focus on children & youth as target
audience.
 Presence of mass media to spread
awareness about the cause through the
event.

Anticipated ‘The Color Run Ahmedabad’
Demographics
20
School & College Groups
 Students
 Teachers
 Volunteers
Family Groups
 Mums and Dads of kids under 12
 Grandparents taking grandkids
 Young families
Fun Runners
 Participation driven by motivation
 Participation of Hospital staff
 Participation of Corporate Teams

Participant
analysis –
Based on
Participation Level
 Children 2400 Males 3000 Females
 Adultes 1900 Males 1400 Females
 Hospital Staff
and Volunteers 500 Males 400 Females
Participating Schools
 Total Schools 25
 Total Students who participate 3000
 Total Teachers and staff 40
Age Groups
 2-8 Years 1500 Children
 9-15 Years 2000 Children
 16–21 Years 1000 Children
 22-40 Years 2000 Adultes
 41- 60 Years 2500 Adultes
 61- 80 Years 1300 Adultes
21

Cardiac Disease
 Cardiovascular disease (CVD) is a general term that describes a
Disease of the Heart or blood vessels. Blood flow to the Heart, brain or
body can be reduced as the result of a blood clot (thrombosis), or by a
build-up of fatty deposits inside an artery that cause the artery to
harden and narrow (atherosclerosis)
 Saving Hearts, Saving lives” could be heard loudly on all the streets of
Ahmedabad amongst all the enthusiastic children participating in The
Color run Ahmedabad Marathon 2015.
 The “Cardiac Disease 2015” Is one of the major healthcare event going
to be in 2015 with a humongous participation of Expected 10,000
children making the event a great triumph for the community at large.
 The primary motive is to make people realize the importance of
prevention of cardiac diseases in children and to set up a dedicated
cardiac unit for disadvantaged children who are already/will be
suffering cardiac diseases. With the extraordinarily large participation
ranging from children to adults, school students to teachers and
hospital staff to volunteers the event was made a great success.
 The marathon aims to engage the community to participate in a
healthy and fun event, which will help raise the much-needed funds for
setting up a cardiac center in Ahmedabad and in return reduce the
costs and waiting time for Cardiac surgeries in our community.
22

“Cardiac
Disease”
The Color Run India
Project
“Cardiac Disease”
About the project
The Color Run India 5K strives to have dedicated Pediatric cardiac surgery unit, providing
leadership and excellence in the care of infants and children with congenital and
acquired heart diseases.
Proposed Cardiac Unit will equipped with
• A dedicated cardiac Cathlab for Pediatrics neonates
• Two dedicated cardiac operation theaters
• A 12 bedded cardiac NICU for recovery
• A 12 bedded cardiac PICU for recovery
Rationale
At The Color Run India 5K, every year more than 300 children with cardiac illness are
referred to other Government aided and private hospitals.
Over 3000 non affording children with cardiac illness are in waiting list of some of
largest government hospitals of Ahmedabad. Not all parents can afford expensive
treatment offered by private hospitals.
Due credits will be ensured to all the partners. All monitory
donations for above mentioned options are exempted under
section 80 G of Income Tax laws.
23

Cardiac
Center For
Children
Establishing
Preventive
Cardiac
Center For
Children
Objectives
 To treat, prevent and promote prevention of all Pediatric congenital
and acquired heart illness among vulnerable children.
 Hub of modern state of art cardiac diagnostic and surgical unit,
inclusive of all cardiac related treatment and allied services
 To make all cardiac related treatment more accessible and affordable to
parents from lower socio-economic section of the society
 To support other government hospital by reducing long waiting list of
patients for their treatment
Positive impact on the society
 Treatment to an estimated 1200 patients per year, with survival
rate of 80%, saving 960 lives in a year,
 Increase in accessibility and affordability of cardiac surgical treatment
for vulnerable children
 Shorter waiting list of patients in government hospital for cardiac
treatment
24
SAVE A
CHILD’S
HEART

Cardiac Unit
Requirement, which will aid us
in starting cardiac surgeries
utilizing existing infrastructure.
Cost estimates for
proposed Paediatric
cardiac center at MBST
Hospital for Children.
Infrastructure required to start
a dedicated cardiac center and
further increase our scope of
services in field of Paediatric
cardiology
Equipment's for proposed
Paediatric cardiac center at
MBST Hospital for
Children.
25
Phase I
Cardiac Unit
Phase II
Cardiac Unit

Resource
Mobilization
The Color Run India 5K strongly believes in power of partnership
and collaborative efforts and has rich history of working on strong
partnerships.
 Proposed project will allow us to treat more children than ever before
with modern and specialized services resulting well being of the poor
children and preventing mortality of infants and children across India
 Proposed project will contribute to national cause by protecting
heritage building.
 The Color Run India 5K seeks support from Individual, corporate firms
and other likeminded institutional donors.
26

27
Pre-approval /value determined by
The Color Run Ahmedabad™ 5K
Marathon Executive Committee
Due credits will be ensured to all
the partners. All monitory
donations for above mentioned
options are exempted under
section 80 G of Income Tax laws.
Custom sponsorship opportunities
available. Call The Color Run
Ahmedabad 5K Marathon office at :
+ 91 9558570809, +91 98984 58897
for additional donation information,
charity@thecolorrunindia.com
thecolorrunindia@gmail.com
Matru Bhumi Seva Trust

The Color Run Ahmedabad Want To Know What Is “TCRI” Is All About !?
29
The World's Largest “The Color Run India™” Festival Is Headed To A City
Near You! Embrace Happiness And Give Love At This All-day Festival Of
Music, Dance, Fresh Vegetarian Cuisine, Yoga, Zumba And Our World-
famous “The Color Run India™” And Worldwide Throws. Experience The
Original Event That Sparked A Luxury Global Trend. Find A “The Color
Run India™” Festival Near You! We Are The Original Paint Race And
Have Created A Completely New Genre Of Running Events That
Continues To Grow Exponentially.
“The Color Run India™” Also Known As The Happiest India 5k On The
Planet, Is A Unique Paint Race That Celebrates Fitness, Cheerfulness And
Individuality. Everyone Is Getting Together No Matter Age, Race, Class
Or Gender And Celebrating Togetherness And The Beauty Of Changing
Seasons In The Main Idea Of This Event. “The Color Run India™” Is An
Event Series And Five Kilometer Paint Race That Is Inspired By The Hindu
Festival. It Takes Place In North America, South America, Europe, Asia,
New Zealand, Australia, Middle East And Now “First Time In India”.
Who Doesn’t Love A Party And Color Throws? And To Add To The Fun,
Included In Your Race Packet Is A T-shirt, Headband And Tattoo Along
With A Color Packet!
Instead, The Thousands Of Participants Are Covered From Head To Toe
In Different Color At Each Kilometer Before Joining The Epic “The Color
Run India™” At The Finish Line Where They Get To Throw Some Serious
Shapes On The Dance Floor, As Well As More Color! Our Colored
Powder Creates Lasting Memories, The Cheesiest Of Smiles And Millions
Of Vivid Color Combinations. The Untimed Event Has No Winners Or
Prizes, But Runners Are Showered With Colored Powder, Made Of Food-
grade Corn Starch, At Stations Along The Run.

The Color Run Ahmedabad 5K Happiest Marathon
30
Be healthy.
• While The Color Run India event is all about fun and
positive energy, the 5k also focuses on promoting a
healthy lifestyle. our participants are first-time 5k
runners and the event is trying to familiarize them with
improvement of healthiness by a regular jogging.
Be happy.
 "It is called The Color Run founder. Hundreds of
thousands runners finished race shining with joy and
thus our happy tagline was created.
Be you.
 Color runners vary in age, fitness and motivation to
run. With no official times and judges, The Color Run
India caters to anyone from one year olds to 80 year
olds, from first time runners to professional athletes.
Reasons to run vary among the runners. Some run for
joy, some run for love - The Color Run India™ witnessed
at least ten proposals and even one wedding.

31
How the event works
The Color Run India™ event is a one of a kind experience that is less about
speed and more about enjoying a color-crazy day with your friends and
family. We love to see 'Color Runners' of all different speeds, ages,
shapes, and sizes toeing the start line. Whether you are a casual Sunday
morning walker or an Olympic athlete, the 3 miles of The Color Run
India™ course will be the most enjoyable 3 miles you’ve travelled in a
VERY long time. (If you have more questions about how it all works, check
out our “ABOUT” page.)
The fun continues after Color Runners complete the race with an
unforgettable Finish Festival. This larger than life party is equipped with
music, dancing and massive color throws, which create millions of vivid
color combinations. Trust us, this is the best post-5k party on the planet!
The map below outlines “The Color Run India” 5k at a glance:
Color Zones
You will pass through at least 5 Color Zones on course!
Our Color Zones will be either Pink, Peach Orange, Blue, Yellow, Purple or
Green – check out the course map on your event detail page to find out
what Color Zones you’ll be crossing!
The color is 100% natural, food dyed, food grade corn-starch.
We suggest wearing a bandanna, glasses or goggles if you are concerned
about the color entering your mouth or eyes.

32
The Start
 The Start Chute opens 10 minutes prior to the run.
 Waves of approx. 500 participants will start the run every 3-6
minutes.
 Be sure to enter the Start Chute with the people you wish to run
with!
 The Start Chute will only remain open for approx. 30-45 minutes
from when the run starts. Therefore, make sure you check out
your city’s event page to see what time you need to arrive to gain
entry to the course!
Entertainment
 The entertainment at Color Festival creates an atmosphere of joy
and color. From contemporary music to traditional dancing, you'll
be carried away in the celebration of life, music, and culture.
Run…
 The Color Run India™, also known as the 5K happiest kilometers
on Earth, it is a unique color race celebrating health, tranquility,
individuality and joy with others. It´s not about performance, it´s
about fun. It´s a five kilometer run without time measurement,
where on each kilometer thousands of participants are showered
with colors from head to toe.
 The run culminates in the finish with a great Color Festival, during
which thousands of color combinations thanks to powder colors
are created. It’s the greatest finish ever!

33
Healthiness
 While our 5k event is all about having fun, we also focus on
promoting a healthy lifestyle. More than half of our
participants are first-time 5k runners and the event is making
headway on the national focus of improving health and
wellness. We hope that The Color Run India 5k event will be
able to act as a catalyst for our participants to live an active,
healthy lifestyle.
Happiness
 Seeing how happy “The Color Run India™” has made people
has been tremendously rewarding for us. It is an event for all
fitness levels, ages and backgrounds Our tag line, “The
Happiest India 5k on the planet”, creates the expressions of
pure joy from participants. Want to add some happiness to
your life?
Individuality
 Color Runners vary in demographics and reasons for running.
With no winners or official times, “The Color Run India™”
caters to everyone –first time runners to seasoned athletes.
Some Color Runners participate as a celebration and capstone
of their healthy living accomplishments, while others
participate for reasons unique to them. What are you running
for? Tell us here.

34
Colors
 The colors used are plant-based, non-toxic, and environmentally-
friendly. Made from food-grade cornstarch, you could even eat them
(not that we suggest that!). All these are toxic and can give people
skin allergies, irritated nose or lungs and eye irritation. It´s not only
unhealthy for people and animals, also for the environment it’s
pollution.
 Why we only use eco-friendly Colors? Because “The Color Run India™”
is more fun and harmless with organic Colors. Enjoy the natural colors
for Run and don’t worry about skin allergies, irritation or pollution!
Make your color run, festival and event success full with our eco-
friendly Colors.
Color Throws
 Every 15 minutes, we will countdown to a mass Color Throw. This
creates the infamous Color Cloud. Join us as we welcome all Color
Runners to the finish Festival. Everyone throwing colors into the air at
the same time creates a spectacular sight. This is where you’ll want to
use the color pack you received as you crossed the finish line.
 Hopefully you were able to resist throwing it for this long. Trust us, it’s
worth the wait. If you have used, lost or forgotten your personal Color
Pack (handed to you at the finish line), or would like to purchase
additional color, we will have a limited quantity for sale at the Festival!
First come, first served! Cash only please.

35
The Course
 The run is approximately a 5km looped course
 The course will be where our AHHHHMAZING Color Zones are located
 There will be a water station around the half-way point of the course
to keep you hydrated. Water stations will also be located at
Ahmedabad.
 This is your time to sparkle and is the area you absolutely MUST show
us your dance moves, skipping technique, slow walk/fast walk,
running speed or rolling abilities! (Basically – you don’t need to run
the full 5k if you’re not up to it – it’s all about having FUN!).
The Finish Festival
 The Finish Festival is the place to burn even more calories! We’ll have
a DJ, music and INCREDDDDIBLE Color Throws happening here – trust
us this is the BEST post 5k party on the planet!
 As you cross the Finish Line, you will be given a color packet. Make
sure you hang onto it and take it to the stage for a Color Throw!
Additional color can be purchased,
 Our Cleaning Zone is located right near the Finish Festival and our
Color Blowers will do their best to help clean off any excess color!

Who We Are | The Color Run Ahmedabad Happiest
5K Marathon Event + Programs
36
Expected Target Audience
 The Color Run India 5K Marathon Run 4,000 Participants
 The Color Run India 5K Marathon Walk 1,000 Participants
 5K non-competitive family walk, limited charity field 1,000 Participants
 5K The Color Run India, limited charity field 500 Participants
 Kid’s Fun Run & Family Festival 1,000 Participants
 Training Run & Walk Clinics 1,000 Participants
 Sports & Fitness Expo, TCRI 5K Marathon –days 5,000 to 8,000 visitors
 For more information about how your business or organization can benefit from a partnership
with The Color Run India 5K Happiest Marathon and its Events, please contact: +91 95585 70809

40
TM
Contact no. + 91 95585 70809
+ 91 70452 69159
www.thecolorrunindia.com
myevents@thecolorrunindia.com
INDIA | UK | UAE

The Color Run Ahmedabad

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