This document summarizes a proposal for the Brands For Good Awards, which recognizes businesses that have made a positive social and environmental impact. It outlines the goals of the awards to activate corporate purpose, support meaningful businesses, create shared value, and build resilience. It then provides details on the nomination and judging process, expected media coverage, outreach plans, and post-award activities. The proposal aims to engage 1,200 businesses to be nominated and recognize 120 winners to encourage more companies to develop their social license.

1. “When my staff have a
conducive and fair work
environment, they can
concentrate in building
the business. “ Mr Benny
Se Teo, Chief Creative
officer, Eighteen Chefs Pte
Ltd
“Businesses needs to
redefine their brand
narrative, Brands For
Good is a perfect platform
to showcase that!” Mr
Jeffrey Tan, Managing
Director, AOX PTE. LTD.
Click here for past award trailer video
“As a restaurateur, we try
to do our part for society
by buying from
responsible supply chain
and support local
produce”
Mr Foo Tuan How
Founder, PORN'S
sexy.thai.food
Beside being a
businesswoman, I'm
also a mother and how
we use our resources is
my commitment to our
future generation. Ms
Ann Lee, Ceo/Founder,
Adonis
“Many of my workers
are sole bread winners,
as a family man myself,
I make sure safe work
is a priority” Mr Bryan
Koh, Director, Shin
Khai Construction Pte
Ltd

2. Organized by In Partnership
with

3. 3
In today’s increasing challenging world,
it is not enough for brands to just take care of the bottom line.
Social and environmental issues have developed over the years that has
impact lives all over the world.

4. Companies needs to walk the talk, by infusing a deep-seeded promise into
their brands that goes beyond traditional platitudes of “building shareholder
value” or by greenwashing.

5. CHARLES & KEITH continues to support Earth
Hour for the ninth consecutive year where
participating stores in Singapore will be switching
off non-essential lights and Light-Emitting Diodes
(LED) screens, from 8.30pm to 9.30pm on 25th
March 2017.
1 in 2 Singaporeans willing to spend
more on ethical products
BRANDS THAT DEMONSTRATE
COMMITMENT TO SUSTAINABILITY
OUTPERFORM THOSE THAT DON’T.
How Singapore companies engage
employees in CSR
Sustainability speaker and trainer Bhavani
Prakashi outlines seven key ways that
Singapore employeers can engage their
employees in CSR efforts and reap the
many benefits of doing so.

6. 28/06/2017
Brands for Good supports business, particularly Small and
Medium Enterprises (SMEs) that share our vision to make an
impact and focus on the principles of CSR
While unregulated in terms of sustainability and
social responsibility, SMEs consist of 99% of private
companies, employs 70% of our workforce and contribute 20-50%
to Asia’s GDP.
Today’s conscious SMEs can successfully redefine their brand
purpose and develop their social license.
While larger organizations as well as industry leaders have an
unprecedented opportunity to lead, guide and nurture SMEs in
being a Brand For Good and thereby creating a multiplying effect.

7. 28/06/2017 7
Brands for Good aims to recognize businesses that
have not only made a difference but also commits as
stewards for positive impact.

8. Society Sustainability
WorkplaceMarketplace
] Social Giving and Volunteerism
6 Social Investment
The Brand consider itself as part of, and not separate from,
the community in approaching community involvement and
development.
Where brands invest their resources in initiatives and
programmes aimed at improving social aspects of
community life. Activitities likely to promote
economic, social or sustainable development.
]
The brand assume responsibility for the
environmental impacts caused by its activities to the
environment.
Sustainable Resource Use
6
The brand recognizes the concept of “polluter pays”
and has taken remedial actions required and
endeavour to internalised the cost of pollution.
Pollution and climate change mitigation
]
The brand recognises the importance of secure
employment to both the individual and society, and
has taken steps to ensure equal opportunities for
all workers and not discriminate, either directly or
indirectly, in any labour practice.
Fair Employment Practices
6
Brands that shown concerns towards the
promotion and maintenance of physical, mental
and social well-being of workers and have taken
active prevention of harm to health caused by the
working environment.
Safe Work
]
Brands that recognised that the marketplace is
uneven and strives to support Fair Trade as a
tangible contribution against poverty, climate
change and global economic crises.
Fair Trade
6
Brands that recognized that they can influence other
organisations through its procurement and purchasing
decisions. Through that, the brand promotes the
principals and practices of social responsibility within
their value chain
Sustainable Supply chains

9. 28/06/2017
We are based in Asia where it is expected to remains the engine of global growth over the
next decade
Nominations
Open Across
Asia

10. Brands For Good
Happening in Myanmar
too!
Going Places

11. Note: dates and timing are subjected to change
Some Programme Highlights
Over 1,000
leading
business
leaders
Showcasing
Better Ideas
Nov 2017
Recognition Dinner
and Showcase
Celebrating business that
have made a positive impact
July 2017
Launch of Brands For Good Awards
Networking Dinner

12. Supported by

13. 28/06/2017
Meet The Judges
Tax Partner, Deloitte Singapore
Lee Tiong Heng
Head of Cultural Exchange,
Singapore International Foundation
Soh Lai Yee
Partner, PKF Singapore
Pong Siew Inn
Executive Director, Zero Waste SG
Eugene Tay
President, The London Institute of
Banking & Finance
Michael Chow
CEO, Sustainability Showcase
Consultancy Asia
Ken Hickson
Director, Legend Management
Henre Tan, PBM
Director, Global Culture Alliance
Phan Ming Yen

14. 28/06/2017 14
Judging Process
Documents required:
1. Application Form
2. Gov Registration File
3. Past 2 years financials
4. Brand For Good Presentation
Report
Submissions will be sorted into four
(4) segments
Submission Compilation
a
01
2
02
f
03
q
04
f
05
Scores will be aggregated and
tabulated to form a ranked order
Tabulation and Ranking
All winners to received accolates
during the gala dinner with
showcase for the top position in
each category.
Awards
Each submission will be complied
and scored by at least two (2) judges
in a confidential scorecard
Score Card by Judges
Top 3 in each category will be
interviewed for the top position
Judging Interviews

15. 28/06/2017
Expected Media Coverage
40 Page Business Times Special 12 Page Straits Times Special 8 Page ZaoBao Special
Expected Media Cost : SGD 530,000 Expected PR Value: SGD 1.59 million

16. Activating Purpose
Businesses and Leaders drive
purpose in their organizations and
create conditions for purpose driven
strategy and innovation. The awards
will help recognized visionary SMEs
that have taken the road less
travelled
Support Meaningful
Businesses
The drive to create meaningful
brands are lead by few; workshops
and our networking programmes will
allow brands and businesses, of all
sizes, to learn and leverage from
each other
Create Shared Value
Better ideas will help identify issues
that public can surface and business
can provide practical guidance to
innovate and solve.
Curate Better
Ideas
The campaign will create social
conversations between the private
sector and society, catalysing a breed
of enterprises that are purpose-led
and thereby creating economic and
business resilience
Build Resilience
01 02 03 04
Your Support Matters - Support and Discover how Brands and Businesses are able to activate
their brand and develop their social license

17. Outreach to Business & Brands
Outreach to the
Business
Community
25K
Digital Marketing Business Networks
Online
Submissions
SMEs, Businesses and
Brands engagements
1,200
Expected BFG
Nominations
120

18. Outreach to Community
Outreach to
Design, Makers,
Arts,
Communities and
Students
800K
Digital Marketing
Online
Submissions
P
Expected
Better Ideas
Nominations
500 30
Winning Ideas
Selected by
Public
Judging Panel

19. Post Award Coverage Circulation
a
(Print) 304,300
(Digital) 177,400
481K
Straits Times Business Times
f
(Print) 29,200
(Digital) 18,500
47K 187K
(Print) 70,200
(Digital) 40,400
Lianhe Zaobao
c

21. CEO Asia is a social enterprise that
bands and educate like-minded
support the development of
enterprises.
Focusing on enterprises that intent
meaningful brands, CEO Asia
programme such as :
Brands For Good, which celebrates
companies that are stewards of
business practices which result in
impact.
While CeoConnect is a fellowship
that educates entrepreneurs on how
brand’s strategic longevity.

22. Glenn Lim
Brands for Good was inspired by Glenn, who quite ambitiously
not just wants to make a positive impact, but create a “tidal wave
of change”
Glenn was the architect of One Asia Award, which celebrated
responsible leadership with winners like, - Mr. George Quek,
Breadtalk Group - Mr. Jimmy Fong, EpiCentre - Mr. Lincoln
Cheng, Zouk Club which had Guest of Honours such as Mr.
Seah Kian Peng, Deputy Speaker of Parliament and
ambassadors from around the region gracing the event
He is passionate in seeing the betterment of society and has
been a volunteer with the rainbow club for the last 2 decades
To find out more about One Asia Awards
Event Video
Business Times Press Coverage

23. 28/06/2017
THANK YOU
For more details, please stay connected
Glenn Lim, managing director
glenn_lim@ceoconnect.asia, m:9229 1166
Daniel Tan, project director
daniel.tan@ceoconnect.asia m:8188 8581
Phan Ming Yen, director, Global Cultural Alliance,
mingyen_phan@gcaworld.sg, m:9638 394

24. 28/06/2017
Copyright & Disclaimer
Ideas and concepts presented in this proposal are confidential
and proprietary to the organisers and project team
who have put it together
Programmes may be subjected to change without notice and
the organiser rights are expressly reserved
Please do not adapt in full or portions for use
without written approval