The document discusses the global service challenges of the future and new problems that will require new solutions. It notes that customers are increasingly more affluent and have higher expectations, placing greater demands on organizations. New problems in service include delivering new insatiable experiences. Organizations must identify these new problems, chart new service solutions, and realize that what worked in the past will not ensure future success. Social media has shifted power to customers who now engage in online conversations about brands without company control.
1. The Global Service Challenges Of The Future – New Problems Require New Solutions by Manoj Sharma Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
8. The Major Trends In Service Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
9. What Is The Trend? Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
10. Where Does Your Organization Stand In Relation To Them? Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
11. Do You Have The Same Interest? Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
12. What Do Your Customers Care About? Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
13. What Do Your Customers Care About? Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
14. Appreciating How Your Marketplace Is Evolving And How Service Will Play An Even Greater Role Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
15. First You Created A Brand Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
16. And You Put Your Brand Here Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
17. Then Your Brand Moved Here Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
18. Now Your Brand Is Here Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
19. And When Things Go Wrong As They Often Will Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
20. And Impact Your World Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
21. This Is What They Say About It Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
22. You Once Had Control Of Your Brand; Now People Do Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
23. Perception For Better Or Worse Is Truly Reality Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
24. You Either Create “The Conversation” … Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com … Or “ The Conversation” Will Recreate You
25.
26.
27. Are You Aware Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
28. Are You Aware Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
29. Are You Aware Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
30. Are You Aware Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
31.
32.
33.
34.
35. Need Proof? Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
36. Please go to http://loveyouwrongtime.wordpress.com/ for more. Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
37. Please go to http://loveyouwrongtime.wordpress.com/ for more. Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
38. Please go to http://loveyouwrongtime.wordpress.com/ for more. Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
39. Please go to http://loveyouwrongtime.wordpress.com/ for more. Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com Love: Some cupcakes have cream toppings that are too thick or sweet, or a cake base that could be tasteless. This was NOT one of those instances, and the moist red velvet-flavoured cake base against a soft-white cream cheese topping reminded me of ying and yang. It offered a balance to my palette and was not dry at all. I don’t think many Singaporeans have heard of a red velvet cupcake, but this is a very popular cupcake flavor in the US and I thought that Whips pulled it off easily. I might come back for more! Did not love: It’s so hard to find cupcakes in Singapore that are as good as Magnolia in the US though. Does anyone know any good cupcake places? PLEASE share with me! Rate: 8/10
43. PEOPLE 1) Were The People You Interacted With Professional – Did They Make You Feel Valuable, Were They Knowledgeable & Competent At Their Job? 2) Were The People You Interacted With Personable – Were They Welcoming, Warm, Friendly & Likable? 3) The People You Interacted With Problem Solving – Were They Willing To Assist You, Address Your Challenge & Find A Solution? Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
44. PRODUCTS & SERVICES 1) Did You Get Ample Choice Of Products And/Or Services? 2) Did You Have The Option Of Customizing The Products And/Or Services To Meet Your Specific Needs? 3) Did The Products And/Or Services Work As Promised? 4) Did The Products And/Or Services Ultimately Meet Your Needs? Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
45. PROCESSES, PROCEDURES & POLICIES 1) Were Their Processes Timely? 2) Were Their Procedures Convenient? 3) Were Their Policies Flexible? Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
46. PHYSICAL & VIRTUAL ENVIRONMENTS 1) Was The Physical Environment Inviting & Ascetically Appealing? 2) Was The Physical Environment Designed For Your Convenience And Comfortable To Be In? 3) Was The Virtual Environment Easy To Access, Well Laid Out And Simple To Get Around? 4) Was The Content In The Virtual Environment Up-To- Date, Accurate & Relevant? Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
47. OTHER COMPONENTS 1) Was There Congruency Between Their People, Products & Services, Processes, Procedures & Policies, Physical & Virtual Environments? 2) Was Your Overall Experience Value For Time & Money? 3) Are You Likely To Go Back And Experience This Organization Again? 4) Would You Recommend Others To Engage This Organization? Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
48. Use The Above To… Identify The New Problems In Service - The Dimension Of New Insatiable Experiences Chart The New Solutions In Service Your Organization Needs To Embark On Right Now Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
49. Keep In Mind… The New Japanese Consumer & How Their Ideal Will Impact You Here Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
50. And Remember… Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com What Got Your Here…
51. Won’t… Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com Get Your There…