Storify is a tool that allows users to curate content from various social media sources such as Twitter, YouTube, and more into a narrative story or "Storify." Users can add their own text to provide context between social media posts. Storifies can be embedded on blogs or websites. Some best uses of Storify include breaking news, social movements, reactions to events, and more. Users are encouraged to write a catchy headline and notify people quoted in the Storify to help promote traffic to their website.