Prezentacja z #SocjoEventu nr 3, 23.06.2017, Warszawa. 2013 rok Snapchat, 2016 rok Facebook (Instagram, Messenger, Whatsapp, FB) - większość popularnych aplikacji społecznościowych wdrożywało w swoich ekosystemach 24h Stories - proste, szybkie i naturalne historie - jak ten fakt wpłynie na komunikację.
2. 'The Battle of the Stories’ - akt 1
https://techcrunch.com/2013/10/03/snapchat-gets-its-own-timeline-with-snapchat-stories-24-hour-photo-video-tales/
3. 'The Battle of the Stories’ - akt 2
https://www.theverge.com/2013/11/13/5100446/snapchat-turned-down-3-billion-facebook-acquisition-offer
4. 'The Battle of the Stories’ - akt 3
http://www.socialmediatoday.com/social-networks/instagram-launches-new-feature-thats-exactly-snapchat-stories
5. 'The Battle of the Stories’ - akt 4
https://www.recode.net/2017/3/28/15079774/facebook-stories-snapchat-instagram-copy
8. “Context collapse” - sharing of original, user-generated content such as
status’ and images declined 21% between mid-2015 and mid-2016. At the
same time, sharing of news articles and other outside links increased.
Many of Facebook users are no longer creating their own content, instead
opting to share links and information from other websites.
https://www.theinformation.com/facebook-struggles-to-stop-decline-in-original-sharing
https://medium.com/startup-grind/facebook-stories-a-way-to-encourage-original-content-67df072ebab6
9. Gdy otwieramy Facebooka
spodziewamy się zobaczyć zdjęcia i
filmy od naszych znajomych, ale co
w sytuacji, gdy wiele z nich
przestaje dzielić się prywatnym
contentem?
10. Większość z 1,7 mld (koniec
2016 r.) użytkowników FB
spotkała się ze “stories”
pierwszy raz na… Facebooku.
11. Camera-first communication
People expect the world to be so much more visual than it’s ever been before.
Many of us now have powerful cameras in our pockets so when we rolled out
our new camera at the end of 2016 we were reflecting this trend. We built a
fast, feature-rich camera as a way for you to share visually everyday —
whether it’s a video clip or quick selfie or a silly moment.
David Marcus, Head of Messenger, Facebook
12. Storydoing
organizations must co-create conversations in real time
alongside employees, influencers, subject matter experts,
customers and their extended communities.
https://www.fjordnet.com/conversations/fjord-launches-annual-trends-report-2017/
great option for people and businesses to add the "human touch" to
their brand and build their brand personality. Stories is a creative form of
brand transparency, a space that enables you to share your brand
visually and creatively, all while connecting with your audience by
providing them that “insider view” of your business - all things that help
increase brand awareness and loyalty.
http://www.socialmediatoday.com/special-columns/snapchat-vs-instagram-vs-facebook-stories
20. Wyzwania związane z komunikacją w NF
https://developers.facebook.com/videos/f8-2017/making-the-facebook-social-graph-semantic/
21. Automatic photo tagging / alt
https://chrome.google.com/webstore/detail/show-facebook-computer-vi/elafbihhbfmfihdflghclaclcilcnmie
22. Plusy komunikacji w Stories
ograniczenie czasu przeznaczonego na planowanie
ograniczenie czasu przeznaczonego na egzekucję
zapotrzebowanie na „tańsze” zasoby
naturalny i spontaniczny charakter
znika po 24h - brak „ciśnienia jakości”
sensowny zasięg, bo (na razie) nie ma konkurencji
w Stories działają już reklamy :)