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Stop Using Cheesy Clip-Art!
The document discusses alternatives to using clip art in design, such as free stock photos online, photos from the Library of Congress, and taking one's own photos. It provides tips for better photo composition and editing. The document also covers basic design principles and elements, common design mistakes to avoid, and considerations for printing like file format and resolution.
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Stop Using Cheesy Clip-Art!
- 1. Stop Using Cheesy ClipArt: Designing Better Graphics Starr Hoffman Librarian for Digital Collections University of North Texas Libraries TechNet 2010 Decatur, Texas 05.14.2020
- 2. Why Avoid ClipArt? doesn’t clarify message unprofessional look mismatched design nonspecific, generic repetitive
- 3. Alternatives to ClipArt free “stock” photos online morguefile.com check user agreement
- 4. Alternatives to ClipArt American Memory (Library of Congress) historic persons libraries American life posters manuscripts other government documents copyright-free!
- 5. Alternatives to ClipArt your own photos…
- 6. Taking (& Editing)Better Photos composition & cropping what’s in the center what’s at the edge the rule of threes interesting angles
- 7. Taking (& Editing)Better Photos strong light source window, table lamp, etc. use a DIY reflector car shade, aluminum foil, white paper editing (after the fact) crop contrast & brightness
- 8. Design Basics Principles ofDesign Elements of Design balance line alignment shape repetition volume (mass) contrast value (tone) white space (negative space) color (hue) gradation texture harmony size dominance direction images ©2007 Donna Tersiisky http://www.tersiiska.com/design/
- 9. The Seven DeadlySins… of Design all center-justified text TEXT IN ALL CAPS +3 fonts in a single design lots of clip art busy composition multiple bordered text boxes no focus
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- 11. Good Design left-justifiedtext limited, simple fonts harmonious color scheme photos contribute to message balanced composition bulleted list of points contact info easy to find
- 12.
- 13. Add Your Content… what / why where what’s the event, cause, or idea general & specific location: that you want to communicate? Willis Library Room 035 why should your audience care (lower level), University of about it? North Texas what will benefit your audience? include a map, a street address, and/or a URL that who provides these what library/school/institution is hosting the event? how who can they contact for more how does the audience get information? involved? is there a registration process when or RSVP? day, date, time, am/pm
- 14. Ask the Printshop what file format do they need? is there an extra charge for a common file formats: PDF, EPS, page "bleed?” TIFF a “bleed” is an image printed onto the edge of the what resolution does the file need paper to be? to avoid it, add whitespace typically 300 - 600 dpi/ppi around the image dots per inch / points per inch 1/8” margin check “image size” or “resolution” how do they want files do they need fonts embedded? delivered? saving as a PDF can embed CD / DVD fonts upload / FTP (file transfer using common fonts avoids this protocol) problem email attachment
- 15. Need More Help? ask me! Starr Hoffman Librarian for Digital Collections UNT Libraries starr.hoffman@unt.edu 940.565.4150 find my presentations & CV here: http://geekyartistlibrarian.wordpress.com find more info about graphic design here: http://librarygraphics.pbworks.com/