The document discusses the evolution of data in the social sciences and humanities, emphasizing the importance of data preservation, accessibility, and the cultural shift towards recognizing data as a crucial component of scholarly work. It outlines the role of institutions like EDINA in managing and curating research data, advocating for proper citation standards and improved access to datasets. Additionally, it explores the challenges of distinguishing between digital objects and data, and the need for collaborative efforts in data sharing and linking within academic publishing.