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NEGOTIATION
Developing effective interest-based negotiation skills
Use: To help stakeholders / partners arrive at an agreement to collaborate in ways that will meet their
individual / organisational underlying interests as well as their shared goals
Phase: Particularly in the early stage of the cycle but, in fact, setting the foundations for a way of working throughout the
life of the partnership


Negotiation in a partnership paradigm needs                         The ‘art’ of interest-based negotiation is to
to be understood quite differently from a more                      enable those negotiating to reveal their
‘hard-nosed’ negotiation usually (though not                        underlying interests. To do this those
necessarily correctly!) associated with the                         negotiating are likely to need:
negotiation approach to business deals. The                         • Time and opportunities for conversation
most helpful way to understand ‘interest-                           • An appropriate (and somewhat neutral)
based’ negotiation is to differentiate between                      environment – a sense of ‘safe space’
an approach based on ‘positions’ and one                            • A sensitive and ‘open’ questioning approach
based on ‘underlying interests’.                                    • A sense that you are listening attentively and
                                                                    that they are being ‘heard’
A position is the initial statement made based                      • A belief in your genuine interest in
on immediate demands – usually strongly                             understanding their perspective.
stated, implying a non-negotiable stand and
not considerate of other’s priorities or needs.                     In trying to build working partnerships – where
                                                                    the starting point between the various players
Underlying interests are the (usually unspoken                      may be quite ‘positional’ – it may be useful to
and sometimes not clearly understood) drivers,                      actually explain to those involved the
priorities, needs, anxieties and hopes that                         difference in outcomes between an
inform or underpin the stated position.                             ‘adversarial’ and ‘consensual’ approaches (Box
                                                                    2).
Box 1 – The difference between positions and
interests




This ‘iceberg’ diagram illustrates how dealing
with an issue at the level of ‘positions’ can
easily be experienced as two isolated
perspectives with no apparent common
ground. This changes, however, when you
push down to the underlying interests when
two things happen: first, the issue broadens out
and becomes wider and more interesting;
second, it offers opportunities for finding areas
of overlap or of potentially shared interests.
Box 2: Table to illustrate key differences
between two forms of negotiation
                                                                Interest-based negotiation can play its part
  Adversarial forms          Consensual forms                   throughout the cycle – indeed, partnerships
  of negotiation             of negotiation                     rarely progress smoothly from one agreement
                                                                to the next. Changes of whatever kind –
  Argument                   Conversation                       personnel, external conditions, resource
                                                                availability, re-direction of project activities –
  Winners and                Win-win-win                        can give rise to uncertainty and a tendency to
  losers                     scenario based on                  revert to positions.
                             willingness to
                             compromise
                                                                As a broker you need to understand (not to
  Agreement based            Agreement based                    mention… learn off by heart and regularly
  on set positions           on underlying                      check out that you are adhering to them) the 4
                             interests
                                                                key principles of interest-based negotiation.
  Success is judged          Success is judged in               These are:
  in terms of                terms of meeting all
  achievement of             partners’ interests                1. Build trust through mutual understanding
  self-interest
                                                                and meaningful communication
  Likely to have a           Likely to have a
  negative effect on         positive effect on a               2. Focus on revealing underlying interests
  a long-term                long-term                          rather than positions
  relationship               relationship
                                                                3. Widen the options for a solution through
When potential partners / partners have                         the creativity and lateral thinking that comes
experienced a successfully managed interest-                    from joint problem solving
based negotiation they will recognise that it
has been successful precisely because the                       4. Reach agreement that satisfies interests and
need to meet goal(s) has been achieved                          adds value for all parties.
alongside the equally important need to
maintain and build the relationship(s). This is
summarised in Box 3.

Box 3: A schematic way of understanding the
implications of inadequate partnership
negotiation




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Facilitation Training Materials - Developing Negotiation Skills Handout

  • 1. NEGOTIATION Developing effective interest-based negotiation skills Use: To help stakeholders / partners arrive at an agreement to collaborate in ways that will meet their individual / organisational underlying interests as well as their shared goals Phase: Particularly in the early stage of the cycle but, in fact, setting the foundations for a way of working throughout the life of the partnership Negotiation in a partnership paradigm needs The ‘art’ of interest-based negotiation is to to be understood quite differently from a more enable those negotiating to reveal their ‘hard-nosed’ negotiation usually (though not underlying interests. To do this those necessarily correctly!) associated with the negotiating are likely to need: negotiation approach to business deals. The • Time and opportunities for conversation most helpful way to understand ‘interest- • An appropriate (and somewhat neutral) based’ negotiation is to differentiate between environment – a sense of ‘safe space’ an approach based on ‘positions’ and one • A sensitive and ‘open’ questioning approach based on ‘underlying interests’. • A sense that you are listening attentively and that they are being ‘heard’ A position is the initial statement made based • A belief in your genuine interest in on immediate demands – usually strongly understanding their perspective. stated, implying a non-negotiable stand and not considerate of other’s priorities or needs. In trying to build working partnerships – where the starting point between the various players Underlying interests are the (usually unspoken may be quite ‘positional’ – it may be useful to and sometimes not clearly understood) drivers, actually explain to those involved the priorities, needs, anxieties and hopes that difference in outcomes between an inform or underpin the stated position. ‘adversarial’ and ‘consensual’ approaches (Box 2). Box 1 – The difference between positions and interests This ‘iceberg’ diagram illustrates how dealing with an issue at the level of ‘positions’ can easily be experienced as two isolated perspectives with no apparent common ground. This changes, however, when you push down to the underlying interests when two things happen: first, the issue broadens out and becomes wider and more interesting; second, it offers opportunities for finding areas of overlap or of potentially shared interests.
  • 2. Box 2: Table to illustrate key differences between two forms of negotiation Interest-based negotiation can play its part Adversarial forms Consensual forms throughout the cycle – indeed, partnerships of negotiation of negotiation rarely progress smoothly from one agreement to the next. Changes of whatever kind – Argument Conversation personnel, external conditions, resource availability, re-direction of project activities – Winners and Win-win-win can give rise to uncertainty and a tendency to losers scenario based on revert to positions. willingness to compromise As a broker you need to understand (not to Agreement based Agreement based mention… learn off by heart and regularly on set positions on underlying check out that you are adhering to them) the 4 interests key principles of interest-based negotiation. Success is judged Success is judged in These are: in terms of terms of meeting all achievement of partners’ interests 1. Build trust through mutual understanding self-interest and meaningful communication Likely to have a Likely to have a negative effect on positive effect on a 2. Focus on revealing underlying interests a long-term long-term rather than positions relationship relationship 3. Widen the options for a solution through When potential partners / partners have the creativity and lateral thinking that comes experienced a successfully managed interest- from joint problem solving based negotiation they will recognise that it has been successful precisely because the 4. Reach agreement that satisfies interests and need to meet goal(s) has been achieved adds value for all parties. alongside the equally important need to maintain and build the relationship(s). This is summarised in Box 3. Box 3: A schematic way of understanding the implications of inadequate partnership negotiation !"#$%"&'()*%(+*,"-*+)+')+.%"/"-*)%(*')+0*'1"234+*%44"5%'6%(4" 70(38