The document presents statistics from various sources about content marketing strategies and their effectiveness. It finds that companies with documented content marketing strategies consider themselves more effective than those without, and that creating engaging content and measuring campaigns are top priorities for many organizations. It also shares findings about the use and effectiveness of different social media platforms for content marketing.

1. 43 percent of B2C marketers with a documented strategy considered
themselves effective, vs. 33 percent of those without.
-CONTENT MARKETING INSTITUTE
STRATEGY

2. 36 percent of B2B companies with a documented content marketing
strategy considered themselves very effective, three times more
than those without a documented strategy.
-LINKEDIN TECHNOLOGY MARKETING COMMUNITY
MARKETING

3. 84 percent of B2B marketers said brand awareness was a top goal.
-CONTENT MARKETING INSTITUTE

4. 68 percent of content marketers back original content over licensed content.
-CONTENTLY

5. 70 percent of B2B organizations and 69 percent of B2C organizations
report that they made more content in 2014 than in 2013.
-CONTENT MARKETING INSTITUTE
2014 2013 2014 2013
B2B B2C

6. Creating more engaging content was B2B marketers’ top initiative for 2014.
-CONTENT MARKETING INSTITUTE

7. 48 percent of B2C marketers and 42 percent of
B2B marketers now publish more than once a week.
-CONTENT MARKETING INSTITUTE
PUBLISH

8. 57 percent of organizations now have two or more
people dedicated to content marketing.
-CONTENTLY

9. 24 percent of organizations now devote 50 percent or
more of their budget to content.
-CONTENTLY

10. Facebook now drives 25 percent of all Internet traffic.
-SHAREAHOLIC

11. Facebook posts earn 340 percent more shares
than each of the other four major social networks—except for food
content, which does better on Pinterest.
-BUFFER
PostPublic

12. LinkedIn accounts for 21 percent of shares of
high-engagement publications in the business vertical.
-BUFFER

13. 63 percent of B2B marketers rate LinkedIn
the most effective social media platform.
-CONTENT MARKETING INSTITUTE

14. 51 percent of high-engagement publications are shared on Pinterest.
-BUFFER

15. Pinterest drives 5 percent of all traffic on the web, nearly
three times as much as all non-Facebook social networks.
-SHAREAHOLIC

16. Leaders in data-driven marketing are more than six times more likely than
laggards to report achieving competitive advantage in increasing profitability
(45 percent vs. 7 percent) and five times more likely in customer
retention (74 percent vs. 13 percent).
-FORBES
0
5
10
15
20
25
30
35
40

17. 25 percent of Gen Z’ers left Facebook in 2014.
-ADWEEK

18. 47 percent of content marketers reported better campaign
measurement and 33 percent reported better campaign ROI as the
primary benefits of using a tag management service.
-EMARKETER

19. 77 percent of marketers are confident in their data-driven approach.
-MEDIAMATH
77%

20. Having a documented content strategy nearly
doubles the chance that you’re successfully tracking ROI.
-CONTENT MARKETING INSTITUTE
CONTENT

21. B2B marketers cite web traffic (63 percent) and sales
lead quality (54 percent) as their top metrics.
-HUBSPOT
63% 54%
WEB TRAFFIC SALES LEAD QUALITY

22. Inbound marketers who measure ROI are more than 12 times
more likely to generate a greater year-over-year return.
-HUBSPOT

23. 69 percent of data efforts are being focused on
targeting of offers, messages, and content..
-MEDIAMATH

24. Marketers who have prioritized blogging are
13 times more likely to have a positive ROI.
-HUBSPOT

25. Kraft estimates that it generates the equivalent of 1.1 billion ad
impressions a year and a four-times-better ROI through content
marketing than through even targeted advertising, according to Julie
Fleischer, the company’s director of data, content, and media.
-AD AGE