Data-led marketing campaigns in 2019 saw higher open rates and more engagement than campaigns without data. Specifically, data-led campaigns averaged a 29% open rate compared to 20% for non-data campaigns, resulting in 45% more impressions. Additionally, data-driven approaches generated more and higher quality backlinks that improved relevance.

11. Across all of our campaigns in 2019:
Data led campaigns:
29% average open rate
Campaigns with no data:
20% average open rate
45% more ‘eyes’ on our campaign,
than when we don’t use this approach

12. 47% open rate
40% open rate
36% open rate
36% open rate

14. ★ Generate more links per campaign
★ Generate more top tier links
★ Increase number of Follow links
★ Improve the relevance of coverage

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29. .Ultimately, data helps you increase.link.
.opportunities and take back control of your.
.linkbuilding..