Statergic mgmt.
•Download as PPTX, PDF•
0 likes•37 views
The document discusses differentiation strategies that firms can use to gain competitive advantages. It provides examples of how firms can differentiate through various value chain activities like facilities, technology, customer service, advertising, and relationships. Firms achieve differentiation by integrating these unique activities across their entire value chain. Successful differentiation requires setting premium prices that exceed the extra costs of being unique. The document also notes potential risks of differentiation strategies, such as imitation or dilution of brand identity.
Report
Share
Report
Share
Recommended
Pricing journey
The document discusses the evolution of pricing strategies over time from primitive to more sophisticated approaches. It outlines a continuum from reactive, cost-plus pricing to pre-emptive, value-based pricing that incorporates extensive customer insights and experimentation. The diagram shows increasing levels of pricing sophistication from supply-factor pricing through various special pricing approaches to ultimately optimized prices that dynamically adapt based on perceived customer value.
6.4)How do business buyers make their decision?
The document summarizes the key stages in a business procurement process:
1) Problem recognition - when a business recognizes an internal or external problem or need.
2) Need and product specification - the business determines general characteristics and specifications.
3) Supplier search - the business identifies potential suppliers through various sources.
4) Proposal solicitation - qualified suppliers submit proposals which are evaluated and shortlisted.
5) Supplier selection - suppliers are evaluated and a preferred supplier is selected, with potential negotiation on pricing.
6) Order and routine specification - the final order details are negotiated and agreed upon.
7) Performance review - the supplier's ongoing performance is periodically reviewed.
2015 navigate-services marketing-what the winners do differently
2015 navigate-services marketing-what the winners do differentlyNavigate Consulting Australia Pty Ltd
Marketing services be it the customer services standards at a KFC or those at some of the world's most prestigious law firm; requires a philosophy where the people are the product.1 hrly eb ch 02 competitive advantage
Porter's five forces model of competition analyzes five competitive forces that shape every industry: the threat of new entrants, the power of buyers, the power of suppliers, the threat of substitutes, and rivalry among existing competitors. The document discusses each of these forces and how information technology and e-commerce can be used to gain competitive advantages by countering these forces, such as by reducing costs, creating new sales channels, locking in customers and suppliers, and differentiating products and services from rivals. It also explains how e-commerce can help businesses achieve competitive advantages related to cost leadership, differentiation, and focus in order to compete effectively within their industry.
Six sourcing strategy in supply chain
the presentation is about the six sourcing strategy in supply chain
it has included all type of sourcing strategies that are used in supply chain.
for example, few supplier, many supplier, joint venture, vertical integration, virtual companies and kereitsu network
SC-Coordination chapter 4.ppt
The document discusses challenges that arise from a lack of coordination within a supply chain, known as the bullwhip effect. This includes demand information being distorted as it moves through the chain, leading stages to have different demand estimates. It also results in increased inventory, transportation and labor costs, lower product availability, and decreased profitability. The document outlines several obstacles to coordination, like information processing, operational, pricing, incentive, and behavioral obstacles. It provides examples of each and potential remedies to improve coordination within the supply chain.
Supply chain resilience
The development of COVID-19 and its impact on global business has highlighted the vulnerability of supply chains to rapid disruptions. Many companies are struggling with both changed demand patterns and disrupted supply situations, as the effects of the virus outbreak extend further than anticipated.
We don’t know the full impact of COVID-19 on our businesses, and we can’t predict what is in store for the future. But we can reflect on previous supply chain disruptions and apply past learnings to the current situation.
Grab that wallet
This document summarizes 12 chapters on developing strategies for financial products and services. Some key points discussed include:
- Financial products require qualifying customers and sustained customer contact over time. Customer service is important to avoid negative impacts.
- Strategies can focus on cost leadership, differentiation, or targeting specific customer segments.
- Different life stages have varying financial needs like risk protection, preserving savings, or managing retirement funds. Strategies must address both felt and latent customer needs.
- Building long-term customer trust and loyalty requires a relationship-based approach across multiple products tailored to each customer's unique needs and situations over time.
Recommended
Pricing journey
The document discusses the evolution of pricing strategies over time from primitive to more sophisticated approaches. It outlines a continuum from reactive, cost-plus pricing to pre-emptive, value-based pricing that incorporates extensive customer insights and experimentation. The diagram shows increasing levels of pricing sophistication from supply-factor pricing through various special pricing approaches to ultimately optimized prices that dynamically adapt based on perceived customer value.
6.4)How do business buyers make their decision?
The document summarizes the key stages in a business procurement process:
1) Problem recognition - when a business recognizes an internal or external problem or need.
2) Need and product specification - the business determines general characteristics and specifications.
3) Supplier search - the business identifies potential suppliers through various sources.
4) Proposal solicitation - qualified suppliers submit proposals which are evaluated and shortlisted.
5) Supplier selection - suppliers are evaluated and a preferred supplier is selected, with potential negotiation on pricing.
6) Order and routine specification - the final order details are negotiated and agreed upon.
7) Performance review - the supplier's ongoing performance is periodically reviewed.
2015 navigate-services marketing-what the winners do differently
2015 navigate-services marketing-what the winners do differentlyNavigate Consulting Australia Pty Ltd
Marketing services be it the customer services standards at a KFC or those at some of the world's most prestigious law firm; requires a philosophy where the people are the product.1 hrly eb ch 02 competitive advantage
Porter's five forces model of competition analyzes five competitive forces that shape every industry: the threat of new entrants, the power of buyers, the power of suppliers, the threat of substitutes, and rivalry among existing competitors. The document discusses each of these forces and how information technology and e-commerce can be used to gain competitive advantages by countering these forces, such as by reducing costs, creating new sales channels, locking in customers and suppliers, and differentiating products and services from rivals. It also explains how e-commerce can help businesses achieve competitive advantages related to cost leadership, differentiation, and focus in order to compete effectively within their industry.
Six sourcing strategy in supply chain
the presentation is about the six sourcing strategy in supply chain
it has included all type of sourcing strategies that are used in supply chain.
for example, few supplier, many supplier, joint venture, vertical integration, virtual companies and kereitsu network
SC-Coordination chapter 4.ppt
The document discusses challenges that arise from a lack of coordination within a supply chain, known as the bullwhip effect. This includes demand information being distorted as it moves through the chain, leading stages to have different demand estimates. It also results in increased inventory, transportation and labor costs, lower product availability, and decreased profitability. The document outlines several obstacles to coordination, like information processing, operational, pricing, incentive, and behavioral obstacles. It provides examples of each and potential remedies to improve coordination within the supply chain.
Supply chain resilience
The development of COVID-19 and its impact on global business has highlighted the vulnerability of supply chains to rapid disruptions. Many companies are struggling with both changed demand patterns and disrupted supply situations, as the effects of the virus outbreak extend further than anticipated.
We don’t know the full impact of COVID-19 on our businesses, and we can’t predict what is in store for the future. But we can reflect on previous supply chain disruptions and apply past learnings to the current situation.
Grab that wallet
This document summarizes 12 chapters on developing strategies for financial products and services. Some key points discussed include:
- Financial products require qualifying customers and sustained customer contact over time. Customer service is important to avoid negative impacts.
- Strategies can focus on cost leadership, differentiation, or targeting specific customer segments.
- Different life stages have varying financial needs like risk protection, preserving savings, or managing retirement funds. Strategies must address both felt and latent customer needs.
- Building long-term customer trust and loyalty requires a relationship-based approach across multiple products tailored to each customer's unique needs and situations over time.
Chap 4 Designing the Distribution Network in a Supply Chain
This document discusses factors that influence distribution network design and different design options for distribution networks. It outlines key considerations for distribution network design like meeting customer needs through good service and minimizing supply chain costs. Different distribution network designs are presented, including direct shipping from manufacturers, distribution through warehouses, and retail stores. Their relative strengths in areas like response time, product variety, and costs are compared. The impacts of e-business and real-world examples of distribution networks are also covered.
IT Sourcing
This document summarizes a presentation by LEXTA GmbH on IT sourcing. It discusses the four main objectives of IT sourcing as optimizing costs, professionalizing services, implementing strategy, and optimizing resources. It also outlines the five phases of an IT sourcing project as strategic monitoring, sourcing strategy, tender, negotiations, and transition. Finally, it provides an overview of approaches for IT provider management and continuous improvement of sourcing arrangements.
Vertical and horizontal cooperation in a Supply Chain
This document discusses strategic issues in supply chain management, focusing on vertical and horizontal cooperation. It defines cooperation as collaboration between independent companies to increase competitiveness. Vertical cooperation involves different stages of the value chain working together, while horizontal cooperation is between companies in the same industry and stage. Examples discussed include Toyota's supplier relationships and Starbucks' backward integration into coffee farming. Both cooperation and integration are presented as strategic approaches for companies to meet challenges of globalization.
Sourcing and purchasing management overview
Sourcing and purchasing overview slides. A comprehensive presentation. Buy the slides at www.tools4management.com
Pbm nt 1
This document discusses key concepts in product and brand management including defining a product, stages of new product development, challenges with new products, levels of customer value, branding, managing brand equity, packaging, and labeling. It provides an overview of these important marketing topics and considerations for product managers.
Product and brand management
This document discusses key concepts in product and brand management including defining a product, stages of new product development, challenges with new products, and factors that influence product mix, branding, packaging, and labeling. It notes that most new products are improvements on existing offerings, and the success rate of truly new products is less than 5%. Branding provides advantages like reduced costs and ability to charge premium prices by developing brand equity and loyalty over time.
Market 1
Retail strategy involves a multi-step process beginning with defining a mission statement and conducting a situation audit to identify market opportunities and strategic alternatives. Key elements of a retail strategy include selecting a target market based on attractiveness and fit with competitive advantages, developing a retail format to satisfy customer needs, and building sustainable competitive advantages over rivals. Establishing competitive advantages can come from having low costs, large size, efficient operations, unique knowledge, or loyal employees and suppliers.
Chopra3 ppt ch14
This chapter discusses sourcing decisions in supply chain management. It covers key topics like supplier scoring and assessment, selection methods like auctions and negotiations, designing contracts to improve performance and availability, and procurement processes. Effective sourcing can lower costs through scale, coordination, and flexibility. Contracts must balance incentives between buyers and suppliers to reduce distortion while improving profits. Sourcing analysis and supplier portfolio management can enhance strategic decision making.
Chap 2 purchasing decisions and business strategy
This document discusses purchasing decisions and business strategy. It covers four areas of purchasing strategy: supplier development, supply management, scope of manufacturing activities, and buying criteria. It also discusses components of purchasing strategy, competitive strategy options of cost and differentiation, and how purchasing criteria and decisions differ based on those strategies. Environmental factors, supplier partnerships, buyer-seller relationships, supply chain relationship quality, and the strategic sourcing plan are also summarized.
Marketing mix pricing
Product mix pricing strategies involve setting prices for multiple related products to maximize overall profits. Key strategies include:
1) Product line pricing which sets price steps between similar products like "good-better-best".
2) Optional product pricing where high margins are set for optional accessories to generate profits.
3) Captive product pricing which recovers costs through high margins on supplies that must be used with the main product.
4) Two-part pricing uses a fixed fee plus variable usage rates for services like cellular plans or amusement parks.
Pricing by-products and product bundles also aims to earn extra profits or clear excess inventory.
Scm
This document discusses key aspects of global manufacturing and supply chain management. It addresses the importance of compatibility, configuration, coordination and control in a global manufacturing strategy. It also discusses the role of information systems, quality management, supplier networks, and inventory management in an effective global supply chain. Key technologies discussed include EDI, ERP, ISO 9000 standards, and JIT systems. Maintaining coordination across the global network while meeting quality standards is emphasized.
Porters Five Force Model Help With Assignment Com
This document discusses Porter's Five Forces model of industry analysis. It explains the five competitive forces that shape industry competition and their impact on profitability: threat of entry, buyer power, threat of substitutes, competitor rivalry, and supplier power. Specific examples are provided for each force. The document also provides background information on a case study company called XYZ Co., which is a privately owned grocery store chain being evaluated for investment purposes. The objective is to value a 5.45% ownership interest in the company by analyzing the grocery retail industry using Porter's Five Forces framework.
Strategic Sourcing: Walking the Tightrope in Developing Sourcing Strategy
This presentation will focus on developing the sourcing strategy as a fundamental and logical process involving the application of tools by skilled, competent, and knowledgeable purchasers. Simply put, our focus will be on the “how to” in developing a sourcing strategy. Are you experienced?
Topics that will be addressed include spend analysis, categorizing the best opportunities for sourcing group profiles, Porter’s Five Force Model and Sourcing Grids, establishing sourcing group portfolios and supplier portfolios, using the proper RFX format for sourcing, and making strategic sourcing the focal point for supplier negotiations. Participants will view “good practice” examples of the above.
If you find yourself “walking the tightrope” with a strategic sourcing initiative or an ongoing effort, you’ll get valuable information in developing your sourcing strategy. With our five phase approach, we will discuss the following “how to”:
1. Develop sourcing strategies differentiated by expenditure category and based on market dynamics.
2. Deeply involve end-users in sourcing for knowledge and buy-in.
3. Apply a rigorous sourcing approach that examines internal needs against supply market options to find the lowest total cost.
4. Challenge specifications and usage patterns to ensure that each expenditure is providing the best value for the company.
5. Identify, analyze, select, and negotiate with strategically advantaged suppliers, not just the ones with the lowest price today.
This presentation will conclude with a presentation review that can refine your understanding of the factors, tools, and guidelines you need to make your sourcing process more effective and more profitable for your organization.
Operations Management
This document discusses make-or-buy decisions and vendor rating. It defines a make-or-buy decision as choosing whether to manufacture a product internally or purchase it externally. Key factors in make-or-buy decisions include available capacity, expertise, quality considerations, demand, and costs. Managers should make products when there is assured availability, required facilities, better quality, or need for trade secrets. They should buy when opportunity costs are lower, trade secrets aren't an issue, or there is insufficient capacity. Vendor ratings help buyers make purchase decisions and provide feedback to improve supplier performance by assessing vendors on criteria like maintaining specifications and cost reductions.
Lecture iii (september 2014)the information system and procurement
This document provides an overview of supply chain management and procurement concepts. It discusses information exchange in SCM and enterprise resource planning systems. ERP systems integrate business functions like accounting, sales, and operations. The role of purchasing is described as coordinating suppliers to get the right materials at the right time and price. Outsourcing can provide benefits like reducing costs but risks include losing competitive knowledge. Supply chain collaboration where members work towards shared goals is also covered.
Strategic Sourcing and B2B E Commerce Solutions For ASEAN Purchasing Professi...
The document discusses strategic sourcing and e-procurement solutions for purchasing professionals in ASEAN countries. It notes that ASEAN is a rapidly growing region shifting from exports to serving regional consumer demand. Next-generation skills and solutions are needed to adapt products to diverse ASEAN markets and build innovative supply networks. However, current ASEAN purchasing models and technologies are still developing and lag traditional strategic sourcing processes. An ideal future solution would seamlessly integrate spend analysis, sourcing, transactions and insights in a mobile-accessible cloud platform tailored specifically to ASEAN's unique needs and skills.
Channel Management Decisions
A presentation on decisions that are taken by a firm to manage the various channels it sells its products through.
Design of supply chain networks
The document discusses various options for designing supply chain networks and their characteristics. It describes manufacturer storage with direct shipping, in-transit merging, distributor storage with package carrier delivery, distributor storage with last-mile delivery, manufacturer/distributor storage with customer pickup, retail storage with customer pickup, and local storage at consumer pickup sites. For each option, it summarizes the performance characteristics in terms of cost factors like inventory, transportation, and facilities as well as service factors like response time, product variety, and customer experience.
Misd chap 7 managing vendors
The document discusses best practices for managing vendors and making purchasing decisions. It recommends establishing relationships with vendors, setting up trial experiences, and using evaluation matrices to compare vendors based on criteria like functionality, price, performance, and support. The document also discusses various purchasing sources and the pros and cons of different options like retail stores, the web, and value-added resellers.
strm05.ppt
This document discusses various competitive strategies that firms can employ, including low-cost leadership, differentiation, focus/niche strategies, cooperative strategies like strategic alliances, and vertical integration/outsourcing strategies. It provides details on how each strategy can provide competitive advantages and disadvantages, and when each strategy may be most effective.
strm05.ppt
This document discusses various competitive strategies that firms can employ, including low-cost leadership, differentiation, focus/niche strategies, cooperative strategies, mergers and acquisitions, and vertical integration/outsourcing strategies. It provides details on how each strategy can provide competitive advantages and disadvantages, and when each strategy may be most effective.
Competitive advantage in service marketing by suman saha
This document discusses competitive advantage in service marketing. It provides definitions of competitive advantage and discusses how firms can achieve competitive advantage through differentiation, cost leadership, focus strategies, and other means. Key points include defining competitive advantage as earning persistently higher profits than rivals, identifying sources of competitive advantage like resources and capabilities, and outlining models for achieving competitive advantage. Risks of different strategies are also summarized, such as competitors imitating advantages or technological changes eliminating cost benefits.
More Related Content
What's hot
Chap 4 Designing the Distribution Network in a Supply Chain
This document discusses factors that influence distribution network design and different design options for distribution networks. It outlines key considerations for distribution network design like meeting customer needs through good service and minimizing supply chain costs. Different distribution network designs are presented, including direct shipping from manufacturers, distribution through warehouses, and retail stores. Their relative strengths in areas like response time, product variety, and costs are compared. The impacts of e-business and real-world examples of distribution networks are also covered.
IT Sourcing
This document summarizes a presentation by LEXTA GmbH on IT sourcing. It discusses the four main objectives of IT sourcing as optimizing costs, professionalizing services, implementing strategy, and optimizing resources. It also outlines the five phases of an IT sourcing project as strategic monitoring, sourcing strategy, tender, negotiations, and transition. Finally, it provides an overview of approaches for IT provider management and continuous improvement of sourcing arrangements.
Vertical and horizontal cooperation in a Supply Chain
This document discusses strategic issues in supply chain management, focusing on vertical and horizontal cooperation. It defines cooperation as collaboration between independent companies to increase competitiveness. Vertical cooperation involves different stages of the value chain working together, while horizontal cooperation is between companies in the same industry and stage. Examples discussed include Toyota's supplier relationships and Starbucks' backward integration into coffee farming. Both cooperation and integration are presented as strategic approaches for companies to meet challenges of globalization.
Sourcing and purchasing management overview
Sourcing and purchasing overview slides. A comprehensive presentation. Buy the slides at www.tools4management.com
Pbm nt 1
This document discusses key concepts in product and brand management including defining a product, stages of new product development, challenges with new products, levels of customer value, branding, managing brand equity, packaging, and labeling. It provides an overview of these important marketing topics and considerations for product managers.
Product and brand management
This document discusses key concepts in product and brand management including defining a product, stages of new product development, challenges with new products, and factors that influence product mix, branding, packaging, and labeling. It notes that most new products are improvements on existing offerings, and the success rate of truly new products is less than 5%. Branding provides advantages like reduced costs and ability to charge premium prices by developing brand equity and loyalty over time.
Market 1
Retail strategy involves a multi-step process beginning with defining a mission statement and conducting a situation audit to identify market opportunities and strategic alternatives. Key elements of a retail strategy include selecting a target market based on attractiveness and fit with competitive advantages, developing a retail format to satisfy customer needs, and building sustainable competitive advantages over rivals. Establishing competitive advantages can come from having low costs, large size, efficient operations, unique knowledge, or loyal employees and suppliers.
Chopra3 ppt ch14
This chapter discusses sourcing decisions in supply chain management. It covers key topics like supplier scoring and assessment, selection methods like auctions and negotiations, designing contracts to improve performance and availability, and procurement processes. Effective sourcing can lower costs through scale, coordination, and flexibility. Contracts must balance incentives between buyers and suppliers to reduce distortion while improving profits. Sourcing analysis and supplier portfolio management can enhance strategic decision making.
Chap 2 purchasing decisions and business strategy
This document discusses purchasing decisions and business strategy. It covers four areas of purchasing strategy: supplier development, supply management, scope of manufacturing activities, and buying criteria. It also discusses components of purchasing strategy, competitive strategy options of cost and differentiation, and how purchasing criteria and decisions differ based on those strategies. Environmental factors, supplier partnerships, buyer-seller relationships, supply chain relationship quality, and the strategic sourcing plan are also summarized.
Marketing mix pricing
Product mix pricing strategies involve setting prices for multiple related products to maximize overall profits. Key strategies include:
1) Product line pricing which sets price steps between similar products like "good-better-best".
2) Optional product pricing where high margins are set for optional accessories to generate profits.
3) Captive product pricing which recovers costs through high margins on supplies that must be used with the main product.
4) Two-part pricing uses a fixed fee plus variable usage rates for services like cellular plans or amusement parks.
Pricing by-products and product bundles also aims to earn extra profits or clear excess inventory.
Scm
This document discusses key aspects of global manufacturing and supply chain management. It addresses the importance of compatibility, configuration, coordination and control in a global manufacturing strategy. It also discusses the role of information systems, quality management, supplier networks, and inventory management in an effective global supply chain. Key technologies discussed include EDI, ERP, ISO 9000 standards, and JIT systems. Maintaining coordination across the global network while meeting quality standards is emphasized.
Porters Five Force Model Help With Assignment Com
This document discusses Porter's Five Forces model of industry analysis. It explains the five competitive forces that shape industry competition and their impact on profitability: threat of entry, buyer power, threat of substitutes, competitor rivalry, and supplier power. Specific examples are provided for each force. The document also provides background information on a case study company called XYZ Co., which is a privately owned grocery store chain being evaluated for investment purposes. The objective is to value a 5.45% ownership interest in the company by analyzing the grocery retail industry using Porter's Five Forces framework.
Strategic Sourcing: Walking the Tightrope in Developing Sourcing Strategy
This presentation will focus on developing the sourcing strategy as a fundamental and logical process involving the application of tools by skilled, competent, and knowledgeable purchasers. Simply put, our focus will be on the “how to” in developing a sourcing strategy. Are you experienced?
Topics that will be addressed include spend analysis, categorizing the best opportunities for sourcing group profiles, Porter’s Five Force Model and Sourcing Grids, establishing sourcing group portfolios and supplier portfolios, using the proper RFX format for sourcing, and making strategic sourcing the focal point for supplier negotiations. Participants will view “good practice” examples of the above.
If you find yourself “walking the tightrope” with a strategic sourcing initiative or an ongoing effort, you’ll get valuable information in developing your sourcing strategy. With our five phase approach, we will discuss the following “how to”:
1. Develop sourcing strategies differentiated by expenditure category and based on market dynamics.
2. Deeply involve end-users in sourcing for knowledge and buy-in.
3. Apply a rigorous sourcing approach that examines internal needs against supply market options to find the lowest total cost.
4. Challenge specifications and usage patterns to ensure that each expenditure is providing the best value for the company.
5. Identify, analyze, select, and negotiate with strategically advantaged suppliers, not just the ones with the lowest price today.
This presentation will conclude with a presentation review that can refine your understanding of the factors, tools, and guidelines you need to make your sourcing process more effective and more profitable for your organization.
Operations Management
This document discusses make-or-buy decisions and vendor rating. It defines a make-or-buy decision as choosing whether to manufacture a product internally or purchase it externally. Key factors in make-or-buy decisions include available capacity, expertise, quality considerations, demand, and costs. Managers should make products when there is assured availability, required facilities, better quality, or need for trade secrets. They should buy when opportunity costs are lower, trade secrets aren't an issue, or there is insufficient capacity. Vendor ratings help buyers make purchase decisions and provide feedback to improve supplier performance by assessing vendors on criteria like maintaining specifications and cost reductions.
Lecture iii (september 2014)the information system and procurement
This document provides an overview of supply chain management and procurement concepts. It discusses information exchange in SCM and enterprise resource planning systems. ERP systems integrate business functions like accounting, sales, and operations. The role of purchasing is described as coordinating suppliers to get the right materials at the right time and price. Outsourcing can provide benefits like reducing costs but risks include losing competitive knowledge. Supply chain collaboration where members work towards shared goals is also covered.
Strategic Sourcing and B2B E Commerce Solutions For ASEAN Purchasing Professi...
The document discusses strategic sourcing and e-procurement solutions for purchasing professionals in ASEAN countries. It notes that ASEAN is a rapidly growing region shifting from exports to serving regional consumer demand. Next-generation skills and solutions are needed to adapt products to diverse ASEAN markets and build innovative supply networks. However, current ASEAN purchasing models and technologies are still developing and lag traditional strategic sourcing processes. An ideal future solution would seamlessly integrate spend analysis, sourcing, transactions and insights in a mobile-accessible cloud platform tailored specifically to ASEAN's unique needs and skills.
Channel Management Decisions
A presentation on decisions that are taken by a firm to manage the various channels it sells its products through.
Design of supply chain networks
The document discusses various options for designing supply chain networks and their characteristics. It describes manufacturer storage with direct shipping, in-transit merging, distributor storage with package carrier delivery, distributor storage with last-mile delivery, manufacturer/distributor storage with customer pickup, retail storage with customer pickup, and local storage at consumer pickup sites. For each option, it summarizes the performance characteristics in terms of cost factors like inventory, transportation, and facilities as well as service factors like response time, product variety, and customer experience.
Misd chap 7 managing vendors
The document discusses best practices for managing vendors and making purchasing decisions. It recommends establishing relationships with vendors, setting up trial experiences, and using evaluation matrices to compare vendors based on criteria like functionality, price, performance, and support. The document also discusses various purchasing sources and the pros and cons of different options like retail stores, the web, and value-added resellers.
What's hot (19)
Chap 4 Designing the Distribution Network in a Supply Chain
Chap 4 Designing the Distribution Network in a Supply Chain
Vertical and horizontal cooperation in a Supply Chain
Vertical and horizontal cooperation in a Supply Chain
Strategic Sourcing: Walking the Tightrope in Developing Sourcing Strategy
Strategic Sourcing: Walking the Tightrope in Developing Sourcing Strategy
Lecture iii (september 2014)the information system and procurement
Lecture iii (september 2014)the information system and procurement
Strategic Sourcing and B2B E Commerce Solutions For ASEAN Purchasing Professi...
Strategic Sourcing and B2B E Commerce Solutions For ASEAN Purchasing Professi...
Similar to Statergic mgmt.
strm05.ppt
This document discusses various competitive strategies that firms can employ, including low-cost leadership, differentiation, focus/niche strategies, cooperative strategies like strategic alliances, and vertical integration/outsourcing strategies. It provides details on how each strategy can provide competitive advantages and disadvantages, and when each strategy may be most effective.
strm05.ppt
This document discusses various competitive strategies that firms can employ, including low-cost leadership, differentiation, focus/niche strategies, cooperative strategies, mergers and acquisitions, and vertical integration/outsourcing strategies. It provides details on how each strategy can provide competitive advantages and disadvantages, and when each strategy may be most effective.
Competitive advantage in service marketing by suman saha
This document discusses competitive advantage in service marketing. It provides definitions of competitive advantage and discusses how firms can achieve competitive advantage through differentiation, cost leadership, focus strategies, and other means. Key points include defining competitive advantage as earning persistently higher profits than rivals, identifying sources of competitive advantage like resources and capabilities, and outlining models for achieving competitive advantage. Risks of different strategies are also summarized, such as competitors imitating advantages or technological changes eliminating cost benefits.
Competetive strategies
Competitive strategies aim to attract customers, withstand competition, and strengthen market position by exploiting competitive advantages. There are three generic competitive strategies: cost leadership, differentiation, and focus. Cost leadership involves having the lowest costs in the industry while differentiation involves offering unique products/services. Focus strategy pursues either approach but in a narrow customer segment. Functional strategies play a key role in determining and implementing the overall competitive strategy.
7 generic strategies.pptx
This document discusses competitive strategies that firms can pursue, including developing a cost advantage or differentiation advantage over competitors. It describes five generic strategies of overall low cost, differentiation, focused low cost, and focused differentiation. Key aspects of developing a cost advantage include controlling cost drivers through economies of scale, learning curves, and reconfiguring the value chain. Differentiation strategies involve focusing activities to meet customer needs better than competitors. Focused strategies target a niche market segment with either lower costs or a differentiated product.
Topic3 Genrc Other Strtgs
The document discusses five generic competitive strategies: low-cost leadership, differentiation, best-cost provider, and focus strategies. It provides details on how each strategy works, keys to their success, and potential pitfalls. For example, it explains that low-cost leadership requires efficient operations to achieve an overall cost advantage over rivals, while differentiation relies on unique product attributes that are valued by customers.
Documento 4.5 strategy and competitive advantage
The document discusses strategies for achieving competitive advantage, including low-cost leadership, differentiation, and best-cost provider strategies. It defines competitive advantage as delivering something of value to customers better than competitors. Firms can develop competitive advantages by lowering costs or differentiating their products/services in ways customers perceive as valuable. The best-cost provider strategy combines aspects of low-cost and differentiation by offering superior value through good attributes at a lower price than competitors.
5. Strategic Management.pptx
Pengantar ilmu manajeman, khususnya dalam bab strategi manajemen
Grant, R. M. (2016). Contemporary Strategy Analysis: Text and Cases. 9th Edition. UK: John Wiley & Sons.
Hitt, Michael A., Ireland, R. Duane, and Hoskisson, Robert E. (2017). Strategic Management: Concepts and Cases: Competitiveness and Globalization, 12th Edition. Boston, USA: Cengage Learning.
Robbins, Stephen P. and Coulter, Mary. 2016. Management 13th Edition. Pearson Education.
3 key influences:
The value of the product to customers
The intensity of competition
Relative bargaining power at different stages of the value chain.
OBJECTIVES
What are competitor’s current goals? Is performance meeting there goals? How are its goals likely to change?
ADOPTING BEST PRACTICES AND EMPLOYING PROCESS MANAGEMENT TOOLS
L5
This document discusses the five generic competitive strategies: low-cost provider, differentiation, focused low-cost, focused differentiation, and best-cost provider. It explains the key factors that distinguish each strategy and the market circumstances where each strategy works best or faces potential pitfalls. The learning objectives are to understand how the strategies differ based on their cost and differentiation approaches and target markets, and to learn the major avenues for achieving advantages through lower costs or differentiation.
Lecture 2_S.ppt
This document provides an overview of key concepts for developing competitive advantages and strategies. It defines competitive advantage and discusses Porter's Five Forces model for evaluating industry attractiveness based on supplier power, threat of substitutes, threat of new entrants, rivalry among existing competitors, and bargaining power of buyers. It also describes Porter's three generic strategies of cost leadership, differentiation, and focus. Additionally, it explains value chain analysis for executing business strategies through primary and support activities. The learning outcomes cover explaining why competitive advantages are temporary, describing Porter's Five Forces model, comparing Porter's three generic strategies, and demonstrating value chain analysis.
Chap 05
The document discusses five generic competitive strategies that firms can pursue: low-cost provider, differentiation, best-cost provider, focus/niche, and stuck-in-the-middle. It outlines the objectives, keys to success, benefits, risks, and when each strategy works best. Firms must carefully analyze their resources and the market to choose the strategy that provides the best opportunity for a sustainable competitive advantage.
Generic strategy.pptx
The document discusses different generic strategies that companies can pursue, including cost leadership, differentiation, and focus. It provides details on each strategy, such as how cost leadership involves producing standardized products at low costs to gain market share. Differentiation creates uniqueness that allows companies to charge premium prices. Focus strategies target specific niches, pursuing either low costs or differentiation. Examples are given of companies implementing these strategies, such as how Ethiopian Airlines differentiates through its Cloud Nine service and loyalty program. The document cautions that companies need a clear generic strategy to achieve advantages over competitors.
Business-level Strategy.ppt
The document discusses various strategic management concepts including Porter's views on strategy, the three generic strategies of overall cost leadership, differentiation, and focus. It explains how each strategy can provide competitive advantage and improve competitive position against the five forces. The document also discusses combination strategies that integrate cost leadership and differentiation, as well as how strategies should be tailored based on the industry life cycle stage.
BUSINESS LEVEL STRATEGY THERE USES...ppt
The document discusses various strategic management concepts including Porter's views on strategy, the three generic strategies of overall cost leadership, differentiation, and focus. It explains how each strategy can provide competitive advantage and improve competitive position against the five forces. The document also discusses combination strategies, the industry lifecycle model, and implications of strategic choices at different lifecycle stages. Grand strategies like mergers and diversification are briefly introduced at the end.
Distinctive competency
This document discusses internal analysis and identifying a company's strengths and weaknesses. It defines distinctive competencies as firm-specific strengths that allow a company to gain competitive advantages through differentiation or lower costs. Resources and capabilities are the basis for distinctive competencies. Competitive advantages lead to greater value creation, pricing power, and profitability. Key aspects that drive competitive advantages are efficiency, quality, innovation, and responsiveness to customers.
Marketing Management Series 06
This document discusses developing competitive advantage and strategic focus. It begins by defining competitive advantage and sources of competitive advantage. It then covers Porter's five competitive forces model and generic competitive strategies of cost leadership, differentiation, and focus. It notes the risks associated with each generic strategy if not sustained properly. It also briefly discusses the concept of transient advantage.
Competitivestrategies 120327095732-phpapp02
This document summarizes five generic competitive strategies: low-cost provider, differentiation, best-cost provider, focused/niche strategies. It outlines the objectives and keys to success for each strategy, as well as potential pitfalls. A low-cost strategy involves achieving the lowest costs to attract price-sensitive customers, while differentiation involves unique features to appeal to customers. A best-cost strategy combines low costs with good features to offer the best value. Focus strategies target a narrow niche market segment. The document advises selecting a strategy that positions a company distinctly rather than getting "stuck in the middle" between approaches.
Generic Strategies
The document discusses Porter's generic strategies for competitive advantage - cost leadership, differentiation, and focus. It describes how firms can pursue these strategies through their value chains and actions to lower costs or differentiate their products. Firms can also integrate cost leadership and differentiation strategies to balance low prices with some unique features. However, either strategy risks competitors imitating the firm's approach and "stuck in the middle" firms may compromise too much.
BFBM(4-2016) Competitive advantage
The document discusses competitive advantage and how organizations can achieve it. It defines competitive advantage as performing activities differently or delivering unique value compared to rivals. It discusses Michael Porter's diamond model and the four building blocks of competitive advantage - low cost, differentiation, quality, and customer responsiveness. Finally, it argues that an organization's people and culture are the ultimate source of competitive advantage, as they are difficult for competitors to replicate.
Competitiveness in Supply Chain.ppt
This document discusses various concepts related to improving supply chain competitiveness. It covers the evolutionary stages of purchasing from clerical to strategic. It also discusses key supply chain concepts like the chain metaphor, supply networks, value chains, and the shift to supply chain management. The benefits of strategic supply chain management are reduced costs, improved responsiveness and quality. Risks can be reduced through greater transparency and collaboration with suppliers.
Similar to Statergic mgmt. (20)
Competitive advantage in service marketing by suman saha
Competitive advantage in service marketing by suman saha
More from Himadri Shekhar
Social work report.
1) Himadri Shekhar volunteered at TARUMITRA, an organization dedicated to protecting trees and promoting environmental protection, from December 25, 2016 to January 2, 2017.
2) During their time there, they helped plant trees in the genetic nursery, cleaned the campus, separated plant leaves for sampling, and learned about different plant varieties and how to care for them.
3) The work was difficult at first but they gained knowledge from the experience and suggestions included providing more information about the plants and cleaning the campus further.
Renault motors Internship.
This document summarizes a marketing project conducted on Renault India Private Ltd. The project studied consumer perception and the effectiveness of Renault's sales promotion activities in India. It analyzed data collected from 194 customers through questionnaires and interviews. The analysis found customer satisfaction with Renault's products and services varies, and suggested areas for Renault to improve customer satisfaction, such as enhancing certain sales promotion tools. The project aims to help Renault identify the most effective sales promotion strategies based on customer response.
Montreaux chocolate USA
Apollo Foods, a food company based in Los Angeles, was considering acquiring Montreux Chocolate to expand into the healthy dark chocolate market in the US. Surveys found that more health-conscious consumers were fueling demand for dark chocolate. However, introducing a new product would present challenges around naming, distribution channels, packaging, taste, credibility, and perceptions of Montreux. The target customer was identified as educated, middle-aged women earning around $50,000 annually.
Operation Research
The document discusses implementing a Just-In-Time (JIT) system for supplying spare parts to Royal Navy warships. Currently, spare parts are supplied through a conventional system with various issues like long delivery times, high inventory costs, and a lack of transparency. The proposed JIT system would address these issues by having suppliers manage inventory levels and quickly replenish any damaged parts within a set timeframe, like 5 days. This would save space in storage bases and reduce costs compared to the current system. Making this change would require cooperation between the Navy, prime contractors, and subcontractors who supply parts.
Social & marketing research
This document contains information about three ethnic groups in the Philippines:
1) The Kalingas, an ethnic group known as "enemy fighters" or headhunters, located in Kalinga province.
2) The Kankana-eys, an Igorot ethnic group inhabiting parts of Benguet and Ilocos Sur, who still practice pagan traditions. Basic Kankana-ey numbers are provided.
3) The Tagbanwas/Tagbanuas, believed to be descendants of the Tabon Man, with two subgroups found in different areas of Palawan, who had a blood compact with Magellan in 1521.
Unconventional media
Unconventional media refers to creative, low-cost marketing methods used by small businesses, beyond traditional advertising. It includes tactics like branded clothing at events, free samples, charity partnerships, and unique displays. Social media campaigns using free tools are also considered unconventional media. While unconventional media grabs attention, it can be hard to target or measure audiences.
Health communication aims to promote health information to influence personal choices. It seeks to increase awareness and knowledge of issues, influence behaviors and attitudes, demonstrate healthy practices, and advocate for health services and policies. Health communication is especially important in rural areas to spread awareness of welfare programs, technologies, and healthcare techniques.
SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
This document discusses market sentiment analysis and different approaches for conducting sentiment analysis. It describes supervised and unsupervised machine learning techniques for sentiment analysis, including decision trees, probabilistic classifiers, support vector machines and neural networks. It also discusses lexicon-based approaches using predefined dictionaries or corpus-based methods to determine sentiment orientation based on word associations and frequencies. The goal of sentiment analysis is to understand public attitudes toward topics and classify messages as bullish or bearish to help predict stock market conditions.
Indian Financial System
The document defines a financial market as a mechanism for transferring funds between investors and borrowers. It discusses the main functions of financial markets, including facilitating interaction between investors and borrowers, providing pricing information, ensuring security and liquidity in dealings. It also outlines the different types of financial markets, including money markets and capital markets. The capital market has a primary market for new securities and a secondary market (stock market) for existing securities. Stock exchanges assist in regulating stock trading and provide benefits like ready markets, price information, and safety in dealings. SEBI regulates securities markets in India in order to protect investors, promote market development, and regulate market activities.
Indian Financial System
This document discusses different types of lending in the Indian financial system. It outlines secured and unsecured lending, as well as open-ended and closed-ended loans. Specific loan types covered include term loans, personal loans, home loans, vehicle loans, gold loans, policy loans, education loans, payday loans, business loans, and loans against property. The 4C's of loan decisions are also defined as character, capital, collateral, and capacity to repay.
E commerce
This document discusses electronic payment systems. It defines electronic payment systems as financial exchanges that take place online between buyers and sellers using digital payment methods backed by banks or intermediaries. It notes benefits of EPS like reduced costs, increased online commerce, and improved accuracy and security. It also discusses various electronic payment methods like credit cards, debit cards, e-wallets, mobile banking, and electronic fund transfers. It outlines the process flows, security requirements, and risks associated with different electronic payment options.
Retail management- Unorganized sector
This document discusses the unorganized retail sector in India. It defines the unorganized sector as small businesses with less than 10 employees that are owned by individuals. The sector accounts for about two-thirds of the Indian retail market and is made up of small shops and street vendors. It has a large presence due to low barriers to entry, small scale operations, local ownership, and flexible pricing. However, it also faces bottlenecks like limited packaging, branding, storage, and access to government schemes. The document compares the traditional unorganized sector to the growing organized sector and examines trends in their relative sizes over time.
More from Himadri Shekhar (11)
Recently uploaded
Google Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel BussiusDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationMastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya KellyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platformsAI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future TrendsGrow Your Business Online: Introduction to Digital Marketing
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Recently uploaded (20)
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Grow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital Marketing
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Statergic mgmt.
- 1. Differentiation • Differentiation can take many forms • Prestige or brand image • Technology • Innovation • Features • Customer service • Dealer network
- 2. Value-Chain Activities: Examples of Differentiation Source: Adapted from Competitive Advantage: Creating and Sustaining Superior Performance by Michael E. Porter. Copyright © 1985 by Michael E. Porter. Facilities that promote firm image Superior MIS—To integrate value-creating activities to improve quality Widely respected CEO enhances firm reputation Provide training and incentives to ensure a strong customer service orientation Programs to attract talented engineers and scientists Excellent applications engineering support Superior material handling and sorting technology Use of most prestigious outletsPurchase of high-quality components to enhance product image Superior material handling operations to minimize damage Quick transfer of inputs to manufactur- ing process Flexibility and speed in responding to changes in manu- facturing specs Low defect rates to improve quality Accurate and responsive order processing Effective product replenish- ment to reduce customer’s inventory Creative and innovative advertising programs Fostering of personal relation- ship with key customers Rapid response to customer service requests Complete inventory of replacement parts and supplies Firm infrastructure Human resource management Technology development Procurement Inbound logistics Operations Outbound logistics Marketing and sales Service
- 3. Differentiation • Firms may differentiate along several dimensions at once • Firms achieve and sustain differentiation and above-average profits when price premiums exceed extra costs of being unique • Successful differentiation requires integration with all parts of a firm’s value chain • An important aspect of differentiation is speed or quick response
- 4. Differentiation: Improving Competitive Position vis-à-vis the Five Forces • Differentiation • Creates higher entry barriers due to customer loyalty • Provides higher margins that enable the firm to deal with supplier power • Reduces buyer power because buyers lack suitable alternative • Reduces supplier power due to prestige associated with supplying to highly differentiated products • Establishes customer loyalty and hence less threat from substitutes
- 5. Potential Pitfalls of Differentiation Strategies • Uniqueness that is not valuable • Too much differentiation • Too high a price premium • Differentiation that is easily imitated • Dilution of brand identification through product-line extensions • Perceptions of differentiation may vary between buyers and sellers
- 6. Focus • Focus is based on the choice of a narrow competitive scope within an industry • Firm selects a segment or group of segments (niche) and tailors its strategy to serve them • Firm achieves competitive advantages by dedicating itself to these segments exclusively • Two variants • Cost focus • Differentiation focus
- 7. Focus: Improving Competitive Position vis- à-vis the Five Forces • Focus • Creates barriers of either cost leadership or differentiation, or both • Also focus is used to select niches that are least vulnerable to substitutes or where competitors are weakest
- 8. The U.S. Auto Industry’s Profit Pool