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Generic Strategies

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Cristin Howell-Vischer
Cristin Howell-Vischer

The document discusses Porter's generic strategies for competitive advantage - cost leadership, differentiation, and focus. It describes how firms can pursue these strategies through their value chains and actions to lower costs or differentiate their products. Firms can also integrate cost leadership and differentiation strategies to balance low prices with some unique features. However, either strategy risks competitors imitating the firm's approach and "stuck in the middle" firms may compromise too much.

Business
1 of 22
Self Guided Lecture # 1 Strategic & Innovative Management Cristin Howell-Vischer, MIM MANAGEMENT II – MAN 2600
Porter’s Generic Strategies
Leveraging Strengths ,[object Object],[object Object],[object Object],[object Object]
Generic Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Porter’s Generic Strategies
Cost Leadership Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Obtain a Cost Advantage Cost Drivers Value Chain Determine and control Reconfigure, if needed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Factors That Drive Costs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Major Risks of Cost Leadership Strategy ,[object Object],[object Object],[object Object]
Differentiation Strategy ,[object Object],[object Object],[object Object],[object Object]
Differentiation Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Differentiation Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Obtain a Differentiation Advantage Cost Drivers Value Chain Control if needed Reconfigure to maximize ,[object Object],[object Object],[object Object],[object Object],[object Object]
Factors That Drive Differentiation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Major Risks of Differentiation Strategy ,[object Object],[object Object]
Major Risks of Differentiation Strategy ,[object Object],[object Object]
Focused Business-Level Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Factors That May Drive Focused Strategies ,[object Object],[object Object],[object Object],[object Object]
Major Risks of Focused Strategies ,[object Object],[object Object],[object Object]
Advantages of Integrated Strategy ,[object Object],[object Object],[object Object],[object Object]
Benefits of Integrated Strategy ,[object Object],[object Object],[object Object],[object Object]
Major Risks of Integrated Strategy ,[object Object],[object Object]

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