Neg Norton, LSA’s president, kicked off LSA|14 in Huntington Beach, Calif. by introducing a new way of thinking about the local advertising and marketing space and LSA’s three strategic initiatives to help the industry achieve success within it.
Jo Wolfe, Assistant Director of Digital at Breast Cancer Care spoke at #twbconf 2016.
The UK's breast cancer support charity has long been a pioneer of supporting women through digital tools. As the opportunities for digital support grow, their ambitions are also increasing. Find out how the team at Breast Cancer Care develop new digital products and drive innovation across the charity.
Becca Demo: https://vimeo.com/167913216
Maturity Matrix: http://digitalmaturity.co.uk/
The importance of integrating Social Media into traditional marketing: a presentation delivered at Lincs Tweet Meet by Matt Hammerton of Lava, a PR, Social Media, Copywriting and Design consultancy.
Helping Local Marketers Sell, Partner and Evolve in 2014Localogy
The Local Search Association gives a look ahead at 2014 and shares some details about how they are bulking up membership benefits, developing stronger insights and analytics, creating more opportunities to partner and, overall, working to become leaders in local.
CT Social Media Breakfast slides JZeszutScout Labs
Lithium Tech / Scout Labs joined Katie Paine and Radian6 to talk social media metrics. These are Jennifer Zeszut's slides (founder / CEO of Scout Labs, now Chief Social Strategist at Lithium).
Jo Wolfe, Assistant Director of Digital at Breast Cancer Care spoke at #twbconf 2016.
The UK's breast cancer support charity has long been a pioneer of supporting women through digital tools. As the opportunities for digital support grow, their ambitions are also increasing. Find out how the team at Breast Cancer Care develop new digital products and drive innovation across the charity.
Becca Demo: https://vimeo.com/167913216
Maturity Matrix: http://digitalmaturity.co.uk/
The importance of integrating Social Media into traditional marketing: a presentation delivered at Lincs Tweet Meet by Matt Hammerton of Lava, a PR, Social Media, Copywriting and Design consultancy.
Helping Local Marketers Sell, Partner and Evolve in 2014Localogy
The Local Search Association gives a look ahead at 2014 and shares some details about how they are bulking up membership benefits, developing stronger insights and analytics, creating more opportunities to partner and, overall, working to become leaders in local.
CT Social Media Breakfast slides JZeszutScout Labs
Lithium Tech / Scout Labs joined Katie Paine and Radian6 to talk social media metrics. These are Jennifer Zeszut's slides (founder / CEO of Scout Labs, now Chief Social Strategist at Lithium).
Futurelive is an entrepreneurial venture and a startup digital marketing company which engages with customers to build up their digital brand. The company specializes in Digital Brand Development, Digital Marketing and Digital Media Management. It capitalizes on Web 2 technologies in Engaging and leveraging virtual platforms to create a Digital Advocacy through Web and Mobile services for its customers to achieve Marketing Edge
Folks, when Google send its algorithm changes, they’re not always sending the best. They’re bringing bugs, they’re bringing spline. They’re matrix, and some, I assume, are graph theory. And yet, when those changes come tumbling down, in Jersey City, thousands and thousands of people are cheering. And the guy who writes these algorithms… His father was with Lee Harvey Oswald prior to him being shot. Maybe we should call for a total and complete shutdown of algorithms entering the search space until our country's representatives can figure out what the hell is going on?
Discover the truth about what’s really happening in search from industry pioneer Mike Grehan. Everything in this presentation appeared on the internet. So you can be assured that it is completely fact checked and indisputably correct.
Sierra Club and IAVA Build Engaged CommunitiesSalesforce.org
At their best, communities are places where we make connections and share knowledge, stories and support. They are places where we both grow, learn and become something greater than we were. And while communities historically have been based largely around geography, today social, mobile and cloud technologies are changing how and where communities are formed and how people relate and connect to fulfill their goals.
Join us to learn how Salesforce Communities can help you better engage with your volunteers, members, supporters, employees and more. Discover how Iraq and Afghanistan Veterans of America is using Communities to build the modern veteran's hall. And dive into The Sierra Club's vision for engaging their community online to catalyze action to protect the environment.
Nabata Technology
With the capability of measuring data from digital, all data available can be transformed into information and seed them to a Business Intelligent. In the dynamic change of digital world, every action taken should be able to measured for the effectiveness of communication, benefit, engagement and experience. We can provide a continuous campaign-able digital activities for the Brand on the digital.
learn more about the benefits of working with an economic development organization to better serve your commercial and industrial clients! We make you job easy and more profitable!
Futurelive is an entrepreneurial venture and a startup digital marketing company which engages with customers to build up their digital brand. The company specializes in Digital Brand Development, Digital Marketing and Digital Media Management. It capitalizes on Web 2 technologies in Engaging and leveraging virtual platforms to create a Digital Advocacy through Web and Mobile services for its customers to achieve Marketing Edge
Folks, when Google send its algorithm changes, they’re not always sending the best. They’re bringing bugs, they’re bringing spline. They’re matrix, and some, I assume, are graph theory. And yet, when those changes come tumbling down, in Jersey City, thousands and thousands of people are cheering. And the guy who writes these algorithms… His father was with Lee Harvey Oswald prior to him being shot. Maybe we should call for a total and complete shutdown of algorithms entering the search space until our country's representatives can figure out what the hell is going on?
Discover the truth about what’s really happening in search from industry pioneer Mike Grehan. Everything in this presentation appeared on the internet. So you can be assured that it is completely fact checked and indisputably correct.
Sierra Club and IAVA Build Engaged CommunitiesSalesforce.org
At their best, communities are places where we make connections and share knowledge, stories and support. They are places where we both grow, learn and become something greater than we were. And while communities historically have been based largely around geography, today social, mobile and cloud technologies are changing how and where communities are formed and how people relate and connect to fulfill their goals.
Join us to learn how Salesforce Communities can help you better engage with your volunteers, members, supporters, employees and more. Discover how Iraq and Afghanistan Veterans of America is using Communities to build the modern veteran's hall. And dive into The Sierra Club's vision for engaging their community online to catalyze action to protect the environment.
Nabata Technology
With the capability of measuring data from digital, all data available can be transformed into information and seed them to a Business Intelligent. In the dynamic change of digital world, every action taken should be able to measured for the effectiveness of communication, benefit, engagement and experience. We can provide a continuous campaign-able digital activities for the Brand on the digital.
learn more about the benefits of working with an economic development organization to better serve your commercial and industrial clients! We make you job easy and more profitable!
"Ready or Not, Here Comes 2015: Marketing Trends to Master" TrendLab WebinarBluespire Marketing
During this BlueSpire TrendLab Webinar, our senior living, healthcare and financial services experts dive into the most relevant marketing trends and analyze what to look for in 2015.
Main themes of the webinar included:
•What global trends will have the most impact next year and how those trends will affect brand building and the overall customer experience.
•Changes in marketing staffing and spending, what should be on your radar regarding big data and analytics, and the importance of Web personalization.
• Effectiveness of branded videos, the accelerating trend of sharable and snackable content, and mapping content appropriately to your consumer’s journey.
A Practical Guide for Integrating Mobile into your B2B Business Strategy & Marketing Mix. Presented by Will Keible, Manager of Digital Sales and Marketing for WCNC.com, the digital arm of Charlotte’s NBC affiliate, WCNC-TV.
Mashups created "ensight" solutions for offline event analytics. With ensight, event organizers and event sponsors can accurately measure offline engagement levels. Ensight uses Bluetooth Smart, cloud based analytics, and a mobile app to allow companies to measure traffic for offline events like a website.
As a part of the Strategy Assignment during MBA. We tried to create a Strategic Landscape of Google Inc. This is one of the best presentations we ever made. I made it with my friends Abhishesh Kumar Sharma and Virindersingh Villkhoo
See PDF for our Q4 2014 Digital Media and Internet market update - an overview on M&A transactions, relevant public equities, and key investments in the space through the Horizon Partners lens.
We take a long-term approach to building relationships. If you'd like to discuss your business or the industry with our team, please reach us at contact@horizonpartners.com"
Social Media’s Return On Investment – When Will We Get Buy-in?Donald Schwartz
Presentation Slides: NYC Social Media Club 6/17 Meeting w/Josh Chasin, Chief Research Officer, comScore, Inc. & David Binkowski, Director of Word of Mouth Marketing at MS&L. Moderated by: Donald Schwartz, Imagelink Productions
Local search is not exactly a new form of internet marketing but it has seen an exponential growth opportunity over the last few years, Local Positions provides a free overview and some simple solutions and suggestions. Enjoy.
Similar to LSA|14: State of the Local Search Association (Neg Norton) (20)
Mono Solutions Webinar - The Engagement Challenge: Simple Steps for Improving...Localogy
The Local Search Association and Mono Solutions recently published a white paper called “The Engagement Challenge” that documents how SMBs are failing to fully engage with the cloud tools they are purchasing. Product complexity and lack of training (and in some cases, both) are leading to customer churn and product abandonment. This webinar explores the data while examining the cause and how you can better engage with your users to ensure mutual success in the long run.
Watch the webinar: https://youtu.be/Lxhk6yQ2S10
Download the report: https://www.thelsa.org/lsa/the-engagement-challenge.aspx
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
4. What’s Changed?
Consumers inundated with local business information
Proliferation of digital and mobile platforms
leading to new offerings and technologies
No uniform path to purchase
13. Distinguished Judging Panel
Andrew Shotland,
LocalSEOGuide.com
Ken Burbary,
Lowe Campbell Ewald
Eric Franchi,
Undertone
Becky Minervino,
Beam
Chris Travers,
Universal Business
Listing
Gordon Borrell,
Borrell Associates
Greg Sterling,
Opus Research
Hynek Stehno,
Local Spectrum
(SMG)
Laura Rich,
Street Fight
Matt Picheny,
MRY
Neal Polachek,
vSplash
Paul Plant,
Radicle Consulting
Peter Minnium,
IAB
Sebastien Provencher,
HomeAdvisor Canada
(HelpedBy)
15. “Great dinner event, and
an excellent group of people.
I thought it was very
productive from a
business-social perspective…
We look forward to our
continued participation.”
Think Tank NYC
–Chris Travers,
Universal Business Listing
17. Metrics That
Matter Database
Compiles real campaign results
from all forms of local media
Provides comprehensive view
of local media performance
Initial focus on mobile and
print Yellow Pages campaigns
Internet Yellow Pages,
search engine marketing and
social media campaigns
to be added
18. Metrics That Matter Database
0.82%
0.40%
MTM Advertisers Industry Benchmark
Industry
Average
2xGeo-targeted Mobile
Display Performance (CTR)
19. Metrics That Matter Database
0.64%
1.09%
0.98%
0.84%
0.61%
0.73%
Financial &
Insurance
Healthcare Home & Trade
Services
Professional
Services
Retail Technology
Services
Industry
Benchmark
(0.4%)
Geo-targeted Mobile
Display Performance (CTR)
20. Metrics That Matter Database
Invaluable tool for planning
local advertising spends
Access dependent
on participation
21. New Consumer & SMB Research
Visit
www.localsearchinsider.org
25. State of LSA
2013 financial results: Net income of $330,000
Reserve fund: $9.1 million
2014 budget anticipates revenues and expenses: $7.9 million
26. LSA Board of Directors
George Hanna
Vice Chairman, LSA
Chief Legal Officer, YP Holdings Inc.
Sharon Sweeney
Secretary/Treasurer
President, Fairway Group
Bill Dinan
Chairman, LSA
President, Telmetrics Inc.
27. Expanding LSA Board
Ben Wood
Director of Channel Sales,
Americas, Google
Andrea Cancro
EVP, Managing Director,
Starcom MediaVest Group
Katy Hunter
Senior Director of Partner &
Channel Marketing, Microsoft
Headshot
TO COME