The document discusses how consumers, especially younger consumers, are finding products and services online through social networks, mobile devices, and web searches. It provides statistics showing that the majority of consumers discover products through search engines, emails from merchants, and word of mouth. The document then asks a series of questions about how businesses can attract these online consumers through strategies like analytics, search engine optimization, online branding, web video, and online advertising. It announces a workshop on leveraging online advertising for small businesses.