The document summarizes key findings from a 2012 year-end report on trends in the global mobile advertising market. Some of the main trends highlighted include:
- Consumers in emerging markets like Brazil had the highest click-through rates on mobile ads.
- The US and Canada led in total ad impressions, while Western Europe and Asia Pacific also saw strong growth.
- The iPhone regained market share in 2012 while Android share declined, though Android still led overall.
- Games remained the most popular app category for impressions. Photography apps saw the strongest growth.
This document summarizes key mobile device and app trends from Q1 2013 based on data from Millennial Media's mobile advertising platform:
- Android surpassed iOS, accounting for 52% of impressions. Samsung was the top manufacturer and the Galaxy S was the most popular device.
- iOS remained the #2 OS with impressions growing 6% year-over-year. The iPhone was still the most popular device and iPad the top tablet.
- Tablet impressions grew as more consumers used multiple mobile devices. While iOS tablets led, Android tablet impressions grew 96% led by Samsung and Amazon devices.
- Games remained the top app category though music and entertainment rose as people streamed more on mobile. News
This document summarizes key findings from a study on mobile phone usage and the mobile experience across 13 markets. Some of the main findings include:
1) People are highly engaged with their smartphones when connecting with others, such as through texting, social networks, and email. This social aspect of mobile is driving usage.
2) Native mobile experiences that are unique to smartphones, such as branded apps, mobile websites accessed by QR codes, and mobile video, have higher engagement than experiences ported from other platforms.
3) Boredom and multitasking, which were previously seen as negatives, actually create opportunities for brands. When bored, people are more likely to share content like videos, spreading brand messages
Apple maintained the largest share of mobile devices, while Samsung grew significantly. Smartphones and tablets continued to dominate, comprising 70% and 25% of devices respectively. Android and iOS accounted for 93% of the operating systems. Top categories included games, music, and communications apps, with text messaging being the most popular communication method.
L’attrait pour Android augmente dans les entreprises avec le double de smartphones activés, mais iOS reste la plateforme dominante selon le rapport de Good Technology de Q2 2012
The document discusses the US smartphone market. It provides a brief history of smartphones and covers major players like Apple, Samsung, and Android. Apple currently has the largest market share in the US at 30% while Samsung has 24%. Competition is based on factors like price, features, and operating system. The major operating systems are iOS, Android, Windows Phone, Blackberry OS, and Symbian. Android has seen a rise in market share globally while iOS remains strong in the US. The market is rapidly changing with new products and pricing.
The document compares Microsoft and Apple across several product markets:
1) Microsoft dominates the software market with 95% share, while Apple accounts for less than 10% of its revenue from software.
2) In tablets, Apple has 36% market share compared to Microsoft's 2.1%, giving Apple more leverage.
3) In phones, Android dominates with 84.7% share while Apple has 11.7% and Windows only 2.5%.
4) Apple's app store generates more revenue than others, with $6.4 billion in 2013 compared to Microsoft's $950 million.
The document summarizes mobile advertising trends in Q3 2013 according to Opera Mediaworks, the world's largest mobile ad platform. It saw steady growth in the quarter. iOS remains the leader in impressions and revenue but Android is growing. Tablets now account for 10% of impressions, up from 5% a year ago. The top publisher category was Music/Video/Media for both impressions and revenue. Sports traffic and engagement varies by schedule and season. Baseball and hockey fans differ in device usage and types of ads seen. International volume continued to increase while the US share of requests fell to 47.5%.
The document provides an annual factsheet on the Indian tech sector in 2019. Some key highlights include:
- Total funding raised by Indian startups reached $14.5 billion in 2019, with 1185 funding rounds.
- Top funded startups included OYO Rooms, Paytm, Udaan, Delhivery and Ola.
- Emerging sectors attracting funding included hotel aggregators, e-commerce logistics and online B2B marketplaces.
- Top investors were Sequoia Capital India, Accel India, Matrix India and Lightspeed Venture Partners.
- Majority of startups were founded in Delhi NCR, Bangalore and Mumbai, which also attracted most funding.
This document summarizes key mobile device and app trends from Q1 2013 based on data from Millennial Media's mobile advertising platform:
- Android surpassed iOS, accounting for 52% of impressions. Samsung was the top manufacturer and the Galaxy S was the most popular device.
- iOS remained the #2 OS with impressions growing 6% year-over-year. The iPhone was still the most popular device and iPad the top tablet.
- Tablet impressions grew as more consumers used multiple mobile devices. While iOS tablets led, Android tablet impressions grew 96% led by Samsung and Amazon devices.
- Games remained the top app category though music and entertainment rose as people streamed more on mobile. News
This document summarizes key findings from a study on mobile phone usage and the mobile experience across 13 markets. Some of the main findings include:
1) People are highly engaged with their smartphones when connecting with others, such as through texting, social networks, and email. This social aspect of mobile is driving usage.
2) Native mobile experiences that are unique to smartphones, such as branded apps, mobile websites accessed by QR codes, and mobile video, have higher engagement than experiences ported from other platforms.
3) Boredom and multitasking, which were previously seen as negatives, actually create opportunities for brands. When bored, people are more likely to share content like videos, spreading brand messages
Apple maintained the largest share of mobile devices, while Samsung grew significantly. Smartphones and tablets continued to dominate, comprising 70% and 25% of devices respectively. Android and iOS accounted for 93% of the operating systems. Top categories included games, music, and communications apps, with text messaging being the most popular communication method.
L’attrait pour Android augmente dans les entreprises avec le double de smartphones activés, mais iOS reste la plateforme dominante selon le rapport de Good Technology de Q2 2012
The document discusses the US smartphone market. It provides a brief history of smartphones and covers major players like Apple, Samsung, and Android. Apple currently has the largest market share in the US at 30% while Samsung has 24%. Competition is based on factors like price, features, and operating system. The major operating systems are iOS, Android, Windows Phone, Blackberry OS, and Symbian. Android has seen a rise in market share globally while iOS remains strong in the US. The market is rapidly changing with new products and pricing.
The document compares Microsoft and Apple across several product markets:
1) Microsoft dominates the software market with 95% share, while Apple accounts for less than 10% of its revenue from software.
2) In tablets, Apple has 36% market share compared to Microsoft's 2.1%, giving Apple more leverage.
3) In phones, Android dominates with 84.7% share while Apple has 11.7% and Windows only 2.5%.
4) Apple's app store generates more revenue than others, with $6.4 billion in 2013 compared to Microsoft's $950 million.
The document summarizes mobile advertising trends in Q3 2013 according to Opera Mediaworks, the world's largest mobile ad platform. It saw steady growth in the quarter. iOS remains the leader in impressions and revenue but Android is growing. Tablets now account for 10% of impressions, up from 5% a year ago. The top publisher category was Music/Video/Media for both impressions and revenue. Sports traffic and engagement varies by schedule and season. Baseball and hockey fans differ in device usage and types of ads seen. International volume continued to increase while the US share of requests fell to 47.5%.
The document provides an annual factsheet on the Indian tech sector in 2019. Some key highlights include:
- Total funding raised by Indian startups reached $14.5 billion in 2019, with 1185 funding rounds.
- Top funded startups included OYO Rooms, Paytm, Udaan, Delhivery and Ola.
- Emerging sectors attracting funding included hotel aggregators, e-commerce logistics and online B2B marketplaces.
- Top investors were Sequoia Capital India, Accel India, Matrix India and Lightspeed Venture Partners.
- Majority of startups were founded in Delhi NCR, Bangalore and Mumbai, which also attracted most funding.
The document provides a global snapshot of mobile consumer trends based on surveys conducted in 10 countries in 2012. It finds that:
1) Smartphone ownership has reached a majority in countries like the US and UK, but feature phones remain most common in India, Brazil, and Russia where infrastructure is still developing.
2) Younger consumers are more likely to adopt smartphones globally, and their interest is expected to drive further adoption.
3) Smartphone habits vary by country, with games and social media being most popular apps worldwide, though mobile shopping is still nascent in many markets.
Nielsen Research: Mobile consumer report 2013Thierry Pires
This document analyzes mobile device usage and consumer behavior across 10 countries. It finds that while smartphone ownership is rising globally, feature phones remain dominant in India, Brazil, and Russia due to lack of infrastructure outside major cities. Younger consumers are more likely to own smartphones. Data plan costs vary significantly by country, with consumers in places like India relying more on pay-as-you-go options due to higher smartphone bills and less widespread 3G/4G networks. Games and social media are the most popular mobile activities worldwide, though mobile shopping is still nascent in many markets. Mobile video habits also differ, with some Asian countries watching more on mobile while it has little impact on TV viewing elsewhere.
This document provides a summary of mobile device usage around the world based on surveys conducted in 10 countries. Some key findings include:
- Smartphones are most popular in developed countries, while feature phones still dominate in places with less developed networks. Younger users are more likely to use smartphones globally.
- Games and social media are the most popular smartphone activities worldwide. Mobile video habits vary significantly between countries.
- Mobile shopping is still emerging, with only the US having over half of smartphone users using shopping apps monthly. However, many users research products on their phones.
- Mobile ads are seen daily by most smartphone owners, except in India where they are less frequent. Engagement varies between developed and developing markets.
Les iPhones 4S battent un nouveau record tandis que les iPads continuent à dominer les activations de tablettes en entreprises selon le rapport Good Technology de Q1 2012
This document summarizes research on tablet usage and the iPad market in early 2011. It finds that tablets were being adopted faster than any other mobile device, with over 28 million iPads sold in 2010. While tablet usage was still small compared to other devices, many companies were preparing to launch their own tablets to compete with the iPad. The document also examines the demographics of iPad users and how the iPad was being used, finding that most users spent 1-5 hours per day on activities like web browsing, email and apps.
Priori Data - Defining the Relevant Market for your App - Casual Connect Fall...Patrick Kane
The document discusses how mobile app developers can define the relevant market for their app to better understand demand and growth opportunities. It provides an example of analyzing the "Sudoku" app subcategory on iOS. Key findings include:
- The Sudoku subcategory saw decreased downloads in June but increased in July compared to overall categories.
- Countries like Hungary, Poland, and the UAE saw the highest month-over-month download growth for Sudoku apps.
- Denmark represents a small share of the global Sudoku app market but saw over 40% download growth, and the top apps have a smaller share of the market than in other countries, indicating opportunities.
India Tablets Market Report - By Convergence CatalystJayanth Kolla
Tablets offer a single device for accessing multiple services like music, video, books, email and social networking. Their intuitive touchscreen interface, portability, and instant access to digital content make tablets ideal for consuming multimedia. However, connectivity through mobile networks and WiFi is required to take full advantage of tablets' multifunctional capabilities.
Apple iPad Trends & Statistics 3 November 2011YUDU Media
In this third trends and statistics document, we will look at Apple’s current and projected position in the market and display that although Apple is set to face increasingly stiff competition; all signs suggest that the device will continue its tablet dominance for the foreseeable future
This issue is about the new seamless platform, native ads, targeting and the programmatic environment.
Bu sayımız yeni seamless platformu, native reklamlar, hedeflemeler ve programmatic ekosistem hakkındadır.
Best Practice Guide Mobile Apps - Marketing Overviewcrisdresch
This is a best practice guide on Mobile Applications, focused on the Marketing overview. It talks about the mobile market and the planning and strategy behind the mobile apps. Hope you enjoy it.
The world is overloaded with data relating to mobile technology. SweetInsights crunches, interprets, and shares this data with you in an easily digestible manner. We are looking to provide you with actionable insights pertaining to your mobile market, wherever you are.
SweetInsights is a market research publication by SweetLabs that identies and analyses mobile trends around the world.
This document provides a summary of mobile device usage around the world based on Nielsen's 2013 Mobile Consumer Report. Some key findings include:
- Smartphone ownership varies significantly by country, with over 65% of users in Australia, China, and South Korea owning smartphones, compared to only 10% in India.
- Younger users are more likely to own smartphones globally, while older users prefer feature phones. However, smartphone adoption is expected to increase as younger users age.
- Most countries have gender differences in device ownership, typically with males more likely to own smartphones and females more likely to own feature phones.
- Data plan ownership and costs vary widely between countries, with users in places like India and Russia more likely to
This was a team project where we were tasked with developing a campaign proposal for a new product. Other team member names have been removed. I was responsible for the strengths and weaknesses of the competitors and for the launch event
Mobile device ownership has reached critical mass globally, though there are differences in device types between countries. Smartphones are most popular in places like South Korea, the UK, and US, while feature phones still dominate in India, Brazil, and Russia. Younger consumers are more likely to own smartphones worldwide. The cost of mobile plans, especially data plans, varies significantly between countries, with plans in places like India and Russia being more expensive relative to average incomes. Many consumers in high-growth markets rely on pay-as-you-go data or public WiFi instead of full service plans.
This document summarizes the top mobile trends in 2016 and beyond. It discusses 12 trends: 1) video and push notifications dominating mobile data, 2) the decline of desktop apps, 3) growth of personalization and magazine apps, 4) the rise of voice recognition and mobile accessories, 5) increasing mobile payments, 6) Snapchat becoming a major social platform, 7) the year of virtual reality, 8) growing wearable electronics, 9) increased mobile shopping, and 10) advancing wireless charging technology. The document provides an overview of major mobile technology and usage trends from 2016 and insights on emerging areas of focus.
Mobile App Stores Economy - Casual Connect 2012App Annie
First presented at Casual Connect 2012 Seattle
25 July 2012
by Bertrand Schmitt, CEO, App Annie
Utilizing App Annie Intelligence, an advanced market data product, we take the audience through the macroeconomic trends in today's app stores to explore the important themes of distribution and monetization for international mobile apps.
Casual Connect attendees will learn about:
- top countries by revenue, ARPU and downloads
- fastest growing apps in the USA, Asia and Europe
- top/fastest-growing gaming and non-gaming categories
- top countries/categories
- % of the US revenue and downloads by made by the US publishers
Reference: Umeng China Mobile Internet Report Q3 2012 EnglishC. Keiko Funahashi
China's mobile internet market reached a new peak in Q3 2012 with over 200 million Android and iOS devices in use. Apple's iOS devices exceeded 60 million but market share dropped due to growing popularity of Android brands like Samsung, Lenovo, and Xiaomi. Mobile gaming and entertainment apps saw increased usage, though individual sessions typically lasted less than 10 minutes. Shanghai had the highest WiFi penetration rate of Chinese cities.
This document discusses Samsung's management decision making regarding international competition and presence in the smartphone market. It analyzes Samsung's domestic and global competitive position, market share, and strategies for market development internationally. Specifically, it describes how Samsung has become the top smartphone manufacturer in Europe and globally, with a 32.3% share of the European market in 2012. It also examines Samsung's main competitors in the smartphone space and how the market has shifted from hardware to software-driven.
Mary Meeker presented on Internet trends at the 2012 Stanford Internet Trends conference. Some key points from her presentation include:
- Global internet and smartphone usage continues to grow rapidly, driven by emerging markets. By 2012 there were over 2 billion global internet users and over 1 billion smartphone subscribers.
- Mobile internet traffic is growing and surpassing desktop internet usage in some countries. Mobile also accounted for 24% of online Black Friday shopping in the US in 2012, up from 6% in 2010.
- Devices like smartphones, tablets, and new operating systems are re-imagining computing and driving significant changes in how people access and consume information. By some estimates, smartphone and tablet shipments will exceed PC shipments in
Using mobile sites, apps, and emerging technologies to build loyalty.
1. Survey of mobile users
2: Key insights and findings
3: Conclusion
4: Best practices
Apple maintained the largest share of mobile devices, while Samsung grew significantly. Smartphones and tablets continued to dominate, comprising 70% and 25% of devices respectively. Android and iOS accounted for 93% of the operating systems. Top categories included games, music, and communications apps, with text messaging being the most popular communication method.
The document provides a global snapshot of mobile consumer trends based on surveys conducted in 10 countries in 2012. It finds that:
1) Smartphone ownership has reached a majority in countries like the US and UK, but feature phones remain most common in India, Brazil, and Russia where infrastructure is still developing.
2) Younger consumers are more likely to adopt smartphones globally, and their interest is expected to drive further adoption.
3) Smartphone habits vary by country, with games and social media being most popular apps worldwide, though mobile shopping is still nascent in many markets.
Nielsen Research: Mobile consumer report 2013Thierry Pires
This document analyzes mobile device usage and consumer behavior across 10 countries. It finds that while smartphone ownership is rising globally, feature phones remain dominant in India, Brazil, and Russia due to lack of infrastructure outside major cities. Younger consumers are more likely to own smartphones. Data plan costs vary significantly by country, with consumers in places like India relying more on pay-as-you-go options due to higher smartphone bills and less widespread 3G/4G networks. Games and social media are the most popular mobile activities worldwide, though mobile shopping is still nascent in many markets. Mobile video habits also differ, with some Asian countries watching more on mobile while it has little impact on TV viewing elsewhere.
This document provides a summary of mobile device usage around the world based on surveys conducted in 10 countries. Some key findings include:
- Smartphones are most popular in developed countries, while feature phones still dominate in places with less developed networks. Younger users are more likely to use smartphones globally.
- Games and social media are the most popular smartphone activities worldwide. Mobile video habits vary significantly between countries.
- Mobile shopping is still emerging, with only the US having over half of smartphone users using shopping apps monthly. However, many users research products on their phones.
- Mobile ads are seen daily by most smartphone owners, except in India where they are less frequent. Engagement varies between developed and developing markets.
Les iPhones 4S battent un nouveau record tandis que les iPads continuent à dominer les activations de tablettes en entreprises selon le rapport Good Technology de Q1 2012
This document summarizes research on tablet usage and the iPad market in early 2011. It finds that tablets were being adopted faster than any other mobile device, with over 28 million iPads sold in 2010. While tablet usage was still small compared to other devices, many companies were preparing to launch their own tablets to compete with the iPad. The document also examines the demographics of iPad users and how the iPad was being used, finding that most users spent 1-5 hours per day on activities like web browsing, email and apps.
Priori Data - Defining the Relevant Market for your App - Casual Connect Fall...Patrick Kane
The document discusses how mobile app developers can define the relevant market for their app to better understand demand and growth opportunities. It provides an example of analyzing the "Sudoku" app subcategory on iOS. Key findings include:
- The Sudoku subcategory saw decreased downloads in June but increased in July compared to overall categories.
- Countries like Hungary, Poland, and the UAE saw the highest month-over-month download growth for Sudoku apps.
- Denmark represents a small share of the global Sudoku app market but saw over 40% download growth, and the top apps have a smaller share of the market than in other countries, indicating opportunities.
India Tablets Market Report - By Convergence CatalystJayanth Kolla
Tablets offer a single device for accessing multiple services like music, video, books, email and social networking. Their intuitive touchscreen interface, portability, and instant access to digital content make tablets ideal for consuming multimedia. However, connectivity through mobile networks and WiFi is required to take full advantage of tablets' multifunctional capabilities.
Apple iPad Trends & Statistics 3 November 2011YUDU Media
In this third trends and statistics document, we will look at Apple’s current and projected position in the market and display that although Apple is set to face increasingly stiff competition; all signs suggest that the device will continue its tablet dominance for the foreseeable future
This issue is about the new seamless platform, native ads, targeting and the programmatic environment.
Bu sayımız yeni seamless platformu, native reklamlar, hedeflemeler ve programmatic ekosistem hakkındadır.
Best Practice Guide Mobile Apps - Marketing Overviewcrisdresch
This is a best practice guide on Mobile Applications, focused on the Marketing overview. It talks about the mobile market and the planning and strategy behind the mobile apps. Hope you enjoy it.
The world is overloaded with data relating to mobile technology. SweetInsights crunches, interprets, and shares this data with you in an easily digestible manner. We are looking to provide you with actionable insights pertaining to your mobile market, wherever you are.
SweetInsights is a market research publication by SweetLabs that identies and analyses mobile trends around the world.
This document provides a summary of mobile device usage around the world based on Nielsen's 2013 Mobile Consumer Report. Some key findings include:
- Smartphone ownership varies significantly by country, with over 65% of users in Australia, China, and South Korea owning smartphones, compared to only 10% in India.
- Younger users are more likely to own smartphones globally, while older users prefer feature phones. However, smartphone adoption is expected to increase as younger users age.
- Most countries have gender differences in device ownership, typically with males more likely to own smartphones and females more likely to own feature phones.
- Data plan ownership and costs vary widely between countries, with users in places like India and Russia more likely to
This was a team project where we were tasked with developing a campaign proposal for a new product. Other team member names have been removed. I was responsible for the strengths and weaknesses of the competitors and for the launch event
Mobile device ownership has reached critical mass globally, though there are differences in device types between countries. Smartphones are most popular in places like South Korea, the UK, and US, while feature phones still dominate in India, Brazil, and Russia. Younger consumers are more likely to own smartphones worldwide. The cost of mobile plans, especially data plans, varies significantly between countries, with plans in places like India and Russia being more expensive relative to average incomes. Many consumers in high-growth markets rely on pay-as-you-go data or public WiFi instead of full service plans.
This document summarizes the top mobile trends in 2016 and beyond. It discusses 12 trends: 1) video and push notifications dominating mobile data, 2) the decline of desktop apps, 3) growth of personalization and magazine apps, 4) the rise of voice recognition and mobile accessories, 5) increasing mobile payments, 6) Snapchat becoming a major social platform, 7) the year of virtual reality, 8) growing wearable electronics, 9) increased mobile shopping, and 10) advancing wireless charging technology. The document provides an overview of major mobile technology and usage trends from 2016 and insights on emerging areas of focus.
Mobile App Stores Economy - Casual Connect 2012App Annie
First presented at Casual Connect 2012 Seattle
25 July 2012
by Bertrand Schmitt, CEO, App Annie
Utilizing App Annie Intelligence, an advanced market data product, we take the audience through the macroeconomic trends in today's app stores to explore the important themes of distribution and monetization for international mobile apps.
Casual Connect attendees will learn about:
- top countries by revenue, ARPU and downloads
- fastest growing apps in the USA, Asia and Europe
- top/fastest-growing gaming and non-gaming categories
- top countries/categories
- % of the US revenue and downloads by made by the US publishers
Reference: Umeng China Mobile Internet Report Q3 2012 EnglishC. Keiko Funahashi
China's mobile internet market reached a new peak in Q3 2012 with over 200 million Android and iOS devices in use. Apple's iOS devices exceeded 60 million but market share dropped due to growing popularity of Android brands like Samsung, Lenovo, and Xiaomi. Mobile gaming and entertainment apps saw increased usage, though individual sessions typically lasted less than 10 minutes. Shanghai had the highest WiFi penetration rate of Chinese cities.
This document discusses Samsung's management decision making regarding international competition and presence in the smartphone market. It analyzes Samsung's domestic and global competitive position, market share, and strategies for market development internationally. Specifically, it describes how Samsung has become the top smartphone manufacturer in Europe and globally, with a 32.3% share of the European market in 2012. It also examines Samsung's main competitors in the smartphone space and how the market has shifted from hardware to software-driven.
Mary Meeker presented on Internet trends at the 2012 Stanford Internet Trends conference. Some key points from her presentation include:
- Global internet and smartphone usage continues to grow rapidly, driven by emerging markets. By 2012 there were over 2 billion global internet users and over 1 billion smartphone subscribers.
- Mobile internet traffic is growing and surpassing desktop internet usage in some countries. Mobile also accounted for 24% of online Black Friday shopping in the US in 2012, up from 6% in 2010.
- Devices like smartphones, tablets, and new operating systems are re-imagining computing and driving significant changes in how people access and consume information. By some estimates, smartphone and tablet shipments will exceed PC shipments in
Using mobile sites, apps, and emerging technologies to build loyalty.
1. Survey of mobile users
2: Key insights and findings
3: Conclusion
4: Best practices
Apple maintained the largest share of mobile devices, while Samsung grew significantly. Smartphones and tablets continued to dominate, comprising 70% and 25% of devices respectively. Android and iOS accounted for 93% of the operating systems. Top categories included games, music, and communications apps, with text messaging being the most popular communication method.
Mobile devices have changed the way consumers interact with businesses. Marketers should understand the trends, strengths, and weaknesses of both tablets and smartphones in order to present the right experience to the different mobile customers.
This document analyzes Android fragmentation in July 2013 based on data from 682,000 Android devices. It finds:
1) There were 11,868 distinct Android devices seen, triple the number from the previous year, showing increased fragmentation.
2) Samsung has a 47.5% share of the Android market, much higher than other manufacturers.
3) The Android operating system is more fragmented than ever, with 8 versions still in use.
Industry updates on key mobile trends 8 31 12Performics
Apple was awarded $1.05 billion in damages in its patent dispute with Samsung, increasing pressure on smartphone makers to differentiate from the iPhone. A report found that college students consider mobile devices necessities and are five times more likely than typical users to check-in to locations for deals. Another report showed Android gained ad platform share for the first time this year over iOS, with Android at 42% of impressions compared to iOS' 58%.
Open Signal 2014 Android Fragmentation ReportDario Caliendo
This document discusses Android fragmentation in 2014 based on an analysis of over 680,000 Android devices. It finds that:
- There were over 18,000 distinct Android device models seen, up significantly from previous years, showing high device fragmentation.
- Samsung had a 43% market share, though their dominance is decreasing. The operating system is also highly fragmented with no single version dominant.
- Fragmentation is higher in poorer countries, allowing Android to fill the gap left by Symbian. While challenging for developers, fragmentation is key to Android's global success.
Lenovo assignment on Smartphones & Tablets - L.I.M.E-5 Case StudyArun Khedwal
This document provides a summary of global and local smartphone and tablet markets. Some key points:
- Worldwide device shipments (PCs, tablets, phones) are projected to reach 2.32 billion units in 2013, a 4.5% increase from 2012.
- By the end of 2013, 6% of the global population will own a tablet, 20% will own PCs, and 22% will own smartphones. There will be 1.4 billion smartphones worldwide.
- Tablets are showing faster adoption rates than smartphones, reaching 6% global penetration in just two years compared to smartphones' four years.
- The Indian tablet market size rose 107.4% year-over-year
2016 Mid Year State of the Mobile IndustryJudd Wheeler
The 2016 Mid-Year State of the Mobile Industry Report dives into stats and reports from January to June 2016. It takes a look at mobile devices, mobile user behaviors, mobile apps, mobile video, mobile advertising, ad blocking, SMS, social media, OTT messaging, email, mobile search, mobile couponing, mobile commerce and payments, mobile's influence in retail, the Internet of Things and wearables.
The Samsung Galaxy Note 7 is a discontinued Android phablet smartphone that was produced and marketed by Samsung Electronics.
The case study is about the blast of the device and company's profile and performances.
Kindly share your valuable comments, use it by giving proper credits.
Apple iPad has been the leader in the digital publishing revolution over the past decade. When it launched in 2010, it recorded 7 million sales in just 6 months. Research shows that digital publishing companies choose the iPad app platform over others because it generates the most revenue, allowing offline access and providing the most apps. While predictions of 75% of people being online by 2012 and 760 million tablet owners by 2016 were only partially correct, the iPad remains the dominant device, with over 53 million users in the US where tablet publishing is the second highest grossing app category.
THE POTENTIAL OF DEVELOPING IRAQ SMARTPHONE MARKET AS AN EMERGING AND LUCRAT...ghayth ali
Smartphones importance increased day after day, in hence the market of this sector
developed and becomes more powerful and lucrative. Smartphones considered as a digital oil as
a description how smartphones market is powerful. Millions of devices produced by competitors
with a wide range of options to face the high demand and satisfy the different needs .this paper
aimed to explore the global market of smartphones and Iraq smartphones market in particular to
make benchmarking to discover the gap.
Mobile device ownership has reached high levels globally, though smartphone adoption varies significantly between countries. While smartphones are the majority in places like the US and UK, feature phones remain dominant in India, Brazil, and Russia due to less developed network infrastructure outside major cities. Younger consumers are more likely to own smartphones almost everywhere, suggesting smartphone ownership will likely continue increasing as these users age.
This document discusses the handset industry and recommends stocks. It maintains an overweight rating for Korean handset makers and recommends Samsung Electro-Mechanics as the top pick due to expected growth in smartphone demand in emerging markets driving up demand for high-end components. It also recommends LG Electronics as the second top pick given improving competitiveness of its flagship smartphones and expected market share recovery and profitability improvement. Chinese handset makers are aiming to expand their local market share, which will lower industry prices and margins but boost demand for high-performance components. Competition and subsidy wars are expected to reduce profitability of mid-to-low end smartphones in the second half of 2013.
- Smartphone demand growth in 2013 will be driven by emerging markets like China, where demand is expected to increase by 56% year-over-year.
- Top Chinese smartphone makers ZTE, Huawei, and Lenovo aim to expand their combined market share in China to 22.2% in 2013 through new smartphone releases.
- Competition in the handset industry will intensify in the second half of 2013, lowering industry ASPs and margins as Chinese makers expand globally. However, Samsung Electronics is expected to outperform peers due to its supply chain and cost competitiveness.
- The report recommends Samsung Electro-Mechanics as its top pick, expecting continued growth in Samsung's smartphone shipments to drive up
"Choosing proper type of scaling", Olena SyrotaFwdays
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/how-axelera-ai-uses-digital-compute-in-memory-to-deliver-fast-and-energy-efficient-computer-vision-a-presentation-from-axelera-ai/
Bram Verhoef, Head of Machine Learning at Axelera AI, presents the “How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-efficient Computer Vision” tutorial at the May 2024 Embedded Vision Summit.
As artificial intelligence inference transitions from cloud environments to edge locations, computer vision applications achieve heightened responsiveness, reliability and privacy. This migration, however, introduces the challenge of operating within the stringent confines of resource constraints typical at the edge, including small form factors, low energy budgets and diminished memory and computational capacities. Axelera AI addresses these challenges through an innovative approach of performing digital computations within memory itself. This technique facilitates the realization of high-performance, energy-efficient and cost-effective computer vision capabilities at the thin and thick edge, extending the frontier of what is achievable with current technologies.
In this presentation, Verhoef unveils his company’s pioneering chip technology and demonstrates its capacity to deliver exceptional frames-per-second performance across a range of standard computer vision networks typical of applications in security, surveillance and the industrial sector. This shows that advanced computer vision can be accessible and efficient, even at the very edge of our technological ecosystem.
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
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Power Grid Model
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2. The close of 2012 finds clear trends in the global mobile advertising market with important implications for
marketers and publishers. Instead of losing ground to Android-based devices as some had predicted, Apple
has regained its dominance with 63 percent market share for its iOS devices, due in part to the introduction
of popular new iPhone and iPad models and the increasing affordability of established offerings. This has in
turn depressed the share of impressions on Samsung tablets and smartphones, as well as the impressions
delivered by mobile carriers that do not carry the iPhone. By comparison, AT&T, with the longest-running
iPhone business, holds nearly twice the mobile impression share of its nearest competitor.
Meanwhile, international mobile sales and mobile ad impressions continue to grow rapidly, especially in
emerging economies, which also show the highest click-through rates (CTR). Among apps, games continue
to lead all categories in both popularity and impressions served, though photography is growing quickly.
The report below explores these and other key findings in depth, providing essential insight to help every
member of the fast-growing mobile advertising ecosystem develop strategies to capitalize on the
opportunities it offers.
2012 Year in Review
State of Mobile Advertising
EXECUTIVE SUMMARY
3. 2012 Year in Review
Consumers in emerging markets are more likely to click through to an ad—three out of the top five countries
with the highest CTR are emerging markets. Brazil leads the pack with an average CTR of 2.58%, while China
trails close behind at 2.4%. Italy comes in third at 2.18%, while Russia places fourth at 1.88%.
Fun Fact: Smartphone sales in Brazil were predicted to increase 77% in 2012 compared to 2011 (IDC,
September 2012), which may explain their number 1 spot.
Smartphone users in developed markets were less likely to click on ads. The UK places eighth at 1.67%,
while Australia, the U.S., Japan, and Canada trail.
Source: Mobclix Exchange, Global Data, January 1 - November 30, 2012
Includes Top 15 Countries (by impressions served).
.........................................................................................................................
State of Mobile Advertising
CONSUMERS IN
BRAZIL SHOW HIGHEST
ENGAGEMENT
01
2.58%
2.40%
2.18%
1.88%
1.76% 1.69% 1.68% 1.67% 1.66% 1.63% 1.62%
1.56%
1.46% 1.43%
0.99%
Brazil
China
Italy
Russia
Norway
France
MexicoUnited
Kingdom
Denmark
Germany
Australia
United
States
Japan
Canada
Spain
AVERAGE CTR BY COUNTRY
4. 2012 Year in Review
State of Mobile Advertising
The U.S. and Canada lead the world in impressions served, with a 43% market share. Western Europe comes in
second at 24%, while APAC trails in at third place with 17% share of the market.
GLOBAL IMPRESSIONS BREAKDOWN
The U.S. saw the most ads clicked per minute with 1,202. Other countries listed saw only a fraction of the number.
Source: Mobclix Exchange, Global Data, January 1 - November 30, 2012; World Bank, 2011.
.........................................................................................................................
Latin America 4%
Australia 3%
Middle East / North Africa 7%
APAC 17%
Eastern Europe 2%Western Europe 24%
USA / Canada 43%
SHARE OF IMPRESSIONS BY REGION
ADS CLICKED PER MINUTE
United
States
Canada
United
Kingdom
Spain
China
1,202
Japan
Netherlands
Germany
France
SouthKorea
Mexico
BrazilSweden
Italy
268
227
221
183
169
156
131
124
83
77
74
74
74
5. 2012 Year in Review
State of Mobile Advertising
Source: Mobclix Exchange, Global Data, January 1 - November 30, 2012
SPOTLIGHT: EUROPE AND ASIA
EUROPE: IMPRESSION GROWTH, JANUARY THROUGH NOVEMBER
ASIA: IMPRESSION GROWTH, JANUARY THROUGH NOVEMBER
1020.7%Spain
Russia
Italy
GermanyUnited
Kingdom
France
Norway
Netherlands
Denmark
Sweden
726.7%
671.3% 654.8%
553.3%
500.7%
323.3% 314.4% 298.7% 263.2%
In Europe, Spain saw the highest impression growth in 2012 at 1,020.7%. Not surprising considering that Spain sees
higher smartphone consumption (63.2%) than the average penetration rate for Europe (54.6%) (comScore, 2012).
France saw just half the impression growth of Spain at 500.7%. Despite seeing high smartphone consumption in
Europe, the U.K. (62.3%) came in fifth place.
.........................................................................................................................
1115.2%
Thailand
Singapore
India
Philippines
Japan
Malaysia
Hong
Kong
Taiwan
China
Korea
886.5%
809.4% 784.7%
587.9%
509.9%
390.1%
294.3%
83.7%
29.2%
Smartphones are exploding in Asia: Thailand saw even higher impression growth than Spain (1,020.7%) at 1,115.2%.
Fun Fact: One in four consumers in Thailand will have a smartphone by the end of 2012 (Ericsson, Sep 2012).
China saw only an 83.7% growth of impressions through 2012, despite the fact that smartphone shipments in China
surpassed feature phone shipments in August of this year (IDC, August 2012).
Fun Fact: China is predicted to surpass the U.S. in smartphone shipments at the end of this year (IDC, Aug 2012).
6. 2012 Year in Review
State of Mobile Advertising
The Samsung Galaxy S3 came out onto the market with a big bang (more impressions in its first month than the
iPhone 5 had in its first month), but it looks like the iPhone 5 will win the “most popular device of the year” title.
Despite the popularity of the Galaxy S3, which was released at the end of May, the iPhone 5, released in
mid-September, was able to match impression share by the end of November.
Source: Mobclix Exchange, Global Data, January 1 - November 30, 2012
DEVICE WARS:
IPHONE 5 VS. SAMSUNG
GALAXY S3
.........................................................................................................................
MARKET SHARE:
IPHONE 5 VS. SAMSUNG GALAXY S3
0.0%
100%
July
0.0%
Aug
1.6%
98.4%
Sep Oct
50.0%
Nov
14.8%
50.0%
98.4%
85.2%
100%
02
Samsung Galaxy S3
iPhone 5
7. 2012 Year in Review
State of Mobile Advertising
Source: Mobclix Exchange, Global Data, January 1 - November 30, 2012
BATTLE OF THE OS: IOS VS. ANDROID
2011 IMPRESSION SHARE BY OS 2012 IMPRESSION SHARE BY OS
OS IMPRESSION SHARE BREAKDOWN BY MONTH
Android lost significant market share in 2012—with an average of 37% market share compared to 53% in 2011. At the
end of 2012, iOS held a 63% average share of the market.
The iPad more than doubled their average market share from 6% in 2011 to 13% in 2012.
The iPad started to grab a larger share of the market at the same time the iPad 3 was released in a number of
countries in March and April, but lost market share in May and June. The iPad’s market share began to pick back up in
July, the month the iPad 3 became available in China.
On the other hand, the release of the Samsung Galaxy S3 at the end of May might have contributed to Android’s
increasing share of the market in June through August.
The release of Android-based tablets, such as the Samsung Galaxy Tab 10.1 and the Kindle Fire HD, hardly put a dent
in the iPad’s share of the market in 2012, thanks to the popularity of the iPad and the release of the iPad Mini. By
November, the iPad had the highest market share it had seen the entire year, while Android devices lost market
share—down to 33.0% in November.
.........................................................................................................................
Android 53%
iPhone/iPod
Touch
41%
iPad 6%
iPhone/iPod
Touch
50%
iPad 13%
Android 37%
44.5%
10.2%
45.3%
43.2%
10.4%
46.4%
39.2%
11.5%
49.2%
33.3%
12.9%
53.8%
28.2%
11.2%
60.6%
34.3%
9.9%
55.8%
37.8%
11.6%
50.6%
40.7%
12.4%
47.0%
38.1%
14.3%
47.6%
36.9%
15.3%
47.8%
33.0%
16.9%
50.1%
FebJan Mar April May June July Aug Sep Oct Nov
iPhone / iPod Touch iPad Android
8. 2012 Year in Review
State of Mobile Advertising
Source: Mobclix Exchange, Global Data, January 1 - November 30, 2012
CTR BY PLATFORM
iPhone and iPod Touch users are more likely to click on ads with a 1.62% average CTR.
Android users were less likely to click on an ad. This could in part be due to the varying data consumption between
iOS & Android traffic from ad impressions.
iPhone/iPod Touch Android iPad
1.62%
1.28% 1.30%
9. 2012 Year in Review
State of Mobile Advertising
Source: Mobclix Exchange, Global Data, January 1 - November 30, 2012
THE IPAD MINI
DIDN’T
DISAPPOINT
.........................................................................................................................
Out of the three tablets listed, the iPad 3 and Kindle Fire had roughly equal impression share in July, but the Kindle
Fire’s share increased by 26% in August.
Fun Fact: The iPad Mini saw more total impressions in November than the Samsung Galaxy Tab 10.1 did in the
entire year—20x more impressions.
IMPRESSION SHARE AMONGST THREE MAJOR TABLETS RELEASED IN 2012
50.0%
July August September October November
51.4%
48.5%
0.0% 0.0% 0.0% 0.0% 2.7%
77.0%
23.0%
56.1%
43.9%
32.5%
67.5%
15.4%
81.9%
iPad Mini iPad 3 Kindle Fire
03
10. 2012 Year in Review
State of Mobile Advertising
Source: Mobclix Exchange, Global Data, January 1 - November 30, 2012
PHOTOGRAPHY APPS
STEPPED UP
IN 2012
.........................................................................................................................
The category that saw the highest growth in impressions between January and the end of November was
Photography—impressions served on photography apps grew 289.7%. This may have been due to the increased
popularity of photo sharing apps and an improvement in hardware capabilities.
The most popular app category was games, which left almost all other categories in the dust with 51% share of
impressions served in 2012.
TOP 10 CATEGORIES
BY IMPRESSION SHARE
GROWTH IN IMPRESSIONS BY CATEGORY
.........................................................................................................................
51.0%
21.6%
7.9%
4.4% 3.5% 3.1% 2.5% 1.4% 1.3% 0.8%
289.7%
56.2%
54.1%
45.1%
26.7%
26.5%
22.2%
8.0%
6.9%
6.9%
-4.8%
-6.3%
-18.5%
-29.8%
-39.8%
-43.6%
-45.8%
-55.7%
-64.0%
-77.4%
Utilities
Books
Lifestyle
Games
Finance
Sports
Social Networking
Travel
Music
Healthcare & Fitness
Photography
Productivity
Weather
Medical
Navigation
Education
Reference
Business
Entertainment
News
04
Games
Entertainment
SocialNetworking
Utilities
Photography
Music
Productivity
Lifestyle
Books
Education
11. 2012 Year in Review
State of Mobile Advertising
Source: Mobclix Exchange, Global Data, January 1 - November 30, 2012
IPHONE:
IMPRESSION SHARE BY APP CATEGORY
IPAD:
IMPRESSION SHARE BY APP CATEGORY
Entertainment 24%
Games
50%
Social
Networking
11%
Photography 5%
Utilities 5%
Music 4%
Productivity 1%
Entertainment
13%
Games
73%
Social
Networking
4%
Photography 3%
Utilities 2%
Music 1%
Productivity 1%
Education 3%
ANDROID SMARTPHONE:
IMPRESSION SHARE BY APP CATEGORY
ANDROID TABLET:
IMPRESSION SHARE BY APP CATEGORY
The iPad is the go-to tablet for teachers and students—education apps are most popular among iPad users.
Photography apps are most popular amongst iPhone users. This is likely the result of the iPhone’s high-quality
camera and large number of photo apps available on iOS.
Games were the most popular type of apps across Android and iOS devices with iPad users leading the charge.
On average, people spend 42 minutes per day playing games on the iPad, 50% more than on the iPhone (assuming
consumers spend a total of an hour a day using apps).
Entertainment 28%
Games
49%
Social
Networking
10%
Photography 1%
Utilities 4% Music 2%
Productivity 6%
Entertainment
33%
Games
47%
Social
Networking
11%
Photography 1%
Utilities 6%
Music 1%
Productivity 1%
TOP APP CATEGORIES BY DEVICE
12. 2012 Year in Review
Throughout the year, Wi-Fi impressions consistently beat out carrier impressions by a margin of 3:1. This behavior
may indicate a surge in tablet usage which tends to take place at home or work where Wi-Fi is more available.
Wi-Fi’s impression share grew from January to February, reaching the highest point in August, and then steadily
decreasing through the fall. This may have been due to the end of summer and beginning of back-to-school
season, with consumers connecting less from home and more on the go.
Source: Mobclix Exchange, Global Data, January 1 - November 30, 2012
WI-FI VS. CARRIER IMPRESSIONS
.........................................................................................................................
State of Mobile Advertising
05
.........................................................................................................................
WI-FI IMPRESSIONS TRUMPED
CARRIER IMPRESSIONS
THROUGHOUT 2012
05
Jan Feb Mar Apr May Jun Jul
74.0%
26.0%
75.5%
25.0%
74.6%
25.4%
75.0%
25.0%
74.7%
25.3%
78.4%
21.6%
79.4%
20.6%
Carrier Wi-Fi
Aug Sep
79.6%
20.4%
78.2%
21.8%
Oct
78.6%
21.4%
13. 2012 Year in Review
State of Mobile Advertising
Source: Mobclix Exchange, Global Data, January 1 - November 30, 2012
Note: Telefonica and 3 were not included due to inability to breakdown impressions by region for these two carriers.
AT&T takes a huge chunk of impression share in
the U.S. – almost twice the share of Verizon and
more than four times the share of T-Mobile.
Vodafone is the leading mobile carrier in Europe,
by far, with 31%.
Despite having the most total users in China,
China Mobile has a much smaller share of
impressions than China Unicom (5% and 11%,
respectively). This is most likely due to the fact
that China Mobile does not carry the iPhone.
CARRIER BREAKDOWN: U.S., EUROPE AND ASIA
IMPRESSIONS BY CARRIER: U.S. IMPRESSIONS BY CARRIER: EUROPE
AT&T
45%
Sprint
19%
Metro PCS
1%
T-Mobile
10%
Verizon
25%
IMPRESSIONS BY CARRIER: ASIA
Telkomsel
3%
Vodafone IN
5%
Airtel 4%
China Unicom 11%
SoftBank
15%
NTT
Docomo
17%
SingTel
8%
LGT
3%
Olleh (KT)
8%
SKT 8% China Telecom 2%
Chungwa 3%
Taiwan Mobile 3%
China Mobile 5%
FarEasTone 3%
Orange
20%SFR 4%
E-Plus 4%
Telecom
Italia - TIM 5%
Vodafone
31%
Tele2 2%
Bouygues
3%
Telenor 5%
Sweden 3G 2%
Telia 3%
KPN 4%
O2 13%
MTS 4%
14. Velti’s ‘State of Mobile Advertising 2012: Year in Review’ report delivers insight into trends in the mobile
advertising market during 2012.
The data is from the Mobclix Exchange, which sits at the intersection of +33,500 apps and +45 demand sources.
The outcomes of many sales teams, business development teams, and ad networks are aggregated and
reflected in this report to give the reader a highly accurate picture of the market.
2012 Year in Review
State of Mobile Advertising
ABOUT THE VELTI ‘STATE OF MOBILE ADVERTISING’ REPORT
Velti is the leading global provider of mobile marketing and advertising technology and solutions that enable
brands, advertising agencies, mobile operators and media to implement highly targeted, interactive and
measurable campaigns by communicating with and engaging consumers via their mobile devices. The Velti
platform, called Velti mGage™, allows customers to use mobile and traditional media to reach targeted
consumers, engage the consumer through the mobile Internet and applications, convert them into customers and
continue to actively manage the relationship through the mobile channel. Velti is a publicly held corporation
based in Jersey, and trades on the NASDAQ Global Select Market under the symbol VELT.
Visit www.velti.com for more information and to read our blog on mobile advertising and marketing insights.
ABOUT VELTI