Apple iPad has been the leader in the digital publishing revolution over the past decade. When it launched in 2010, it recorded 7 million sales in just 6 months. Research shows that digital publishing companies choose the iPad app platform over others because it generates the most revenue, allowing offline access and providing the most apps. While predictions of 75% of people being online by 2012 and 760 million tablet owners by 2016 were only partially correct, the iPad remains the dominant device, with over 53 million users in the US where tablet publishing is the second highest grossing app category.

1. iPad Publishing
There's no question here, digital publishing IS the future of magazines

2. Ten years ago no one even knew that we would all be turning to e-readers
and tablets in order to keep up to date with worldwide news, reading books
and browsing the internet.
But along came the digital publishing revolution. This involved the creation of
the Apple iPad and Kindle, with other companies following suit not long after.
This has enabled the online publishing sector to thrive with the introduction
of the electronic newspaper and magazines.
When Apple first launched the iPad it recorded a whopping 7 million
sales in just 6 months

3. Is the Apple iPad the leader in this
revolution?
Let us look at some of the history…
● 2007 saw the launch of the Amazon Kindle.
● 2010 saw the launch of the Apple iPad.
Amazon Kindle and netbook sales drop in 2010. Although Kindle apps
increased from 24% to 67% in 2012 for users and Android apps currently
stand at 75%, Apple iPad is still the market leader by 87% of users using
these compared to their digital counterparts.
(Courtesy of: auditedmedia, 2012)

4. Apple iPad is in fact the current leader in this digital publishing revolution.
According to Distimo, which carried out research on this topic; the reason
digital publishing companies are choosing iPad apps over any other is due to
the fact that their apps are the ones that are bringing in the most revenue.
This could be down to the fact that:
● users can still access apps even when they are not online as it has
already been downloaded and is ready for use.
● it is a lightweight portable device which enables remote working
● it provides users with the most number of apps compared to other
tablets.
(Courtesy of: Yudu media, 2012)

5. Let us now look at some of the future
predictions that have been made:
● 75% of the population would be online by 2012
● 760 million owners of tablets by 2016
(Courtesy of: Forrester Research. Hubspot)
According to Nielson Online in June 2012, 34.3% of the world’s population
was online; with North America set at 78.6%, the only continent to meet this
prediction.

6. In 2013 it stands that in USA:
● There is more than 53 milion iPad users
● Tablet publishing is the second highest App category in Top 200 Grossing
iPad Chart after games.
● 12% of tablet publications are in the Top 200 Grossing iPad Chart.
● 87% of those are magazines app
(Courtesy of: Tom Emrich, Tablet Publication Succes in the US AppStore
2013)

7. It is expected that 100% of
Publishers will format their
content for mobile and tablet
before 2014.
(Courtesy: http://www.emarketer.com/Article/This-Year-All-Publishers-Go-Mobile/1009628)

8. PressPadApp.com
Mobile Publishing Made Easy