SlideShare a Scribd company logo
Mobile App Stores
         Economy
           Casual Connect Seattle
           24-26 July 2012




                     CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE   Ⓒ AppAnnie 2012

Friday, 27 July 12
Agenda



      1. About	
  App	
  Annie

      2. Just	
  how	
  Big	
  are	
  iOS	
  Games?

      3. Seasonal	
  Trends	
  on	
  iOS

      4. iOS	
  versus	
  Google	
  Play	
  for	
  Games:	
  
         Who	
  is	
  winning	
  in	
  US,	
  UK,	
  and	
  Japan?



Friday, 27 July 12
Content Distribution over the Years
                        1950          S                 2000         S                                  2010         S
                        1950         S                  2000         S




                       Broadcast                     Open Web
                       Broadcast
                       Market data for TV           Open Web
                                                   Market data for websites,
                       Market dataetc. TV
                           ratings for                 visits, visitors etc.
                                                   Market data for websites,
                          ratings etc.                visits, visitors etc.
                                                                                             Digital App Stores
                                                                                       Market data for all kinds of digital app content
                                                                                       including games, music, books, software etc.

                              Retail
                        market data for physical
                           consumer goods
                              Retail
                        market data for physical
                           consumer goods




                     As	
  media	
  landscapes	
  evolve,	
  so	
  should	
  Market	
  Data

                              In	
  2011,	
  App	
  Annie	
  raised	
  a	
  Series	
  A	
  funding	
  round	
  led	
  by	
  IDG	
  Capital	
  Partners.	
  


Friday, 27 July 12
#1 app store analytics and market data
                          for iOS and Google Play, and growing!
                 App	
  &	
  Game	
  
                 Publishers


                 VCs,	
  Media	
  
                 Agencies



                 OEMs,	
  Carriers,	
  
                 Pla@orms




                 SelecBon	
  of
                 Paid	
  Customers


                          80%	
  of	
  the	
  Top	
  100	
  iOS	
  Publishers	
  WW
             125,000+	
  apps,	
  14,000+	
  publishers.	
  Largest	
  userbase	
  in	
  the	
  US
Friday, 27 July 12
App Annie Products on iOS and Google Play



                                                K
                                           o SD
                                       N




       Tracks	
  app	
  performance:	
              Analyze	
  global	
  app	
                 Advanced	
  market	
  
       sales,	
  downloads,	
  reviews              stores	
  rankings                         intelligence	
  data
       Used	
  by	
  more	
  than	
  125,000+	
     Tracks	
  rankings	
  of	
  850,000+	
     The	
  most	
  accurate	
  market	
  
       apps	
  and	
  14,000+	
  publishers         apps                                       esHmates	
  for	
  app	
  stores

                     A	
  unique	
  suite	
  of	
  freemium	
  services	
  for	
  the	
  app	
  industry
Friday, 27 July 12
App Annie Intelligence
                     The most accurate estimates available for app stores




           CompeBtor	
  Strategy             Follow	
  compeHtors	
  and	
  calculate	
  market	
  share
                                                                                                                  !
           InternaBonal	
  Strategy          Plan	
  internaHonal	
  expansion	
  based	
  on	
  ROI,	
  growth	
  trends

           Product	
  Por@olio	
  Strategy   Understand	
  what	
  kinds	
  of	
  IP	
  are	
  commercially	
  successful

           MoneBzaBon	
  Strategy            Know	
  what	
  moneHzaHon	
  strategies	
  actually	
  work

           Ad	
  Buying	
  Strategy          How	
  many	
  downloads	
  to	
  get	
  into	
  Top	
  25?


              Subscribed	
  by	
  7	
  of	
  the	
  Top	
  10	
  iOS	
  publishers	
  worldwide!
Friday, 27 July 12
Agenda



      1. About	
  App	
  Annie

      2. Just	
  how	
  Big	
  are	
  iOS	
  Games?

      3. Seasonal	
  Trends	
  on	
  iOS

      4. iOS	
  versus	
  Google	
  Play	
  for	
  Games:	
  
         Who	
  is	
  winning	
  in	
  US,	
  UK,	
  and	
  Japan?



Friday, 27 July 12
Top Countries WW for iOS Games
                           Revenues                 Downloads
                     1.	
  United	
  States    1.	
  United	
  States
                     2.	
  Japan               2.	
  China
                     3.	
  United	
  Kingdom   3.	
  Japan
                     4.	
  Australia           4.	
  United	
  Kingdom
                     5.	
  Canada              5.	
  France
                     6.	
  Germany             6.	
  Germany
                     7.	
  France              7.	
  Canada
                     8.	
  China               8.	
  Australia                Japan	
  and	
  China	
  are	
  
                     9.	
  Russia              9.	
  Italy
                                                                           right	
  behind	
  the	
  US	
  on	
  
                     10.	
  Italy              10.	
  Russia
                     11.	
  South	
  Korea     11.	
  Thailand           revenues	
  and	
  downloads
                     12.	
  Singapore          12.	
  South	
  Korea
                     13.	
  Switzerland        13.	
  Taiwan
                     14.	
  Taiwan             14.	
  Mexico
                     15.	
  Netherlands        15.	
  Spain
                     16.	
  Mexico             16.	
  Saudi	
  Arabia
                     17.	
  Hong	
  Kong       17.	
  Brazil
                     18.	
  Brazil             18.	
  Netherlands
                                                                                          Based	
  on	
  App	
  Annie	
  Intelligence	
  
                     19.	
  Thailand           19.	
  Hong	
  Kong                       worldwide	
  data,	
  Games	
  Category,	
  
                                                                                                                           May	
  2012
                     20.	
  Sweden             20.	
  Singapore

Friday, 27 July 12
APAC vs Europe vs US on iOS Games
                                Revenues                                                                               Downloads



                                                              APAC                                                   US
                    US                                         35%                                                 34%                 APAC
                   47%                                                                                                                 44%

                                                Europe                                                                 Europe
                                                 18%                                                                     22%

  Countries	
  Included:	
  Top	
  14	
  APAC	
  countries,	
  Top	
  9	
  European	
  countries	
  and	
  US
                                                                                                                  US	
  leads	
  on	
  revenue	
  
  Based	
  on	
  App	
  Annie	
  Intelligence	
  worldwide	
  data,	
  Games	
  Category,	
  May	
  2012
                                                                                                                APAC	
  leads	
  on	
  downloads
Friday, 27 July 12
Revenue per Download for iOS Games


   $2.00$                               $1.90&
                                                                                                           Japan	
  generates	
  nearly	
  3x	
  the	
  revenue	
  
   $1.80$
   $1.60$
                                                                                                                     per	
  download	
  of	
  the	
  US!
   $1.40$
   $1.20$
   $1.00$
   $0.80$                                                 $0.69&            $0.67&
   $0.60$             $0.47&                                                                  $0.49&
                                                                                                               $0.37&   $0.35&    $0.34&
   $0.40$                                                                                                                                   $0.23&    $0.22&
   $0.20$                                                                                                                                                      $0.07&
   $0.00$
                                                                     &
                                        n&


                                                                    &




                                                                   a&




                                                                                                                                   &




                                                                                                                                                        n&


                                                                                                                                                                 a&
                                                                    &




                                                                                                                                                &
                         &




                                                                   y&
                                                                 lia




                                                                  m




                                                                                                                                   ce
                                                                 es




                                                                                                                                              ly
                      W




                                                                re


                                                               an




                                                                                                                                                               in
                                     pa




                                                                                                                                                      ai
                                                                                                                                           Ita
                                                              do
                                                               at




                                                                                                                                 an
                  W




                                                              ra




                                                                                                                                                    Sp


                                                                                                                                                             Ch
                                                             Ko


                                                           rm
                                  Ja




                                                            St
                                                            st




                                                           ng




                                                                                                                              Fr
                                                          h&
                                                          d&
                                                        Au




                                                        Ge
                                                        Ki


                                                       ut
                                                      ite


                                                      d&


                                                    So
                                                  Un


                                                  ite
                                                Un




 Gross	
  Revenue	
  /	
  Total	
  Downloads	
  of	
  apps	
  moneJzing	
  on	
  the	
  App	
  Store	
  
 Based	
  on	
  App	
  Annie	
  Intelligence	
  worldwide	
  data,	
  Games	
  Category,	
  May	
  2012


Friday, 27 July 12
Revenue of #1 Top Grossing Game across Countries


Index
 120"

   *
 100"
                                                            The	
  top	
  app	
  in	
  the	
  US	
  makes	
  most	
  money
    80"
                                                           Japan	
  not	
  far	
  behind	
  	
  due	
  to	
  very	
  high	
  ARPU
    60"

    40"

    20"

      0"
              United'   Japan'       United' China' Australia' Canada' France' Germany' Italy'                                                        Russia'
              States'               Kingdom'



                                      Based	
  on	
  App	
  Annie	
  Intelligence	
  worldwide	
  iOS	
  data,	
  Games	
  Category,	
  May	
  2012
* Set iOS US Revenue as Index=100
Friday, 27 July 12
Top 10 non-US publishers by Revenues on iOS

         (in Alphabetical order)
               • CAPCOM	
  (JP)                                    • PlayJka	
  (IL)	
  
               • Game	
  Insight	
  (RU)                           • Rovio	
  (FI)
               • GameloX	
  (FR)                                   • SEGA	
  (JP)
               • GREE	
  (JP)                                      • SQUARE	
  ENIX	
  (JP)
               • HalZrick	
  Studios	
  (AU)                       • Tap4Fun	
  (CN)

                 Percentage	
  of	
  revenue	
  in	
  the	
  US:
                  • Range	
  =	
  1%	
  to	
  61%
                  • Average	
  =	
  32%
          Some	
  of	
  the	
  top	
  global	
  game	
  publishers	
  are	
  making	
  very	
  li`le	
  
            money	
  in	
  the	
  US,	
  the	
  world’s	
  largest	
  iOS	
  games	
  market
                                  Based	
  on	
  App	
  Annie	
  Intelligence	
  Worldwide	
  EsJmated	
  Revenues,	
  Q1	
  2012
Friday, 27 July 12
Top 10 US Game publishers by Revenues on iOS

              (in	
  AlphabeJcal	
  order)

               • Backflip	
  Studios                                • Pocket	
  Gems
               • Chair	
  Entertainment                            • Storm8
               • Disney                                            • Tinyco
               • Electronic	
  Arts                                • Z2Live
               • Glu	
  Games                                      • Zynga

               Percentage	
  of	
  revenue	
  outside	
  of	
  US:
                • Range	
  =	
  46%	
  to	
  79%
                • Average	
  =	
  56%
                                   The	
  top	
  US	
  publishers	
  make	
  
                        almost	
  half	
  their	
  revenues	
  outside	
  of	
  the	
  US
                                  Based	
  on	
  App	
  Annie	
  Intelligence	
  Worldwide	
  EsJmated	
  Revenues,	
  Q1	
  2012
Friday, 27 July 12
iOS Games: Key Trends


       Tectonic Shifts in the App Store Globe

         APAC is challenging the US and 2x
         Europe in downloads and revenues

         Many of the top game publishers are
         making most of their revenue outside
         the US

         Japan’s “revenue per download” is
         nearly 3x of US, 27x of China!

Friday, 27 July 12
Agenda



      1. About	
  App	
  Annie

      2. Just	
  how	
  Big	
  are	
  iOS	
  Games?

      3. Seasonal	
  Trends	
  on	
  iOS

      4. iOS	
  versus	
  Google	
  Play	
  for	
  Games:	
  
         Who	
  is	
  winning	
  in	
  US,	
  UK,	
  and	
  Japan?



Friday, 27 July 12
Device, carrier launches and seasons have significant effect

                                               US:$iPhone$Download$and$Revenue$Comparison$YoY$                                                                           Download"     Revenue"
   300"

   250"
                                                         Revenues outgrowing downloads
   200"

   150"                                                                                                                                                                              +117%

      *
   100"

     50"

       0"
              Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12




       iPhone 4                                 X’mas           Verizon                                                                                 X’mas
        Launch                                                  Release                         iPhone 4S              Verizon
                                                                                                                                           Sprint
                                                               iPhone 4                           Launch              Release
                                                                                                                                          Release
                                                                                                   iOS 5             iPhone 4S
                                                                                                                                        iPhone 4S &
                                                                                                 Release
                                                                                                                                      iPhone 4 CDMA



                                                   iPhone	
  revenues	
  grew	
  2x	
  in	
  2	
  years
*	
  Set	
  July-­‐2010	
  Rev	
  and	
        Based	
  on	
  App	
  Annie	
  Intelligence	
  United	
  States	
  EsJmated	
  Revenues,	
  2010	
  July-­‐2012	
  June
Download	
  Data	
  as	
  index=100
Friday, 27 July 12
Device, carrier launches and seasons have significant effect

                                                 US:$iPad$Download$and$Revenue$Comparison$YoY$                                                                           Download"    Revenue"
   700"

   600"                                                          Downloads outgrowing revenues
   500"

   400"

   300"
                                                                                                                                                                                     +325%
   200"

      *
   100"

       0"
              Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12




                                                                         iPad 2                                                                                          New iPad
                                                X’mas                                                                                                   X’mas
                                                                         Launch                                                                                           Launch
                                                                        Verizon
                                                                       Released




                                                       iPad	
  revenues	
  grew	
  4x	
  in	
  2	
  years
*	
  Set	
  July-­‐2010	
  Rev	
  and	
        Based	
  on	
  App	
  Annie	
  Intelligence	
  United	
  States	
  EsJmated	
  Revenues,	
  2010	
  July-­‐2012	
  June
Download	
  Data	
  as	
  index=100
Friday, 27 July 12
Seasonality in US: Key Trends

          Long-term seasonal trends are key to a
          game publisher’s distribution strategy

          Device and carrier launches can drive up
          to a 50% increase in app store
          downloads and revenues

          Christmas periods exhibit up to a 50%
          month-on-month increase in revenues

          iPad’s revenue growth has been twice
          the rate of iPhone’s
          (over last 2 years)


Friday, 27 July 12
Agenda



      1. About	
  App	
  Annie

      2. Just	
  how	
  Big	
  are	
  iOS	
  Games?

      3. Seasonal	
  Trends	
  on	
  iOS

      4. iOS	
  versus	
  Google	
  Play	
  for	
  Games:	
  
         Who	
  is	
  winning	
  in	
  US,	
  UK,	
  and	
  Japan?



Friday, 27 July 12
iOS versus Google Play for Games
 Based	
  on	
  App	
  Annie	
  Intelligence	
  -­‐	
  Japan,	
  UK	
  and	
  
                                                                                       13%
 US	
  data,	
  All	
  Category	
  May	
  2012
                                                                                                            23%

                                                                                 34%
                                                                                                     41%                                     5%#
                                                                                       10%$                   10%$
                                                                                                                                    35%#
                                                                           45%$
           Download
                                                                                                     52%$            38%$
                                                                                          45%$                                                   60%#




                                                                                                                                           9%#
                                                                             31%$        25%$                      23%$             28%#
                                                                                                     36%$
              Revenue
                                                                                       44%$                                                  63%#
                                                                                                                  41%$


                                                                                                 iPad%   iPhone%     Google%Play%

        Google	
  Play	
  strong	
  in	
  downloads,	
  but	
  smaller	
  in	
  revenue	
  share
                            iOS	
  is	
  parBcularly	
  strong	
  in	
  Japan.
Friday, 27 July 12
Fastest Revenue Growth Countries for Games

                                                            Thailand%                                                  163%%

                                                           Indonesia%                                        139%%

                                                            Belgium%                                         137%%

                                                             Macau%                                    128%%

                                                              Japan%                                 123%%

                                                                        0%%     50%%       100%%             150%%              200%%

                                                             Belgium%                                                   202%%

                                                            Thailand%                                          175%%

                                                               Japan%                                      163%%

                                                             Sweden%                                  151%%

                                                              Russia%                                145%%

                                                                        0%%   50%%     100%%       150%%             200%%       250%%


Based	
  on	
  App	
  Annie	
  Intelligence	
  APAC,	
  
Europe	
  and	
  US	
  data,	
  Games	
  Category
                                                                   iOS	
  displaying	
  fastest	
  growth	
  in	
  Asia
Jan	
  2012	
  -­‐	
  Jun	
  2012                               Google	
  Play	
  growing	
  across	
  Europe	
  and	
  Japan
Friday, 27 July 12
Fastest Download Growth Countries for Games

                                                               Indonesia%                                                                      153%%

                                                                Thailand%                                                                      152%%

                                                                Vietnam%                                                                   147%%

                                                              Philippines%                                                             134%%

                                                                 Belgium%                                               107%%

                                                                              0%%   20%%   40%%    60%%     80%% 100%% 120%% 140%% 160%% 180%%


                                                                Indonesia$                                                                     138%$

                                                                 Vietnam$                                                                 130%$

                                                               Philippines$                                                     109%$

                                                                 Thailand$                                                     107%$

                                                                 Belgium$                                       79%$

                                                                              0%$   20%$    40%$     60%$     80%$     100%$    120%$      140%$       160%$

Based	
  on	
  App	
  Annie	
  Intelligence	
  APAC,	
  
Europe	
  and	
  US	
  data,	
  Games	
  Category
Jan	
  2012	
  -­‐	
  Jun	
  2012                          Top	
  5	
  growth	
  countries	
  of	
  iOS	
  and	
  Google	
  Play	
  are	
  same
Friday, 27 July 12
Top Categories by Revenue for Games




        1 Simulation      Arcade                        1 Simulation                              Arcade                               1 Role Playing   Casual

        2 Role Playing    Casual                        2 Adventure                               Casual                               2 Adventure      Arcade

        3 Adventure       Cards                         3 Action                                  Cards                                3 Card           Cards

        4 Strategy        Brain                         4 Strategy                                Brain                                4 Puzzle         Sports

        5 Action          Racing                        5 Role Playing                            Sports                               5 Simulation     Brain


        Card	
  and	
  Brain	
  games	
  high	
  on	
  the	
  revenue	
  charts	
  for	
  Google	
  Play
                   iOS	
  dominated	
  by	
  more	
  sophisBcated	
  gaming	
  IP

                              Based	
  on	
  App	
  Annie	
  Intelligence	
  -­‐	
  Japan,	
  UK,	
  US	
  data,	
  Games	
  Category	
  May	
  2012


Friday, 27 July 12
Top Categories by Download for Games




        1 Action              Arcade                       1 Puzzle                                  Arcade                               1 Action        Arcade

        2 Arcade              Brain                        2 Action                                  Brain                                2 Arcade        Casual

        3 Puzzle              Casual                       3 Arcade                                  Casual                               3 Puzzle        Brain

        4 Adventure           Sports                       4 Simulation                              Sports                               4 Kids          Cards

        5 Family              Racing                       5 Adventure                               Racing                               5 Adventure     Sports



                     Similar	
  category	
  trends	
  across	
  countries	
  and	
  pla@orms

                                 Based	
  on	
  App	
  Annie	
  Intelligence	
  -­‐	
  Japan,	
  UK,	
  US	
  data,	
  Games	
  Category	
  May	
  2012


Friday, 27 July 12
iOS vs Google Play: Key Trends


                             Google	
  Play	
  sJll	
  generaJng	
  1/3	
  revenues	
  
                             compared	
  to	
  iOS




                             iOS	
  parJcularly	
  strong	
  in	
  moneJzaJon	
  
                             and	
  growth	
  for	
  Asia


                             iOS	
  moneJzing	
  through	
  more	
  
                             sophisBcated	
  Jtles

Friday, 27 July 12
Get	
  free	
  app	
  
            store	
  stats
          www.appannie.com



                     CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE   Ⓒ AppAnnie 2012

Friday, 27 July 12

More Related Content

What's hot

10520130101007
1052013010100710520130101007
10520130101007
IAEME Publication
 
2015 YEAR IN REVIEW: MOBILE
2015 YEAR IN REVIEW: MOBILE2015 YEAR IN REVIEW: MOBILE
2015 YEAR IN REVIEW: MOBILE
Monika Mikowska
 
Vietnam Mobile Marketing and Game 2019 (English new)
Vietnam Mobile Marketing and Game 2019 (English new)Vietnam Mobile Marketing and Game 2019 (English new)
Vietnam Mobile Marketing and Game 2019 (English new)
Appota Group
 
What it Takes to Win in the Chinese App Market
What it Takes to Win in the Chinese App MarketWhat it Takes to Win in the Chinese App Market
What it Takes to Win in the Chinese App Market
digitalinasia
 
Top 2017 Mobile Advertising Trends in Indonesia
Top 2017 Mobile Advertising Trends in IndonesiaTop 2017 Mobile Advertising Trends in Indonesia
Top 2017 Mobile Advertising Trends in Indonesia
InMobi
 
E-Magazine: The State of Gaming Creators Vietnam
E-Magazine: The State of Gaming Creators VietnamE-Magazine: The State of Gaming Creators Vietnam
E-Magazine: The State of Gaming Creators Vietnam
Appota Group
 
OGDC 2014_Vietnam Mobile Internet 2014: A focus in smartphone game and compar...
OGDC 2014_Vietnam Mobile Internet 2014: A focus in smartphone game and compar...OGDC 2014_Vietnam Mobile Internet 2014: A focus in smartphone game and compar...
OGDC 2014_Vietnam Mobile Internet 2014: A focus in smartphone game and compar...
ogdc
 
Vietnam mobile web and mobile app market overview
Vietnam mobile web and mobile app market overviewVietnam mobile web and mobile app market overview
Vietnam mobile web and mobile app market overview
Hien NT
 
Comscore 2010 - Rapport premier semestre
Comscore 2010 - Rapport premier semestreComscore 2010 - Rapport premier semestre
Comscore 2010 - Rapport premier semestre
StephaneHuy
 
Vietnam mobile game market in review 2018 and h1 2019
Vietnam mobile game market in review 2018 and h1 2019Vietnam mobile game market in review 2018 and h1 2019
Vietnam mobile game market in review 2018 and h1 2019
Nguyen Minh Quang
 
VIETNAM ESPORTS WHITEBOOK 2021
VIETNAM ESPORTS WHITEBOOK 2021VIETNAM ESPORTS WHITEBOOK 2021
VIETNAM ESPORTS WHITEBOOK 2021
Appota Group
 
Appota profile 2015
Appota profile 2015Appota profile 2015
Appota profile 2015
Appota Group
 
Fintech innovations leading to better lives
Fintech innovations leading to better livesFintech innovations leading to better lives
Fintech innovations leading to better lives
Bui Thuy Dung
 
State of mobile apps in Vietnam Q2 2015
State of mobile apps in Vietnam Q2 2015State of mobile apps in Vietnam Q2 2015
State of mobile apps in Vietnam Q2 2015
Appota Group
 
VIETNAM MOBILE MARKET AND SMARTPHONE APPLICATION REPORT, FIRST HALF OF 2020 -...
VIETNAM MOBILE MARKET AND SMARTPHONE APPLICATION REPORT, FIRST HALF OF 2020 -...VIETNAM MOBILE MARKET AND SMARTPHONE APPLICATION REPORT, FIRST HALF OF 2020 -...
VIETNAM MOBILE MARKET AND SMARTPHONE APPLICATION REPORT, FIRST HALF OF 2020 -...
Appota Group
 
SparkLabs Global Wireless Industry Overview 2014
SparkLabs Global Wireless Industry Overview 2014SparkLabs Global Wireless Industry Overview 2014
SparkLabs Global Wireless Industry Overview 2014
Bernard Moon
 
MOBILE ADVERTISING & USER ACQUISITION IN CHINA
MOBILE ADVERTISING & USER ACQUISITION IN CHINAMOBILE ADVERTISING & USER ACQUISITION IN CHINA
MOBILE ADVERTISING & USER ACQUISITION IN CHINA
TalkingData
 
Quick view Mobile, brought by Oomph! Recruitment, courtesy of our partner Son...
Quick view Mobile, brought by Oomph! Recruitment, courtesy of our partner Son...Quick view Mobile, brought by Oomph! Recruitment, courtesy of our partner Son...
Quick view Mobile, brought by Oomph! Recruitment, courtesy of our partner Son...
Oomph! Recruitment
 
VIETNAM ESPORTS GUIDEBOOK 2019 by Appota Esports [Short Version]
VIETNAM ESPORTS GUIDEBOOK 2019 by Appota Esports [Short Version]VIETNAM ESPORTS GUIDEBOOK 2019 by Appota Esports [Short Version]
VIETNAM ESPORTS GUIDEBOOK 2019 by Appota Esports [Short Version]
Appota Group
 
Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014
Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014
Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014
Bom Bin
 

What's hot (20)

10520130101007
1052013010100710520130101007
10520130101007
 
2015 YEAR IN REVIEW: MOBILE
2015 YEAR IN REVIEW: MOBILE2015 YEAR IN REVIEW: MOBILE
2015 YEAR IN REVIEW: MOBILE
 
Vietnam Mobile Marketing and Game 2019 (English new)
Vietnam Mobile Marketing and Game 2019 (English new)Vietnam Mobile Marketing and Game 2019 (English new)
Vietnam Mobile Marketing and Game 2019 (English new)
 
What it Takes to Win in the Chinese App Market
What it Takes to Win in the Chinese App MarketWhat it Takes to Win in the Chinese App Market
What it Takes to Win in the Chinese App Market
 
Top 2017 Mobile Advertising Trends in Indonesia
Top 2017 Mobile Advertising Trends in IndonesiaTop 2017 Mobile Advertising Trends in Indonesia
Top 2017 Mobile Advertising Trends in Indonesia
 
E-Magazine: The State of Gaming Creators Vietnam
E-Magazine: The State of Gaming Creators VietnamE-Magazine: The State of Gaming Creators Vietnam
E-Magazine: The State of Gaming Creators Vietnam
 
OGDC 2014_Vietnam Mobile Internet 2014: A focus in smartphone game and compar...
OGDC 2014_Vietnam Mobile Internet 2014: A focus in smartphone game and compar...OGDC 2014_Vietnam Mobile Internet 2014: A focus in smartphone game and compar...
OGDC 2014_Vietnam Mobile Internet 2014: A focus in smartphone game and compar...
 
Vietnam mobile web and mobile app market overview
Vietnam mobile web and mobile app market overviewVietnam mobile web and mobile app market overview
Vietnam mobile web and mobile app market overview
 
Comscore 2010 - Rapport premier semestre
Comscore 2010 - Rapport premier semestreComscore 2010 - Rapport premier semestre
Comscore 2010 - Rapport premier semestre
 
Vietnam mobile game market in review 2018 and h1 2019
Vietnam mobile game market in review 2018 and h1 2019Vietnam mobile game market in review 2018 and h1 2019
Vietnam mobile game market in review 2018 and h1 2019
 
VIETNAM ESPORTS WHITEBOOK 2021
VIETNAM ESPORTS WHITEBOOK 2021VIETNAM ESPORTS WHITEBOOK 2021
VIETNAM ESPORTS WHITEBOOK 2021
 
Appota profile 2015
Appota profile 2015Appota profile 2015
Appota profile 2015
 
Fintech innovations leading to better lives
Fintech innovations leading to better livesFintech innovations leading to better lives
Fintech innovations leading to better lives
 
State of mobile apps in Vietnam Q2 2015
State of mobile apps in Vietnam Q2 2015State of mobile apps in Vietnam Q2 2015
State of mobile apps in Vietnam Q2 2015
 
VIETNAM MOBILE MARKET AND SMARTPHONE APPLICATION REPORT, FIRST HALF OF 2020 -...
VIETNAM MOBILE MARKET AND SMARTPHONE APPLICATION REPORT, FIRST HALF OF 2020 -...VIETNAM MOBILE MARKET AND SMARTPHONE APPLICATION REPORT, FIRST HALF OF 2020 -...
VIETNAM MOBILE MARKET AND SMARTPHONE APPLICATION REPORT, FIRST HALF OF 2020 -...
 
SparkLabs Global Wireless Industry Overview 2014
SparkLabs Global Wireless Industry Overview 2014SparkLabs Global Wireless Industry Overview 2014
SparkLabs Global Wireless Industry Overview 2014
 
MOBILE ADVERTISING & USER ACQUISITION IN CHINA
MOBILE ADVERTISING & USER ACQUISITION IN CHINAMOBILE ADVERTISING & USER ACQUISITION IN CHINA
MOBILE ADVERTISING & USER ACQUISITION IN CHINA
 
Quick view Mobile, brought by Oomph! Recruitment, courtesy of our partner Son...
Quick view Mobile, brought by Oomph! Recruitment, courtesy of our partner Son...Quick view Mobile, brought by Oomph! Recruitment, courtesy of our partner Son...
Quick view Mobile, brought by Oomph! Recruitment, courtesy of our partner Son...
 
VIETNAM ESPORTS GUIDEBOOK 2019 by Appota Esports [Short Version]
VIETNAM ESPORTS GUIDEBOOK 2019 by Appota Esports [Short Version]VIETNAM ESPORTS GUIDEBOOK 2019 by Appota Esports [Short Version]
VIETNAM ESPORTS GUIDEBOOK 2019 by Appota Esports [Short Version]
 
Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014
Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014
Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014
 

Similar to Mobile App Stores Economy - Casual Connect 2012

The mobile App Store Economy
The mobile App Store EconomyThe mobile App Store Economy
The mobile App Store Economy
Sociality Rocks!
 
State of The App Store & Role of Mobile Gaming, 2015
State of The App Store & Role of Mobile Gaming, 2015 State of The App Store & Role of Mobile Gaming, 2015
State of The App Store & Role of Mobile Gaming, 2015
PRIORI DATA
 
Distimo report July 2010
Distimo report  July 2010Distimo report  July 2010
Distimo report July 2010
weichengwendao
 
Estadísticas App Store
Estadísticas App StoreEstadísticas App Store
Estadísticas App Store
Cocktail Marketing
 
App Annie: The State of Mobile Games in 2017
App Annie: The State of Mobile Games in 2017App Annie: The State of Mobile Games in 2017
App Annie: The State of Mobile Games in 2017
krystinedinh
 
Using Market Data to Make Strategic Decisions (Priori Data presentation at th...
Using Market Data to Make Strategic Decisions (Priori Data presentation at th...Using Market Data to Make Strategic Decisions (Priori Data presentation at th...
Using Market Data to Make Strategic Decisions (Priori Data presentation at th...
Priori Data
 
Combo App Case Studies
Combo App Case StudiesCombo App Case Studies
Combo App Case Studies
VictoriaTsikulaeva
 
Mobile First presentatie - Distimo - Vincent Hoogsteder
Mobile First presentatie - Distimo - Vincent HoogstederMobile First presentatie - Distimo - Vincent Hoogsteder
Mobile First presentatie - Distimo - Vincent Hoogsteder
Mobylizr
 
Learn Android
Learn AndroidLearn Android
Learn Android
Sourabh Sahu
 
1217yu
1217yu1217yu
WWTH 12.0 App Economy in Thailand - Ookbee
WWTH 12.0 App Economy in Thailand - OokbeeWWTH 12.0 App Economy in Thailand - Ookbee
WWTH 12.0 App Economy in Thailand - Ookbee
Web Wednesday Thailand
 
Fueled com
Fueled comFueled com
Fueled com
DebbiBowyer02
 
Distimo publication-april-2011
Distimo publication-april-2011Distimo publication-april-2011
Distimo publication-april-2011
Frédéric Gris
 
Distimo移动应用市场研究报告2011年4月版
Distimo移动应用市场研究报告2011年4月版Distimo移动应用市场研究报告2011年4月版
Distimo移动应用市场研究报告2011年4月版
dianshanglu
 
Distimo publication-april-2011
Distimo publication-april-2011Distimo publication-april-2011
Distimo publication-april-2011
AppLeap Inc.
 
Distimo publication-april-2011
Distimo publication-april-2011Distimo publication-april-2011
Distimo publication-april-2011
Frédéric Gris
 
Mobile Applications Performance - Distimo publication
Mobile Applications Performance - Distimo publicationMobile Applications Performance - Distimo publication
Mobile Applications Performance - Distimo publication
Genaro Bardy
 
Branchout 2017 - Day 2 Session - Dave Nickens
Branchout 2017 - Day 2 Session - Dave NickensBranchout 2017 - Day 2 Session - Dave Nickens
Branchout 2017 - Day 2 Session - Dave Nickens
Branch
 
Priori data - App Growth Trends: What to pay attention to, and what to ignore
Priori data  - App Growth Trends: What to pay attention to, and what to ignorePriori data  - App Growth Trends: What to pay attention to, and what to ignore
Priori data - App Growth Trends: What to pay attention to, and what to ignore
Simon Singharaj
 
The Apple iPad: Trends & Statistics 2
The Apple iPad: Trends & Statistics 2The Apple iPad: Trends & Statistics 2
The Apple iPad: Trends & Statistics 2
YUDU Media
 

Similar to Mobile App Stores Economy - Casual Connect 2012 (20)

The mobile App Store Economy
The mobile App Store EconomyThe mobile App Store Economy
The mobile App Store Economy
 
State of The App Store & Role of Mobile Gaming, 2015
State of The App Store & Role of Mobile Gaming, 2015 State of The App Store & Role of Mobile Gaming, 2015
State of The App Store & Role of Mobile Gaming, 2015
 
Distimo report July 2010
Distimo report  July 2010Distimo report  July 2010
Distimo report July 2010
 
Estadísticas App Store
Estadísticas App StoreEstadísticas App Store
Estadísticas App Store
 
App Annie: The State of Mobile Games in 2017
App Annie: The State of Mobile Games in 2017App Annie: The State of Mobile Games in 2017
App Annie: The State of Mobile Games in 2017
 
Using Market Data to Make Strategic Decisions (Priori Data presentation at th...
Using Market Data to Make Strategic Decisions (Priori Data presentation at th...Using Market Data to Make Strategic Decisions (Priori Data presentation at th...
Using Market Data to Make Strategic Decisions (Priori Data presentation at th...
 
Combo App Case Studies
Combo App Case StudiesCombo App Case Studies
Combo App Case Studies
 
Mobile First presentatie - Distimo - Vincent Hoogsteder
Mobile First presentatie - Distimo - Vincent HoogstederMobile First presentatie - Distimo - Vincent Hoogsteder
Mobile First presentatie - Distimo - Vincent Hoogsteder
 
Learn Android
Learn AndroidLearn Android
Learn Android
 
1217yu
1217yu1217yu
1217yu
 
WWTH 12.0 App Economy in Thailand - Ookbee
WWTH 12.0 App Economy in Thailand - OokbeeWWTH 12.0 App Economy in Thailand - Ookbee
WWTH 12.0 App Economy in Thailand - Ookbee
 
Fueled com
Fueled comFueled com
Fueled com
 
Distimo publication-april-2011
Distimo publication-april-2011Distimo publication-april-2011
Distimo publication-april-2011
 
Distimo移动应用市场研究报告2011年4月版
Distimo移动应用市场研究报告2011年4月版Distimo移动应用市场研究报告2011年4月版
Distimo移动应用市场研究报告2011年4月版
 
Distimo publication-april-2011
Distimo publication-april-2011Distimo publication-april-2011
Distimo publication-april-2011
 
Distimo publication-april-2011
Distimo publication-april-2011Distimo publication-april-2011
Distimo publication-april-2011
 
Mobile Applications Performance - Distimo publication
Mobile Applications Performance - Distimo publicationMobile Applications Performance - Distimo publication
Mobile Applications Performance - Distimo publication
 
Branchout 2017 - Day 2 Session - Dave Nickens
Branchout 2017 - Day 2 Session - Dave NickensBranchout 2017 - Day 2 Session - Dave Nickens
Branchout 2017 - Day 2 Session - Dave Nickens
 
Priori data - App Growth Trends: What to pay attention to, and what to ignore
Priori data  - App Growth Trends: What to pay attention to, and what to ignorePriori data  - App Growth Trends: What to pay attention to, and what to ignore
Priori data - App Growth Trends: What to pay attention to, and what to ignore
 
The Apple iPad: Trends & Statistics 2
The Apple iPad: Trends & Statistics 2The Apple iPad: Trends & Statistics 2
The Apple iPad: Trends & Statistics 2
 

More from App Annie

Какие из стран лидируют по показателям использования приложений?
Какие из стран лидируют по показателям использования приложений?Какие из стран лидируют по показателям использования приложений?
Какие из стран лидируют по показателям использования приложений?
App Annie
 
Quels sont les pays qui utilisent le plus les apps ?
 Quels sont les pays qui utilisent le plus les apps ? Quels sont les pays qui utilisent le plus les apps ?
Quels sont les pays qui utilisent le plus les apps ?
App Annie
 
Cómo usan las apps los consumidores
Cómo usan las apps los consumidoresCómo usan las apps los consumidores
Cómo usan las apps los consumidores
App Annie
 
앱 마케팅이란?
앱 마케팅이란?앱 마케팅이란?
앱 마케팅이란?
App Annie
 
쇼핑 앱을 위한 모범 방안
쇼핑 앱을 위한  모범 방안 쇼핑 앱을 위한  모범 방안
쇼핑 앱을 위한 모범 방안
App Annie
 
线下服务移动化, 吸引中国消费者
线下服务移动化, 吸引中国消费者线下服务移动化, 吸引中国消费者
线下服务移动化, 吸引中国消费者
App Annie
 
모바일 티핑 포인트에 도달한 중국의 설날 (KR)
모바일 티핑 포인트에 도달한 중국의 설날 (KR)모바일 티핑 포인트에 도달한 중국의 설날 (KR)
모바일 티핑 포인트에 도달한 중국의 설날 (KR)
App Annie
 
中国春节为移动应用带来发展机遇 (CN)
中国春节为移动应用带来发展机遇 (CN)中国春节为移动应用带来发展机遇 (CN)
中国春节为移动应用带来发展机遇 (CN)
App Annie
 
Chinese New Year Reaches Mobile Tipping Point
Chinese New Year Reaches Mobile Tipping PointChinese New Year Reaches Mobile Tipping Point
Chinese New Year Reaches Mobile Tipping Point
App Annie
 
Portfolio Strategies in the Mobile Gaming Industry
Portfolio Strategies in the Mobile Gaming IndustryPortfolio Strategies in the Mobile Gaming Industry
Portfolio Strategies in the Mobile Gaming Industry
App Annie
 
App Annie Index for Music- September 2014
App Annie Index for Music- September 2014App Annie Index for Music- September 2014
App Annie Index for Music- September 2014
App Annie
 

More from App Annie (11)

Какие из стран лидируют по показателям использования приложений?
Какие из стран лидируют по показателям использования приложений?Какие из стран лидируют по показателям использования приложений?
Какие из стран лидируют по показателям использования приложений?
 
Quels sont les pays qui utilisent le plus les apps ?
 Quels sont les pays qui utilisent le plus les apps ? Quels sont les pays qui utilisent le plus les apps ?
Quels sont les pays qui utilisent le plus les apps ?
 
Cómo usan las apps los consumidores
Cómo usan las apps los consumidoresCómo usan las apps los consumidores
Cómo usan las apps los consumidores
 
앱 마케팅이란?
앱 마케팅이란?앱 마케팅이란?
앱 마케팅이란?
 
쇼핑 앱을 위한 모범 방안
쇼핑 앱을 위한  모범 방안 쇼핑 앱을 위한  모범 방안
쇼핑 앱을 위한 모범 방안
 
线下服务移动化, 吸引中国消费者
线下服务移动化, 吸引中国消费者线下服务移动化, 吸引中国消费者
线下服务移动化, 吸引中国消费者
 
모바일 티핑 포인트에 도달한 중국의 설날 (KR)
모바일 티핑 포인트에 도달한 중국의 설날 (KR)모바일 티핑 포인트에 도달한 중국의 설날 (KR)
모바일 티핑 포인트에 도달한 중국의 설날 (KR)
 
中国春节为移动应用带来发展机遇 (CN)
中国春节为移动应用带来发展机遇 (CN)中国春节为移动应用带来发展机遇 (CN)
中国春节为移动应用带来发展机遇 (CN)
 
Chinese New Year Reaches Mobile Tipping Point
Chinese New Year Reaches Mobile Tipping PointChinese New Year Reaches Mobile Tipping Point
Chinese New Year Reaches Mobile Tipping Point
 
Portfolio Strategies in the Mobile Gaming Industry
Portfolio Strategies in the Mobile Gaming IndustryPortfolio Strategies in the Mobile Gaming Industry
Portfolio Strategies in the Mobile Gaming Industry
 
App Annie Index for Music- September 2014
App Annie Index for Music- September 2014App Annie Index for Music- September 2014
App Annie Index for Music- September 2014
 

Recently uploaded

Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
SOFTTECHHUB
 
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfUnlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Malak Abu Hammad
 
Artificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopmentArtificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopment
Octavian Nadolu
 
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
Neo4j
 
UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
DianaGray10
 
Programming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup SlidesProgramming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup Slides
Zilliz
 
Full-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalizationFull-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalization
Zilliz
 
Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1
DianaGray10
 
Essentials of Automations: The Art of Triggers and Actions in FME
Essentials of Automations: The Art of Triggers and Actions in FMEEssentials of Automations: The Art of Triggers and Actions in FME
Essentials of Automations: The Art of Triggers and Actions in FME
Safe Software
 
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAUHCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
panagenda
 
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Speck&Tech
 
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 202420240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
Matthew Sinclair
 
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of GermanyPresentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
innovationoecd
 
Uni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems Copilot event_05062024_C.Vlachos.pdfUni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems S.M.S.A.
 
TrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy Survey
TrustArc
 
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
名前 です男
 
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
Edge AI and Vision Alliance
 
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
Neo4j
 
Best 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERPBest 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERP
Pixlogix Infotech
 
GenAI Pilot Implementation in the organizations
GenAI Pilot Implementation in the organizationsGenAI Pilot Implementation in the organizations
GenAI Pilot Implementation in the organizations
kumardaparthi1024
 

Recently uploaded (20)

Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
 
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfUnlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
 
Artificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopmentArtificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopment
 
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
 
UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
 
Programming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup SlidesProgramming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup Slides
 
Full-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalizationFull-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalization
 
Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1
 
Essentials of Automations: The Art of Triggers and Actions in FME
Essentials of Automations: The Art of Triggers and Actions in FMEEssentials of Automations: The Art of Triggers and Actions in FME
Essentials of Automations: The Art of Triggers and Actions in FME
 
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAUHCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
 
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
 
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 202420240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
 
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of GermanyPresentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
 
Uni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems Copilot event_05062024_C.Vlachos.pdfUni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems Copilot event_05062024_C.Vlachos.pdf
 
TrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy Survey
 
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
 
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
 
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
 
Best 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERPBest 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERP
 
GenAI Pilot Implementation in the organizations
GenAI Pilot Implementation in the organizationsGenAI Pilot Implementation in the organizations
GenAI Pilot Implementation in the organizations
 

Mobile App Stores Economy - Casual Connect 2012

  • 1. Mobile App Stores Economy Casual Connect Seattle 24-26 July 2012 CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE Ⓒ AppAnnie 2012 Friday, 27 July 12
  • 2. Agenda 1. About  App  Annie 2. Just  how  Big  are  iOS  Games? 3. Seasonal  Trends  on  iOS 4. iOS  versus  Google  Play  for  Games:   Who  is  winning  in  US,  UK,  and  Japan? Friday, 27 July 12
  • 3. Content Distribution over the Years 1950 S 2000 S 2010 S 1950 S 2000 S Broadcast Open Web Broadcast Market data for TV Open Web Market data for websites, Market dataetc. TV ratings for visits, visitors etc. Market data for websites, ratings etc. visits, visitors etc. Digital App Stores Market data for all kinds of digital app content including games, music, books, software etc. Retail market data for physical consumer goods Retail market data for physical consumer goods As  media  landscapes  evolve,  so  should  Market  Data In  2011,  App  Annie  raised  a  Series  A  funding  round  led  by  IDG  Capital  Partners.   Friday, 27 July 12
  • 4. #1 app store analytics and market data for iOS and Google Play, and growing! App  &  Game   Publishers VCs,  Media   Agencies OEMs,  Carriers,   Pla@orms SelecBon  of Paid  Customers 80%  of  the  Top  100  iOS  Publishers  WW 125,000+  apps,  14,000+  publishers.  Largest  userbase  in  the  US Friday, 27 July 12
  • 5. App Annie Products on iOS and Google Play K o SD N Tracks  app  performance:   Analyze  global  app   Advanced  market   sales,  downloads,  reviews stores  rankings intelligence  data Used  by  more  than  125,000+   Tracks  rankings  of  850,000+   The  most  accurate  market   apps  and  14,000+  publishers apps esHmates  for  app  stores A  unique  suite  of  freemium  services  for  the  app  industry Friday, 27 July 12
  • 6. App Annie Intelligence The most accurate estimates available for app stores CompeBtor  Strategy Follow  compeHtors  and  calculate  market  share ! InternaBonal  Strategy Plan  internaHonal  expansion  based  on  ROI,  growth  trends Product  Por@olio  Strategy Understand  what  kinds  of  IP  are  commercially  successful MoneBzaBon  Strategy Know  what  moneHzaHon  strategies  actually  work Ad  Buying  Strategy How  many  downloads  to  get  into  Top  25? Subscribed  by  7  of  the  Top  10  iOS  publishers  worldwide! Friday, 27 July 12
  • 7. Agenda 1. About  App  Annie 2. Just  how  Big  are  iOS  Games? 3. Seasonal  Trends  on  iOS 4. iOS  versus  Google  Play  for  Games:   Who  is  winning  in  US,  UK,  and  Japan? Friday, 27 July 12
  • 8. Top Countries WW for iOS Games Revenues Downloads 1.  United  States 1.  United  States 2.  Japan 2.  China 3.  United  Kingdom 3.  Japan 4.  Australia 4.  United  Kingdom 5.  Canada 5.  France 6.  Germany 6.  Germany 7.  France 7.  Canada 8.  China 8.  Australia Japan  and  China  are   9.  Russia 9.  Italy right  behind  the  US  on   10.  Italy 10.  Russia 11.  South  Korea 11.  Thailand revenues  and  downloads 12.  Singapore 12.  South  Korea 13.  Switzerland 13.  Taiwan 14.  Taiwan 14.  Mexico 15.  Netherlands 15.  Spain 16.  Mexico 16.  Saudi  Arabia 17.  Hong  Kong 17.  Brazil 18.  Brazil 18.  Netherlands Based  on  App  Annie  Intelligence   19.  Thailand 19.  Hong  Kong worldwide  data,  Games  Category,   May  2012 20.  Sweden 20.  Singapore Friday, 27 July 12
  • 9. APAC vs Europe vs US on iOS Games Revenues Downloads APAC US US 35% 34% APAC 47% 44% Europe Europe 18% 22% Countries  Included:  Top  14  APAC  countries,  Top  9  European  countries  and  US US  leads  on  revenue   Based  on  App  Annie  Intelligence  worldwide  data,  Games  Category,  May  2012 APAC  leads  on  downloads Friday, 27 July 12
  • 10. Revenue per Download for iOS Games $2.00$ $1.90& Japan  generates  nearly  3x  the  revenue   $1.80$ $1.60$ per  download  of  the  US! $1.40$ $1.20$ $1.00$ $0.80$ $0.69& $0.67& $0.60$ $0.47& $0.49& $0.37& $0.35& $0.34& $0.40$ $0.23& $0.22& $0.20$ $0.07& $0.00$ & n& & a& & n& a& & & & y& lia m ce es ly W re an in pa ai Ita do at an W ra Sp Ch Ko rm Ja St st ng Fr h& d& Au Ge Ki ut ite d& So Un ite Un Gross  Revenue  /  Total  Downloads  of  apps  moneJzing  on  the  App  Store   Based  on  App  Annie  Intelligence  worldwide  data,  Games  Category,  May  2012 Friday, 27 July 12
  • 11. Revenue of #1 Top Grossing Game across Countries Index 120" * 100" The  top  app  in  the  US  makes  most  money 80" Japan  not  far  behind    due  to  very  high  ARPU 60" 40" 20" 0" United' Japan' United' China' Australia' Canada' France' Germany' Italy' Russia' States' Kingdom' Based  on  App  Annie  Intelligence  worldwide  iOS  data,  Games  Category,  May  2012 * Set iOS US Revenue as Index=100 Friday, 27 July 12
  • 12. Top 10 non-US publishers by Revenues on iOS (in Alphabetical order) • CAPCOM  (JP) • PlayJka  (IL)   • Game  Insight  (RU) • Rovio  (FI) • GameloX  (FR) • SEGA  (JP) • GREE  (JP) • SQUARE  ENIX  (JP) • HalZrick  Studios  (AU) • Tap4Fun  (CN) Percentage  of  revenue  in  the  US: • Range  =  1%  to  61% • Average  =  32% Some  of  the  top  global  game  publishers  are  making  very  li`le   money  in  the  US,  the  world’s  largest  iOS  games  market Based  on  App  Annie  Intelligence  Worldwide  EsJmated  Revenues,  Q1  2012 Friday, 27 July 12
  • 13. Top 10 US Game publishers by Revenues on iOS (in  AlphabeJcal  order) • Backflip  Studios • Pocket  Gems • Chair  Entertainment • Storm8 • Disney • Tinyco • Electronic  Arts • Z2Live • Glu  Games • Zynga Percentage  of  revenue  outside  of  US: • Range  =  46%  to  79% • Average  =  56% The  top  US  publishers  make   almost  half  their  revenues  outside  of  the  US Based  on  App  Annie  Intelligence  Worldwide  EsJmated  Revenues,  Q1  2012 Friday, 27 July 12
  • 14. iOS Games: Key Trends Tectonic Shifts in the App Store Globe APAC is challenging the US and 2x Europe in downloads and revenues Many of the top game publishers are making most of their revenue outside the US Japan’s “revenue per download” is nearly 3x of US, 27x of China! Friday, 27 July 12
  • 15. Agenda 1. About  App  Annie 2. Just  how  Big  are  iOS  Games? 3. Seasonal  Trends  on  iOS 4. iOS  versus  Google  Play  for  Games:   Who  is  winning  in  US,  UK,  and  Japan? Friday, 27 July 12
  • 16. Device, carrier launches and seasons have significant effect US:$iPhone$Download$and$Revenue$Comparison$YoY$ Download" Revenue" 300" 250" Revenues outgrowing downloads 200" 150" +117% * 100" 50" 0" Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 iPhone 4 X’mas Verizon X’mas Launch Release iPhone 4S Verizon Sprint iPhone 4 Launch Release Release iOS 5 iPhone 4S iPhone 4S & Release iPhone 4 CDMA iPhone  revenues  grew  2x  in  2  years *  Set  July-­‐2010  Rev  and   Based  on  App  Annie  Intelligence  United  States  EsJmated  Revenues,  2010  July-­‐2012  June Download  Data  as  index=100 Friday, 27 July 12
  • 17. Device, carrier launches and seasons have significant effect US:$iPad$Download$and$Revenue$Comparison$YoY$ Download" Revenue" 700" 600" Downloads outgrowing revenues 500" 400" 300" +325% 200" * 100" 0" Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 iPad 2 New iPad X’mas X’mas Launch Launch Verizon Released iPad  revenues  grew  4x  in  2  years *  Set  July-­‐2010  Rev  and   Based  on  App  Annie  Intelligence  United  States  EsJmated  Revenues,  2010  July-­‐2012  June Download  Data  as  index=100 Friday, 27 July 12
  • 18. Seasonality in US: Key Trends Long-term seasonal trends are key to a game publisher’s distribution strategy Device and carrier launches can drive up to a 50% increase in app store downloads and revenues Christmas periods exhibit up to a 50% month-on-month increase in revenues iPad’s revenue growth has been twice the rate of iPhone’s (over last 2 years) Friday, 27 July 12
  • 19. Agenda 1. About  App  Annie 2. Just  how  Big  are  iOS  Games? 3. Seasonal  Trends  on  iOS 4. iOS  versus  Google  Play  for  Games:   Who  is  winning  in  US,  UK,  and  Japan? Friday, 27 July 12
  • 20. iOS versus Google Play for Games Based  on  App  Annie  Intelligence  -­‐  Japan,  UK  and   13% US  data,  All  Category  May  2012 23% 34% 41% 5%# 10%$ 10%$ 35%# 45%$ Download 52%$ 38%$ 45%$ 60%# 9%# 31%$ 25%$ 23%$ 28%# 36%$ Revenue 44%$ 63%# 41%$ iPad% iPhone% Google%Play% Google  Play  strong  in  downloads,  but  smaller  in  revenue  share iOS  is  parBcularly  strong  in  Japan. Friday, 27 July 12
  • 21. Fastest Revenue Growth Countries for Games Thailand% 163%% Indonesia% 139%% Belgium% 137%% Macau% 128%% Japan% 123%% 0%% 50%% 100%% 150%% 200%% Belgium% 202%% Thailand% 175%% Japan% 163%% Sweden% 151%% Russia% 145%% 0%% 50%% 100%% 150%% 200%% 250%% Based  on  App  Annie  Intelligence  APAC,   Europe  and  US  data,  Games  Category iOS  displaying  fastest  growth  in  Asia Jan  2012  -­‐  Jun  2012 Google  Play  growing  across  Europe  and  Japan Friday, 27 July 12
  • 22. Fastest Download Growth Countries for Games Indonesia% 153%% Thailand% 152%% Vietnam% 147%% Philippines% 134%% Belgium% 107%% 0%% 20%% 40%% 60%% 80%% 100%% 120%% 140%% 160%% 180%% Indonesia$ 138%$ Vietnam$ 130%$ Philippines$ 109%$ Thailand$ 107%$ Belgium$ 79%$ 0%$ 20%$ 40%$ 60%$ 80%$ 100%$ 120%$ 140%$ 160%$ Based  on  App  Annie  Intelligence  APAC,   Europe  and  US  data,  Games  Category Jan  2012  -­‐  Jun  2012 Top  5  growth  countries  of  iOS  and  Google  Play  are  same Friday, 27 July 12
  • 23. Top Categories by Revenue for Games 1 Simulation Arcade 1 Simulation Arcade 1 Role Playing Casual 2 Role Playing Casual 2 Adventure Casual 2 Adventure Arcade 3 Adventure Cards 3 Action Cards 3 Card Cards 4 Strategy Brain 4 Strategy Brain 4 Puzzle Sports 5 Action Racing 5 Role Playing Sports 5 Simulation Brain Card  and  Brain  games  high  on  the  revenue  charts  for  Google  Play iOS  dominated  by  more  sophisBcated  gaming  IP Based  on  App  Annie  Intelligence  -­‐  Japan,  UK,  US  data,  Games  Category  May  2012 Friday, 27 July 12
  • 24. Top Categories by Download for Games 1 Action Arcade 1 Puzzle Arcade 1 Action Arcade 2 Arcade Brain 2 Action Brain 2 Arcade Casual 3 Puzzle Casual 3 Arcade Casual 3 Puzzle Brain 4 Adventure Sports 4 Simulation Sports 4 Kids Cards 5 Family Racing 5 Adventure Racing 5 Adventure Sports Similar  category  trends  across  countries  and  pla@orms Based  on  App  Annie  Intelligence  -­‐  Japan,  UK,  US  data,  Games  Category  May  2012 Friday, 27 July 12
  • 25. iOS vs Google Play: Key Trends Google  Play  sJll  generaJng  1/3  revenues   compared  to  iOS iOS  parJcularly  strong  in  moneJzaJon   and  growth  for  Asia iOS  moneJzing  through  more   sophisBcated  Jtles Friday, 27 July 12
  • 26. Get  free  app   store  stats www.appannie.com CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE Ⓒ AppAnnie 2012 Friday, 27 July 12

Editor's Notes

  1. \n
  2. \n
  3. \n
  4. \n
  5. \n
  6. \n
  7. \n
  8. \n
  9. \n
  10. \n
  11. \n
  12. \n
  13. \n
  14. \n
  15. \n
  16. \n
  17. \n
  18. \n
  19. \n
  20. \n
  21. \n
  22. \n
  23. \n
  24. \n
  25. \n
  26. \n