New Media Atlanta Presentation
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Brent Leary is a CRM consultant and industry analyst. Before 2004, he implemented CRM solutions for businesses. After 2004, he became an analyst advising companies like Intuit and Microsoft. He started blogging and podcasting about social media and CRM in the late 2000s. He saw the rise of social media and its importance for businesses to engage with customers. He advocates for an approach called "social CRM" where companies automate content creation, analyze social data, and engage boldly with customers online.
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New Media Atlanta Presentation
- 1. Brent Leary, CRM Essentials
- 2. About Me….Before 2004 CRM implementation consultant. Salesforce.com and Microsoft CRM certified partners Customers include local small businesses like ERS, Icebox Reads Inc., Entrepreneur, Wall Street, Black Enterprise
- 3. About Me….After 2004 CRM industry analyst, advisor, strategic consultant Customers include Intuit, Microsoft, RIM, Sage Quoted in Inc., Entrepreneur, Wall Street, Black Enterprise
- 11. The Rise of the Social Customer
- 17. More time spent being soci al
- 23. We’ve got tools
- 24. Conversation Prism – Brian Solis BrentLeary.com
- 25. We have these…
- 26. These weren’t around either…
- 28. We Have Emotions
- 31. Why Did They Do This? BrentLeary.com
- 32. Obama Campaign Stats [ from Edelman Report ]
- 33. We have opinions… And the need to share them
- 34. Opinions Create Communities…Accidentally #scrm @prem_k @ekolsky @johnmoore @mjayliebs
- 35. We have opinions… And the need to share them
- 36. We have opinions… And the need to share them
- 41. Social CRM, Twitter & Biscuits
- 43. Humanizing the Big Box BrentLeary.com
- 48. Putting Created Content to Use
- 49. Help People Be More Social BrentLeary.com
- 50. BrentLeary.com
- 51. CRM – Engagement by Faciliation
- 58. Remember the Good, Bad, Ugly & Unexpected: A Cautionary Tale
- 59. Remember the Good, Bad, Ugly & Unexpected: A Cautionary Tale
- 60. Remember the Good, Bad, Ugly & Unexpected: A Cautionary Tale
- 61. Remember the Good, Bad, Ugly & Unexpected: A Cautionary Tale
- 62. Analysis: The New Metric System WebAnalyticsDemystified.com 2008
- 64. Measuring Random Acts of Web Socialism
- 65. Number of Content Spreaders
- 66. Who’s Favoring Your Tweets?
- 67. Analyze This….
- 73. Pyramid of Customer Loyalty
Editor's Notes
- Automation Automating routine tasks and activities frees up valuable time which can be spent strengthening business relationships Analysis Capturing “social” data along with other web-based data (conversions, transactions) to gain competitive advantages in building meaningful, long lasting relationships Audacity Automating routine stuff should allow small businesses to work on creating “sticky” web presences (websites, blogs, etc.) AND grow their presence on the web