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LSC 332: Lecture
Introduction to Identity




                           DON STANLEY | @3rhinomedia | Fall 2012
What is Identity?
  [Assignment]:
  •    Creating Logo (color, fonts, arrangement)
  •   Business Card
  •   Letterhead
  •   Resume
  •   Envelope (extra credit)




                                           DON STANLEY | @3rhinomedia | Fall 2012
Why Should You Care?
1.   What’s the average length of time in a job in 20s?




                                              DON STANLEY | @3rhinomedia | Fall 2012
Why Should You Care?
1.   What’s the average length of time in a job in 20s? 13 months




                                             DON STANLEY | @3rhinomedia | Fall 2012
Why Should You Care?
1.   What’s the average length of time in a job in 20s? 13 months
2.   What’s the overall average length of time in a job?




                                             DON STANLEY | @3rhinomedia | Fall 2012
Why Should You Care?
1.   What’s the average length of time in a job in 20s? 13 months
2.   What’s the overall average length of time in a job? 2.2 years




                                              DON STANLEY | @3rhinomedia | Fall 2012
Why Should You Care?
1.   What’s the average length of time in a job in 20s? 13 months
2.   What’s the overall average length of time in a job? 2.2 years
3.   70% of American workers experience stress-related illness




                                              DON STANLEY | @3rhinomedia | Fall 2012
Why Should You Care?
1.   What’s the average length of time in a job in 20s? 13 months
2.   What’s the overall average length of time in a job? 2.2 years
3.   70% of American workers experience stress-related illness
4.   33% increase of heart attacks on Monday mornings




                                              DON STANLEY | @3rhinomedia | Fall 2012
Why Should You Care?
1.   What’s the average length of time in a job in 20s? 13 months
2.   What’s the overall average length of time in a job? 2.2 years
3.   70% of American workers experience stress-related illness
4.   33% increase of heart attacks on Monday mornings
5.   According to the CDC more people die at 9 am Monday than any
     of time or day of the week




                                              DON STANLEY | @3rhinomedia | Fall 2012
Why Should You Care?
1.   What’s the average length of time in a job in 20s? 13 months
2.   What’s the overall average length of time in a job? 2.2 years
3.   70% of American workers experience stress-related illness
4.   33% increase of heart attacks on Monday mornings
5.   According to the CDC more people die at 9 am Monday than any
     of time or day of the week
6.   Why did Dan Miller, Career Coach, start a radio show on Sunday
     nights?




                                              DON STANLEY | @3rhinomedia | Fall 2012
Why Should You Care?
1.   What’s the average length of time in a job in 20s? 13 months
2.   What’s the overall average length of time in a job? 2.2 years
3.   70% of American workers experience stress-related illness
4.   33% increase of heart attacks on Monday mornings
5.   According to the CDC more people die at 9 am Monday than any
     of time or day of the week
6.   Why did Dan Miller, Career Coach, start a radio show on Sunday
     nights?
7.   How many hours are in a week?




                                              DON STANLEY | @3rhinomedia | Fall 2012
Why Should You Care?
1.   What’s the average length of time in a job in 20s? 13 months
2.   What’s the overall average length of time in a job? 2.2 years
3.   70% of American workers experience stress-related illness
4.   33% increase of heart attacks on Monday mornings
5.   According to the CDC more people die at 9 am Monday than any
     of time or day of the week
6.   Why did Dan Miller, Career Coach, start a radio show on Sunday
     nights?
7.   How many hours are in a week?
8.   How many are dedicated to working?




                                              DON STANLEY | @3rhinomedia | Fall 2012
3 Core Areas to Highlight
1.   Skills/Abilities




                        DON STANLEY | @3rhinomedia | Fall 2012
3 Core Areas to Highlight
1.   Skills/Abilities
2.   Personality Traits




                          DON STANLEY | @3rhinomedia | Fall 2012
3 Core Areas to Highlight
1.   Skills/Abilities
2.   Personality Traits
3.   Values/Dreams/Passions




                              DON STANLEY | @3rhinomedia | Fall 2012
Let’s look at some Examples
 When you see these samples, what comes to mind?
 •  What are their skills?
 •   What are their personalities like?
 •   What would they love to do?


 •   www.egrantdesign.com/portfolio/
 •   Smashing Magazine
 •   Web Design Ledger




                                          DON STANLEY | @3rhinomedia | Fall 2012
What do you want to say?
  Homework:
  Answer these questions
  •   What are your skills/abilities?
  •    What are your personality traits?
  •    What are your values/dreams?
  •    What companies need these traits and would value them?


  Create logo samples. Be willing to experiment. Think colors and fonts
      (dafont). Have samples ready to share next Tuesday. Then we’ll
      talk about colors and business cards




                                           DON STANLEY | @3rhinomedia | Fall 2012

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LSC332 Creating Your Own Brand

  • 1. LSC 332: Lecture Introduction to Identity DON STANLEY | @3rhinomedia | Fall 2012
  • 2. What is Identity? [Assignment]: • Creating Logo (color, fonts, arrangement) • Business Card • Letterhead • Resume • Envelope (extra credit) DON STANLEY | @3rhinomedia | Fall 2012
  • 3. Why Should You Care? 1. What’s the average length of time in a job in 20s? DON STANLEY | @3rhinomedia | Fall 2012
  • 4. Why Should You Care? 1. What’s the average length of time in a job in 20s? 13 months DON STANLEY | @3rhinomedia | Fall 2012
  • 5. Why Should You Care? 1. What’s the average length of time in a job in 20s? 13 months 2. What’s the overall average length of time in a job? DON STANLEY | @3rhinomedia | Fall 2012
  • 6. Why Should You Care? 1. What’s the average length of time in a job in 20s? 13 months 2. What’s the overall average length of time in a job? 2.2 years DON STANLEY | @3rhinomedia | Fall 2012
  • 7. Why Should You Care? 1. What’s the average length of time in a job in 20s? 13 months 2. What’s the overall average length of time in a job? 2.2 years 3. 70% of American workers experience stress-related illness DON STANLEY | @3rhinomedia | Fall 2012
  • 8. Why Should You Care? 1. What’s the average length of time in a job in 20s? 13 months 2. What’s the overall average length of time in a job? 2.2 years 3. 70% of American workers experience stress-related illness 4. 33% increase of heart attacks on Monday mornings DON STANLEY | @3rhinomedia | Fall 2012
  • 9. Why Should You Care? 1. What’s the average length of time in a job in 20s? 13 months 2. What’s the overall average length of time in a job? 2.2 years 3. 70% of American workers experience stress-related illness 4. 33% increase of heart attacks on Monday mornings 5. According to the CDC more people die at 9 am Monday than any of time or day of the week DON STANLEY | @3rhinomedia | Fall 2012
  • 10. Why Should You Care? 1. What’s the average length of time in a job in 20s? 13 months 2. What’s the overall average length of time in a job? 2.2 years 3. 70% of American workers experience stress-related illness 4. 33% increase of heart attacks on Monday mornings 5. According to the CDC more people die at 9 am Monday than any of time or day of the week 6. Why did Dan Miller, Career Coach, start a radio show on Sunday nights? DON STANLEY | @3rhinomedia | Fall 2012
  • 11. Why Should You Care? 1. What’s the average length of time in a job in 20s? 13 months 2. What’s the overall average length of time in a job? 2.2 years 3. 70% of American workers experience stress-related illness 4. 33% increase of heart attacks on Monday mornings 5. According to the CDC more people die at 9 am Monday than any of time or day of the week 6. Why did Dan Miller, Career Coach, start a radio show on Sunday nights? 7. How many hours are in a week? DON STANLEY | @3rhinomedia | Fall 2012
  • 12. Why Should You Care? 1. What’s the average length of time in a job in 20s? 13 months 2. What’s the overall average length of time in a job? 2.2 years 3. 70% of American workers experience stress-related illness 4. 33% increase of heart attacks on Monday mornings 5. According to the CDC more people die at 9 am Monday than any of time or day of the week 6. Why did Dan Miller, Career Coach, start a radio show on Sunday nights? 7. How many hours are in a week? 8. How many are dedicated to working? DON STANLEY | @3rhinomedia | Fall 2012
  • 13. 3 Core Areas to Highlight 1. Skills/Abilities DON STANLEY | @3rhinomedia | Fall 2012
  • 14. 3 Core Areas to Highlight 1. Skills/Abilities 2. Personality Traits DON STANLEY | @3rhinomedia | Fall 2012
  • 15. 3 Core Areas to Highlight 1. Skills/Abilities 2. Personality Traits 3. Values/Dreams/Passions DON STANLEY | @3rhinomedia | Fall 2012
  • 16. Let’s look at some Examples When you see these samples, what comes to mind? • What are their skills? • What are their personalities like? • What would they love to do? • www.egrantdesign.com/portfolio/ • Smashing Magazine • Web Design Ledger DON STANLEY | @3rhinomedia | Fall 2012
  • 17. What do you want to say? Homework: Answer these questions • What are your skills/abilities? • What are your personality traits? • What are your values/dreams? • What companies need these traits and would value them? Create logo samples. Be willing to experiment. Think colors and fonts (dafont). Have samples ready to share next Tuesday. Then we’ll talk about colors and business cards DON STANLEY | @3rhinomedia | Fall 2012

Editor's Notes

  1. How will you distribute. What methods have you used? Give newspaper example from course book.
  2. How will you distribute. What methods have you used? Give newspaper example from course book.
  3. How will you distribute. What methods have you used? Give newspaper example from course book.
  4. How will you distribute. What methods have you used? Give newspaper example from course book.
  5. How will you distribute. What methods have you used? Give newspaper example from course book.
  6. How will you distribute. What methods have you used? Give newspaper example from course book.
  7. How will you distribute. What methods have you used? Give newspaper example from course book.
  8. How will you distribute. What methods have you used? Give newspaper example from course book.
  9. How will you distribute. What methods have you used? Give newspaper example from course book.
  10. How will you distribute. What methods have you used? Give newspaper example from course book.
  11. How will you distribute. What methods have you used? Give newspaper example from course book.
  12. How will you distribute. What methods have you used? Give newspaper example from course book.
  13. How will you distribute. What methods have you used? Give newspaper example from course book.
  14. How will you distribute. What methods have you used? Give newspaper example from course book.
  15. How will you distribute. What methods have you used? Give newspaper example from course book.
  16. How will you distribute. What methods have you used? Give newspaper example from course book.