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LSC 432: Jam
Session #2
Setting the Foundation with Social Media
Topics?
How did choosing topics go? Easy? Difficult?
Why is this so important?
This Matters …
1500 Business School Grads had 2 choices
for their career and financial goals
Choice A: said they wanted to make
money first so that they could do what
they really wanted to do later—after
they had taken care of their financial
concerns

Choice B: said they would pursued their
true interests first, sure that money
eventually would follow.
1245 (83%) Choice A: said they wanted to make
money first so that they could do what
they really wanted to do later—after
they had taken care of their financial
concerns
255 (17%) Choice B: said they would pursued their
true interests first, sure that money
eventually would follow.
After 20 years …
101 respondents were millionaires
so the question is …
How many were from each category?
After 20 years …
101 respondents were millionaires
so the question is …
How many were from each category?

A = 1 out of 1245
B = 100 out of 255
“The overwhelming majority
of people who have become
wealthy have become so
thanks to work they found
profoundly absorbing. . . .
Their 'luck' arose from the
accidental dedication they
had to an area they enjoyed.”
-- Srully Blotnick
Case Studies
Let’s review some real-world case studies.

Please note: each person has
• a focus,
• a core audience they speak to,
• they are not big names outside of their industries,
• they don’t have formal degrees in their areas of expertise
• are doing very well financially WHILE pursuing their core
interest
zero
starts @
Let’s review some real-world case studies.

Please note: each person has
• a focus,
• a core audience they speak to,
• they are not big names outside of their industries,
• they don’t have formal degrees in their areas of expertise
• are doing very well financially WHILE pursuing their core interest
Two Options: U Choose?

Day 1: $.01

Day 1: $1,000,000
Two Options: U Choose?

Day 1: $.01
Day 11: $10.24

Day 1: $1,000,000
Day 11: $1,000,000
Two Options: U Choose?

Day 1: $.01
Day 11: $10.24
Day 15: $163.84

Day 1: $1,000,000
Day 11: $1,000,000
Day 15: $1,000,000
Two Options: U Choose?

Day 1: $.01
Day 11: $10.24
Day 15: $163.84
Day 21: $10,485.76

Day 1: $1,000,000
Day 11: $1,000,000
Day 15: $1,000,000
Day 21: $1,000,000
Two Options: U Choose?

Day 1: $.01
Day 11: $10.24
Day 15: $163.84
Day 21: $10,485.76
DAY 31: $10,737,418.24

Day 1: $1,000,000
Day 11: $1,000,000
Day 15: $1,000,000
Day 21: $1,000,000
DAY 31: $1,000,000
Ana-White

DON STANLEY | @3rhinomedia | Spring 2013
Patrick Flynn

DON STANLEY | @3rhinomedia | Spring 2013
Gary Vaynerchuk
DON STANLEY | @3rhinomedia | Spring 2013
Scott Stratten

DON STANLEY | @3rhinomedia | Spring 2013
Mari Smith

DON STANLEY | @3rhinomedia | Spring 2013
Lewis Howes

DON STANLEY | @3rhinomedia | Spring 2013
Marcus Sheridan

DON STANLEY | @3rhinomedia | Spring 2013
James Wedmore

DON STANLEY | @3rhinomedia | Spring 2013
Joe Pulizzi

DON STANLEY | @3rhinomedia | Spring 2013
Mark Schaefer
7 Reasons

DON STANLEY | @3rhinomedia | Spring 2013
Key Takeaways?
What are your impressions after reviewing these
case studies?
What can you learn by studying and
deconstructing their blogs and social media
activities?
Next Class
Dig deeper on
• choosing an audience using social media
• Targeting your audiences
• Beginning your content strategy
Homework
• BOOK READING: Jeff Bullas Blogging the Smart
Way Chapter 1-3
• BLOG STRATEGY EXERCISE 1: (handed out in
class)
• Begin setting up your blog professional blog
• Google yourself. Type out what search results
you find.
• Check the class blog for additional homework
• Tweet key takeaways from class

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432 s14 lecture 2

  • 1. LSC 432: Jam Session #2 Setting the Foundation with Social Media
  • 2. Topics? How did choosing topics go? Easy? Difficult? Why is this so important?
  • 3. This Matters … 1500 Business School Grads had 2 choices for their career and financial goals
  • 4. Choice A: said they wanted to make money first so that they could do what they really wanted to do later—after they had taken care of their financial concerns Choice B: said they would pursued their true interests first, sure that money eventually would follow.
  • 5. 1245 (83%) Choice A: said they wanted to make money first so that they could do what they really wanted to do later—after they had taken care of their financial concerns 255 (17%) Choice B: said they would pursued their true interests first, sure that money eventually would follow.
  • 6. After 20 years … 101 respondents were millionaires so the question is … How many were from each category?
  • 7. After 20 years … 101 respondents were millionaires so the question is … How many were from each category? A = 1 out of 1245 B = 100 out of 255
  • 8. “The overwhelming majority of people who have become wealthy have become so thanks to work they found profoundly absorbing. . . . Their 'luck' arose from the accidental dedication they had to an area they enjoyed.” -- Srully Blotnick
  • 9. Case Studies Let’s review some real-world case studies. Please note: each person has • a focus, • a core audience they speak to, • they are not big names outside of their industries, • they don’t have formal degrees in their areas of expertise • are doing very well financially WHILE pursuing their core interest
  • 11. Let’s review some real-world case studies. Please note: each person has • a focus, • a core audience they speak to, • they are not big names outside of their industries, • they don’t have formal degrees in their areas of expertise • are doing very well financially WHILE pursuing their core interest
  • 12.
  • 13. Two Options: U Choose? Day 1: $.01 Day 1: $1,000,000
  • 14. Two Options: U Choose? Day 1: $.01 Day 11: $10.24 Day 1: $1,000,000 Day 11: $1,000,000
  • 15. Two Options: U Choose? Day 1: $.01 Day 11: $10.24 Day 15: $163.84 Day 1: $1,000,000 Day 11: $1,000,000 Day 15: $1,000,000
  • 16. Two Options: U Choose? Day 1: $.01 Day 11: $10.24 Day 15: $163.84 Day 21: $10,485.76 Day 1: $1,000,000 Day 11: $1,000,000 Day 15: $1,000,000 Day 21: $1,000,000
  • 17. Two Options: U Choose? Day 1: $.01 Day 11: $10.24 Day 15: $163.84 Day 21: $10,485.76 DAY 31: $10,737,418.24 Day 1: $1,000,000 Day 11: $1,000,000 Day 15: $1,000,000 Day 21: $1,000,000 DAY 31: $1,000,000
  • 18. Ana-White DON STANLEY | @3rhinomedia | Spring 2013
  • 19. Patrick Flynn DON STANLEY | @3rhinomedia | Spring 2013
  • 20. Gary Vaynerchuk DON STANLEY | @3rhinomedia | Spring 2013
  • 21. Scott Stratten DON STANLEY | @3rhinomedia | Spring 2013
  • 22. Mari Smith DON STANLEY | @3rhinomedia | Spring 2013
  • 23. Lewis Howes DON STANLEY | @3rhinomedia | Spring 2013
  • 24. Marcus Sheridan DON STANLEY | @3rhinomedia | Spring 2013
  • 25. James Wedmore DON STANLEY | @3rhinomedia | Spring 2013
  • 26. Joe Pulizzi DON STANLEY | @3rhinomedia | Spring 2013
  • 27. Mark Schaefer 7 Reasons DON STANLEY | @3rhinomedia | Spring 2013
  • 28. Key Takeaways? What are your impressions after reviewing these case studies? What can you learn by studying and deconstructing their blogs and social media activities?
  • 29. Next Class Dig deeper on • choosing an audience using social media • Targeting your audiences • Beginning your content strategy
  • 30. Homework • BOOK READING: Jeff Bullas Blogging the Smart Way Chapter 1-3 • BLOG STRATEGY EXERCISE 1: (handed out in class) • Begin setting up your blog professional blog • Google yourself. Type out what search results you find. • Check the class blog for additional homework • Tweet key takeaways from class