The document outlines the process of creating an effective tagline, emphasizing its role in conveying a brand's essence and benefits. It offers a structured approach involving brainstorming and iterative refinement to capture the core message of a business. Examples are provided to inspire creativity in slogan development.

1. LET’S CREATE A TAGLINE!

2. BE CREATIVE

3. THERE ARE
NO BAD IDEAS

4. CAPTURE YOUR
INSPIRATION

6. WHAT IS A TAGLINE?

7. A tagline is a short phrase used to
communicate the essence of brand
and the benefits delivered to target
audiences.

8. How should people feel when
reading your tagline?

9. THE BAD

14. THE GOOD

19. Neville Medhora’s
tagline “recipe”:
1. Dump out your
entire business in a
few sentences
2. Trim it down
3. Trim it down some
more

20. WORD BRAINSTORMING

21. WORD COMBINATIONS

22. What Does Your Company Do

23. word

24. words

25. How would
someone describe
Vena if they had
absolutely no
knowledge of
your industry?

26. What are the
biggest benefits?

27. Why do you do
what you do?

28. WHAT DO YOUR
CUSTOMERS SAY
ABOUT YOUR PRODUCT
AND BRAND?

29. words

31. Run your
business anywhere.

33. It’s how people meet.

35. “Shave Time. Shave Money”

36. “Sea Food Differently”

38. WHAT’S YOUR TAGLINE?