For over 5 years this masterclass has helped participants secure funding from investors, win on BBC Dragons Den, get into Y Combinator, secure new business and as of today - potentially help transform a developing nation. Whether you want to attract funding, present the findings of a report or impress new clients, knowing how to hold the attention of your audience - and more importantly to actually move them - is an essential skill in business. Participants learn the 3 ingredients to a perfect pitch, storytelling techniques to keep your audience interested and body language tips to make you a more confident and persuasive speaker. With advice on creating and delivering rapid-fire pitches, it’s perfect for professionals who want to learn how to stand out in the fast-paced world of business. This is part II new and updated. The first deck now has over 11K views and thousands of leaders and entrepreneurs who've used the tips and techniques in this high-impact workshop. Bookings: https://www.jonasaltman.com/#speaking-1-section More tips: http://bit.ly/2jOHyfp http://bit.ly/2jQJhkE

2. H O W T O
D E L I V E R A
B U S I N E S S
P I T C H

3. H O W T O
D E L I V E R A
B U S I N E S S
P I T C H

4. T H E
B U S I N E S S
O F M O V I N G

5. 6.30
7.00
7.30
8.00
8.20
8.40
9.00
9.20
A G E N D A
Registration
Intro. Key Ingredients. Warm up
Calibration. Script it. Mock Pitching
- - - Break - - -
Storytelling
Pitch Perfect. Business of Moving
Mock Pick 2.0. Hot Seat
Wrap. Resources. Q&A

6. PT1: POSITIONING
WHAT IS YOUR STORY?
PT2: PROMOTION
WHY IS IT CONTAGIOUS?
PT3: PLATFORM
HOW DO YOU DELIVER VALUE?
THE BUSINESS OF MOVING

7. PT1: POSITIONING
WHAT IS YOUR STORY?

9. ESCALATORS
ELEVATORS
DARKNESS
DRIVING
DOGS
LONELINESS
FLYING
DEATH
SICKNESS
DEEP WATER
FINANCIAL
PROBLEMS INSECTS
HEIGHTS
PUBLIC SPEAKING

12. S E L L

13. M O V E

14. MAKE PEOPLE
WANT THINGS
VS.
MAKE THINGS
PEOPLE WANT

20. LOCIC
CHARACTER
EMOTION

21. W H A T
A R E Y O U
W O R K I N G
O N ? [ 10 min ]

22.
W H Y
W H A T
I N V I T E
I N G R E D I E N T S
1
2
3

23.
W H Y
I N G R E D I E N T
1

24. I N G R E D I E N T
1
∆ PEOPLE DON’T
BUY WHAT YOU
DO THEY BUY
WHY YOU DO IT.

26. I N G R E D I E N T
2
W H A T

27. ∆ CLEARLY STATE
THE PROBLEM.
I N G R E D I E N T
2

29.
3. INVITE
I N G R E D I E N T
3

30. I N G R E D I E N T
3
∆ CLEARLY STATE
WHAT YOU NEED.

31.
∆ THEN INVITE YOUR
LISTENER TO JOIN THE
CONVERSATION.

32.
W H Y
W H A T
I N V I T E
I N G R E D I E N T S
PEOPLE DON’TBUY WHAT YOU DO THEY BUY WHY YOU DO IT.
CLEARLY STATE THE PROBLEM.
CLEARLY STATE WHAT YOU NEED.
1
2
3

33. [ 8 min ]

34. PT2: PROMOTION
WHY IS IT CONTAGIOUS?

35. T A R G E T
N E T W O R K
T A R G E T
A U D I E N C E

36. Our thing is a ____
That does _____
This helps people ____

37. DISCOVER WHAT
YOUR LISTENER
REALLY CARES
ABOUT.

38. PROPOSE TO GIVE THEM
SOMETHING THEY WANT..
REALLY

39. LIKE HOW THEY
MIGHT BENEFIT
FROM WORKING
WITH YOU.

40. C o n s u m e r - P r o d u c t R e l a t i o n s h i p s

41. ∆ Market Segment
∆ Problems
∆ Lifestyle
∆ Scale ∆ Lead Use Case
∆ Solution
∆ Experience

42. DOES THE SUMMARY OF YOUR
PITCH WORK AS A TABLE OF
CONTENTS OF A BOOK?

43. DOES YOUR PITCH WORK AS:
1 SENTENCE?
1 PARAGRAPH?
1 PAGE?

44. LOCIC
CHARACTER
EMOTION
This is functional yet safe
I am the humble inventor
Wow! Can you see the possibilities

45. TALK ABOUT
WHY YOU DO
WHAT YOU DO

46. DON’T FORGET
TO MAKE THE
ASK . .

48. STARTWITHTHEEND.

50. ONCE UPON A TIME
THERE WAS NEMO THE ONLY SON OF A PROTECTIVE WIDOW
EVERY DAY
DAD WARNS NEMO OF THE DANGERS OF THE OPEN SEA
ONE DAY
NEMO IGNORES HIS DAD AND SWIMS INTO THE OPEN OCEAN
BECAUSE OF THAT
HE’S CAPTURED BY A DIVER & ENDS UP IN A FISH TANK OF A DENTIST IN SYDNEY
BECAUSE OF THAT
DAD SETS OFF WITH OTHER SEA CREATURES TO SAVE NEMO
UNTIL FINALLY
DAD AND SON FIND EACH OTHER, & REUNITE HAPPILY EVER AFTER.

51. CAPTURE
CREATE
COMMUNICATE

54. [ 15 min ]

55. STORIES…
ARE JUST DATA
WITH SOUL.
via @ Carmine Gallo, Author

56. LAUGHTER
GOOD FOR YOUR HEALTH
LOWERS BLODD PRESSURE
STRENGTHENS IMMUNE SYSTEM
IMPROVES BREATHING
INCREASES ENERGY
MAKES YOU FEEL GOOD

57. THE BRAIN CANNOT TELL THE DIFFERENCE BETWEEN
WHAT IT ACTUALLY SEES AND WHAT IT IMAGINES

58. REMARK
THE BRAIN IS A LAZY PIECE OF MEAT
WE NEED TO FIND NOVEL WAYS
TO HELP THE BRAIN
SEE THINGS DIFFERENTLY

59. LAUGHTER
REMARK
EMPATHY
PASSION
EXPERTISE
THE RIGHT STUFF

60. CONVERSATIONS>
RELATIONSHIPS>
TRANSACTIONS.

63. THE
TWIT
PITCH

64. THE
TWIT
PITCH

69. COFFEE

70. PT3: PLATFORM
HOW DO YOU DELIVER VALUE?

71. Why?
Problem
Solution
Market Size
Competition
Product
Business Model
Team
Growth Strategy
Invitation

72. “..T he pitch deck will keep
evolving your company. In the
ear ly days it w as all the
vision, then it w as talking
about the vision and the
pr oduct. Now it’ s talking
about the vision, the pr oduct
and the metrics and revenues.
At ever y single stage it needs
to constantly evolve.”
Melanie Perkins, CEO @ Canva

73. 3 0
2 0
1 0
s i z e f o n t
m i n u t e s
s l i d e s

76. A D D R E S S T H E M
A C K N O W L E D G E I T
A S K F O R I T
I f y o u ’ r e a w a r e o f c h a l l e n g e s
I f y o u d o n ’ t k n o w s o m e t h i n g
I f y o u n e e d h e l p

77. “Fundraise like a surfer —
plan to take on investors in sets.”

78. via @ Sequoia Capital
Successful Seed Decks

80. D i s c o v e r a n e w w a y t o
t e l l y o u r s t o r y t h a t ’ s
p r e m i s e d a r o u n d y o u r
u n i q u e w o r l d v i e w .

81. D e m o n s t r a t e s o m e t h i n g
y o u s e e , t h a t e v e r y o n e
e l s e d o e s n’ t .

84. GIVE & GET

85. C R E D I B L E
V U L N E R A B L E
B e c o m e
B y b e i n g

86. “Here are 3 reasons you
should not invest in Babble”
Rufus Griscom, Founder of parenting blog Babble

87. Funded $3.1 million

88. “Here are 5 reasons you
should not buy Babble”

89. Disney bought them for $40 million

90. Adam Grand, Ideas @ TED
Context
Candidness
Credibility
Conversation

91. EYE CONTACT
CALMNESS
GESTURES
SMILING
PACING
POSING

98. ENTERTAIN
EDUCATE
ENGAGE
CHARM THEIR PANTS OFF
MAKE IT PERSONAL & RELEVANT
THROUGH STORYTELLING

99. OLD SCHOOL SELLING NEW SCHOOL SELLING

103. [ 15 min ]

104. PRACTICE

105. OUT LOUD

107. “THE PURPOSE OF
THE PITCH IS NOT
NECESSARILY TO
MOVE OTHERS TO
ADOPT YOUR
IDEA..
THE PURPOSE IS
TO OFFER
SOMETHING
SO COMPELLING
THAT IT BEGINS A
CONVERSATION..
BRINGING THAT
OTHER PERSON IN
AS A PARTICIPANT
& EVENTUALLY
ARRIVING AT AN
OUTCOME THAT..
APPEALS TO BOTH
OF YOU.”
-DANIEL PINK

109. @Thomas Edison

110. Y O U ’ V E G O T T H I S .

111. Thank You!

112. bit.ly/1zvDMt6
How to Give A Presentation
10 Tips to Move
Move Your
Audience!
My Top Tips:

113. bit.ly/1UbdsKn
More tips:

114. socialfabric.com/digest

115. email jonas@socialfabric.com
web socialfabric.com
linkedin linkedin.com/in/jonasaltman
twitter sfagency
writing jonasaltman.com