This document is from a presentation on integrating social media, email, and mobile marketing. It discusses setting objectives for B2B and B2C social media campaigns, different types of content to use, and strategies for each channel. It also covers tracking the performance of email, social media, and mobile marketing using analytics tools and calculating ROI. The presentation promotes marketing services from Creative Infiniti including social media management, email campaigns, and mobile SMS campaigns.
The document provides information on advertising opportunities on the CityAM.com website. It summarizes the website's audience as career-focused professionals in financial services based in London. It then details traffic growth, popular content sections, and examples of successful past advertising campaigns using banners, sponsorships, microsites and email marketing. Pricing is also included for various online advertising options.
This presentation was made on 18 Nov 2014 at Deree ACG in Athens, Greece for the Communications Society.
It focuses on the job market for young professionals in the digital marketing industry in Greece.
Adam Bain is exploring personal branding for a career in digital marketing and fashion. He has 10 years of retail management experience and is currently studying digital marketing at Full Sail University. His goals are to land an entry-level marketing position at Louis Vuitton after graduation and work his way up to art director. He analyzes his skills, experiences, and potential job titles as he develops his personal brand and networks in the fashion and digital marketing industries.
2016 Digital Marketing Playbook - SIS Annual AdditionSISDigital
Supercharge your 2016 Digital Marketing with agency proven techniques. Included are strategies on content marketing, Virtual Reality, Ad-Blocking, SEO, Hyper-Local, Digital Advertising on Facebook, Instagram and what's next for Snapchat. This is our biggest guide ever, so enjoy!
Whether you consider crowds inherently wise or dumb, using them as a source of information, inspiration and even labour is on the rise. Done correctly crowd sourcing works well, done incorrectly, however, and you have an expensive online PR disaster. What does crowd sourcing entail, how do you make it work for you? Learn more and read about some inspiring success stories, and some classic cases where obeying the 'wisdom' of crowds was not the way to go.
Zero Distortion Content Marketing - Stephen Bateman Dmx Dublin 9 March 2016 Stephen Bateman DipM CIM
"Zero Distortion Content Marketing" is Stephen Bateman's 7 step content marketing manifesto in response to the content marketing ‘buzz’ we see at marketing conferences worldwide, and his effort to help marketers' and business owners see through the trees to the wood, to make content marketing work.
In his presentation Stephen demonstrates a tried, tested and trusted framework that blows the fuzz and distortion off content marketing, so that strategic digital marketing can succeed.
This is a condensed version of his lifelong body of work, currently published in partnership with Smart Insights.
Are you ready to take 2022 by storm? Do you have a clear plan of attack as
it relates to your Internet marketing & lead generation strategy? Have you
put together an updated plan based on all the the changes in the Online
Space?
On this live training, we'll be unpacking "Your 2021 Internet Marketing Plan" and what you need to do to MAXIMIZE your leadflow via the internet in your Basement Waterproofing & Foundation Repair Business going into the New Year.
The document provides information on advertising opportunities on the CityAM.com website. It summarizes the website's audience as career-focused professionals in financial services based in London. It then details traffic growth, popular content sections, and examples of successful past advertising campaigns using banners, sponsorships, microsites and email marketing. Pricing is also included for various online advertising options.
This presentation was made on 18 Nov 2014 at Deree ACG in Athens, Greece for the Communications Society.
It focuses on the job market for young professionals in the digital marketing industry in Greece.
Adam Bain is exploring personal branding for a career in digital marketing and fashion. He has 10 years of retail management experience and is currently studying digital marketing at Full Sail University. His goals are to land an entry-level marketing position at Louis Vuitton after graduation and work his way up to art director. He analyzes his skills, experiences, and potential job titles as he develops his personal brand and networks in the fashion and digital marketing industries.
2016 Digital Marketing Playbook - SIS Annual AdditionSISDigital
Supercharge your 2016 Digital Marketing with agency proven techniques. Included are strategies on content marketing, Virtual Reality, Ad-Blocking, SEO, Hyper-Local, Digital Advertising on Facebook, Instagram and what's next for Snapchat. This is our biggest guide ever, so enjoy!
Whether you consider crowds inherently wise or dumb, using them as a source of information, inspiration and even labour is on the rise. Done correctly crowd sourcing works well, done incorrectly, however, and you have an expensive online PR disaster. What does crowd sourcing entail, how do you make it work for you? Learn more and read about some inspiring success stories, and some classic cases where obeying the 'wisdom' of crowds was not the way to go.
Zero Distortion Content Marketing - Stephen Bateman Dmx Dublin 9 March 2016 Stephen Bateman DipM CIM
"Zero Distortion Content Marketing" is Stephen Bateman's 7 step content marketing manifesto in response to the content marketing ‘buzz’ we see at marketing conferences worldwide, and his effort to help marketers' and business owners see through the trees to the wood, to make content marketing work.
In his presentation Stephen demonstrates a tried, tested and trusted framework that blows the fuzz and distortion off content marketing, so that strategic digital marketing can succeed.
This is a condensed version of his lifelong body of work, currently published in partnership with Smart Insights.
Are you ready to take 2022 by storm? Do you have a clear plan of attack as
it relates to your Internet marketing & lead generation strategy? Have you
put together an updated plan based on all the the changes in the Online
Space?
On this live training, we'll be unpacking "Your 2021 Internet Marketing Plan" and what you need to do to MAXIMIZE your leadflow via the internet in your Basement Waterproofing & Foundation Repair Business going into the New Year.
Rob Reid, Advertising M&A - DMX Dublin 2016DMX Dublin
This document provides an overview of trends in the global advertising industry and strategies for agencies to build value and succeed in the future landscape. It notes that digital advertising is driving global growth, with mobile as the key driver. It discusses new "battlefields" like customer experience and platforms that agencies must understand. It outlines seven key building blocks for agencies, including business model, financials, size and growth. It also covers immerging in tech and startup culture, alternative business models, understanding buyers and valuation approaches in the M&A market.
This document discusses 7 emerging digital trends for 2020:
1. Memeification - Brands are increasingly adopting meme culture and internet humor in their social media strategies, though risk backlash if not done authentically.
2. DM Slides - As social messaging apps grow in popularity, brands must shift from feed-based to conversation-based engagement strategies.
3. Remixed Reality - Augmented reality is scaling up and brands have more options to leverage AR in innovative ways across budgets.
4. Normfluencers - Younger audiences prefer more authentic online personalities compared to highly curated influencers of the past.
5. Soundtrack Brands - As audio platforms like podcasts boom, brands are developing
Casey (@Casey_Flanagan) connects brands to consumers and consumers to brands with actionable insights and needle-moving ideas. He is a curious generalist, an optimistic pragmatist and someone who thrives on making the complex as simple as possible.
Laughlin Constable (http://www.laughlin.com) is an idea-driven, independent agency, offering a suite of integrated and best-in-class services for high-profile brands. We are a strategic marketing partner who provides fresh thinking, integrated, idea-driven marketing solutions that advance a client's brands / business.
To learn more about the Insight Summit Series please visit http://www.insightsummitseries.com
The document discusses customer satisfaction (CSAT) and how it can be measured through metrics like Net Promoter Score (NPS). CSAT is an important metric that is linked to customer loyalty and future sales. NPS measures how likely customers are to recommend a brand or product to others and is a better metric than simple satisfaction ratings. It is calculated based on responses to the question "Would you recommend this product/service to a friend?". Customers who respond with a 9 or 10 are considered promoters while those who respond 6 or lower are considered detractors. NPS is the percentage of promoters minus the percentage of detractors.
Efficient marketing – 10 ideas that will help you improve your marketing resultsJean Macedo
Efficient marketing – 10 ideas that will help you improve your marketing results. the scope of this presentation is present ideas that will help your get better results on your online marketing efforts.
The document discusses how real estate marketing can leverage digital technologies. It notes that 90% of home buyers now do online research and consumers expect quick responses to online inquiries. While digital spending is increasing, many real estate campaigns are ineffective due to fragmented platforms and lack of accountability. The document outlines how real estate marketers can improve the customer experience at each stage of the home buying process through responsive websites, video, chatbots, and quick response times. It also discusses emerging trends like smart homes and how real estate will increasingly rely on data-driven personalized experiences and integration of physical and digital spaces.
FABULOUS MEDIA - INDIA'S FIRST GROWTH AGENCYFabulous Media
This document appears to be a presentation from a digital marketing agency called Fabulous Media. It introduces the founder and describes the agency as having over 10 years of experience. It then outlines the agency's services such as branding, design, development, and digital marketing. It provides examples of past clients and results, including increasing traffic and sales for various organizations. The presentation proposes a partnership and describes how it would help grow the client's business through activities like SEO, social media marketing, paid ads, email marketing and automation. It provides examples and assurances of results it expects to achieve.
How to Build an Empathetic Marketing Strategy During the Times of COVID19Michael King
Michael King will take you through the actionable steps your brand can take to relaunch your marketing strategy post COVID-19 lockdown. This will help you understand what aspect of your business needs the most attention in order to get back on your feet.
Here is the information shared to the Douglas Elliman real estate group in Palm Beach Florida. Douglas Elliman has produced $2B in sales over the past 12 months, netting $100M in commissions paid. This group averages $12.7M in sales a day so far in 2021.
How to convert more patients online 7 16-14OptiCall
This document provides tips on how to convert more patients online. It discusses cost-free and low-cost updates that medical practices can make to their websites, including adding click-to-call phone numbers, claiming their Google My Business profile, starting a blog, adding video testimonials or launching a YouTube channel, setting up a retail store, conducting email marketing, using social media management tools like HootSuite, and leveraging online reviews. It also covers mobile optimization, affiliate links, live chat features, and the importance of tracking results. The goal is to provide more content and engagement for visitors through these various digital marketing tactics.
International Search Summit London | ZMOT for global brands Nick Garner
Original GDocs here: http://bit.ly/L6rzit | A 30 min presentation on ZMOT the Zero Moment of Truth for international brands. I outline what ZMOT is and then do into examples of it in action and finally how to organize a team and find people to do all of this. It was for the International Search Summit in London 2012.
Digital advertising is growing rapidly while traditional advertising is declining. Digital revenue is projected to surpass all traditional advertising in 2017, growing at a rate of 22.4% while traditional declines by 6.9%. Merchants are increasingly satisfied with digital advertising like Facebook ads and are reallocating budgets away from traditional media like radio, TV, magazines and newspapers towards digital. Radio is well-positioned to benefit from the growth in digital, as it is effective at driving traffic to websites and social media. The report suggests radio stations partner with digital agencies to offer packages combining radio with digital solutions in order to gain business from merchants shifting budgets to digital.
FREE Quality Leads: Applying Local SEO Ranking Factors | Rainmaker For Contra...Rainmaker For Contractors
This document discusses the importance of local SEO and provides tips to improve local SEO rankings. It covers the following key points:
1. Local SEO is important because it provides free clicks and leads from local searches as people trust organic results more than ads.
2. The factors that most influence rankings in the Local Pack (section 1) and Local Finder (section 2) include business listings, citations, and reviews.
3. To improve rankings, businesses should optimize their Google Business Profile with photos and frequent reviews, add relevant local content to their website, and obtain high-quality backlinks from authoritative local sources.
Red Ant: Digital Strategy Whitepaper 2011Brian Crotty
The document discusses planning and managing a digital strategy, covering key aspects like aims, background, audience analysis, and the four core stages of planning, creation, actualization, and evaluation. It emphasizes that digital strategy should have generic goals focused on audiences and their interactions to deliver business aims, rather than being constrained by trending technologies, and that successful strategies integrate digital and offline efforts through continual evaluation and improvement of campaigns.
2021 Business and Digital Marketing TrendsMilestone Inc
In this webinar, Milestone experts Erik Newton and Benu Aggarwal discussed key 2021 digital trends. The audience can use these trends to shape their comprehensive marketing for when business returns to normal.
John Foley, Jr presents How to grow your business using Social Media. Presented at DScoop 2011.
Starting with plan, target audience, engaging websites, nurturing, measuring and best practices.
SearchLove Boston 2015 | Craig Bradford, 'Creating Digital Strategy'Distilled
Strategy is hard. The word strategy is synonymous with tough decisions, head scratching and late nights, but it doesn't need to be that way. At its core, strategy is about picking A or B and following through with the execution. In this presentation, Craig will describe the exact process he uses to create strategies for Distilled's clients. By the end, you'll have a clear process for defining your own strategy and ensuring the best chance of success.
HP Performance Center software is an enterprise-class performance engineering software designed to facilitate standardization, centralization, global collaboration, and management of a performance engineering center of excellence. It provides a globally accessible web-based platform for enterprise-wide performance testing and collaboration, and enables planning and executing tests across multiple concurrent projects. The software inherits the capabilities of HP LoadRunner and allows testing a broad range of applications on physical and virtual environments.
The Cleveland Metroparks system consists of over 22,000 acres across 17 diverse reservations, providing opportunities for recreation, education, and conservation. It aims to connect visitors with nature through activities like hiking, biking, and visiting the zoo, while also protecting natural resources and habitats. The parks enhance the lives of millions of visitors each year by offering places for quiet reflection or active lifestyles in nature near Cleveland.
Rob Reid, Advertising M&A - DMX Dublin 2016DMX Dublin
This document provides an overview of trends in the global advertising industry and strategies for agencies to build value and succeed in the future landscape. It notes that digital advertising is driving global growth, with mobile as the key driver. It discusses new "battlefields" like customer experience and platforms that agencies must understand. It outlines seven key building blocks for agencies, including business model, financials, size and growth. It also covers immerging in tech and startup culture, alternative business models, understanding buyers and valuation approaches in the M&A market.
This document discusses 7 emerging digital trends for 2020:
1. Memeification - Brands are increasingly adopting meme culture and internet humor in their social media strategies, though risk backlash if not done authentically.
2. DM Slides - As social messaging apps grow in popularity, brands must shift from feed-based to conversation-based engagement strategies.
3. Remixed Reality - Augmented reality is scaling up and brands have more options to leverage AR in innovative ways across budgets.
4. Normfluencers - Younger audiences prefer more authentic online personalities compared to highly curated influencers of the past.
5. Soundtrack Brands - As audio platforms like podcasts boom, brands are developing
Casey (@Casey_Flanagan) connects brands to consumers and consumers to brands with actionable insights and needle-moving ideas. He is a curious generalist, an optimistic pragmatist and someone who thrives on making the complex as simple as possible.
Laughlin Constable (http://www.laughlin.com) is an idea-driven, independent agency, offering a suite of integrated and best-in-class services for high-profile brands. We are a strategic marketing partner who provides fresh thinking, integrated, idea-driven marketing solutions that advance a client's brands / business.
To learn more about the Insight Summit Series please visit http://www.insightsummitseries.com
The document discusses customer satisfaction (CSAT) and how it can be measured through metrics like Net Promoter Score (NPS). CSAT is an important metric that is linked to customer loyalty and future sales. NPS measures how likely customers are to recommend a brand or product to others and is a better metric than simple satisfaction ratings. It is calculated based on responses to the question "Would you recommend this product/service to a friend?". Customers who respond with a 9 or 10 are considered promoters while those who respond 6 or lower are considered detractors. NPS is the percentage of promoters minus the percentage of detractors.
Efficient marketing – 10 ideas that will help you improve your marketing resultsJean Macedo
Efficient marketing – 10 ideas that will help you improve your marketing results. the scope of this presentation is present ideas that will help your get better results on your online marketing efforts.
The document discusses how real estate marketing can leverage digital technologies. It notes that 90% of home buyers now do online research and consumers expect quick responses to online inquiries. While digital spending is increasing, many real estate campaigns are ineffective due to fragmented platforms and lack of accountability. The document outlines how real estate marketers can improve the customer experience at each stage of the home buying process through responsive websites, video, chatbots, and quick response times. It also discusses emerging trends like smart homes and how real estate will increasingly rely on data-driven personalized experiences and integration of physical and digital spaces.
FABULOUS MEDIA - INDIA'S FIRST GROWTH AGENCYFabulous Media
This document appears to be a presentation from a digital marketing agency called Fabulous Media. It introduces the founder and describes the agency as having over 10 years of experience. It then outlines the agency's services such as branding, design, development, and digital marketing. It provides examples of past clients and results, including increasing traffic and sales for various organizations. The presentation proposes a partnership and describes how it would help grow the client's business through activities like SEO, social media marketing, paid ads, email marketing and automation. It provides examples and assurances of results it expects to achieve.
How to Build an Empathetic Marketing Strategy During the Times of COVID19Michael King
Michael King will take you through the actionable steps your brand can take to relaunch your marketing strategy post COVID-19 lockdown. This will help you understand what aspect of your business needs the most attention in order to get back on your feet.
Here is the information shared to the Douglas Elliman real estate group in Palm Beach Florida. Douglas Elliman has produced $2B in sales over the past 12 months, netting $100M in commissions paid. This group averages $12.7M in sales a day so far in 2021.
How to convert more patients online 7 16-14OptiCall
This document provides tips on how to convert more patients online. It discusses cost-free and low-cost updates that medical practices can make to their websites, including adding click-to-call phone numbers, claiming their Google My Business profile, starting a blog, adding video testimonials or launching a YouTube channel, setting up a retail store, conducting email marketing, using social media management tools like HootSuite, and leveraging online reviews. It also covers mobile optimization, affiliate links, live chat features, and the importance of tracking results. The goal is to provide more content and engagement for visitors through these various digital marketing tactics.
International Search Summit London | ZMOT for global brands Nick Garner
Original GDocs here: http://bit.ly/L6rzit | A 30 min presentation on ZMOT the Zero Moment of Truth for international brands. I outline what ZMOT is and then do into examples of it in action and finally how to organize a team and find people to do all of this. It was for the International Search Summit in London 2012.
Digital advertising is growing rapidly while traditional advertising is declining. Digital revenue is projected to surpass all traditional advertising in 2017, growing at a rate of 22.4% while traditional declines by 6.9%. Merchants are increasingly satisfied with digital advertising like Facebook ads and are reallocating budgets away from traditional media like radio, TV, magazines and newspapers towards digital. Radio is well-positioned to benefit from the growth in digital, as it is effective at driving traffic to websites and social media. The report suggests radio stations partner with digital agencies to offer packages combining radio with digital solutions in order to gain business from merchants shifting budgets to digital.
FREE Quality Leads: Applying Local SEO Ranking Factors | Rainmaker For Contra...Rainmaker For Contractors
This document discusses the importance of local SEO and provides tips to improve local SEO rankings. It covers the following key points:
1. Local SEO is important because it provides free clicks and leads from local searches as people trust organic results more than ads.
2. The factors that most influence rankings in the Local Pack (section 1) and Local Finder (section 2) include business listings, citations, and reviews.
3. To improve rankings, businesses should optimize their Google Business Profile with photos and frequent reviews, add relevant local content to their website, and obtain high-quality backlinks from authoritative local sources.
Red Ant: Digital Strategy Whitepaper 2011Brian Crotty
The document discusses planning and managing a digital strategy, covering key aspects like aims, background, audience analysis, and the four core stages of planning, creation, actualization, and evaluation. It emphasizes that digital strategy should have generic goals focused on audiences and their interactions to deliver business aims, rather than being constrained by trending technologies, and that successful strategies integrate digital and offline efforts through continual evaluation and improvement of campaigns.
2021 Business and Digital Marketing TrendsMilestone Inc
In this webinar, Milestone experts Erik Newton and Benu Aggarwal discussed key 2021 digital trends. The audience can use these trends to shape their comprehensive marketing for when business returns to normal.
John Foley, Jr presents How to grow your business using Social Media. Presented at DScoop 2011.
Starting with plan, target audience, engaging websites, nurturing, measuring and best practices.
SearchLove Boston 2015 | Craig Bradford, 'Creating Digital Strategy'Distilled
Strategy is hard. The word strategy is synonymous with tough decisions, head scratching and late nights, but it doesn't need to be that way. At its core, strategy is about picking A or B and following through with the execution. In this presentation, Craig will describe the exact process he uses to create strategies for Distilled's clients. By the end, you'll have a clear process for defining your own strategy and ensuring the best chance of success.
HP Performance Center software is an enterprise-class performance engineering software designed to facilitate standardization, centralization, global collaboration, and management of a performance engineering center of excellence. It provides a globally accessible web-based platform for enterprise-wide performance testing and collaboration, and enables planning and executing tests across multiple concurrent projects. The software inherits the capabilities of HP LoadRunner and allows testing a broad range of applications on physical and virtual environments.
The Cleveland Metroparks system consists of over 22,000 acres across 17 diverse reservations, providing opportunities for recreation, education, and conservation. It aims to connect visitors with nature through activities like hiking, biking, and visiting the zoo, while also protecting natural resources and habitats. The parks enhance the lives of millions of visitors each year by offering places for quiet reflection or active lifestyles in nature near Cleveland.
"Good to know - Essere “Citizen” nell’era del Digitale"
Una serie di infografiche per orientarsi nel mondo digital e scoprire come diventare un “Digital” Citizen.
Nella terza infografica della serie, HP vi illustra lo stato del mercato dei social media in Italia e vi invita a muovere i primi passi sui principali social network.
This document discusses how to get more Pinterest followers through the website www.pinfollowerz.com. It explains that Pinterest has grown tremendously in recent years and become a major social media platform for businesses. It states that having more Pinterest followers can help promote brands and drive traffic to websites. The website offers a service to generate more followers for users by taking their Pinterest username.
This document presents the results of a study investigating the relationship between code smells and change-proneness in software classes. The study analyzed two large open source projects and found that classes containing code smells were significantly more likely to undergo changes between versions than classes without smells. Certain smells like MessageChains and NotComplex were also found to be strongly correlated with change-proneness. The results provide empirical evidence that code smells negatively impact maintenance by making affected classes more change-prone over time.
The document proposes an approach called LIBCROOS that combines information retrieval (IR) techniques and binary class relationships (BCRs) to improve bug location. It uses IR to generate a ranked list of files from bug reports and source code. It then applies BCR analysis using an inheritance, aggregation, use and association model to generate another ranked list. The lists are combined using weights to produce a final ranked list. A case study on four open source projects found LIBCROOS decreased the rank of buggy classes compared to IR alone, showing its effectiveness. Inheritance was the most important BCR for improving ranks, followed by aggregation, use and association.
The document discusses a common exchange format called DPDx for sharing design pattern detection results between different tools. It proposes metamodels to define design patterns, program element identifiers, and detection results to allow different tools to exchange information in a consistent way. This will enable combining results from multiple tools and improved analysis.
The document discusses component protocols and coherence between protocols specified at the design level versus those followed in implementation. It presents an approach to extract the implementation-level protocol, compare it to the design-level protocol, and modify the protocols if needed to ensure coherence. Tools are proposed to help with protocol reification, extraction, verification of coherence, and potential modification to enforce coherence. Future work includes integrating protocol specifications into component models and extending automated analysis and modification capabilities.
130705 zephyrin soh - how developers spend their effort during maintenance ...Ptidej Team
The document studies how developers spend their effort during maintenance activities. It finds that developers do not necessarily spend more effort on tasks requiring more complex implementations. The study examines two research questions: (1) whether task complexity reflects developer effort, and (2) factors affecting effort. It finds effort is affected by bug severity, developer experience, and exploring additional files, but experience provides little benefit. Complexity and effort have a weak correlation depending on the project.
La figura del ‘Chief Information Officer’ (CIO) assume oggi un’importanza sempre più strategica: nel suo ruolo di “innovatore” in azienda oltre che di “gestore della macchina IT”, il CIO è chiamato a gestire le funzioni operative e a intraprendere un percorso di innovazione in azienda, sia in termini di processi interni, sia nell’evoluzione dell’offerta e delle modalità di relaziona con i consumatori.
Più di un tablet, una soluzione business completa. Il tablet elegante e sottile HP ElitePad 1000 G2 ha le prestazioni e la flessibilità necessaria per trasformare il modo di lavorare. Ridefinite la produttività e non appesantitevi con la sicurezza di tutta la migliore gestibilità, sicurezza e supporto che ci si aspetta da HP.
All famous company profile v11.0 oct 21, 2013Pauline Pangan
This document provides an overview of online marketing services focused on social media. It discusses how social media has changed online marketing and the need to embrace platforms like social SEO, social CRM, social listening and social analytics to be successful. Specific services outlined include keyword management, branded content creation, social community engagement, paid advertising, and reporting and analytics. Social media marketing packages are presented at different levels (Starter, Business, Pro) with varying features such as number of blogs, social posts, and level of community engagement included. The overall message is that these social media marketing services can help companies lift their online marketing game and drive traffic, sales and ROI.
All famous company profile v12.0 nov 14, 2013Pauline Pangan
This document discusses various online marketing services offered by the company including social media marketing, search engine optimization (SEO), social customer relationship management (CRM), social media analytics, and paid advertising. The company aims to help clients improve their online presence and marketing efforts through these services such as managing keywords, creating branded content, engaging communities on social media, and tracking results and ROI. Packages and pricing for the social SEO services are outlined.
digital marketing presentation by Vinit PatelVinit Patel
The document discusses various topics in digital marketing including understanding audiences, social media strategies, mobile optimization, content marketing, paid advertising, measuring success, staying ahead of trends, branding, and conclusions. It provides information on each topic in separate sections with tips and best practices for things like setting goals, creating compelling content, analyzing metrics, differentiating from competitors, and more. The overall document serves as a guide to learning about digital marketing tactics for online and mobile channels.
Digital marketing proposal new converted (1)nehagupta60895
About Startup Solutions.
Startup Solutions is a One-Stop-Consulting for all your Business and Corporate requirements.
* Website Designing & Development
* Digital Marketing
* Logo Designing/Graphics
* Google ads /PPC
* SEO /SMO
* Whatsapp marketing
* Facebook, Youtube Subscribers, Instagram Marketing
* Bulk SMS, Email Marketing
The document outlines a social engagement strategy for DR. It discusses:
1) Why traditional marketing is less effective and audiences are more demanding, necessitating a change in brand building.
2) How DR can become a leader in social media by treating social as a business project that engages the whole organization.
3) How to scale social strategies by establishing a roll-out plan and involving the entire organization as brand ambassadors.
All famous company profile v3.0 july 8, 2013Pauline Pangan
The document discusses various social media marketing services offered by a company including social analytics, social CRM, social listening, building and nurturing social communities, content marketing, social advertising, and ROI reporting. It provides brief explanations of each service and emphasizes the importance of understanding customers, competitors, and metrics.
Beyond Billboards is a digital consulting and services firm that specializes in creating marketing and sales strategies using disruptive digital solutions. They help clients grow their digital influence through online channels like websites, digital advertising, social media marketing, mobile apps, and more. The document outlines their full range of digital services and how they take a strategic, data-driven approach to digital marketing campaigns, focusing on content, social media, paid advertising, SEO, and emerging technologies.
Using Facebook Advertising To Get Butts In Seats | Restaurant MarketingAngelsmith, Inc.
Best practices and opportunity for advertising bid strategies on Facebook for optimizing restaurant marketing budgets. Presented by Carin Oliver at the Western Foodservice Expo in Los Angeles.
This document provides information about digital marketing services from Zoom Web Media. It discusses their global presence and team specializing in end-to-end digital marketing solutions. Key aspects of their approach include search engine optimization, paid search advertising, social media marketing, remarketing, and email marketing. The goal is to help clients achieve organic growth, paid conversions, and brand awareness online through an integrated digital marketing strategy.
The document discusses how GPJ needs to embrace digital marketing to remain effective. It notes that investments in content marketing, social media, and digital experiences have become essential for B2B and B2C brands to drive awareness, engagement, and sales. Both corporate customers and users now behave like consumers and expect consumer-like digital experiences. The document recommends that GPJ create social media content and mobile tools to enhance events and provide after-sales support through digital channels.
What's So Important About Search Engine Optimization (SEO)B Line Marketing
75% of Americans use search engines on a regular basis.
* Achieve top search engine rankings. Boost credibility.
* Qualified traffic and leads. Customers FIND YOU when they are ready.
* Increase click thru rate. Increase leads.
* Build advocates. Engage community.
* Uncover new niches. Appear as leader.
* Take market share from bigger competitors.
And more…
What's So Important About Search Engine Optimization (SEO)?B Line Marketing
This presentation outlines the benefits of investing in search engine optimization. For more information please contact B Line Marketing at 800-356-4319.
Webinar: Moneyball for Content Marketers - choosing metrics that drive ROIGlen Kushner
With organic reach plummeting on major platforms, Content Marketers are under pressure to figure out the right bets.
- Which posts should you amplify and promote with paid social?
- How do you predict which posts will go viral earlier in campaign? What are the latest metrics, such as emotional engagement, which are the best predictors?
- What are the right metrics to drive ROI for specific campaign objectives?
This webinar presentation shares best practices to address the measurement imperative for Content Marketers, and how to close your CEO measurement gap.
Webinar from May 12, 2015
http://biznology.com/2015/05/choosing-metrics-that-drive-content-marketing-roi/
This is a talk presented by Daniël Heerkens, Digital Marketing Strategy Director at 2Stallions Digital Marketing Agency at EuroCham on 15th May 2017. He is sharing insights on the rapidly changing digital landscape in Asia Pacific and how to translate the digital trends to one’s own marketing targets.
In today's digital age, Social Media Engagement is the way of life. From status
updates on Facebook to tweeting about your new pair of jeans to connecting
with professionals on LinkedIn – We almost live in a 'One button
economy'. Businesses across the globe are leveraging on the C2C Era,
however one prominent question that almost troubles all is - “I will
invest in Social Media, but how do I calculate ROI?”
this documents sheds the much needed light on gauging Social Media ROI.
Startup knowledge sharing kevin osmond Printerous.comRein Mahatma
Di event Buattokoonline.id Kevin Osmond memberikan sharing tentang perjalanannya sebagai teknopreneur - Founder Printerous.com dan berbagai project lainnya
Convenience is king, with billions of products available at the push of a button, how does your business compete? Professional services, retail, wellness, and more are all being bought, sold, and delivered with more frequency than ever. Are you providing a smooth experience for your customers and clients online?
More and more people are doing all their online activities from a smartphone. With more competitive information available than ever before, consumers are better educated on the numerous providers available. Finding, building, and maintaining online client relationships is now a necessity. If your online experience does not make it easy for them, they will go elsewhere.
With a cohesive strategy, a well-designed website, and traffic generating activities including paid ads and organic social media, you can Make It Easy for your customers to find and buy from you.
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I’m a Marketing Consultant with a Bachelors degree in Advertising, Marketing, and a diploma in Graphic Design. I’m also Google Analytics certified and now have over 14 years of experience in marketing. I specialize in strategic marketing and founded Creative Infiniti Marketing Consulting Services.
There’s 3 main sections to the presentation…1st we’ll go over how to set objectives and different strategies to achieve those objectives. Then the integration of email, social, and mobile and how it optimizes ROI…and finally methods to track, measure, and prove ROI
So in the first section, objectives and strategies, (click) we’ll discuss the differences between Biz to Biz and Biz to end Consumer because those differences are significant to the strategic approach. (click) Then I’ll give you some examples of Social Media Objectives (click) and Social Media Strategies (click) . Finally, we’ll pay some special attention to Content and how it works with your Social strategy…
Show of hands…how many of you have ever been in sales? How many of you sold to businesses? How about a high ticket item? So you know that generally the higher the price, the longer the buying cycle. Because people stay in the consideration and research phase a lot longer when it’s a high price right?It’s important to make the distinction between B2C and B2B because the objectives and strategies will vary. Where you may drive traffic to your site for an immediate sale with an online store, with a B2B strategy, you’re usually nurturing leads with content for long periods of time.
So we know now that the sales funnel doesn’t end at the sale right? The cost of retaining customers is less than half of acquiring new and the value of referrals has proven to be the most efficient way to earn business. With B2C, you can see that the process is shorter--and usually quicker too. With the B2B funnel, you may be in the top half for months right? But notice the bottom half is identical…Notice with the B2B funnel, lead capture and nurturing become the first steps to earning a sale. Content marketing is used to capture leads and nurturing with quality content earns the company credibility and your trust as a customer.
You objective with your social site may solely for the purpose of customer service or Tech support. Twitter is often used for thatMarket Research to get feedback from your audience that will help you refine and develop your products and servicesFinally, at an Enterprise level or for non-profits you may use social for…
(Go through list and click for graphic) The top two benefits of social media marketing are increasing exposure and increasingtraffic. A significant 85% of all marketers indicated that their social media efforts havegenerated more exposure for their businesses. Increasing traffic was the second majorbenefit, with 69% reporting positive.Nearly two-thirds of marketers are using social media to gain marketplace intelligence(65%). Tied for fourth place, 58% of marketers indicated generating leads anddeveloping loyal fans were benefits of social media.
So what type of social strategy will achieve your objectives? It’s a lot easier to decide on a strategy when your focused on your objectives right? If you’re an online store, you may want social to help you drive sales so maybe you’ll post specials and coupons or do some paid advertising on the social sites. If your objective is research you may use polls. Most commonly, you’ll be building your database through fan building and driving traffic to your site. Content is helps to achieve both fan building, driving traffic, and ultimately database building.
This event is content… This slide show is content…I can put it on Slidshare.com for example…Content allows you to build your database as you earn subscribers. Engage and capture your visitors to earn credibility and interest for your product or service. Know your audience and give them valuable advice. Blogs are good for useful advice. Original content that provides value is key. Content re-use is okay as long as you respect copywright. “Gated content” is content your audience has to register for. You may request this when they have already expressed some interest or you’ve qualified them.Setting up a social presence is free, but This is where the real “cost” of social media lies… you have to budget to pay writers, designers, and producers to develop your content. And to use it strategically requires planning.
The biggest mistake business owners make is failing to plan. Failing to plan is planning to fail right? So many business owners hop from marketing idea to idea, month to month trying anything to make a profit. To optimize your marketing investment you have to plan a strategy. Effective campaigns reach the audience through at least 3 channels with a frequency high enough to be memorable. This example shows a content strategy that will be promoted through email, social, and mobile.
We discussed the buying cycle earlier…this demonstrates how content affects different phases of the buying cycle
In this next section I’ll address ways to integrate email, social and mobile and how it increases the impact of your online strategy.
Important bullets (read and go through graphic) Each channel is feeding your databaseBefore you can start an email campaign you need a list of emails. Its important to have an Opt –in subscriber list. You can send one email to a list to ask permission to be added to your list. You can build your database and acquire opt-ins through:Visitors filling out forms on your siteContacts on your social sites i.e. LinkedinNetworking – someone giving you a business card is a legal opt-inOnce you build this list, segment the list to target the audience that is most relevant to the content. Spamming – sending without permission will get you black-listed on servers. If you would like more information on the CAN-SPAM laws and best practices for email campaigns please ask me directly and I’ll send you some info.Show of hands…is everyone familiar with CRM, Customer Relationship Mgmt? Like Salesforce.com …it manages your database to keep a detailed record of each of your contacts and all their activity. Constant Contact integrates with Salesforce and maybe some others. Once your list reaches over 500 or so you may want to look into it.
Announce new social presence with a mass email to everyone in your databaseInclude social links in every email to share contentInclude social media icons to follow/like in all emailsFor example:You write a newsletter to your email base, share some of that content on your FB & Twitter with links to subscribe to your newsletter. The newsletter itself (email) has links back to your site with share buttons as well. Everything integrates!
You’re familiar with Short Msg Service perhaps through voting for Idol or donations to Haiti? You dial a “short code” 5 digit code and opt-in, vote, receive offers. Stores, restaurants, salons, and Auto repair shops are great examples of good use of SMS for promotion. It’s great for loyalty programs “buy 5 and get one free”. For emails to be mobile friendly, it means it loads in 5 seconds or less and no pinching, zooming, or scrolling to see the image. Constant Contact has templates that are to mobile friendly on mobile devices.**All social sites have social apps, FB, Twitter, Linkedin etc.
In this section I’ll discuss how to track and measure in each channel email, social, and mobile and then I’ll describe how you can track and measure in Google Analytics as well as other platforms that make it possible to see the full picture of ALL your channels in one place. And finally, will review how to determine ROI.
Most of you are probably familiar with Email Management Software like Constant Contact. All software gives you the ability to track and measure these Key Performance Indicators or KPI’s. Shown here ( point to graphic) you see…Some applications integrate with your site and/or CRM, such as Salesforce.com to keep real-time data on each contact in your database helping you understand the level of engagement with your emails and website. Constant Contact has plans starting at just $15/mo and free for 60 days for 100 contacts.
Each social site, Facebook, Twitter, Linkedin etc. has it’s own engagement reports – They tell you how many likes, shares, fans, followers, impressions. YouTube will tell you how many views to your video, how many subscribers to your channel. You can also set up alerts so each site automatically sends you reports as frequently as daily if you’d like.
(Describe slide: Point out the tabs)5 profiles for free version with limited reporting. The upgrade is only $8.99/mo
Google analytics is essential to any online campaign because it can track activity anywhere online. Here it shows you how much traffic was generated from each Social site. It gives you nice easy-to-read reports and graphics and you can customize the different views of your reports.
This Googleanaylitics report show you ….(describe graphic)Social Attribution and assistsREGEX – link tracking with code – track links from anywhere on the web, email or social sites.Find more at http://www.google.com/analytics/index.html
So you maybe wondering with all these different platforms to measure online channels, is there a way to manage and measure in one place…and the answer is Yes, with a marketing automation platform. These platforms allow you to manage your database (point to graphic) your email campaigns, social media, content, and website in one place.Here are a few examples:Marketo is probably the best known, but pricey starting at over $1100/moHubspot is a master of inbound marketing (the general function of Content marketing) and has a very limited starter package for $200/mo Loopfuse has a small business solution that has a free version for up to 500 contacts and 1k emails per month. The upgrade is $295/mo
(Describe slide) With email on our mobile phones, I project email will stay on top as a marketing tool.
Everyone is scrambling trying to determine the most accurate ROI for social. Here’s an example of how you might do that…(Describe slide) Now this gives you your Gross profit
Here’s your basic ROI formula(Describe slide) Its important to remember to use NET PROFIT in your calculation
In this example you can see how you calculate all the expenses related to the marketing initiative. It’s important to include the labor expenses or staff needed for content creation in your social strategy(Describe graphic)Net profit is 29693/167813 = .1769 x 100 = 17.7%
As a business owner, the important thing is to have an understanding of the potential and capabilities of online marketing. As a marketing consultant I can help you execute a fully integrated strategy to bring your social media and email to the next level. We’ve given you the fundamentals to build and integrate your online presence, but you may want some help managing it. These offers are not available on the website they’re exclusive for attendees if you’d like me to help you get started…