Majda Anwar, Revenue Marketing Coach, Pedowitz Group
Scott Benedetti, Director of Sales Enablement, Pedowitz Group
In this workshop, The Pedowitz Group will facilitate a discussion with audience members around the steps that you can take to operationalize the customer experience. The steps and questions will include: A discussion of how to evolve your sales funnel or waterfall view of the world to one based on a customer journey map; Evolving your marketing communications and content to use the customer journey map as the basis for planning; Changing your funnel reporting metrics and conversions to use the customer journey map; Program and campaign planning that starts with the customer journey, and not the product; and How well does your MarTech stack serve your customer needs along their journey? Better customer experiences will not just happen because the website UI is improved, or web chat is available 24/7. Better customer experience arises from learning where the customer is in their engagement journey and adapting your firm’s behavior to align with their current state. Your customer journey map should be the touchstone for all customer facing organizations to optimize their customer engagement and operationalize the customer experience.
OpsStars Boston Workshop | Operationalize the Customer ExperienceLeanData
Brian Shaner – VP of Marketing, Pedowitz Group
Bruce Huie – Strategic Account Director, Pedowitz Group
In this workshop, The Pedowitz Group will facilitate a discussion with audience members around the steps that you can take to operationalize the customer experience. The steps and questions will include: A discussion of how to evolve your sales funnel or waterfall view of the world to one based on a customer journey map; Evolving your marketing communications and content to use the customer journey map as the basis for planning; Changing your funnel reporting metrics and conversions to use the customer journey map; Program and campaign planning that starts with the customer journey, and not the product; and How well does your MarTech stack serve your customer needs along their journey? Better customer experiences will not just happen because the website UI is improved, or web chat is available 24/7. Better customer experience arises from learning where the customer is in their engagement journey and adapting your firm’s behavior to align with their current state. Your customer journey map should be the touchstone for all customer facing organizations to optimize their customer engagement and operationalize the customer experience.
Discover the trends driving the growth in vertical go-to-market strategies for B2B tech vendors and the 8 steps that you can take for vertical success.
Nurturing. Another of those words we hear again and again. What’s so great about nurturing?
With so much of the buying journey unassisted by sales, marketing needs to be able to accompany buyers through their journey with the right content. The delivery of the right content at the right time is the role of nurturing. And that works equally well when we’re nurturing a prospect towards an initial sale – as it does when we’re nurturing customers towards repeat or additional purchases.
In this presentation, we will cover topics such as:
• What the buyer journey looks like, pre- and post-sale
• Ways to maximise customer lifetime value
• What content works at each stage of the buyer journey
• Marketing automation and CRM systems: what are they good for?
• Marketing automation: don’t get carried away by hype
• What should we be measuring and when
IBM & Sirius Decisions: Transforming Marketing Through Buyer Profiles and Per...AMASanDiego
Track: Brand Management & Integrated Communications
Topic: PERSONAS
Title: Transforming Marketing Through Buyer Profiles and Personas
Speakers: JACQUES PAVLENYI, Portfolio Marketing Director, IBM & RACHEL YOUNG, Research Director, Sirius Decisions
The convergence of social and data technologies continues to cause disruption in many industries and professions. Marketing is certainly not immune. Customers have very different expectations now, including strong personalization and customization. If the message and offers aren’t tailored specifically to me, the message is tuned out or ignored. This is increasingly true in B2B as well as B2C marketing. And that’s where personas can help.
IBM and Sirius Decisions will discuss practical rationales and methods for applying buyer profiles and personas, and how IBM is transforming not just Marketing, but also Sales, Product Management, and other functions with data-driven, robust buyer profiles.
- See more at: http://sdama.org/events/2015-art-of-marketing-conference/#session-details
Multichannel Marketing – Connecting with the New ChannelsThomas Robbins
Today’s customers engage with your organization through a growing variety of channels. Your website is just one of them – don’t forget social media, mobile and e-mail. Understanding the customer journey across these channels is essential to the success of any marketing organization.
OpsStars Boston Workshop | Operationalize the Customer ExperienceLeanData
Brian Shaner – VP of Marketing, Pedowitz Group
Bruce Huie – Strategic Account Director, Pedowitz Group
In this workshop, The Pedowitz Group will facilitate a discussion with audience members around the steps that you can take to operationalize the customer experience. The steps and questions will include: A discussion of how to evolve your sales funnel or waterfall view of the world to one based on a customer journey map; Evolving your marketing communications and content to use the customer journey map as the basis for planning; Changing your funnel reporting metrics and conversions to use the customer journey map; Program and campaign planning that starts with the customer journey, and not the product; and How well does your MarTech stack serve your customer needs along their journey? Better customer experiences will not just happen because the website UI is improved, or web chat is available 24/7. Better customer experience arises from learning where the customer is in their engagement journey and adapting your firm’s behavior to align with their current state. Your customer journey map should be the touchstone for all customer facing organizations to optimize their customer engagement and operationalize the customer experience.
Discover the trends driving the growth in vertical go-to-market strategies for B2B tech vendors and the 8 steps that you can take for vertical success.
Nurturing. Another of those words we hear again and again. What’s so great about nurturing?
With so much of the buying journey unassisted by sales, marketing needs to be able to accompany buyers through their journey with the right content. The delivery of the right content at the right time is the role of nurturing. And that works equally well when we’re nurturing a prospect towards an initial sale – as it does when we’re nurturing customers towards repeat or additional purchases.
In this presentation, we will cover topics such as:
• What the buyer journey looks like, pre- and post-sale
• Ways to maximise customer lifetime value
• What content works at each stage of the buyer journey
• Marketing automation and CRM systems: what are they good for?
• Marketing automation: don’t get carried away by hype
• What should we be measuring and when
IBM & Sirius Decisions: Transforming Marketing Through Buyer Profiles and Per...AMASanDiego
Track: Brand Management & Integrated Communications
Topic: PERSONAS
Title: Transforming Marketing Through Buyer Profiles and Personas
Speakers: JACQUES PAVLENYI, Portfolio Marketing Director, IBM & RACHEL YOUNG, Research Director, Sirius Decisions
The convergence of social and data technologies continues to cause disruption in many industries and professions. Marketing is certainly not immune. Customers have very different expectations now, including strong personalization and customization. If the message and offers aren’t tailored specifically to me, the message is tuned out or ignored. This is increasingly true in B2B as well as B2C marketing. And that’s where personas can help.
IBM and Sirius Decisions will discuss practical rationales and methods for applying buyer profiles and personas, and how IBM is transforming not just Marketing, but also Sales, Product Management, and other functions with data-driven, robust buyer profiles.
- See more at: http://sdama.org/events/2015-art-of-marketing-conference/#session-details
Multichannel Marketing – Connecting with the New ChannelsThomas Robbins
Today’s customers engage with your organization through a growing variety of channels. Your website is just one of them – don’t forget social media, mobile and e-mail. Understanding the customer journey across these channels is essential to the success of any marketing organization.
Improve your sales strategy with sales playbooksSHOWPAD NV
Did you know that 70% of bad sales interactions result in immediately lost revenue? Oftentimes, this happens because a sales rep struggles to find the most appropriate material during the sales meeting. Enter sales enablement, the ability to equip your sales team with the right material for the right meeting.
Integrate guided selling to further leverage your sales enablement strategy. With interactive playbooks, sales reps put the customer at the heart of the meeting and address the topics that really matter.
In this webinar, Julien Lescure from Hickup UK, moderated by Mario Haneca from Showpad explains how B2B companies outperform their industry by integrating interactive HTML5 playbooks in their existing sales enablement platform.
How Leading Brands Drive Sales With Omni-Channel CampaignsDaniel Caridi
eMarketer moderates a presentation with Arpita Neelmegh, product marketing manager at Iterable, who breaks down one of the fundamental tactics that leading companies are employing to truly boost sales and cultivate customer relationships—sending personalized messages across multiple channels.
Enterprise Web sites – Connecting with the New ChannelsThomas Robbins
Today’s customers engage with your organization through a growing variety of channels. Your website is just one of them –don’t forget social media, mobile and e-mail. Understanding the customer journey across these channels is essential to the success of any marketing organization. In this session we will look at key recommendations you need to consider as you get started in multichannel engagement.
Showpad and eloy water: activating indirect sales channels to scale growthSHOWPAD NV
Establishing good relationships with sales channels has become a strategic advantage, as it enables companies to reach new target markets and scale their business. However, a lot of companies struggle with effectively managing these channels.
Check out the slides of this recorded webinar and get insights on how Showpad’s sales enablement platform supported Eloy Water's stellar growth and gave them control on the messaging and branding of their sales channels.
Otherwise, take a look at the On-Demand recording: http://content.showpad.com/webinar-activate-indirect-sales-channels-scale-business-growth
SiriusDecisions -The Transformation of B2B Sales, Marketing and Product - at ...MassTLC
Heather Loisel, VP of Consulting and CMO Practice Lead from SiriusDecisions presented on the transformation of B2B sales, marketing and product at MassTLC's annual sales and marketing summit on April 4.
A Whirlygig Tour of Emerging Marketing Technology CategoriesMarTech Conference
From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: A Whirlygig Tour Of Emerging Marketing Technology Categories. PRESENTATION: A Whirlygig Tour of Emerging Marketing Technology Categories - Given by Jay Famico, @jayfamico - Sirius Decisions, Practice Director, Technology
Showpad Tamara Schenk: the four pillars of successful sales enablementSHOWPAD NV
World class B2B organizations develop business strategies where both marketing and sales drive business growth. At the core of this strategy is sales enablement, a strategic discipline targeted at your customers and Frontline Sales Managers, driven by marketing and empowered by content.
Product Marketing is often the forgotten step-child of a product organization - poorly defined roles, understaffed, with misaligned objectives and overly tactical deliverables. This session will provide specific information to address these problems and help leaders define, staff and run Product Marketing organizations that enable companies to maximize the value of their product initiatives.
When content nurtures the first 60% of the sales cycle, it is imperative that sales and marketing work closely together. Many organizations today create content that fails to consider the multiple roles that content plays in both demand generation and sales. This session will offer practical tips on:
~Road blocks to aligning sales enablement efforts with other marketing and content work
~Identifying the complete buying center and members’ specific content needs
~How to optimize the data captured in platforms for better content strategy
Slides from CTA Conf 2018 hosted by Unbounce
- How and when to invest in product marketing
- How product marketing work with other teams
- Positioning, messaging and go-to-market frameworks
Product Marketing is frequently mentioned but not well understood. From Apple where PMMs are basically GMs to Google where they play a supporting role, everyone has a different definition. Having built this function at Skype and Evernote, here's how we approached it.
How to Turn Competitive Insight into Revenue GrowthEllie Mirman
[Product Marketing Community Conference 2019] No company exists in a vacuum, so how are you adapting your product, sales, and marketing initiatives to succeed in that context? Competitive intelligence is more than collecting information on your competitors - it’s about taking that information and turning it into revenue-generating initiatives across product, sales and marketing.
Improve your sales strategy with sales playbooksSHOWPAD NV
Did you know that 70% of bad sales interactions result in immediately lost revenue? Oftentimes, this happens because a sales rep struggles to find the most appropriate material during the sales meeting. Enter sales enablement, the ability to equip your sales team with the right material for the right meeting.
Integrate guided selling to further leverage your sales enablement strategy. With interactive playbooks, sales reps put the customer at the heart of the meeting and address the topics that really matter.
In this webinar, Julien Lescure from Hickup UK, moderated by Mario Haneca from Showpad explains how B2B companies outperform their industry by integrating interactive HTML5 playbooks in their existing sales enablement platform.
How Leading Brands Drive Sales With Omni-Channel CampaignsDaniel Caridi
eMarketer moderates a presentation with Arpita Neelmegh, product marketing manager at Iterable, who breaks down one of the fundamental tactics that leading companies are employing to truly boost sales and cultivate customer relationships—sending personalized messages across multiple channels.
Enterprise Web sites – Connecting with the New ChannelsThomas Robbins
Today’s customers engage with your organization through a growing variety of channels. Your website is just one of them –don’t forget social media, mobile and e-mail. Understanding the customer journey across these channels is essential to the success of any marketing organization. In this session we will look at key recommendations you need to consider as you get started in multichannel engagement.
Showpad and eloy water: activating indirect sales channels to scale growthSHOWPAD NV
Establishing good relationships with sales channels has become a strategic advantage, as it enables companies to reach new target markets and scale their business. However, a lot of companies struggle with effectively managing these channels.
Check out the slides of this recorded webinar and get insights on how Showpad’s sales enablement platform supported Eloy Water's stellar growth and gave them control on the messaging and branding of their sales channels.
Otherwise, take a look at the On-Demand recording: http://content.showpad.com/webinar-activate-indirect-sales-channels-scale-business-growth
SiriusDecisions -The Transformation of B2B Sales, Marketing and Product - at ...MassTLC
Heather Loisel, VP of Consulting and CMO Practice Lead from SiriusDecisions presented on the transformation of B2B sales, marketing and product at MassTLC's annual sales and marketing summit on April 4.
A Whirlygig Tour of Emerging Marketing Technology CategoriesMarTech Conference
From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: A Whirlygig Tour Of Emerging Marketing Technology Categories. PRESENTATION: A Whirlygig Tour of Emerging Marketing Technology Categories - Given by Jay Famico, @jayfamico - Sirius Decisions, Practice Director, Technology
Showpad Tamara Schenk: the four pillars of successful sales enablementSHOWPAD NV
World class B2B organizations develop business strategies where both marketing and sales drive business growth. At the core of this strategy is sales enablement, a strategic discipline targeted at your customers and Frontline Sales Managers, driven by marketing and empowered by content.
Product Marketing is often the forgotten step-child of a product organization - poorly defined roles, understaffed, with misaligned objectives and overly tactical deliverables. This session will provide specific information to address these problems and help leaders define, staff and run Product Marketing organizations that enable companies to maximize the value of their product initiatives.
When content nurtures the first 60% of the sales cycle, it is imperative that sales and marketing work closely together. Many organizations today create content that fails to consider the multiple roles that content plays in both demand generation and sales. This session will offer practical tips on:
~Road blocks to aligning sales enablement efforts with other marketing and content work
~Identifying the complete buying center and members’ specific content needs
~How to optimize the data captured in platforms for better content strategy
Slides from CTA Conf 2018 hosted by Unbounce
- How and when to invest in product marketing
- How product marketing work with other teams
- Positioning, messaging and go-to-market frameworks
Product Marketing is frequently mentioned but not well understood. From Apple where PMMs are basically GMs to Google where they play a supporting role, everyone has a different definition. Having built this function at Skype and Evernote, here's how we approached it.
How to Turn Competitive Insight into Revenue GrowthEllie Mirman
[Product Marketing Community Conference 2019] No company exists in a vacuum, so how are you adapting your product, sales, and marketing initiatives to succeed in that context? Competitive intelligence is more than collecting information on your competitors - it’s about taking that information and turning it into revenue-generating initiatives across product, sales and marketing.
The steps to take your B2B Software or Service company from horizontal market focus to a vertical market focus in 60 days. PS: You don't need IP to do it.
Frequently asked questions about customer journey mappingsuitecx
Customer Journey Mapping is a tried and true technique to better understand your customers' experiences as the foundation for driving change and innovation.
This document contains the best of our knowledge from over 50 combined years of consulting using Customer Journey Maps with clients.
Marketing's Methods that Improve Retention & Experience Totango
From Customer Success Summit 2017 - Peter Armaly, Principal Transformation Advisor at Oracle Marketing Cloud, discusses "Marketing's Methods That Improve Retention & Experience".
Learn more about Customer Success Summit: http://customersuccesssummit.com
Totango is the leading enterprise- grade customer success platform that helps recurring revenue businesses proactively impact business outcomes with customer success. With solutions to empower Customer Success Teams or entire companies, Totango enables everyone to participate in customer success.
Learn more at www.totango.com.
Keynote -- Engaging Customers on Their TermsMediaPost
Customers are redefining how they engage brands. Successful CMOs will need to achieve company financial and revenue goals while keeping maniacal focus on the customer. The presentation will discuss Dell's approach to customer centric marketing.
KEYNOTE
Jennifer Statham, Executive Director of Global Marketing Technology & Agency Management, Dell @JStathamAtDell
How do you measure up? A crowd-sourced, cross-pollinated discussion on evalua...ProductCamp Boston
As a product marketer how do you evaluate if you’re being effective? If you’re in marcomms, product management, sales or the CEO how do you evaluate if the role is being effective and properly supported?
Is product marketing judged on volume output such as leads, events, webpages or trainings produced? Are you being driven by “optics and politics” and “the way things are done here “or jumping on the latest trends and content tactics du jour.
How do you determine if your priorities are in the right place? If you are over or understaffed, if there are bottlenecks or organizational issues that inhibit effectiveness. Is your measure of success different at different stages of product/company development? Does product marketing in a start-up or for a new product get measured in the same way as a more mature one?
Are there common metrics regardless of company size or product maturity?
We’ll propose some straw man metrics and then organize the chaos that will likely ensue. So come ready to participate!
Consideration and implementation of a successful marketing automation strategy presented by Andrew Wilson, Freelance Digital Marketing Automation & Project Manager
Penetrating Industries with an Integrated Sales and Marketing Strategy Marketo
Financial Services. Healthcare. Higher Education. Technology. Why is it important to market to industries? Because it’s effective, focused and strategic. By developing and executing on a vertical marketing strategy - from advertising on niche publisher networks to sponsoring industry tradeshows- you can drastically improve your response rates and drive revenue. View our webinar to learn how Marketo utilizes a cross-channel approach to generate interest throughout various stages of the funnel from the right buyers in the right industries.
Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...AnnArborSPARK
The Three Keys to Modern Marketing: Content, Content, Content...
Panelists will tell how their companies’ innovative content marketing strategies have helped them:
-establish thought leadership within their industries,
-get found by the right kinds of customers,
-build strong brands that stand apart from the competition,
-increase preference among customers ready to buy.
Discover the best practices and considerations for engagement marketing success!
For digital transformation to be achieved, businesses need to think about their wider business strategies considering the people, processes and technology required to leverage an effective results-focused marketing strategy.
This event from Marketo and digital consultancy partner, SuccessFlow, follows the trend of many marketers investing into marketing platforms with no digital strategy. Doing this can lead to wasted time and budget, and there is often limited ability to track success of your marketing automation investment.
Margaret Dawson defines integrated marketing and the required components of an integrated marketing plan. You can use this template to set up your marketing program for success. From performing a market analysis and SWOT to establishing the right strategies and objectives to establishing the right metrics - and then putting an action plan together based on all of that.
Segmenting the Market to Find Areas of OpportunityCompTIA
In a webinar presented by Marty Gilbert, president, Growth Initiatives LLC, and Bob Sherlock, president, Marketwerks, hear about one of the most effective paths to accelerating a company’s revenue growth. Target your sales and marketing efforts to very specific audiences. Insightfully segmenting of the potential market can provide the launching pad for a successful sales plan.
The Secret to Successful B2B Marketing: Revenue OperationsLeanData
Wondering how savvy marketers are generating pipeline these days? Wish Sales was following up on the demand you are creating? Learn how to accomplish this and more by establishing a revenue operations function at your organization.
Attend this work group to understand how Revenue Operations can propel your B2B marketing initiatives forward—whether whether they be account-based, inbound or both. We’ll outline how revenue operations can help drive scalable growth for all fall your go-to-market (GTM) motions, as well as leave you with a framework on how to get started.
We will cover how to:
- Implement the right GTM Marketing and Sales strategy (ABM, inbound, or both);
- Utilize revenue operations to make your marketing campaigns more successful;
- Unify company data so it is accessible and actionable by all; and
- Provide analytics and insights into what is working.
Years of SiriusDecision research prove that B2B organizations with an aligned revenue engine grow faster and more profitably than their peers. Not coincidentally, the number of B2B professionals whose job titles include the word “revenue” is surging, because focusing on revenue signals an enlightened view of alignment.
The question is, what does this shift really mean when it comes to cross-functional execution? Fully realizing the benefits of revenue engine alignment has made Revenue Operations the new mandate for companies that want to outperform their peers.
In this presentation, Dana Therrien will explain why Revenue Operations isn’t just a title or an organizational structure; it's a mindset and strategy for the next phase of B2B growth. If you're a sales and marketing operations leader, don't miss this important discussion to:
- Understand what Revenue Operations means, what’s driving the trend and why now?
- Learn the benefits of a Revenue Operations approach and the impact on operational functions within your organization
- Learn diagnostics and actions your organization can take to implement a Revenue Operations approach
OpsStars Boston Session | Women in Revenue Speak Out: What Companies Need to ...LeanData
Latané Conant – CMO, 6Sense
Sales and marketing are great career choices for women. So why aren’t there more female leaders? Join this session to explore new research in the inaugural report from Women in Revenue.
The new research includes insights on:
- Career roadblocks for women in revenue roles
- What women leaders value most
- Advice for career advancement
- What companies can do to attract more women leaders
- What men can do as allies and sponsors
OpsStars Boston Session | A B2B Revenue Ops Success Framework and Maturity ModelLeanData
Matt Heinz – President & Founder, Heinz Marketing
Learn the seven components of revenue operations success in B2B, including the strategy, alignment, process and technology components necessary to create a predictable, repeatable and scalable sales pipeline development engine. Matt Heinz will share results from his latest RevOps survey. You’ll walk away with a specific framework and maturity model to implement within your organization.
OpsStars Boston Workshop | Connecting Data to People Across Any Go-to-Market ...LeanData
Lucas Lam – Partner & Client Solutions Manager, LeanData
Today companies leverage a wide variety of GTM strategies and tactics to grow their revenue. In this session, LeanData product experts will walk you through the process, metrics, and future state of multiple GTM strategies - such as inbound, outbound, ABM, Demand Unit Waterfall, etc. Learn best practices from real-world examples of how businesses leverage LeanData Matching, Routing and Marketing Attribution to ensure they get to revenue faster. Irrespective of how you design your sales and marketing funnel, the LeanData platform can be customized to connect your CRM data to the right people in the organization who can use it to win deals. Attend this session to learn how to thrive with multiple GTM strategies and optimize them constantly.
OpsStars Boston Keynote | Emergence of Revenue OpsLeanData
Dana Therrien – Practice Leader, Sales Operations Strategies
Senior business leaders who wish to drive revenue and growth must prioritize close alignment between sales and marketing. However, siloed processes, data and even technology can hamper growth efforts – while priorities, budgets and senior personalities often remain in conflict.
To drive common process adoption, some companies are championing a change that introduces the notion of Revenue Operations. Although the term has various interpretations and applications, Revenue Operations brings the operational work of sales, marketing and customer success together under one roof. Revenue Operations is about taking a more holistic, end-to-end approach to managing operations across an organization. However, such an organizational change has considerable implications for both marketing and sales operations functions.
In this session, Dana will share:
- Common issues driving the trend toward organizational integration
- An analysis of the related benefits and challenges such an organizational shift can bring
- Perspectives from a broad range of your peers in both sales and marketing operations
OpsStars NY Session | A B2B Revenue Ops Success Framework and Maturity ModelLeanData
Matt Heinz – President & Founder, Heinz Marketing
Learn the seven components of revenue operations success in B2B, including the strategy, alignment, process and technology components necessary to create a predictable, repeatable and scalable sales pipeline development engine. Matt Heinz will share results from his latest RevOps survey. You’ll walk away with a specific framework and maturity model to implement within your organization.
OpsStars NY Workshop | Connecting Data to People Across Any Go-to-Market ModelLeanData
Lucas Lam, Partner & Client Solutions Manager, LeanData
Today companies leverage a wide variety of GTM strategies and tactics to grow their revenue. In this session, LeanData product experts will walk you through the process, metrics, and future state of multiple GTM strategies - such as inbound, outbound, ABM, Demand Unit Waterfall, etc. Learn best practices from real-world examples of how businesses leverage LeanData Matching, Routing and Marketing Attribution to ensure they get to revenue faster. Irrespective of how you design your sales and marketing funnel, the LeanData platform can be customized to connect your CRM data to the right people in the organization who can use it to win deals. Attend this session to learn how to thrive with multiple GTM strategies and optimize them constantly.
OpsStars NY Keynote | Emergence of Revenue OperationsLeanData
Dana Therrien, Practice Leader, Sales Operations Strategies SiriusDecisions
Senior business leaders who wish to drive revenue and growth must prioritize close alignment between sales and marketing. However, siloed processes, data and even technology can hamper growth efforts – while priorities, budgets and senior personalities often remain in conflict.
To drive common process adoption, some companies are championing a change that introduces the notion of Revenue Operations. Although the term has various interpretations and applications, Revenue Operations brings the operational work of sales, marketing and customer success together under one roof. Revenue Operations is about taking a more holistic, end-to-end approach to managing operations across an organization. However, such an organizational change has considerable implications for both marketing and sales operations functions.
In this session, Dana will share:
Common issues driving the trend toward organizational integration
An analysis of the related benefits and challenges such an organizational shift can bring
Perspectives from a broad range of your peers in both sales and marketing operations
OpsStars NY Session | Women in Revenue Speak Out: What Companies Need to Do t...LeanData
Tracy Eiler, CMO, InsideView and Women In Revenue Board Member
Sales and marketing are great career choices for women. So why aren’t there more female leaders? Join this session to explore new research in the inaugural report from Women in Revenue.
The new research includes insights on:
Career roadblocks for women in revenue roles
What women leaders value most
Advice for career advancement
What companies can do to attract more women leaders
What men can do as allies and sponsors
How marketing can report revenue analytics that don’t lieLeanData
There are some nasty blind curves when you need to show how marketing campaigns impact revenue.
Listen to the 30-minute webcast where you’ll learn:
- How to get your company on the path to revenue reporting
- The surprising obstacles that kill great reporting and how to overcome them
- The cost of only taking half-steps to revenue reporting
- Be successful at Account-Based Marketing
Tom Grubb, the Chief Strategy Officer with Digital Pi will discuss with Dan Ziman his insight on how marketing can report revenue analytics that don't lie.
Executive Summary - LeanData Account-Based Marketing and Sales Survey Results...LeanData
A recent study of over 200 B2B marketing and sales professionals revealed that over 90 percent of B2B companies from $10Million to over $1Billion in revenue use account-based marketing & sales as a key method for targeting new businesses and upselling to current customers.
• 53 percent of companies stated that they are more focused on account-centric strategies compared to a year ago.
• 40 percent consider account-based marketing to be a high priority.
About LeanData Inc.
We’re passionate about simplifying the B2B sales process. Our lead management software is specifically built for account-based marketing and target account selling strategies. LeanData customers like Marketo, DoubleDutch, and Act-On Software are seeing increased conversion rates to Sales Qualified Leads (SQLs) and greater sales productivity.
Find out how account-based lead management increases MQL conversion rates. In this on-demand webcast, Datasift will present their case study to reveal how they:
- Increased their MQL conversion rates by 50%
- Strengthen relationships with inside and field sales
- Map inbound leads to existing accounts
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
2. 2The Pedowitz Group 2019 | @revenuemarketer
1. Evolve your sales funnel or waterfall view of the
world
2. Evolving your marketing communications and
content to use the customer journey map as the
basis for planning.
3. Incorporate your Personas into the entire customer
lifecycle
4. Change your funnel reporting metrics and
conversions to use the customer journey map.
5. Program and campaign planning that starts with
the customer journey, and not the product.
6. How well does your MarTech stack serve your
customer needs along their journey?
7. What data do we need to optimize becoming
customer centric?
Today’s Outcomes
5. To take a customer-centric view to demand management, we need to move beyond the
concept of the funnel
Inquiries
1000
4.4%
66%
49%
20%
MQL 440
SQL
142
CLOS
E
28
SAL 290 Customer
Acquisition
Customer
Expansion
Aware
Consideration
Evaluation
Decision
Onboarding
2
Value Realization
Adoption
Loyalty
Advocacy
5
4
3
2
1
5
4
3
2
1
Unaware
6. How do we engage with our customer at every stage of their journey?
7. Customer journey stages with definitions
Unaware, Remarket – Prospect
does not know your brand and/or
offerings
Aware – Prospect or Customer
becomes aware of a new
opportunity to improve business
or a challenge to be addressed
Consideration –
Prospect/Customer has done
enough research to commit to
solving the issue or investing in a
solution. They are ready for
Sales engagement
Evaluation – Asked for proposal,
but also evaluating other brands.
Decision – Have contracts in
hand, expected to select vendor
and sign contract at the end of
this buying stage.
Onboarding – Initial deployment
of product or usage of services, 3
months duration
Value Realization – Gradual
increase in adoption,
institutionalization, over 2 year
period. I know how to fully use
your product or service.
Adoption – Some period of time
after Onboarding, 3 months to 6
months. Acquiring knowledge of
how to use products or services
(or both)
Loyalty – Customer has
purchased several times from you
Advocacy – Customer advocates
on your behalf. Refers new
business
8. 21The Pedowitz Group – 2019 Confidential
Exercise #1
Benefits of a Customer
Journey Map
9. Sales Marketing Company Customer
What is the benefit of having a holistic customer journey map as the foundation
for a customer-centric approach?
10. • At this time, we will distribute poster-sized print outs of TPG ONE™. We will
hand out color-coded stickers:
• Red – content
• Blue – Personas
• Green – campaigns
• Purple – Technology
• Yellow – Data
• Orange – Metrics/Reporting
• As we go through each exercise, each table will write on the appropriate
sticker and place it in one or more stages of TPG One. Kevin and Jeff will
offer commentary on each exercise.
EDITOR’s NOTES
12. • List 2 types of content that you would use for each stage of the journey
and the purpose for using each one
Mapping Content
Unaware Aware Consideration Evaluation Decision
Onboarding Adopting Value Realization Loyalty Advocacy
Common ContentTypes
• Ads • Company Goals • Guest Posts • Native Advertising • Roundups
• Advertorials • Company News • Guides • News Releases • Screenshots
• Animated GIFs • Comparisons • Hand-written Notes • Newsletters • Sponsorships
• Audio Books • Conferences • How-To Articles • Opinions and Rants • Successes
• Audio Posts • Content Libraries • Illustrations • Personal Stories • Technical Brief
• Awards • Contests • Industry News • Photo Galleries • Templates
• Blog Posts • Courses • Infographics • Photography • Testimonials
• Book Reviews • Data Visuals • Interviews • Pitch Packets
• Texts, SMS, Web
Push, Push
Notifications
• Brochures • Demos • Listicle Summaries • Podcasts • Tradeshow
• Business Case • Diagrams • Lists • Polls and Surveys • Twitter Chats
• Buyer’s Guide • eBooks • Live Chats • Posters • Video
• Case Studies • Editorial Events
• Live-Streaming
Video
• Presentations • Virtual Events
• Certifications • Emails • Magazines • Print • Vlog Posts
• Challenges • Event Replays • Market Research • Product Review • Webcast
• Chatbots • Facts and Stats • Meetups • Q&A • Webinars
• Checklists • Failures/Not To Do • Memes • Quizzes • White Paper
• Comics/Cartoons • FAQ's • Metaphors • Quotes • Whiteboard Video
• Fliers • Microsites • Reports • Why
• Gamification • Mobile Apps • Research • Worksheets
13. Buyer Journey and Content Mapping – Customer Acquisition
UNAWARE
Prospect does not know
your brand and/or offerings
AWARE
Prospect or Customer
becomes aware of a new
opportunity to improve
business or a challenge to
be addressed
CONSIDER
Prospect/Customer has
done enough research to
commit to solving the issue
or investing in a solution.
They are ready for Sales
engagement
EVALUATE
Asked for proposal, but also
evaluating other brands.
DECISION
Have contracts in hand,
expected to select vendor
and sign contract at the end
of this buying stage.
Low Hi
Economic
Technical
Executive
Influencer
Low Hi
Economic
Technical
Executive
Influencer
Low Hi
Economic
Technical
Executive
Influencer
Low Hi
Economic
Technical
Executive
Influencer
Low Hi
Economic
Technical
Executive
Influencer
BUYER INVOLVEMENT LEVEL
• White Paper
• Business Case
• Market Research
• Whiteboard Video
• Webcast
• eBook
• Print
• Tradeshow
• Blogs
• Editorial Events
• White Paper
• Technical Brief
• Business Case
• Market Research
• Whiteboard Video
• Webcast
• Buyer’s Guide
• Blogs
• Case Study
• White Paper
• Technical Brief
• Demo Video
• Webcast
• Buyer’s Guide
• Benchmark
Assessment
• Blogs
• Case Study
• White Paper
• Technical Brief
• Demo Video
• Webcast
• Buyer’s Guide
• TCO Calculator
• ROI Calculator
• Competitive Tools
• Sales Enablement
Tools
• Case Study
• Demo Video
• Webcast
• Buyer’s Guide
• TCO Calculator
• ROI Calculator
• Live Event
Buyer’sPurchaseProcess
Buyer’sResearchSolutions
THOUGHT LEADERSHIP
Create awareness around
new or existing problem
SOLUTION
KNOWLEDGE
Align with business issues
and drive urgency
SOLUTION
VALIDATION
Help identify needs in
solving the problem
COMPETITIVE
INTELLIGENCE
Align solutions with needs
and differentiate
INVESTMENT
VALIDATION
Demonstrate core feature
and functionality
SalesCycleand
MarketingGoals
14. Buyer Journey and Content Mapping – Customer Expansion
ONBOARD
Initial deployment of product
or usage of services, 3
months duration
ADOPTION
Some period of time after
Onboarding, 3- 6 months.
Acquiring knowledge of how
to use products or services
(or both)
VALUE REALIZATION
Gradual increase in
adoption, institutionalization,
over 2 year period. I know
how to fully use your product
or service.
LOYALTY
Customer has purchased
several times from you
ADVOCACY
Customer advocates on your
behalf. Refers new business
Low Hi
Economic
Technical
Executive
Influencer
Low Hi
Economic
Technical
Executive
Influencer
Low Hi
Economic
Technical
Executive
Influencer
Low Hi
Economic
Technical
Executive
Influencer
Low Hi
Economic
Technical
Executive
Influencer
BUYER INVOLVEMENT LEVEL
• Training
• Community
• How-To Guides
• FAQ
• Case Study
• Use Cases
• Demo Videos
• Webinar
• eBook
• Training
• Community
• How-To Guides
• FAQ
• Case Studies
• Use Cases
• Microsite
• Customer Portal
• Peer-to-Peer
• Benchmark
• Business Case
• Community
• ROI Calculator
• Case Study
• References
• Customer Portal
• Microsite
• Peer-to-Peer
• Customer Advisory
Board
• Speaking
• Webinars
• eBook
• Business Case
• ePortfolio
• Microsite
• Customer Portal
• Customer Advisory
Board
• Speaking
• Webinars
• eBook
• Business Case
• ePortfolio
• Microsite
• Customer Portal
Buyer’sPurchaseProcess
Buyer’sResearchSolutions
TIME-TO-VALUE
Maintain momentum and
drive adoption
PRODUCT/SERVICE
CONSUMPTION
Ensure usage of
product/service
INSTITUTIONALIZE
Drive adoption and value
across the enterprise
CROSS-SELL/
UP-SELL
Increase wallet share
MARKET EXPANSION
Expand market opportunity
SalesCycleand
MarketingGoals
16. • Using the 4 personas listed below, indicate which stages of the customer experience you
would engage with them and what would be your top line message for each phase?
Mapping Personas
Unaware Aware Consideration Evaluation Decision
Onboarding Adopting Value Realization Loyalty Advocacy
• Economic
• Technical
• Executive
• Influencer
18. • Using the campaigns listed below, indicate which stages of the customer experience you would use them
• What campaigns would the customer want at each stage?
Mapping Campaigns
Unaware Aware Consideration Evaluation Decision
Onboarding Adopting Value Realization Loyalty Advocacy
• Brand building
• Gated education
• Ungated education
• Research
• Industry/Market building
• Event
• Field marketing
• Partner/Alliance
• Community building
• Compete
• Contest/Sweepstakes
• Persona-based
• Retargeting
• Lost lead re-engagement
• Case study
• How-To
• User Group
• Inspiration
• Convenience
• Referral
• Gamification
• Cross-Sell/Up-Sell
• Renewal
• Subscription
• Newsletter
• Thank You
• Tips and Tricks
• Reference
• Loyalty Program
• Regular Reviews
• Benchmarking
• Welcome Book
20. • Using the metrics listed below, indicate which stages of the customer experience you would use them
• What other metrics would you use?
• What metrics would the customer use for themselves at each stage?
Mapping KPIs
Unaware Aware Consideration Evaluation Decision
Onboarding Adopting Value Realization Loyalty Advocacy
Net new contacts
New website visitors
Conversion
rate/volume
Age in Stage
Content engagement
Clicks
Downloads
Opportunities created
Opportunity value
New or repeat client
Opportunity age
Repurchase rate
Repurchase point
Adoption level
Time to full scale
adoption
Referrals given
VOC group
membership
Serves as reference
Customer Lifetime
Value
Value of advocacy
Leads
Qualified Leads
Pipeline Contribution
Win/Loss, Revenue
# users
Community
engagement
Time to value
Community
involvement
Purchase relationships
# of Buying Centers
Source
Frequency of visits
Frequency of
engagement
Form fills
23. • Using the data categories listed below, indicate which stages of the customer experience you would capture
• What other data would you incorporate?
• What data would the customer provide at each stage?
Mapping Data
Unaware Aware Consideration Evaluation Decision
Onboarding Adopting Value Realization Loyalty Advocacy
Descriptive : This includes demographic data like gender, age, geography and income. It also
includes self-described attitudes and preferences toward products categories and technology.
From this data you can create meaningful segments (e.g. early adopters or value-seekers)
and personas. You can collect this data from purchases, registrations, surveys, interviews and
contextual inquires.
Behavioral : These are the general patterns customers exhibit when using your products and
services. It includes making purchases, registering, browsing, and using difference devices. For
example, we’ve found that customers of certain product categories, like consumer electronics
or home-furniture, will tend to browse products on their tablet at night and make purchases on
their desktop during the day.
Interaction: This includes the clicks, navigation paths and browsing activities found on
websites and software. The classic usability test typically focuses on this level of granularity by
simulating real interactions. You can use real time data from A/B Testing, Google Analytics and
lab based or unmoderated testing to collect data for this grouping.
Attitudinal : Preference data, opinions, desirability, branding and sentiments are usually
captured in surveys, focus groups and usability tests. This is where quantify how interactions
and behaviors affect attitudes. These attitudes will then affect some self-described descriptive
attributes quantified in the descriptive grouping.
25. • Using the technology categories listed below, indicate which stages of the customer experience you would use
• What other technology would you incorporate?
• How will the customer interact with this technology?
Mapping Technology
Advertising & Promotion Content & Experience Social & Relationships Commerce & Sales Data Management
Mobile Marketing Mobile Apps Call Analytics & Management Retail & Proximity Marketing
Audience/Market Data & Data
Enhancement
Talent Management
Display and Programmatic
Advertising
Video Marketing ABM
Channel, Partner & Local
Marketing
Marketing Analytics,
Performance & Attribution
Product Management
Search & Social Advertising Interactive Content Events, Meetings & Webinars
Sales Automation, Enablement
& Intelligence
Mobile & Web Analytics Budgeting & Finance
Native/Content Advertising Email Marketing
Social Media Marketing &
Monitoring
Affiliate Marketing &
Management
Dashboards & Data
Visualization
Collaboration
Video Advertising Content Marketing Advocacy, Loyalty & Referrals Ecommerce Platforms & Carts
Business/Customer Intelligence
& Data Science
Projects & Workflow
Print
Optimization, Personalization
& Testing
Influencers
iPaaS, Cloud/Data Integration
& Tag Management
Agile & Lean Management
PR DAM & MRM Feedback & Chat DMP Vendor Analysis
SEO Community & Reviews Predictive Analytics
Marketing Automation &
Campaign/Lead Management
Experience, Service & Success Customer Data Platforms
CMS & Web Experience
Management
CRM
26. • TPG Standard PowerPoint Template• Style Guide for Graphic Elements / Stylized Call-outs / SCQ Framework
TPG ONE™ – Customer Journey Map with Martech
28. 1. Evolve your sales funnel or waterfall view of the world
2. Evolve your marketing communications and content to use the
customer journey map for planning.
3. Personas need to be integrated at every stage of the customer journey
map
4. Change your funnel reporting metrics and conversions to use the
customer journey map.
5. Program and campaign planning that starts with the customer journey,
and not the product.
6. How well does your MarTech stack serve your customer needs along
their journey?
7. Data – what data do we need to optimize becoming customer centric
7 Steps to Operationalize Your Customer Experience
30. OpsStars General Info
#OpsStars
Thank you so much for joining as at
OpsStars NY - Journey to Revenue Operations!
QUESTIONS FOR
OUR SPEAKERS?
Speakers will be
available outside of the
session room to answer
any questions post
session.
QUESTIONS FOR
LEANDATA?
Come visit us at the
LeanData booth
Join us for our cocktail and networking reception
immediately following the closing keynote - 5:30PM - 7:30PM
GET SOCIAL!
#OpsStars
#RevenueOps
Editor's Notes
Does your company have a customer-centric strategy or initiative?
https://www.polleverywhere.com/multiple_choice_polls/eBAdPQw1TsZqTYjdejQH2
Is Marketing responsible in any way for the pivot towards customer centricity?
https://www.polleverywhere.com/multiple_choice_polls/cWqPdRCo3YdReDw68oezK
Do you currently have a documented customer journey map?
https://www.polleverywhere.com/multiple_choice_polls/oBxxK9feBQkjsfONAI3kT
If you currently have a customer journey map, did you involve sales?
https://www.polleverywhere.com/multiple_choice_polls/Wmoz1RYUvYoeB5zhD0rTX
If you currently have a customer journey map, did you involve your customer?
https://www.polleverywhere.com/multiple_choice_polls/C2rJskHvCGftE9QjncUc2
Does your customer journey map include the journey for new customers?
https://www.polleverywhere.com/multiple_choice_polls/QywgRNvYqvFMJyWr6Sy87
Does your customer journey map include the journey for existing customers?
https://www.polleverywhere.com/multiple_choice_polls/SEJQV8etiFjCzckuJOM3S
Does your customer journey map include the journey for both new and existing customers?
https://www.polleverywhere.com/multiple_choice_polls/zUD5wORafWhgmaBO8vgYK
Do you use your customer journey maps as a guide to create new content?
https://www.polleverywhere.com/multiple_choice_polls/ZphPPsUWdgx1pkc0qvWUm
Do you use your customer journey map as a guide to inform your Programs and Campaigns?
https://www.polleverywhere.com/multiple_choice_polls/0qvHLlLtlUArBFVvJ7h5q
Do you use your customer journey map as a guide to create the metrics you need to report on?
https://www.polleverywhere.com/multiple_choice_polls/MRHwey9JX8Z6E4GUw1pDV
Do you use your customer journey map as a guide to inform your data strategy?
https://www.polleverywhere.com/multiple_choice_polls/cTzYI57tbTVqnU6tNughW
Do you use your customer journey map as a guide to inform your technology architecture?
https://www.polleverywhere.com/multiple_choice_polls/WSsK24W1SRALOqpXXRwDJ
Let’s get some input from the teams
What did you learn?
Let’s get some input from the teams
What did you learn?
Let’s get some input from the teams
What did you learn?
Let’s get some input from the teams
What did you learn?
Let’s get some input from the teams
What did you learn?
Let’s get some input from the teams
What did you learn?
What is the action list each person will take away? Ask the room, what will they do differently when they return to their office?