For strategic networkers who need to easily build, give value to, and extract value from their network of contacts, the ContactMap is a robust, easy-to-use, visual and engaging networking tool. It allows strategic networkers to quickly add, categorize and tag contacts using a variety of media, and access these contacts within the context of specific subject matters of interest. Unlike competitors such as Xobni, our product provides several innovative ways for users to add, categorize and visually identify connections between contacts, maximizing the value exchange between themselves and their network members.
Growth Hacking Tricks to Help Non-Technical Marketers Leverage Their Data | O...Jessica Tams
Delivered at Casual Connect Europe 2017. Growth hacking typically requires marketers to jump into the icy cold waters of data science and SQL queries. But the tools are now available to help even the least technical marketers quickly and easily build LTV models, cohorts, segmentations, Lookalikes, management dashboards and more. Oliver explains his experience with the power of data when it comes to growth, how today’s tools are taking away IT hurdles, why to avoid an over-designed infrastructure, and more.
For strategic networkers who need to easily build, give value to, and extract value from their network of contacts, the ContactMap is a robust, easy-to-use, visual and engaging networking tool. It allows strategic networkers to quickly add, categorize and tag contacts using a variety of media, and access these contacts within the context of specific subject matters of interest. Unlike competitors such as Xobni, our product provides several innovative ways for users to add, categorize and visually identify connections between contacts, maximizing the value exchange between themselves and their network members.
Growth Hacking Tricks to Help Non-Technical Marketers Leverage Their Data | O...Jessica Tams
Delivered at Casual Connect Europe 2017. Growth hacking typically requires marketers to jump into the icy cold waters of data science and SQL queries. But the tools are now available to help even the least technical marketers quickly and easily build LTV models, cohorts, segmentations, Lookalikes, management dashboards and more. Oliver explains his experience with the power of data when it comes to growth, how today’s tools are taking away IT hurdles, why to avoid an over-designed infrastructure, and more.
Which tools do you use for project management, design, market analysis and conversion optimization? THoMer Eva opens our digital toolkit and shares 8 instruments we apply on a daily basis.
[DevDay 2017] Using analytics, focusing on SEO and unability - Keys to develo...DevDay.org
Competition for customers time and money is high and growing, especially in local and regional markets. Developers need to do more than just deliver functionality and good code. They must work with others on their teams to develop sites and apps with an eye on actual user data from Analytics, SEO research, and usability. We will talk about how a developer or a team can get into such a mindset.
Designing Outcomes For Usability Nycupa Hurst FinalWIKOLO
MarkoHurst.com :: My topic of discussion at the Feb 17 2009 NYC UPA.
Even as the pace of society, business, and the Internet continue to increase, many budgets and time lines continue to decrease. To compound this issue, there is a serious disconnect between business goals, user goals, and what visitors actually do on your site. UX practitioners need a simple and efficient way to reconcile these diverse needs while taking action on their data. Join us to learn about a new method for incorporating quantitative data such as web analytics and business intelligence into your qualitative user experience deliverables: personas, wireframes, and more. This presentation will include discussions of online business models, feedback loops for ensuring cross-discipline collaboration, and ongoing revisions.
At MarkSpace Media, the clients’ business interest is our pivotal focus, which is exactly why we add in the right mix of ingredients to give our clients a worthwhile transaction experience. We have a dedicated team of professionals that are handpicked to do what they do best. These are people who have seen more than a couple of springs working with B2B Lead Generation and Demand Generation companies and possess tested expertise at the job.
Demand Generation Strategy is one of our core competencies hence, we have a tendency to be able to acquire the most-refined leads that help in promoting your brand. By selecting to outsource B2B Lead Generation and Demand generation services to MarkSpace Media, you’re able to get the advantage of Sales-Ready Leads while not having to do it yourself or mentor your team in generating these leads.
This presentation describes a user-centered website design process that reduces risk and aligns your business goals with the goals of your audience. The result is a professional business website that attracts and converts valuable prospects.
How to create an analytics dashboard (with examples).pdfWebMaxy
Heads up, business owners! 📣
Are you wanting to create a data-driven analytics dashboard?
We've got you covered!
Learn how to create an analytics dashboard with examples!
Check out our latest blog post to learn some simple steps for creating an analytics dashboard to track your business performance! http://bit.ly/3Y1CaFf
And get started with WebMaxy for free now: https://calendly.com/webmaxy/30min
The art technique of data visualizationUday Kothari
Decision making based on information has been the single most important objective of a data warehousing or big data pursuit. No matter how big, fast and varied data are generated and processed; decision makers are only concerned with the consumption of its end result – data visualization.
Data visualization simply means representing data in a visually appealing manner to enable understanding of the context in which we operate. Data visualization is a “moment of truth” that stems from a data management initiative. It is a very linear process of decision making; and hence, critical to its success. However, data visualizations also possess the potential to put an end to such initiatives; especially, when they are either heavily biased on just the design or contain information overload.
This webinar on the art and technique of data visualization focuses sharply on the one thing that matters most to qualify for effective data visualization: the truth that comes out from data. We have facilitated the discussion with the help of our 3D framework: Design, Discovery & Data.
After registering, you will receive a confirmation email containing information about joining the webinar.
Operational Analytics: Best Software For Sourcing Actionable Insights 2013Newton Day Uploads
Actionable Insights are those views of data that cause managers to ask new questions about how processes work and take action. They differ from traditional key performance measures and daily operating reports that focus on delivering a picture of progress against a strategic objective, operating budget or forecast. What software is best for your business to source these game-changing perspectives of your enterprise?
5 Tips to Bulletproof Your Analytics ImplementationObservePoint
Your digital properties—websites, mobile apps and more—are central to your business. And your customers spend an incredible 5.6 hours per day with digital media. With all of that data to collect—and the technology to pull reports instantly—marketers like you are now able to understand their customers like never before.
But is your web analytics implementation bulletproof?
In this newly released eBook, you will learn in five simple steps how to:
Produce data that you can trust
Use free debugging tools to spot-check your implementations
Avoid common mistakes in analytics validation
Presentation by Peter Boersma about Design Processes for Web Projects, given at a meeting of the Dutch front-end developers club Fronteers.nl on January 11, 2010 in Amsterdam. Deals with business, strategy, project management, research, design and evaluation aspects of web projects.
Web Design & Internet Marketing Basics - Brody Dorland, Something Creative, Inc.Brody Dorland
Originally created for an audience of hospital administrators and communications staff, this presentation covers the basics of website design, search engine optimization and internet marketing.
For a dashboard to truly provide value
and actionable insights, dashboard design must be approached leveraging meaningful data and analytics with the stakeholder in mind.
What trends and tech best practices should your nonprofit embrace in 2015? Here we predict & discuss 5 tech & 5 design trends and cover how they affect the nonprofit sector and how to your nonprofit can get prepared.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Which tools do you use for project management, design, market analysis and conversion optimization? THoMer Eva opens our digital toolkit and shares 8 instruments we apply on a daily basis.
[DevDay 2017] Using analytics, focusing on SEO and unability - Keys to develo...DevDay.org
Competition for customers time and money is high and growing, especially in local and regional markets. Developers need to do more than just deliver functionality and good code. They must work with others on their teams to develop sites and apps with an eye on actual user data from Analytics, SEO research, and usability. We will talk about how a developer or a team can get into such a mindset.
Designing Outcomes For Usability Nycupa Hurst FinalWIKOLO
MarkoHurst.com :: My topic of discussion at the Feb 17 2009 NYC UPA.
Even as the pace of society, business, and the Internet continue to increase, many budgets and time lines continue to decrease. To compound this issue, there is a serious disconnect between business goals, user goals, and what visitors actually do on your site. UX practitioners need a simple and efficient way to reconcile these diverse needs while taking action on their data. Join us to learn about a new method for incorporating quantitative data such as web analytics and business intelligence into your qualitative user experience deliverables: personas, wireframes, and more. This presentation will include discussions of online business models, feedback loops for ensuring cross-discipline collaboration, and ongoing revisions.
At MarkSpace Media, the clients’ business interest is our pivotal focus, which is exactly why we add in the right mix of ingredients to give our clients a worthwhile transaction experience. We have a dedicated team of professionals that are handpicked to do what they do best. These are people who have seen more than a couple of springs working with B2B Lead Generation and Demand Generation companies and possess tested expertise at the job.
Demand Generation Strategy is one of our core competencies hence, we have a tendency to be able to acquire the most-refined leads that help in promoting your brand. By selecting to outsource B2B Lead Generation and Demand generation services to MarkSpace Media, you’re able to get the advantage of Sales-Ready Leads while not having to do it yourself or mentor your team in generating these leads.
This presentation describes a user-centered website design process that reduces risk and aligns your business goals with the goals of your audience. The result is a professional business website that attracts and converts valuable prospects.
How to create an analytics dashboard (with examples).pdfWebMaxy
Heads up, business owners! 📣
Are you wanting to create a data-driven analytics dashboard?
We've got you covered!
Learn how to create an analytics dashboard with examples!
Check out our latest blog post to learn some simple steps for creating an analytics dashboard to track your business performance! http://bit.ly/3Y1CaFf
And get started with WebMaxy for free now: https://calendly.com/webmaxy/30min
The art technique of data visualizationUday Kothari
Decision making based on information has been the single most important objective of a data warehousing or big data pursuit. No matter how big, fast and varied data are generated and processed; decision makers are only concerned with the consumption of its end result – data visualization.
Data visualization simply means representing data in a visually appealing manner to enable understanding of the context in which we operate. Data visualization is a “moment of truth” that stems from a data management initiative. It is a very linear process of decision making; and hence, critical to its success. However, data visualizations also possess the potential to put an end to such initiatives; especially, when they are either heavily biased on just the design or contain information overload.
This webinar on the art and technique of data visualization focuses sharply on the one thing that matters most to qualify for effective data visualization: the truth that comes out from data. We have facilitated the discussion with the help of our 3D framework: Design, Discovery & Data.
After registering, you will receive a confirmation email containing information about joining the webinar.
Operational Analytics: Best Software For Sourcing Actionable Insights 2013Newton Day Uploads
Actionable Insights are those views of data that cause managers to ask new questions about how processes work and take action. They differ from traditional key performance measures and daily operating reports that focus on delivering a picture of progress against a strategic objective, operating budget or forecast. What software is best for your business to source these game-changing perspectives of your enterprise?
5 Tips to Bulletproof Your Analytics ImplementationObservePoint
Your digital properties—websites, mobile apps and more—are central to your business. And your customers spend an incredible 5.6 hours per day with digital media. With all of that data to collect—and the technology to pull reports instantly—marketers like you are now able to understand their customers like never before.
But is your web analytics implementation bulletproof?
In this newly released eBook, you will learn in five simple steps how to:
Produce data that you can trust
Use free debugging tools to spot-check your implementations
Avoid common mistakes in analytics validation
Presentation by Peter Boersma about Design Processes for Web Projects, given at a meeting of the Dutch front-end developers club Fronteers.nl on January 11, 2010 in Amsterdam. Deals with business, strategy, project management, research, design and evaluation aspects of web projects.
Web Design & Internet Marketing Basics - Brody Dorland, Something Creative, Inc.Brody Dorland
Originally created for an audience of hospital administrators and communications staff, this presentation covers the basics of website design, search engine optimization and internet marketing.
For a dashboard to truly provide value
and actionable insights, dashboard design must be approached leveraging meaningful data and analytics with the stakeholder in mind.
What trends and tech best practices should your nonprofit embrace in 2015? Here we predict & discuss 5 tech & 5 design trends and cover how they affect the nonprofit sector and how to your nonprofit can get prepared.
Similar to 10 must know skills for growth hacker (20)
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
What is digital marketing And why is it used?125albina
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
5. Statistics
Statistics
In data we trust. As a growth hacker you have to make data-informed
decisions. Statistics is the language of data. It helps you ignore the noise
and focus on the signal. You must understand concepts like statistical
significance to run effective A/B tests. Understand the difference between
average and median while describing data. Use regression or smoothing
to extrapolate the trends. Understand some basic distributions – like
normal or Poisson. Make propositions about entire population based on
the sample.
See learning resources.
6. A/B Testing
Also called a split testing, A/B testing is a method of comparing
performance of two versions of webpage, app, advertisement, messaging,
buttons, interfaces and whatever you can imagine. The awesome thing
about A/B tests is that they help you measure and therefore – understand –
how a specific change in product or promotion affects your users. A/B test
provides an isolated environment similar to the science lab, in which all
variables remains the same, beside the one that you want to analyse.
Without A/B tests you are not likely to understand the exact impact of your
change, because there are two many different factors involved – and many
of them keep evolving over time.
See learning resources.
A/B Tests
A B
7. Digital
Analytics
Digital Analytics
Web and mobile app analytics is very specific. It has its own terms – like
unique users, sessions, pageviews, bounce rate, conversion – and tools –
like Google Analytics, Kissmetrics, Mixpanel plus specialised analytics on
nearly every ad platform like FB, Twitter, Adwords and many more. You
must be fluent in both – understand the concepts, be able to dig deeper
into data (using segments, cohorts and funnels) using the right tools and
match data between different channels and platforms into one holistic
picture.
See learning resources.
10. Spreadsheets
Spreadsheets
If done right, they can replace you data warehouse, dashboard software,
scheduling tool and many more (at least temporarily!). A spreadsheet is
the most basic tool to collect and process data to get some valuable
insights. Pivot tables are very useful in exploring data from various
perspectives. They are many formulas that can help you gain information
you need – like vlookups. There are some ready plugins that can allow you
to run some more sophisticated analyses and scripts to automate data
collection from different sources.
See learning resources.
11. Basic
Coding
Basic Coding
You do not have to be an expert in programming, but solid foundation in
this area is very helpful. At this stage you do not necessary have to be
able to build your own SaaS – rather write a simple script to automate your
work or edit the code that you encounter on the website or landing page.
Knowing basics of programming also helps you in communication with
developers, which can make things much easier!
See learning resources.
12. SQL / DB
SQL / DB
Sometimes it is enough to look at the data provided in dashboard on
Tabluea, Google Analytics or Kissmetrics. But sometimes you need more
details or slightly different perspective. In such situation you should be
able to run your own ad hoc analysis, which will start with pulling data
directly from database. It requires you to know how to write queries.
SELECT, FROM, WHERE, JOIN, MERGE and so on…
See learning resources.
13. Web Data
Extraction
Web Data Extraction
Also called web scraping or web harvesting allows you to automatically
collect data from different sources across the web. Sometimes you do it
through official APIs. Sometimes through scraping the relevant content.
You may collect data in database or spreadsheet and process it to identify
trending topics, keywords or products.
See learning resources.
16. Digital
Marketing
Digital Marketing
Digital Marketing is a wide term for marketing of products and services
using digital technology. As a growth hacker you must know what are the
marketing activities that can possibly bring you more users or increase
retention. Digital Marketing includes: search engine optimisation (SEO),
search engine marketing (SEM), display advertisement, email marketing,
mobile marketing, social media marketing and many more. You should
know them all, be aware of their pros and cons, as well as the context in
which they can work effectively.
See learning resources.
17. Copywriting
Copywriting
Copywriting is an art and science of writing copy that convinces users to
take a desired action. As a growth hacker you must be able to write at
least the initial copy for landing page or email campaign. It also helps you
assess the quality of work of other copywriters. Writing in the Internet is
completely different from writing an essay on your English classes. You
must keep in mind who is your target audience to use the right language,
what matters for them the most – to highlight key benefits, use the right
keywords, include links and call-to-actions. Ultimately it is all about the
result, not becoming the next Dostoevsky.
See learning resources.
18. Design
Design
Finally, you must have at least green or blue belt in design to quickly
create compelling and effective email or landing page, or prepare a
mockup for professional designers. Good design skills also help you with
communication. Instead of blocks of texts in your presentation you may
use visuals to clearly deliver your key message.
See learning resources.