Pango is a mobile wallet app in Israel that allows users to pay for parking, car washes, gas, and local deals. It has over 800,000 subscribers who conduct over 2 million transactions per month. In addition to on-street parking payments in 43 cities, Pango's services include payments at 40 parking lots, 170 car wash stations, and 200 gas stations. It generates revenue from service fees, revenue sharing with municipalities, and added value services for individuals and businesses. Pango is working to shift users from cash payments for parking and encourage the use of its additional location-based services.

1. The mobile wallet

2. Today
+About Pango
Industry trends
Main Challenges
Mobile wallet

3. Pango +
Milgam Cellular Parking (MCP) is the parking payment provider
under the brand name Pango (Pay & Go)
Company was formed in 2007 in order to offer nation wide
payment for on-street parking
In the past 2 year the company has launched the Pango+ app
along with several additional services

4. Some Figures
800,000 Subscribers (growth of 200k per year in past 3 yrs)
700,000 app downloads
2,000,000 transactions per month

5. So what does Pango do?
On – street parking
Parking Lots
Car Wash
Petrol
LBS - Coupons
43 cities
40 parking lots
170 car wash stations
200 gas & petrol station
100 coffee & restaurants

6. On – street parking
On – street parking
Parking Lots
Car Wash
LBS - Coupons

7. Parking lots

8. Car Wash
Parking Lots
Car Wash
LBS - Coupons
Navigate to the nearest car wash
Pay by your license plate
Get a 20% discount!

9. Petrol payment
Parking Lots
Car Wash
LBS - Coupons
Navigate to the nearest car wash
Insert a unique code at the pump
Get a 18 c discount!

10. LBS - Coupons
On – street parking
Parking Lots
Car Wash
LBS - Coupons
Known brand
Near by! – 25 meters
Food and beverages
Valuable discount
Not too many times

11. Marketing Channels
On – street parking
Parking Lots
Car Wash
LBS - Coupons
TV – 2-3 times a year for brand awareness
Radio – All year in relevant time of the day (8:55 am)
Mobile – download in various apps
Google ads – Sponsored ads
Social Media

12. Main Revenue Streams
Value added services to private users
Value added services to Corporate users
Parking transaction fee
Revenue sharing with the Municipality Media

13. Pango in the press
‫אחרונות‬ ‫ידיעות‬,‫ממון‬,14/5/13
‫גלובס‬,‫פירמה‬16/5/12
‫אחרונות‬ ‫ידיעות‬,
‫ממון‬,13/2/12
‫אחרונות‬ ‫ידיעות‬,‫ממון‬,20/2/13

14. Challenge
shifting the people from on-street
parking additional services
payment

15. Industry Trends

16. Payment options
APP
Source: Garthner (May 2011)

17. Type of service
Main services:
Money transfers
Services and merchandise (Pango)
Other services:
Tickets
Top up
Bills

18. Entry barriers - mobile payments
Obstacles:
store owner don’t understand the benefits
Lack of new hardware in point of sale
Chicken or the Egg
Extra privacy requirements
User education
Lack on cooperation between all parties

19. Intermediate Solutions
How:
POS by pass solutions
Easy to use payment app
Rewards clubs
Sales and offers at time of purchase
http://www.youtube.com/watch?v=fGaVFRzTTP4#t=0m33s

20. Must pay Nice to pay
The Pango mobile wallet
The closer the service is to Must Pay the higher the
chances the driver will use the Pango app

21. TV commercial

22. TV commercials

23. TV commercials

24. Questions?