This document discusses how companies can pay for customer transportation through a shared transportation application called PickMeApp. It notes that by paying for customer transportation, companies can offer added value, gain customer behavior insights, and better understand their audience through data analytics. The document promotes PickMeApp as a smartphone application that matches drivers, events and consumers, and notes it has over 25,000 downloads and nearly 15,000 active users. It also provides statistics on the Brazilian entertainment market and big data analytics market to demonstrate opportunities.