The document discusses how governments can encourage the private sector to provide digital public services. It suggests creating a market for digital public services rather than governments directly tendering projects. This would involve decentralizing data and using APIs to allow private companies like banks and payment apps to integrate government services into their user experiences. Examples from China are given where Alibaba and Tencent have stepped in to provide e-government services. The document outlines barriers like restrictive procurement rules but also factors helping the shift like the rise of mega apps and a quality difference between public and private sector digital services.