Sumita Ghose is the founder and managing director of Rang sutra, a social enterprise owned by 1,800 rural artisans that seeks to provide sustainable livelihoods through crafts and allied industries. Rang sutra provides design, marketing, and organizational support to make the crafts viable enterprises and regular home-based employment for 3,500 additional artisans. Prior to founding Rang sutra, Sumita lived and worked in rural India for many years promoting social change and economic development.

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Start-up And New Venture
Attributes of a Good Entrepreneur
Eram Shahid (MBA)

2. Sumita Ghose
• She is the founder and managing director of Rang sutra, a social enterprise which seeks to bring about
socio economic development and inclusive growth in rural India by engaging both: the community and
the market.
• It is owned by 1800 rural artisans- most of whom are women. Other owners are like minded
organizations and people committed to ensuring sustainable livelihoods for rural artisans in India.
• It provides design, marketing, technical and organizational support needed to make crafts and allied
rural industries into viable enterprises, so that they provide regular home / village based employment
to 3500 rural artisans.
• Prior to setting up Rang sutra, Sumita lived and worked in different parts of rural India for many
years– mostly in Western Rajasthan with the URMUL Trust, working with rural communities for social
change and economic development.
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3. Attributes of a Good Entrepreneur
• Self starter
• Risk taker
• Innovator
• Vision with Execution.
• Knowing the backdoors.
• How to build a business.
• Creativity
• Passionate
• Determined
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Story of RangSutra

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