Lijjat Papad is a cooperative business started by 7 women in 1959 that produces various food products including papad. It employs over 43,000 women across India with an annual turnover of over $100 million. The business model involves procuring raw materials, production, quality testing, packaging, and distribution both domestically and through exports. Key problems faced include attrition, lack of space for drying papads, and quality issues. Opportunities exist in expanding meal services and partnerships. Threats include competition, automation, and fake products. Research found high brand awareness and loyalty among consumers due to taste, quality, and familiarity with other Lijjat products.