Jaipur Rugs was founded in 1978 in India and has since expanded to work with over 40,000 artisans across 10 states. It aims to empower local artisan communities by connecting them directly to global markets for their handmade carpet products, eliminating exploitative middlemen. Jaipur Rugs Foundation, the company's CSR arm, works to improve living standards for artisans through healthcare, education and skills training initiatives. The company has received several awards for its social business model and high-quality hand-knotted carpet products that are exported worldwide.

1. By: Prashant Chauhan A-06
Pritesh Gianchandani B-17
Priya Bhojwani B-07
Ankita Luthra E-11
MET IOM Neeraj Nandwani A-21

2. Jaipur Rugs Company Pvt. Ltd
Jaipur Rugs was founded by N. K. Chaudhary in 1978,
starting the carpet business with two looms. Over time he
moved to Gujarat and the business operations were
expanded primarily in tribal regions.
*Mr N K Chaudhary moved to Jaipur in 1999, to launch his
independent firm called Jaipur Carpets.
*Jaipur Carpets was converted to Jaipur Rugs Company
Pvt Ltd in 2006.
*At present Jaipur rugs has businesses in more than 30
countries and touched a turnover of over 14 million $ in
2008-09.

3. *Headquartered in Jaipur (India), It has over 20 branches in
ten states of India along with a bonding of more than 40000
artisans.
*With over 32 years of experience, our products are a
whole wide range of exclusive handmade rugs that are
adorning homes worldwide. We believe in decorating
homes with elegant styles, luxurious comfort trickled with
the essence of rural craftsmanship.
*Jaipur Rugs truly represents the passion for art, lifestyle,
persona and much more for everyone in their homes and
work places.
*Jaipur Rugs offers a whole new insight to discover the
world through its products, which is a creation of artistic
intellect and a pure heart that sees the world as one union.

4. *We are one of the leading manufacturers of handmade
carpets in India. We specialize in hand-knotted carpet and
are known globally as a category leader. The artistic beauty
of designs, tantalizing color combinations and the comfort
feel of the texture are the ingredients of the Jaipur Rugs’
carpets.
*Over the years, we have continued to perfect techniques
and to carry forward the rich heritage of designs into homes
and businesses in more than 30 countries around the
globe.
*Jaipur Rugs, the life song of thousands of weavers and
artisans, has been constantly creating benchmarks for
beauty and craft. Jaipur Rugs is on its way to create
wonders by linking the grassroots to the most elite and
luxurious icons of the world.

5. OUR VISION
We look upon business not merely as a
source of income or profit, but as a way
of life, as a medium for putting our
talents to good use, while at the same
time affording us an opportunity to be
of service to the community. Profits will
follow. Let us remember that profit is
not just a set of figures, but of values.

6. OUR MISSION
"Service to the community" is our
motto. Our company strives towards
this focused direction to make the
society grow hand in hand with our own
growth and prosperity. We ensure that
the skills of our weavers are matched
by the needs of our customers.

7. *The vision of Jaipur Rugs is not barricaded, but
will make sure that people care for values and
have empathetic attitude for the society.
*Our mission is to develop a secured community
that grows with changing times and to deliver
every customer the skill sets of each craftsman.
*We operate as an extended family and welcome
each talent that showcases creativity, leadership
and commitment.
*Every moment, we live a dream of each artisan
and connect them to million hearts worldwide.

9. Jaipur Rugs began with two looms in 1978. Traditionally
carpet-weaving was an exploitative industry where the
carpet-weaving used to take place through contractors.
These contractors in turn get the weavers weave the
carpets in return for measly wages for highly skilled labour.
Jaipur Rugs did away with the middlemen by establishing
direct link between the weavers and the company. The
Jaipur Rugs business model has connected rural poor with
markets of the rich, through the development of a global
supply chain, built around mobilizing human capability and
skills at the grassroots level and finding steady jobs for
rural men and women in the most depressed parts of India.

10. JAIPUR RUGS FOUNDATION (CSR)
Jaipur Rugs Foundation is an initiative of Jaipur Rugs Company. Jaipur Rugs
Foundation (JRF) was born with a dream of uplifting the underprivileged
communities through sustainable employment in carpet weaving. To achieve this
dream JRF was founded in 2004 as a non profit foundation and was registered
under the Public Trust Act 1959.
•Towards fulfilment of this dream, JRF has been building artisan clusters in ten
Indian States, providing value added employment, and an incremental income of
about Rs 3000 per month to about 40000 artisans, of whom about 28000 are
women.
•By 2010, JRF has an ambitious target to enlarge its extended family of artisans
to cover 12,000 more artisans. Being the social initiative of Jaipur Rugs
Company Pvt. Ltd. (JRCPL), JRF ensures assured markets and continued
employment for its artisans.
• Additionally, JRF vigorously pursues opportunities to increase the access of its
extended family of artisans to various schemes of health, education and social
empowerment, especially for our women artisans. Through JRF’s initiatives,
thousands of weavers are leading towards an independent and prosperous
future in rug weaving.

11. *Apart from this, Jaipur Rugs Foundation also engages in educating
these rural weavers about their rights and government policies
pertaining to health, sanitation and insurance. The aim is to improvise
their current status and increase their standard of living
Jaipur Rugs Foundation works for the betterment of the carpet industry
keeping the following goals in mind:
■ Work towards eradicating social injustices
■ Increase the standard of living of the weavers
■ Promotion of new designs as per the international demand so as to
bring more work to the weavers thereby accelerating income
and prosperity
■ Working for the empowerment of women . Empowering women for us
implies influencing strongly not only on their economic life
(income and earning potential) but also their personal life (self-
esteem and influence on family decisions).

12. ■ Upliftment of the weavers' community by creation of facilities which
enhance the efficiency of the weavers through carpet weaving
which in turn lead to the economic growth of the industry
■ Enhancing the skill of the workers through training and exposure
■ Non involvement of middlemen, making the weavers free from
exploitation and under payment
■ Promotion of research for new technology to bring the Indian carpet
weaving industry closer to the international market
■ Helping the weavers in becoming productive and contributing
members of their communities
■ Providing prospects for the overall personality development as
health, education, including children's education etc

13. Areas of operations
A brief overview of Jaipur Rugs' areas of operations is as
follows:
• No. of states: 10 (Assam, Bihar, Gujarat, Jharkhand,
Nagaland, Orissa, Rajasthan, Sikkim, Uttar Pradesh, West
Bengal)
• Carpet weaving cluster: 40
• No. of villages: 800
• Total artisans: more than 40,000
• Families Covered: 9,000
• No. of weavers supported through linkages and capacity
building: 5,000

14. PRODUCT RANGE
Hand Knotted Wool
Hand Knotted Silk

15. Hand Tufted
Natural Fibre
.

16. Custom
Tibetan

17. Flat Weave
Hand Woven
.

18. Accreditations
C. K. Prahalad included a case study of Jaipur Rugs in his
book The Fortune at the Bottom of the Pyramid citing it as
an example of a social business which helps in tackling
world poverty. The Jaipur Rugs Case Study is acclaimed to
be the best success story at the Bottom of the Pyramid.
Another pillar of unique business model of Jaipur rugs is its
complex and robust supply chain which has been
acclaimed by Harvard and is being further studied to
implement in other similar businesses.

19. •
Awards and achievements
* ‘Villgro Social Enterprise Award 2011' by Villgro
Innovations Foundation India
* ‘India Pride Award 2011' by Dainik Bhaskar Group India
* ‘Ernst & Young Entrepreneur of the Year Award 2010-
Start Up' by Ernst & Young, India
* ‘Distinguished Entrepreneurship Award' by PHD Chamber
(2010)
* ‘Highest Export Performance for Hand Knotted Carpets'
by CEPC, Govt. of India (2010)

20. * ‘Award of Excellence - Floor Covering’ by HFN (2010)
* ‘Sankalp 2010 : Social Enterprise Awards & Investment Forum’ by
Sankalp Forum (2010)
* ‘Certificate of Appreciation’ by FICCI-SEDF (2010)
* ‘Indian Achievers Award For Business Excellence’ by Indian
Achievers forum (2010)
* ‘Award of Excellence - Floor Covering’ by HFN (2009)
* ‘American Graphic Design Award ’ by Graphics Design USA (2009)
* 'Best SME for CSR ' by Business Today & Yes Bank (2009)
* ‘Star Export House’ by Ministry of Commerce, Government of India
(2009)
* ‘Excellence Award’ by the Institute of Economic Studies (2007)
* ‘America’s Magnificent Carpet Award’ by America’s Mart (2006)
* ‘Certificate of Merit’ by Carpet Export Promotion Council of India
(2004 and 2003)
* ‘State Award for Export Excellence’ by the Government of Rajasthan
(2003)
* ‘Gold Trophy Award’ by Carpet Export Promotion Council of India
(1994)

21. THANK YOU!!!