2. 'WOMEN ENTREPRENEUR' is a person who
accepts challenging role to meet her personal
needs and become economically independednt.
A strong desire to do something positive is an
inbuilt quality of entrepreneurial women, who is
capable of contributing values in both family and
social life. with the advent of media, women are
aware of their own traits, rights, and also the
work situations. In this digital era women
entrepreneurs are growing rapidly that the job
seekers are turning into job creators.......
7. Low level of risk taking
attitude
Less confidence
8. MEASURES TO OVERCOME FROM THE
CHALLENGES FACED BY THEM
• Women should be encouraged to take the benefits of policy
measures introduced by the government to promote the status and
levels of women entrepreneurs.
• Increased support should be prvided by the government to help
women entrepreneures in order to overcome the challenges faced
by them.
• Women entrepreneurs also require support from their family and
society. They should be provided easy financial help without putting
unrealistic conditions by banks and financial institutions.
• Organize training programmes to develop professional
competencies in managerial , leadership,marketing, financial,
production process, profit planning,personality standards, etc.